chairani putri pratiwi

In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization  is  not  a  one-time  task  but  rather  an  ongoing  process.  It  requires  constant attention and effort to maintain high search engine rankings and ensure the continued success of online bus...

Aplikasi pencari pekerjaan adalah salah satu jenis aplikasi yang sedang populer di berbagai negara. Namun, pemakaian aplikasi pencari pekerjaan oleh masyarakat Indonesia masih belum optimal. Adapun penelitian ini dilakukan untuk menganalisis permasalahan tersebut. Penelitian memiliki tujuan untuk membantu para pengembang aplikasi pencari pekerjaan dalam mempertimbangkan fitur yang dihadirkan. Melalui metode studi literatur dan analisis isi, peneliti memaparkan fitur-fitur yang dimiliki oleh berbagai aplikasi pencari pekerjaan, yaitu LinkedIn, Kalibrr, dan Jobstreet serta mengidentifikasi keunggulan dan kelemahan fitur tersebut. Berdasarkan penelitian yang dilakukan, diperoleh hasil bahwa fitur Filter dan Reccomended Jobs dihadirkan oleh kebanyakan aplikasi pencari kerja. Tidak hanya itu, beberapa fitur diantaranya ATS, Company Review, Course, Resume Templates, dan Discussion Forum juga turut ambil andil dalam penyuksesan aplikasi pencari pekerjaan yang telah ada saat ini. Peneliti j...

This paper examines various literature regarding the relationship between the provision of assistive technology (AT) and workplace integration for people with disabilities (PwD). A systematic review was conducted to map existing literature using the PRISMA framework in the last ten years. This study reveals that AT has an enormous significance in the employment of PwD. However, the provision of AT as workplace accommodations is not always uncomplicated as three aspects mainly impact it: employers’ perspective, accessibility of AT, and the availability of support from vocational and rehabilitation services. It is suggested that the provision of AT as workplace accommodations to increase disability employment should be supported collectively by society, with employers and the government as critical players. This study contributes to the perspectives of managers and the government by highlighting the roles they could carry out to create a more accessible provision of AT and an inclusiv...

In today's digital world, people are using social media at a higher rate than ever before. One digital marketing phenomenon is the use of services from a virtual influencer. Virtual influencers are computer-generated models who are becoming increasingly famous on social media. The purpose of the study is to identify and analyze the communication way of virtual influencers in the digital marketing era. The current study uses a literature review method that searches article titles and abstracts in electronic databases (Scopus and Google Scholar) for studies published between 2018-2022 using keywords. The importance of this research is due to the phenomenon and data literature on lifestyle, interaction patterns, and most of the media production from conventional to digital which has a significant impact on the development of the digital world. The results show the perspective of digital experts on the efficacy and trustworthiness of the use of virtual influencers as a marketing str...

Digital marketing is one of the most preferred forms of marketing after the Covid 19 pandemic. The younger generations are using digital marketing extensively, and they are also using it by middle and older generations. Marketers are using digital marketing to market their products and services. Due to technological advancements, digital marketing, search engine marketing, and social media marketing are becoming more popular. Digital marketing requires a new understanding of customer behaviour. Digital marketing is a strategy that gives an individual or organization the ability to get in touch with clients by establishing innovative practices, combining technology with traditional marketing strategies. In order to be successful in digital marketing, an individual or organization needs to gain a new understanding of client behaviour. Digital marketing is a strategy that gives an individual or organization innovative ways to get in touch with customers by combining technology and trad...