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    Sugar Bowl

    Transféré par

    layedi7626

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd

    Sugar Bowl

    Transféré par

    layedi7626
    40 vues8 pages

    Copyright

    © © All Rights Reserved

    Formats disponibles

    XLSX, PDF, TXT ou lisez en ligne sur Scribd

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    40 vues8 pages

    Sugar Bowl

    Transféré par

    layedi7626

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd
    Télécharger au format xlsx, pdf ou txt
    sur 8

    Balance Sheet

    December 31, 2006-2012 2006 2007 2008 2009 2010 2011


    ASSETS
    Current Assets
    Cash $ 35,488 $ 24,473 $ 29,667 $ 9,057 $ 298,806 $ 66,594
    Inventory $ 15,412 $ 6,571 $ 2,943 $ 4,200 $ 24,005 $ 83,950
    Fixed Assets
    Property, Plant & Equipment $ 54,007 $ 132,103 $ 184,122 $ 178,046 $ 408,500 $ 658,962
    Total Assets $ 104,907 $ 163,147 $ 216,732 $ 191,303 $ 731,311 $ 809,506

    LIABILITIES
    Accounts Payable $ 14,907 $ 15,000 $ 25,000 $ 30,000 $ 25,488 $ 51,995
    Debt $ 40,000 $ 121,567 $ 94,850 $ 124,208 $ 724,208 $ 724,208
    Total Liabilities $ 54,907 $ 136,567 $ 119,850 $ 154,208 $ 749,696 $ 776,203

    EQUITY
    Common Stock $ 30,000 $ 30,000 $ 130,000 $ 130,000 $ 130,000 $ 130,000
    Retained Earnings $ 20,000 $ (3,420) $ (33,118) $ (92,905) $ (160,490) $ (96,697)
    Total Equity $ 50,000 $ 26,580 $ 96,882 $ 37,095 $ (30,490) $ 33,303
    INCOME STATEMENT QUARTERLY ANNUAL
    Westlake Sugar Bowl Sugar Bowl Sugar Bowl Sugar Bowl Westlake Sugar Bowl
    Q3 2010 Q2 2011* Q3 2011 Q4 2011 Q1 2012 2010 2011
    Income
    Lane Rental $ 118,290 $ 106,707 $ 179,021 $ 275,400 $ 267,540 $ 398,850 $ 561,128
    Food Sale $ 17,150 $ 70,392 $ 159,667 $ 448,500 $ 410,270 $ 56,920 $ 678,559
    Liquor Sale $ 20,571 $ 99,460 $ 243,763 $ 559,270 $ 501,550 $ 69,890 $ 902,493
    Total $ 156,011 $ 276,559 $ 582,451 $ 1,283,170 $ 1,179,360 $ 525,660 $ 2,142,180

    Variable Cost of Sales


    Food Purchased $ 5,145 $ 39,420 $ 110,250 $ 181,386 $ 199,336 $ 17,076 $ 331,056
    Liquor Purchased $ 4,114 $ 29,838 $ 105,000 $ 249,530 $ 201,600 $ 13,978 $ 384,368
    Food & Beverage Supplies $ 3,772 $ 35,953 $ 129,157 $ 114,500 $ 147,011 $ 12,681 $ 279,610
    Total $ 13,031 $ 105,210 $ 344,407 $ 545,416 $ 547,946 $ 43,735 $ 995,033

    General Overhead Expenses


    Marketing and Advertising $ 2,820 $ 10,000 $ 15,000 $ 15,000 $ 15,000 $ 9,250 $ 40,000
    Salaries: Full Time $ 29,400 $ 48,498 $ 48,498 $ 48,498 $ 48,498 $ 115,000 $ 145,494
    Salaries: Part Time $ 9,240 $ 20,130 $ 18,720 $ 34,528 $ 23,900 $ 30,800 $ 73,378
    Catering wage n/a $ 16,128 $ 25,920 $ 32,027 $ 25,920 $ 74,075
    Coupons $ 2,339 $ 7,000 $ 9,000 $ 11,000 $ 9,000 $ 7,090 $ 27,000
    Legal and Audit $ 2,112 $ 3,600 $ 3,600 $ 3,600 $ 3,600 $ 7,040 $ 10,800
    License & Permits $ 440 $ 2,475 $ 2,475 $ 6,000 $ 6,000 $ 6,500 $ 10,950
    Office Supplies $ 794 $ 1,950 $ 3,450 $ 5,450 $ 3,450 $ 2,740 $ 10,850
    Rent $ 26,949 $ 43,000 $ 43,000 $ 43,000 $ 43,000 $ 89,830 $ 129,000
    Repair & Maintenance Labor $ 13,838 $ 14,000 $ 29,550 $ 34,550 $ 29,550 $ 102,700 $ 78,100
    Repair & Maintenance Supplies $ 24,855 $ 45,000 $ 49,000 $ 58,000 $ 63,000 $ 67,500 $ 152,000
    Utilities $ 7,131 $ 15,000 $ 26,100 $ 24,040 $ 23,520 $ 27,560 $ 65,140
    Travel & Promotion $ 263 $ 8,000 $ 3,000 $ 3,000 $ 3,000 $ - $ 14,000
    Insurance $ 14,700 $ 28,500 $ 28,500 $ 33,000 $ 33,000 $ 49,000 $ 90,000
    Miscellaneous $ 450 $ 6,000 $ 8,500 $ 7,500 $ 9,700 $ 1,500 $ 22,000
    Total General $ 135,329 $ 269,281 $ 314,313 $ 359,193 $ 340,138 $ 516,510 $ 942,787

    Operating Income (Loss) $ 7,651 $ (97,932) $ (76,269) $ 378,561 $ 291,276 $ (34,585) $ 204,360

    Interest payment: Bank $ 1,897 $ 8,000 $ 8,000 $ 8,000 $ 8,000 $ 16,000 $ 32,000
    Interest payment: Friends & Family $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 8,000 $ 16,000
    Depreciation $ 2,100 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 9,000 $ 14,000

    Tax $ 2,678 $ 132,496 $ 101,946 $ 78,566

    Net Income $ 4,973 $ (112,932) $ (91,269) $ 231,065 $ 174,329 $ (67,585) $ 63,793

    *Q2 2011 represents just 8 weeks of Sugar Bowl Operations. Note the facility closed for renovations in November 2010,
    and reopened in early May 2011.
    Summer 2011: Test Marketing Campaigns

    # Potential
    Channel Campaign Cost customers reached

    Direct Email to Sugar Bowl Email List $50 400.00


    Direct Email to Rented Target Email List $4,000 4,000.00
    Group Buying Offer $2000 + 30% of sales 5,000.00
    Social Media Website $0.75 per click 1,000.00
    Keyword Search $1.10 per click 500.00
    Marketing Campaigns

    # Actual Repeat Customers Cost Per Cost per Repeat


    customers delivered Generated Customer Customer

    30.00 16.00 $ 1.67 $ 3.13


    80.00 30.00 $ 50.00 $ 133.33
    500.00 125.00 $ 11.50 $ 46.00
    120.00 12.00 $ 6.25 $ 62.50
    35.00 20.00 $ 15.71 $ 27.50
    Weekly Attendance Snapshot *
    *Does not include Private Event patronage
    2011 Monday Tuesday Wed. Thursday Friday Saturday Sunday Weekly
    Q2 67 59 75 154 160 180 124 819
    Q3 67 59 75 200 215 220 172 1008
    Q4 75 94 190 308 350 385 299 1701

    2012 Monday Tuesday Wed. Thursday Friday Saturday Sunday Weekly


    Q1 101 125 120 378 411 420 335 1890
    Average $
    Per Person
    $ 35.00
    $ 40.00
    $ 50.00

    $ 52.00
    Breakeven Analysis Sugar Bowl Sugar Bowl
    Q3 2011 Q1 2012
    Total Fixed Costs $ 314,313 $ 340,138
    Total Variable Costs $ 344,407 $ 547,946
    Total Expenses $ 658,720 $ 888,084

    Total Income $ 582,451 $ 1,179,360


    Total Attendance 12,096 22,680
    Number of Days Open per quarter 90 90
    Fixed Cost/Day $ 3,492 3,779.31
    Average Revenue Per Person $ 48 $ 52
    Average Variable Cost/Person $ 28 $ 24
    Profit per customer $ 20 $ 28
    Daily Customers Required to Breakeven 177 136

    AZ
    Analysis of Wednesday Night Partnership Opportunities

    Dating Service
    Duration: 8 Weeks
    Number of customers 60
    Admission Revenue $ 7,200
    Projected Food/Bev Revenue (Total) $ 12,480
    Partnership Cost $ 4,320
    T-Shirt Cost $ 300
    Projected Profit $ 15,060
    Projected Repeat Customers 50%

    Zulu Band
    Number of Shows 12
    Number of customers 75
    Admission Revenue (Total) $ 9,000
    Projected Food/Bev Revenue (Total) $ 29,700
    Partnership Cost $ 18,000
    Projected Profit $ 20,700
    Projected Repeat Customers 7%

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