abstract

Eating Ads With a Monster: Introducing a Gamified Ad Blocker

Authors:

Maximilian Altmeyer,

Pascal Lessel,

Kathrin Dernbecher,

Vladislav Hnatovskiy,

Marc Schubhan,

Antonio KrügerAuthors Info & Claims

CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems

Paper No.: LBW0167, Pages 1 - 6

https://doi.org/10.1145/3290607.3313092

Published: 02 May 2019 Publication History

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Abstract

Often, online ads are annoying. Ad blockers are a way to prevent ads from appearing on a web page. As a result, web service providers lose more than 35 billion dollars per year and freely available content on the web is at risk. Taking both interests of web service providers and users into account, we present a gamified ad blocker that allows users to drag a virtual monster over ads to eat them and make them disappear. For each deactivated ad, users receive ad-free time that they can take whenever they want. We report findings from a pre-study, establishing requirements for the implementation of the ad blocker as well as the results of a usability test of our prototype. As a next step, we will release the extension in the Chrome Web Store for upcoming in-the-wild studies.

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Cited By

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Azouz OKarioh NLefdaoui Y(2021)A Systematic Mapping Study: How Can UX Design Be Adapted to Improve the Design of Meaningful Gamified Solutions?International Journal of Innovation and Technology Management10.1142/S021987702130006818:06Online publication date: 30-Sep-2021
https://doi.org/10.1142/S0219877021300068
Salminen JCorporan JJung SJansen B(2021)Taking Back Control of Social Media Feeds with Take Back Control2021 International Conference on INnovations in Intelligent SysTems and Applications (INISTA)10.1109/INISTA52262.2021.9548614(1-7)Online publication date: 25-Aug-2021
https://doi.org/10.1109/INISTA52262.2021.9548614
Lee JYi JKim S(2020)Cultural Heritage Design Element Labeling System With GamificationIEEE Access10.1109/ACCESS.2020.30082708(127700-127708)Online publication date: 2020
https://doi.org/10.1109/ACCESS.2020.3008270

Index Terms

Eating Ads With a Monster: Introducing a Gamified Ad Blocker
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interactive systems and tools

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Published In

CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems

May 2019

3673 pages

ISBN:9781450359719

DOI:10.1145/3290607

General Chairs:
Stephen Brewster
University of Glasgow, Scotland, UK
,
Geraldine Fitzpatrick
TU Wien, Austria
,
Program Chairs:
Anna Cox
University College London, UK
,
Vassilis Kostakos
University of Melbourne, Australia

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 02 May 2019

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CHI '19

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SIGCHI

CHI '19: CHI Conference on Human Factors in Computing Systems

May 4 - 9, 2019

Glasgow, Scotland Uk

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Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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Cited By

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Azouz OKarioh NLefdaoui Y(2021)A Systematic Mapping Study: How Can UX Design Be Adapted to Improve the Design of Meaningful Gamified Solutions?International Journal of Innovation and Technology Management10.1142/S021987702130006818:06Online publication date: 30-Sep-2021
https://doi.org/10.1142/S0219877021300068
Salminen JCorporan JJung SJansen B(2021)Taking Back Control of Social Media Feeds with Take Back Control2021 International Conference on INnovations in Intelligent SysTems and Applications (INISTA)10.1109/INISTA52262.2021.9548614(1-7)Online publication date: 25-Aug-2021
https://doi.org/10.1109/INISTA52262.2021.9548614
Lee JYi JKim S(2020)Cultural Heritage Design Element Labeling System With GamificationIEEE Access10.1109/ACCESS.2020.30082708(127700-127708)Online publication date: 2020
https://doi.org/10.1109/ACCESS.2020.3008270

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