TME: Tree-guided Multi-task Embedding Learning towards Semantic Venue Annotation

The prevalence of location-based services has generated a deluge of check-ins, enabling the task of human mobility understanding. Among the various types of information associated with the check-in venues, categories (e.g., Bar and Museum) are vital to the task, as they often serve as excellent semantic characterization of the venues. Despite its significance and importance, a large portion of venues in the check-in services do not have even a single category label, such as up to 30% of venues in the Foursquare system lacking category labels. We, therefore, address the problem of semantic venue annotation, i.e., labeling the venue with a semantic category. Existing methods either fail to fully exploit the contextual information in the check-in sequences, or do not consider the semantic correlations across related categories. As such, we devise a Tree-guided Multi-task Embedding model (TME for short) to learn effective representations of venues and categories for the semantic annotation. TME jointly learns a common feature space by modeling multi-contexts of check-ins and utilizes the predefined category hierarchy to regularize the relatedness among categories. We evaluate TME over the task of semantic venue annotation on two check-in datasets. Experimental results show the superiority of TME over several state-of-the-art baselines.