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Competitive market-based allocation of consumer attention space

Published: 14 October 2001 Publication History

Abstract

The amount of attention space available for recommending suppliers to consumers on e-commerce sites is typically limited. We present a competitive distributed recommendation mechanism based on adaptive software agents for efficiently allocating the "consumer attention space", or banners. In our approach, each agent bids in an auction for the momentary attention of each consumer. Successive auctions allow agents to rapidly adapt their bidding strategy to focus on consumers interested in their offerings. We demonstrate the feasibility of our system by an evolutionary simulation, and reflect on the advantages of this distributed market-based approach.

References

[1]
S.M.Bohte,E.H.Gerding,and H.La Poutre. Competitive market-based allocation of consumer attention space.Technical Report forthcoming,CWI, Amsterdam,2001.
[2]
S.H.Clearwater,editor.Market based Control of Distributed Systems .World Scienti .c Press,Singapore., 1995.
[3]
M.Mitchell.An introduction to genetic algorithms .The MIT ress,Cambridge,MA,1996.
[4]
L.Tesfatsion.Introduction to the s ecial issue on agent-based computational economics.Journal of Economic Dynamics and Control,25(3/4):281 -293, 2001.
[5]
H.R.Varian.Economic mechanism design for computerized agents.In First USENIX Workshop on Electronic Commerce,ages 13 -21,New York,1995.
[6]
G.Weiss,editor.Multiagent Systems:A Modern Approach to Distributed Arti .cial Intelligence .The MIT Press,Cambridge,MA,1999.

Cited By

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  • (2004)Market-based recommendationACM Transactions on Internet Technology10.1145/1031114.10311184:4(420-448)Online publication date: 1-Nov-2004
  • (2004)Data-driven agent-based simulation of commercial barter tradeProceedings. IEEE/WIC/ACM International Conference on Intelligent Agent Technology, 2004. (IAT 2004).10.1109/IAT.2004.1342947(218-224)Online publication date: 2004
  • (2004)Market-Based Recommendations: Design, Simulation and EvaluationAgent-Oriented Information Systems10.1007/978-3-540-25943-5_5(61-77)Online publication date: 2004
  • Show More Cited By

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cover image ACM Conferences
EC '01: Proceedings of the 3rd ACM conference on Electronic Commerce
October 2001
277 pages
ISBN:1581133871
DOI:10.1145/501158
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 14 October 2001

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EC01
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EC01: Third ACM Conference on Electronic Commerce
October 14 - 17, 2001
Florida, Tampa, USA

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EC '01 Paper Acceptance Rate 35 of 100 submissions, 35%;
Overall Acceptance Rate 664 of 2,389 submissions, 28%

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Cited By

View all
  • (2004)Market-based recommendationACM Transactions on Internet Technology10.1145/1031114.10311184:4(420-448)Online publication date: 1-Nov-2004
  • (2004)Data-driven agent-based simulation of commercial barter tradeProceedings. IEEE/WIC/ACM International Conference on Intelligent Agent Technology, 2004. (IAT 2004).10.1109/IAT.2004.1342947(218-224)Online publication date: 2004
  • (2004)Market-Based Recommendations: Design, Simulation and EvaluationAgent-Oriented Information Systems10.1007/978-3-540-25943-5_5(61-77)Online publication date: 2004
  • (2003)Recommender systemsProceedings of the second international joint conference on Autonomous agents and multiagent systems10.1145/860575.860671(600-607)Online publication date: 14-Jul-2003
  • (2003)Multi-Issue Negotiation Processes by Evolutionary Simulation, Validationand Social ExtensionsComputational Economics10.1023/A:102459260748722:1(39-63)Online publication date: 1-Aug-2003
  • (2002)An Extensible Agent Architecture for a Competitive Market-Based Allocation of Consumer Attention SpaceAgent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems10.1007/3-540-36378-5_17(273-288)Online publication date: 16-Dec-2002

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