Talent management has become a very important activity on the significantly altered labour market: it is essential to find, keep and motivate the most proper employees. On the other hand, the job seekers' expectations and preferences... more
Talent management has become a very important activity on the significantly altered labour market: it is essential to find, keep and motivate the most proper employees. On the other hand, the job seekers' expectations and preferences have also changed in the recent years. If the employers still want to keep their talent magnet function, they need to adapt to these processes. It is essential to get to know how a company can attract the best available players of the labour market; how to become well-known and highly reputated not only by their products and services but also as an employer. We consider HR, brand and image building as a combination which reqire the implementation of a special set of marketing activities. This study aims to find the answer for that questions like what the current talented employees expect from the employers. What tools the companies should use, what methods they should apply to meet these expectations. Besides the secondary data we show the results o...
Consumers have become environment conscious, they are keen on energy efficiency and the increasing importance of the environmental values in general have made this research relevant. We analyze the special elements of eco marketing so... more
Consumers have become environment conscious, they are keen on energy efficiency and the increasing importance of the environmental values in general have made this research relevant. We analyze the special elements of eco marketing so that to see which are the tools, marketing activities which might help in forming the ecoconscious attitude and behavior. We have realized it was not enough to inform people about different types of ecological problems globally and locally, but they also need to be motivated to become really active. The ecoconscious consumer behavior was surveyed through the attitude towards selective waste collection. A standardized questionnaire based survey was carried out to analyze the consumers' selective waste collection habits. At the end of the research we made recommendations concerning the methods, the promotion tools and the motivation on becoming more eco-committed.
The ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624 has funded the creation of the resource. Neither the European Commission nor the project's national funding agency DAAD are responsible for the... more
The ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624 has funded the creation of the resource. Neither the European Commission nor the project's national funding agency DAAD are responsible for the content or liable for any losses or damage resulting of the use of these resources
The creation of the resource has been (partially) funded by the ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624. Neither the European Commission nor the project's national funding agency DAAD are... more
The creation of the resource has been (partially) funded by the ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624. Neither the European Commission nor the project's national funding agency DAAD are responsible for the content or liable for any losses or damage resulting from the use of this resource.
