- Seeding authentic value, shaping authentic futureedit
The containment measures for the COVID-19 pandemic, including social distancing, lockdown or quarantining, have led to a paradigm shift in people's life. In the wake of the pandemic, many people have begun adopting technology as a way to... more
The containment measures for the COVID-19 pandemic, including social distancing, lockdown or quarantining, have led to a paradigm shift in people's life. In the wake of the pandemic, many people have begun adopting technology as a way to maintain their daily activities and limit face-to-face human interactions. While the pandemic has facilitated the widespread use of technology, little attention has been paid to how consumers' intention to continue using technology is affected by their rational evaluation and habitual response, simultaneously. To address this knowledge gap, this study employs the expectation-confirmation model as a theoretical lens to propose the research model and explain the antecedents of technology continuance intention from both perspectives of conscious versus unconscious responses. The conscious response is reflected in perceived value and satisfaction, whereas the unconscious response is characterized as habit. The proposed research model and hypotheses are supported by the data collected from 308 online food delivery service users. Our results show that habit is driven by perceived value and satisfaction, and then mediates the effects of them on continuance intention. Moreover, habit exerts the strongest effect on continuance intention and weakens the importance of perceived value as well as satisfaction to continuance intention. This study is expected to set the theoretical foundation for more future research that focus on the exploration of the conscious versus unconscious nature of consumers' technology continuance. The study concludes with practical implications and suggestions for catering businesses and relevant stakeholders.
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The purpose of this study is to clarify whether there are relationships among the four key factors contributing to the success of e-business: e-service quality, e-trust e-customer satisfaction and behavioral intentions, thus make a... more
The purpose of this study is to clarify whether there are relationships among the four key factors contributing to the success of e-business: e-service quality, e-trust e-customer satisfaction and behavioral intentions, thus make a conclusion and provide better understanding in the field of e-service and e-marketing. This study method used to evaluate and test the scale and theoretical model in the study is quantitative research with sample size N = 476 through the survey to deliver questionnaire directly to subjects. This study examined the scale by confirmatory factor analysis (CFA) and the model of theoretical research by structural equation modeling (SEM). The results of analysis and verification of measurement scales and theoretical research models show that the research scales achieve unidirectional, reliability, convergent validity and high discriminant validity. The hypotheses are accepted at 95% reliability. The study has discovered the new indirect and positive impact of e-service quality on behavioral intentions through mediators e-trust and e-customer satisfaction, as well as other sub relationships, which can be used as foundation for future researches. At the end, managerial implications and recommendations plus contributions are proposed for e-commerce firms, e-marketers and researchers.
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Trong xu hướng hội nhập khu vực và quốc tế, việc phát triển nguồn lực lao động có chất lượng luôn được quan tâm. Hệ đào tạo chất lượng cao (CLC) của bậc đại học được hình thành nhằm nâng cao về chất lượng đào tạo nhằm đáp ứng nhu cầu, đòi... more
Trong xu hướng hội nhập khu vực và quốc tế, việc phát triển nguồn lực lao động có chất lượng luôn được quan tâm. Hệ đào tạo chất lượng cao (CLC) của bậc đại học được hình thành nhằm nâng cao về chất lượng đào tạo nhằm đáp ứng nhu cầu, đòi hỏi của xã hội. Nhóm tác giả đã khảo sát thực nghiệm 268 đối tượng là sinh viên đang học chương trình CLC của Trường đại học Ngân hàng Tp.HCM. Kết quả cho thấy 4 nhân tố là Hoạt động xã hội, Chương trình đào tạo, Đội ngũ giảng viên và Dịch vụ đi kèm đã ảnh hưởng đến chất lượng đào tạo liên quan đến các biến. Từ đó, nhóm tác giả đã gợi ý một số chính sách cho Trường nhằm cải thiện và nâng cao hơn nữa chất lượng đào tạo của hệ CLC. TỪ KHÓA: chất lượng cao, chất lượng đào tạo, đại học Ngân hàng.