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Mining touch interaction data on mobile devices to predict web search result relevance

Published: 28 July 2013 Publication History
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  • Abstract

    Fine-grained search interactions in the desktop setting, such as mouse cursor movements and scrolling, have been shown valuable for understanding user intent, attention, and their preferences for Web search results. As web search on smart phones and tablets becomes increasingly popular, previously validated desktop interaction models have to be adapted for the available touch interactions such as pinching and swiping, and for the different device form factors. In this paper, we present, to our knowledge, the first in-depth study of modeling interactions on touch-enabled device for improving Web search ranking. In particular, we evaluate a variety of touch interactions on a smart phone as implicit relevance feedback, and compare them with the corresponding fine-grained interactions on a desktop computer with mouse and keyboard as the primary input devices. Our experiments are based on a dataset collected from two user studies with 56 users in total, using a specially instrumented version of a popular mobile browser to capture the interaction data. We report a detailed analysis of the similarities and differences of fine-grained search interactions between the desktop and the smart phone modalities, and identify novel patterns of touch interactions indicative of result relevance. Finally, we demonstrate significant improvements to search ranking quality by mining touch interaction data.

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    cover image ACM Conferences
    SIGIR '13: Proceedings of the 36th international ACM SIGIR conference on Research and development in information retrieval
    July 2013
    1188 pages
    ISBN:9781450320344
    DOI:10.1145/2484028
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 28 July 2013

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    Author Tags

    1. implicit relevance feedback
    2. mobile search behavior
    3. touch interaction models

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    SIGIR '13 Paper Acceptance Rate 73 of 366 submissions, 20%;
    Overall Acceptance Rate 792 of 3,983 submissions, 20%

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    • (2023)A Passage-Level Reading Behavior Model for Mobile SearchProceedings of the ACM Web Conference 202310.1145/3543507.3583343(3236-3246)Online publication date: 30-Apr-2023
    • (2023)An F-shape Click Model for Information Retrieval on Multi-block Mobile PagesProceedings of the Sixteenth ACM International Conference on Web Search and Data Mining10.1145/3539597.3570365(1057-1065)Online publication date: 27-Feb-2023
    • (2023)Contradicted by the Brain: Predicting Individual and Group Preferences via Brain-Computer InterfacingIEEE Transactions on Affective Computing10.1109/TAFFC.2022.322588514:4(3094-3105)Online publication date: 1-Oct-2023
    • (2023)Touch Technology in Affective Human–, Robot–, and Virtual–Human Interactions: A SurveyProceedings of the IEEE10.1109/JPROC.2023.3272780111:10(1333-1354)Online publication date: Oct-2023
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    • (2021)Social media intention mining for sustainable information systems: categories, taxonomy, datasets and challengesComplex & Intelligent Systems10.1007/s40747-021-00342-99:3(2773-2799)Online publication date: 5-Apr-2021
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