research-article

The Myth of the Average User: Improving Privacy and Security Systems through Individualization

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Eyal PeerAuthors Info & Claims

NSPW '15: Proceedings of the 2015 New Security Paradigms Workshop

Pages 16 - 28

https://doi.org/10.1145/2841113.2841115

Published: 08 September 2015 Publication History

Abstract

While individual differences in decision-making have been examined within the social sciences for several decades, they have only recently begun to be applied by computer scientists to examine privacy and security attitudes (and ultimately behaviors). Specifically, several researchers have shown how different online privacy decisions are correlated with the "Big Five" personality traits. In this paper, we show that the five factor model is actually a weak predictor of privacy attitudes, and that other well-studied individual differences in the psychology literature are much stronger predictors. Based on this result, we introduce the new paradigm of psychographic targeting of privacy and security mitigations: we believe that the next frontier in privacy and security research will be to tailor mitigations to users' individual differences. We explore the extensive work on choice architecture and "nudges," and discuss the possible ways it could be leveraged to improve security outcomes by personalizing privacy and security mitigations to specific user traits.

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Flowerday SBhana B(2025)Security NudgesEncyclopedia of Cryptography, Security and Privacy10.1007/978-3-030-71522-9_1592(2313-2317)Online publication date: 8-Jan-2025
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NSPW '15: Proceedings of the 2015 New Security Paradigms Workshop

September 2015

163 pages

ISBN:9781450337540

DOI:10.1145/2841113

General Chair:
Anil Somayaji
Carleton University
,
Program Chairs:
Rainer Böhme
University of Muenster
,
Paul Van Oorschot
Carleton University
,
Publications Chair:
Mohammad Mannan
Concordia University

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NSPW '15: New Security Paradigms Workshop

September 8 - 11, 2015

Twente, Netherlands

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