research-article

Can crowdsourcing really be used in B2B innovation?

Authors:

Hannu Kärkkäinen,

Jani MultasuoAuthors Info & Claims

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

Pages 134 - 141

https://doi.org/10.1145/2393132.2393159

Published: 03 October 2012 Publication History

Abstract

The aim of this research is to explore the use of crowdsourcing especially from business-to-business companies' innovation perspective, and to create a more comprehensive picture of the possibilities of crowdsourcing for companies operating in business-to-business markets. Business-to-business context was chosen because it is in many ways a very different environment for crowdsourcing than business-to-consumer context, and we found no academic studies on the topic. A systematic literature review was performed to gain an understanding of the state-of-the-art, and to create a research framework on the concept of crowdsourcing in innovation covering e.g. the type of crowdsourcing used, which crowds were used and in what innovation process phase crowds were utilized. Concerning the current ways of using 'crowds' and crowdsourcing in B2B innovation process, we found evidence of using crowdsourcing in B2B's in all the three innovation process phases: front-end, product development, and commercialization. Furthermore, evidence was found for crowdsourcing to be used in innovation mainly in the manner of crowd creation, crowd wisdom and crowd funding. We found that the role of social media was quite essential in all the found B2B crowdsourcing examples.

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https://doi.org/10.1016/j.jbusres.2023.113719
Purle EArica MKorte SHummels HPurle EArica MKorte SHummels H(2023)B2B-ProduktpolitikB2B-Marketing und Vertrieb10.1007/978-3-658-37867-7_10(233-303)Online publication date: 1-Feb-2023
https://doi.org/10.1007/978-3-658-37867-7_10
Edgeman RSevak KJensen NMortensen T(2021)The Power of ManyInternational Journal of R&D Innovation Strategy10.4018/IJRDIS.2878753:1(1-17)Online publication date: 15-Oct-2021
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Index Terms

Can crowdsourcing really be used in B2B innovation?
1. Applied computing
  1. Law, social and behavioral sciences
    1. Economics

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MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

October 2012

278 pages

ISBN:9781450316378

DOI:10.1145/2393132

Conference Chair:
Artur Lugmayr
Tampere University of Technology, Finland

Copyright © 2012 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 October 2012

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AcademicMindTrek '12

AcademicMindTrek '12: International Conference on Media of the Future

October 3 - 5, 2012

Tampere, Finland

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MindTrek '12 Paper Acceptance Rate 19 of 43 submissions, 44%;

Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

Skare MGavurova BPolishchuk V(2023)A decision-making support model for financing start-up projects by venture capital funds on a crowdfunding platformJournal of Business Research10.1016/j.jbusres.2023.113719158(113719)Online publication date: Mar-2023
https://doi.org/10.1016/j.jbusres.2023.113719
Purle EArica MKorte SHummels HPurle EArica MKorte SHummels H(2023)B2B-ProduktpolitikB2B-Marketing und Vertrieb10.1007/978-3-658-37867-7_10(233-303)Online publication date: 1-Feb-2023
https://doi.org/10.1007/978-3-658-37867-7_10
Edgeman RSevak KJensen NMortensen T(2021)The Power of ManyInternational Journal of R&D Innovation Strategy10.4018/IJRDIS.2878753:1(1-17)Online publication date: 15-Oct-2021
https://doi.org/10.4018/IJRDIS.287875
Song LFu YSu JZhou KLong M(2021)A Novel Modeling Method of the Crowdsourcing Design Process for Complex Products-Based an Object-Oriented Petri NetIEEE Access10.1109/ACCESS.2021.30653609(41430-41440)Online publication date: 2021
https://doi.org/10.1109/ACCESS.2021.3065360
Wang GYu L(2020)Analysis of Enterprise Sustainable Crowdsourcing Incentive Mechanism Based on Principal-Agent ModelSustainability10.3390/su1208323812:8(3238)Online publication date: 16-Apr-2020
https://doi.org/10.3390/su12083238
Zhang XGong BCao YDing YSu J(2020)Investigating participants’ attributes for participant estimation in knowledge-intensive crowdsourcing: a fuzzy DEMATEL based approachElectronic Commerce Research10.1007/s10660-020-09408-122:3(811-842)Online publication date: 6-Apr-2020
https://doi.org/10.1007/s10660-020-09408-1
Helander NKärkkäinen HJussila J(2019)Value Creation in Business-to-Business Crowd SourcingCrowdsourcing10.4018/978-1-5225-8362-2.ch071(1419-1432)Online publication date: 2019
https://doi.org/10.4018/978-1-5225-8362-2.ch071
Helander NKärkkäinen HJussila J(2019)Value Creation in Business-to-Business Crowd SourcingSocial Entrepreneurship10.4018/978-1-5225-8182-6.ch039(769-782)Online publication date: 2019
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Bernhardt JHelander NJussila JKärkkäinen H(2016)Crowdsourcing in Business-to-Business MarketsEncyclopedia of E-Commerce Development, Implementation, and Management10.4018/978-1-4666-9787-4.ch066(933-943)Online publication date: 2016
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Thuan NAntunes PJohnstone D(2016)Factors influencing the decision to crowdsourceInformation Systems Frontiers10.1007/s10796-015-9578-x18:1(47-68)Online publication date: 1-Feb-2016
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