Previous literature has discussed the use of cooperative and experiential learning as a means of augmenting student udent involvement in the learning process. Teamwork has been one method of employing cooperative learning and having... more
Previous literature has discussed the use of cooperative and experiential learning as a means of augmenting student udent involvement in the learning process. Teamwork has been one method of employing cooperative learning and having students play games has been used extensively in experiential learning approaches. Often the two pedagogies are employed simultaneously by having students teams participate in games. This research combines the cooperative and experiential learning approaches by involving student teams in designing the games that other students will play with the goal of increasing student retention of knowledge. The sample included consumer behavior and integrated marketing communications students in two subsequent semesters. The pedagogy employed in the first of the two semesters included PowerPoint-based lectures, whereas the students in the second semester identified important concepts from the previous week’s lectures and integrated that content into a review game. A...
Resource advantage theory (RAT) and service-dominant logic (SDL) both endorse the use of operant resources and service skills as a means to formulate, create, and maintain a competitive advantage in the marketplace (Hunt, 2002; 2004;... more
Resource advantage theory (RAT) and service-dominant logic (SDL) both endorse the use of operant resources and service skills as a means to formulate, create, and maintain a competitive advantage in the marketplace (Hunt, 2002; 2004; Vargo & Lusch, 2004). Healthcare administrators wishing to deliver operant resources must first have an understanding of the attributes that lead to satisfaction in the healthcare context in which they compete. Higher-order constructs such as measuring satisfaction, value, empathy, and sacrifice sensitivity in healthcare are in stark contrast to most satisfaction surveys in healthcare which instead focus solely on patient perceptions of room cleanliness, courtesy of staff, taste of food, and perception of attentiveness to needs (Joiner & Lusch, 2016). While these need to be present in a healthcare context, what is missing is the operant resources that could lead to satisfaction such as value, empathy, and sacrifice. This research seeks to investigate th...
Purpose This paper aims to propose that millennials – those born between 1980 and 1995 – are uniquely impacted by the long-term impact of the pandemic, which has accelerated the work from home movement and exacerbated organizational... more
Purpose This paper aims to propose that millennials – those born between 1980 and 1995 – are uniquely impacted by the long-term impact of the pandemic, which has accelerated the work from home movement and exacerbated organizational issues associated with working remotely. Millennials, on the cusp of embarking on important leadership roles in this new remote work environment, pose challenges and opportunities for organizations will that will last long after the pandemic. Design/methodology/approach This paper provides a viewpoint based on a narrative review and on the authors’ professional experiences within organizations. Based upon these findings, this paper has reimagined the Mumford skills model to explore millennial managers in this new remote work, post-pandemic context. The goal of this narrative review was to provide a full picture of the “Millennial manager” and the challenges they face in becoming effective managers, as well as highlight the important strengths they bring ...
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ABSTRACT In order to explore the rich dynamics of using social media as a tool for learning within higher education classrooms, researchers across three disciplines: education, human resource development (HRD), and marketing, joined... more
ABSTRACT In order to explore the rich dynamics of using social media as a tool for learning within higher education classrooms, researchers across three disciplines: education, human resource development (HRD), and marketing, joined forces seeking ways to focus on learning through a retrospective analysis. Three concepts—engagement, community building, and personal meaning formed the framework for this study and were utilized to analyze the themes that emerged from student reflections. This study used an exploratory mixed-method approach involving seven social media platforms: Pinterest, Facebook, Twitter, YouTube, LinkedIn, Second Life, and Skype. The research is unique because it not only looks at how social media can energize traditional and online instruction, it also cuts across three disciplines of higher education offering insights on how social media can be used to promote student learning.
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Augmented reality (AR) is an emerging technology that blends physical objects with virtual reality. through the integration of digital and print media, a gap between the “on and offline” worlds are merged, radically shifting... more
Augmented reality (AR) is an emerging technology that blends physical objects with virtual reality. through the integration of digital and print media, a gap between the “on and offline” worlds are merged, radically shifting student-computer interaction in the classroom. this research examined the results of a multi-case study on the use of the AR platform Aurasma in the higher education classroom with 145 students from three disciplines (education, human Resource Development, and Marketing) who participated in the study. Research methods included data collection of pre-experience and post-experience student surveys regarding students’ experiences using the platform Aurasma for enhancing learning. Findings included primarily positive student attitudes regarding the usability of AR in the classroom setting and insights into how the Aurasma platform facilitated inquiry and understanding of course concepts. Recommendations for future classroom use are given.
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The life of a professor is a balancing act, both professionally and personally. Professors must weigh the demands of research, publishing, teaching, and service with the requirements of their personal responsibilities. The purpose of this... more
The life of a professor is a balancing act, both professionally and personally. Professors must weigh the demands of research, publishing, teaching, and service with the requirements of their personal responsibilities. The purpose of this mixed-methods study was to explore the role of stress on the work-life balance of a professor. This study was conducted by an interdisciplinary research team and included participants from a wide-range of academic fields. A mixed-methods approach, utilizing an electronic survey composed of demographic questions, Likert-scale responses, and open-ended questions, yielded data related to the benefits and challenges of being a professor from 31 states in the United States as well as from other countries. Structured interviews were then conducted to reveal the coping methods of the participants. In addition, this article incorporated embedded media in the form of audio sound bites and animated video, which provided the ‘voice’ of the faculty. The triang...
Research Interests: Marketing and Psychology
Management scholars have long been interested in the topic of authenticity in the workplace, evidenced by the history of scholarship on authentic leadership and the many new authenticity constructs that have emerged. In this article, we... more
Management scholars have long been interested in the topic of authenticity in the workplace, evidenced by the history of scholarship on authentic leadership and the many new authenticity constructs that have emerged. In this article, we take a narrower view of authenticity and focus on relational authenticity in the workplace, which we define as being genuine in workplace relationships. Adapting a validated relational authenticity scale to the organizational context, we explore the ways in which feeling authentic in workplace relationships has ramifications for discretionary behaviors. Specifically, we build on belongingness theory to posit that relational authenticity will result in an increase in engagement in both altruistic and sportsmanship behaviors. We also explore the moderating effect of proactive personality on these relationships. Results from our two-sample study ( N = 352; 500) indicate that relational authenticity is positively associated with engagement in both altrui...
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Abstract Ethnic cultural affiliation, well established in consumer literature as influential in decision making, is much less studied in shopper literature. This research examines key path-to-purchase framework (PtPF) elements;... more
Abstract Ethnic cultural affiliation, well established in consumer literature as influential in decision making, is much less studied in shopper literature. This research examines key path-to-purchase framework (PtPF) elements; motivation, role, and subjective norms, and their impact among three major U.S. ethnic affiliations (African American, Caucasian, and Hispanic). Study one explores two PtPF phases, perceptual mapping and solution targeting, while a second study examines moderation through importance perception and social shopping situation. The study demonstrates significant differences in relationship between the populations. Those differences are also shown to be subject to significant variation under the influence of the moderating conditions.
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Abstract When the manufacturer opens an online channel to compete with its traditional retailer, what valuable strategy can be utilized to alleviate the O2O (online to offline) competition and conflict and improve the performances of all... more
Abstract When the manufacturer opens an online channel to compete with its traditional retailer, what valuable strategy can be utilized to alleviate the O2O (online to offline) competition and conflict and improve the performances of all channel members? Our research addresses this important question by initiating an innovative strategy considering the retailer's sales effort and the manufacturer's support in local advertising simultaneously in a manufacturer – retailer O2O supply chain. Our results show that although the retailer's sales effort helps improve the channel coordination and leads to a win-win solution for both the manufacturer and the retailer, investing in both the retailer's sales effort and manufacturer's support in local advertising is a more effective strategy to be employed to coordinate the O2O distribution and achieve higher profits for all parties in the manufacturer - retailer supply chain. In addition, our results also show that compared to the simultaneous mode, the Stackelberg leader-follower mode provides no competitive advantage to the manufacturer or the retailer when the retailer's sales effort and manufacturer's support in local advertising strategy is implemented to coordinate the O2O distributions.
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Purpose Effective use of human resources is important for the profitability and governance of family firms. In a study of the human resource management (HRM) practices of US Hispanic family firms, the purpose of this paper is to discuss... more
Purpose Effective use of human resources is important for the profitability and governance of family firms. In a study of the human resource management (HRM) practices of US Hispanic family firms, the purpose of this paper is to discuss the implications of agency and stewardship governance. Design/methodology/approach To better understand HRM practices in US Hispanic family firms, the authors present findings from 169 US firms to hypothesize the extent of HRM development in Hispanic family firms (n=70) vs non-Hispanic family firms (n=99). Findings Results indicated that HRM practices in Hispanic family firms are less structured than those of non-Hispanic family firms; however, when Hispanic family firms effectively use HRM practices, they will have greater financial success. Originality/value Therefore, the results suggest that Hispanic family firm leaders display relatively low agency governance and high stewardship governance.
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Abstract The theoretical notion of personal constructs implies that the very meaning of things, including activities, ultimately is determined by the extent to which it moves one closer to attaining central ideological states known as... more
Abstract The theoretical notion of personal constructs implies that the very meaning of things, including activities, ultimately is determined by the extent to which it moves one closer to attaining central ideological states known as terminal personal values. Marketing and consumer research models traditionally approach deeply held personal values as an important, motivational, individual difference characteristic that orients behavior. This research takes a value-based perspective and examines personal values achievement as a climactic result of customer-retailer interaction. Field research across two service contexts provides a test of whether and how key service constructs contribute to the perception of progress toward a preferable state. Results from two studies provide consistent evidence that retail services including shopping and dining can allow customers to incrementally achieve a preferred personal value state through a sequence of quality, experiential (hedonic) value realized and customer satisfaction. Theoretical and managerial implications discuss the process and business implications.
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Technology adoption literature generally focuses on behavioral and structural changes necessary for successful adoption. Little explored in that literature is the factors impacting the level of adoption which will be achieved within the... more
Technology adoption literature generally focuses on behavioral and structural changes necessary for successful adoption. Little explored in that literature is the factors impacting the level of adoption which will be achieved within the organization. This healthcare industry research demonstrates that higher levels of technology adoption in organizations require the influences of both internal absorptive capabilities and external institutional pressures impacting the organization. We surveyed U.S. healthcare employees to assess top management beliefs, top management participation, absorptive capacity, institutional pressures, and level of electronic medical records (EMR) adoption in clinics and hospitals. Our results indicate no direct influence of mimetic and coercive pressures on the level of EMR adoption. Normative and mimetic pressures indirectly influence EMR adoption level through top management participation. Absorptive capacity enhances top management beliefs and participation associated with EMR adoption process, resulting in higher levels of EMR adoption in U.S. hospitals.
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We propose a U-shaped relationship between perceived demands-abilities (D-A) fit and risk-taking propensity that is contingent on individual-level uncertainty avoidance and test this relationship in the U.S., China, and Japan. We find a... more
We propose a U-shaped relationship between perceived demands-abilities (D-A) fit and risk-taking propensity that is contingent on individual-level uncertainty avoidance and test this relationship in the U.S., China, and Japan. We find a consistent cross-cultural support for the main curvilinear relationships, whereas the moderating role of individual-level uncertainty avoidance is supported in the U.S. and Japan, but not China. Our results challenge the conventional wisdom that relationships between fit and job outcomes are linear and open up new research avenues for person-environment research which should examine both ‘bright’ and ‘dark’ sides of fit.
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Past research examining associations between person-environment fit and work-related outcomes has consistently promoted "the bright side" of fit at work. Our study extends this research stream by unveiling "the dark... more
Past research examining associations between person-environment fit and work-related outcomes has consistently promoted "the bright side" of fit at work. Our study extends this research stream by unveiling "the dark side" of fit. Using the overconfidence framework, we propose a U-shaped relationship between employees’ demands-abilities (D-A) fit perceptions and risk taking propensity in the workplace. We further test whether this relationship is contingent on employee uncertainty avoidance. We test the generalizability of our model across three employee samples from the U.S. (n = 300), China (n = 300), and Japan (n = 300). Our findings provide consistent support for the hypothesized U-shaped relationship in each of the three countries. Uncertainty avoidance is found to moderate the relationship between perceived D-A fit and risk taking propensity for employees in the U.S. and Japan, but not in China. This study demonstrates that perceived D-A fit can be "good" up to point, after which negative consequence...
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In a qualitative study of 19 family businesses, we examine the dynamics of successor teams, using insights from the family dynamics and succession literature and teams and conflict theory in family business. In-depth interviews with... more
In a qualitative study of 19 family businesses, we examine the dynamics of successor teams, using insights from the family dynamics and succession literature and teams and conflict theory in family business. In-depth interviews with family firm leaders identified two major successor team performance outcomes, a positive track leading to team commitment and a negative track resulting in dissolution of the team and potentially the family firm. Our findings are encapsulated by 10 propositions and a model of successor team dynamics.
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ABSTRACT Jen Harrington is the owner and pastry chef of Sweet Conclusion, a bakery in Tampa, Florida. Most of Harrington's business comes from baking wedding cakes, but she has been attempting to attract customers to her retail... more
ABSTRACT Jen Harrington is the owner and pastry chef of Sweet Conclusion, a bakery in Tampa, Florida. Most of Harrington's business comes from baking wedding cakes, but she has been attempting to attract customers to her retail bakery, where she sells cupcakes, pies, ice cream, and coffee. Nearly four years she opened Sweet Conclusion, the retail part of her business has not been as successful as she had hoped. Harrington wonders how she can make the other parts of her business more successful. Readers have the opportunity to develop and evaluate strategies for attracting more customers to Harrington's retail bakery.