Mathematics, Statistics and Informatics

While perceived consumer effectiveness has consistently been linked to socially conscious attitudes, such as sustainable consumption decisions, the concept appears to have been confounded with other related constructs in the empirical studies measuring its effects on consumer buying intentions and consumer behaviour. A sustainable food consumer evaluation is based on product values and credibility to health, origin, environment, and ethical concerns. The research aimed to examine if sustainability-related perceived consumer effectiveness has an impact on purchase intention and willingness to pay for sustainable food products, in order to provide information on the pricing of sustainable foods. The study was carried out using a quantitative approach on a sample of 1204 young consumers using a self-administered online questionnaire. The results indicated a significant positive relationship between perceived consumer effectiveness and consumers’ willingness to pay a premium price for s...

The spread of blockchain technology is gaining ground worldwide, including in the supply chain and logistics sector. Its proliferation is expected to transform supply chains. Academic research is needed to investigate the reasons for and barriers to adoption. The objective of this study is to explore the blockchain (BC) platform and its inputs as technological solutions. In addition, the application of blockchain technology in managing supply chain (SC) business processes like shipment tracking, authenticity, and identification is also a focus of research. This research was carried out in three ways to explore the issue. Expert interviews were used to develop a research framework for the comparative analysis of BC platforms to find out the benefits and the barriers of blockchain adoption. In association with the diffusion of the technology, a qualitative comparative analysis was applied to benchmark blockchain platform providers. We analysed the blockchain-supply chain market by com...

With the digital transformation of businesses, digital marketing has been a prominent feature of organizations in the 21st century. Changing consumer behavior has also created a need for versatile hard and soft skills for marketing professionals. Inspired by the ongoing disruption to businesses across the world, this research focuses on employability skills in the field of e-commerce. A systematic review of the managerial research literature on digital marketing and e-commerce competencies has revealed a research gap regarding the investigation of the perceived importance of employability skills. The aim of this paper is to find out how important these skills are for future and current employees. The novelty of this study is the comparison between perceptions related to nonworking versus working young employees based on five key skill categories across 30 soft and hard skills. The study is quantitative in nature: a self-administered computer-assisted personal interviewing (CAPI) met...

The motivation to study abroad, the foreign experiences of university students and the possible effects of an Erasmus stay on their lives and future careers are all very important factors considering the internationalisation of higher education. In the study, a primary research has been conducted by interrogating Hungarian students who have participated in a foreign study. The opinion of students on their study abroad and at home could lead to a comparison of the host and home institution. The best practices, methods and notions could be shared and used for the improvement of the higher education system. Moreover, the success and benefits of mobile students as a prospective workforce could add to the competitiveness of the European Union.

The object of this study is a comprehensive review of customer relationship management (CRM) systems applied increasingly in several fields of economy. The CRM is not merely a subsequent software technology and application in the field of Business Intelligence, but rather a novel, comprehensive customer-centric approach to an organization’s philosophy in dealing with its customer for the sake of realization of short- and long-range business target contrary to the traditionally widespread productcentric approach. The object of the study, following a shortsynopsis of the theoretical and practical aspects of the CRM systems, is to analyse the range of the actual and potential users and to survey the CRM market. It will be analysed the scope of CRM supported business activities and processes, the terms and possible methods of launching and will be outlined a feasible model, too. The aim of conspectus of different CRM strategies (layers) is to reveal the urging need of turning approach i...

The object of this study is a comprehensive review of the open source customer relationship management (CRM) systems. The open source softwares have become one of the most important trends in the software industry recently. Similarly, the CRM systems are applied more increasingly in several fields of economy. The CRM is not merely a subsequent software technology and application in the field of Business Intelligence, but rather a novel, comprehensive customercentric approach to an organization’s philosophy in dealing with its customer for the sake of realization of short- and long-range business target contrary to the traditionally widespread productcentric approach. Following a short synopsis of the theoretical and practical aspects of the CRM systems we analyse the scope of CRM-supported business activities and processes, then the actual market forecasts and the range of the effective and potential users of the proprietary and open source CRM solutions. We make an attempt to give ...