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Video-based Evanescent, Anonymous, Asynchronous Social Interaction: Motivation and Adaption to Medium

Published: 25 February 2017 Publication History

Abstract

Danmaku is an emerging socio-digital media paradigm that puts anonymous, asynchronous user-generated scrolling comments on videos. (How) can danmaku afford the illusion and realization of social interactions, if at all possible given its interactional incoherence nature? To answer this question, we collect Chinese danmaku users' reflection on their motivations to use this social service and explore the actual practices that meet the needs. According to a preliminary danmaku usage survey, users consider it as an information seeking and emotion venting channel. Through archival analysis of real-world data, we find that danmaku commentaries are relatively short, video-centric, saturated with emotions, and similar in syntactic and semantic features. Users have developed a set of mechanisms adapted to the medium, to leverage such text-based messages to foster interpersonal and hyperpersonal communication for sharing of facts, thoughts, and feelings.

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Video-based Evanescent, Anonymous, Asynchronous Social Interaction: Motivation and Adaption to Medium

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    cover image ACM Conferences
    CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
    February 2017
    2556 pages
    ISBN:9781450343350
    DOI:10.1145/2998181
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 25 February 2017

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    Author Tags

    1. danmaku
    2. emotion venting
    3. hyperpersonal communication
    4. information seeking
    5. motivation
    6. socio-digital media

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    • (2024)Sharing Frissons among Online Video Viewers: Exploring the Design of Affective Communication for Aesthetic ChillsProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642818(1-19)Online publication date: 11-May-2024
    • (2024)It pays to diversify: Effect of bullet‐screen comment diversity on paymentPsychology & Marketing10.1002/mar.22004Online publication date: 22-Apr-2024
    • (2023)The Social Impact from Danmu—Insights from Esports Online VideosJournal of Theoretical and Applied Electronic Commerce Research10.3390/jtaer1801002318:1(441-456)Online publication date: 23-Feb-2023
    • (2023)ConceptCombo: Assisting Online Video Access with Concept Mapping and Social Commenting VisualizationsCompanion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3584931.3607499(362-364)Online publication date: 14-Oct-2023
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    • (2022)Community-Building on Bilibili: The Social Impact of Danmu CommentsMedia and Communication10.17645/mac.v10i2.499610:2(54-65)Online publication date: 29-Apr-2022
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