Trilha academica: Cultura de Consumo O presente ensaio teorico tem como objetivo explicar as prin... more Trilha academica: Cultura de Consumo O presente ensaio teorico tem como objetivo explicar as principais semelhancas e diferencas entre os conceitos relacionados ao principio basico de compartilhamento, como consumo colaborativo, programas de compartilhamento comerciais, consumo baseado em acesso, entre outros. Alem disso, sera apresentada uma tipologia de consumo colaborativo com as diferentes experiencias que esse termo pode abranger. Por ultimo serao apresentadas as conclusoes desse ensaio teorico. Palavras-chave: consumo colaborativo, compartilhamento, acesso
O presente ensaio teórico tem como objetivo explicar as principais semelhanças e diferenças entre... more O presente ensaio teórico tem como objetivo explicar as principais semelhanças e diferenças entre os conceitos relacionados ao princípio básico de compartilhamento, como consumo colaborativo, programas de compartilhamento comerciais, consumo baseado em acesso, entre outros. Além disso, será apresentada uma tipologia de consumo colaborativo com as diferentes experiências que esse termo pode abranger. Por último serão apresentadas as conclusões desse ensaio teórico.
Neuropsychology is an interdisciplinary field that studies the relationship among cognition, beha... more Neuropsychology is an interdisciplinary field that studies the relationship among cognition, behavior, emotions and the brain, based on structure–function correlation models developed in the last 150 years. This study presents a discussion concerning the anatomo-clinical method in neuropsychology considering theoretical-methodological advancements that have contributed to this scientific discipline in recent decades. This method assumes that inferences concerning a given cognitive function can be made based on a correspondence between clinical manifestations and the brain injury site. First, we review historical aspects related to the emergence of the practice of exploring neuropsychological abilities in specific areas of the brain, that is, structure–function relationships. Then we discuss the limitations of the anatomo-clinical method and, finally, the current conception found in Neuropsychology, considering advanced imaging and cerebral stimulation techniques. The current conception of localizationism is more distributed. Large-scale networks are dedicated to specific functions such as language, face and object recognition, executive functions, spatial attention, and memory. The conclusion is that the anatomo-clinical method is still essential to grounding structure–function relationships, though caution should be applied in its use considering current conceptions of the brain being a complex system of interconnected regions subject to variations according to sociodemographic variables.
Neuropsychology is an interdisciplinary field that studies the relationship among cognition, beha... more Neuropsychology is an interdisciplinary field that studies the relationship among cognition, behavior, emotions and the brain, based on structure–function correlation models developed in the last 150 years. This study presents a discussion concerning the anatomo-clinical method in neuropsychology considering theoretical-methodological advancements that have contributed to this scientific discipline in recent decades. This method assumes that inferences concerning a given cognitive function can be made based on a correspondence between clinical manifestations and the brain injury site. First, we review historical aspects related to the emergence of the practice of exploring neuropsychological abilities in specific areas of the brain, that is, structure–function relationships. Then we discuss the limitations of the anatomo-clinical method and, finally, the current conception found in Neuropsychology, considering advanced imaging and cerebral stimulation techniques. The current conception of localizationism is more distributed. Large-scale networks are dedicated to specific functions such as language, face and object recognition, executive functions, spatial attention, and memory. The conclusion is that the anatomo-clinical method is still essential to grounding structure–function relationships, though caution should be applied in its use considering current conceptions of the brain being a complex system of interconnected regions subject to variations according to sociodemographic variables.
Nos últimos anos, diversos eventos gastronômicos de rua vêm surgindo em várias cidades do Brasil.... more Nos últimos anos, diversos eventos gastronômicos de rua vêm surgindo em várias cidades do Brasil. Alguns desses eventos surgiram com a intenção de proporcionar uma experiência gastronômica, de lazer e ainda para levar uma mensagem de preservação e valorização de espaços públicos urbanos. Essa pesquisa tem como tema o simbolismo de experiências gastronômicas e buscou compreender qual o significado simbólico desses eventos e do surgimento dos food trucks para consumidores em Porto Alegre. Este estudo utilizou uma estratégia de pesquisa interpretativista e foi realizado em duas etapas. Em um primeiro momento utilizou a técnica de observação participante em eventos gastronômicos a céu aberto em Porto Alegre. Em um segundo momento foram enviados questionários abertos para participantes desses eventos, chegando-se a um total de 20 entrevistas. O resultado desse estudo aponta os eventos gastronômicos de rua como transformadores de espaços públicos, como oportunidades de conexão com chefs, como forma de aprendizado sobre gastronomia, como criadores de valor e como símbolo de estilo de vida e identidade, acrescentando esses novos significados simbólicos para os estudos de comportamento de consumo de alimentos na rua. Além disso, foram encontradas diversas motivações para a participação nesses eventos: estar com amigos, ocupação de espaços públicos, sair da rotina, conhecer novos pratos gastronômicos, a valorização dos cozinheiros (chefs), a informalidade, o contato com os chefs, o preço baixo e a curiosidade.
This study investigates the effects of the consumer acculturation process during and after an exp... more This study investigates the effects of the consumer acculturation process during and after an experience of living abroad. The 21 consumers surveyed showed changes in eating habits, in purchase decision processes, in cultural identity, and in their satisfaction with products and services in Brazil, among other results.
inShare
Blogs - Consumption, Behaviour, Interaction
Carlos Rossi, PPGA - EA/UFRGS, Brazil
João... more inShare Blogs - Consumption, Behaviour, Interaction Carlos Rossi, PPGA - EA/UFRGS, Brazil João Fleck, PPGA - EA/UFRGS, Brazil Cristine Schweig, PPGA - EA/UFRGS, Brazil Francini Ledur, Oscar Evangelista, Renato Barcelos, Ricardo Perlin, Simone Vedana, PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil ; PPGA - EA/UFRGS, Brazil What’s the best hair moisturizer? Does that base work as well as in the TV commercial? This and other questionings are made by thousands of women in a daily basis. And what do these vain consumers have in common? They search beauty products with the promised benefits. Here come into place the consumption blogs: by testing, using, researching and reviewing these products, the four interviewed bloggers took the role of advisors, personal beauty consultants of their readers. They evaluate, recommend, defend or warn different products and services. Differently from the usual medias, the interaction allowed in blogs is capable of producing an impact in both buying behaviours’: not only the readers, but also the bloggers are affected.
Trilha academica: Cultura de Consumo O presente ensaio teorico tem como objetivo explicar as prin... more Trilha academica: Cultura de Consumo O presente ensaio teorico tem como objetivo explicar as principais semelhancas e diferencas entre os conceitos relacionados ao principio basico de compartilhamento, como consumo colaborativo, programas de compartilhamento comerciais, consumo baseado em acesso, entre outros. Alem disso, sera apresentada uma tipologia de consumo colaborativo com as diferentes experiencias que esse termo pode abranger. Por ultimo serao apresentadas as conclusoes desse ensaio teorico. Palavras-chave: consumo colaborativo, compartilhamento, acesso
O presente ensaio teórico tem como objetivo explicar as principais semelhanças e diferenças entre... more O presente ensaio teórico tem como objetivo explicar as principais semelhanças e diferenças entre os conceitos relacionados ao princípio básico de compartilhamento, como consumo colaborativo, programas de compartilhamento comerciais, consumo baseado em acesso, entre outros. Além disso, será apresentada uma tipologia de consumo colaborativo com as diferentes experiências que esse termo pode abranger. Por último serão apresentadas as conclusões desse ensaio teórico.
Neuropsychology is an interdisciplinary field that studies the relationship among cognition, beha... more Neuropsychology is an interdisciplinary field that studies the relationship among cognition, behavior, emotions and the brain, based on structure–function correlation models developed in the last 150 years. This study presents a discussion concerning the anatomo-clinical method in neuropsychology considering theoretical-methodological advancements that have contributed to this scientific discipline in recent decades. This method assumes that inferences concerning a given cognitive function can be made based on a correspondence between clinical manifestations and the brain injury site. First, we review historical aspects related to the emergence of the practice of exploring neuropsychological abilities in specific areas of the brain, that is, structure–function relationships. Then we discuss the limitations of the anatomo-clinical method and, finally, the current conception found in Neuropsychology, considering advanced imaging and cerebral stimulation techniques. The current conception of localizationism is more distributed. Large-scale networks are dedicated to specific functions such as language, face and object recognition, executive functions, spatial attention, and memory. The conclusion is that the anatomo-clinical method is still essential to grounding structure–function relationships, though caution should be applied in its use considering current conceptions of the brain being a complex system of interconnected regions subject to variations according to sociodemographic variables.
Neuropsychology is an interdisciplinary field that studies the relationship among cognition, beha... more Neuropsychology is an interdisciplinary field that studies the relationship among cognition, behavior, emotions and the brain, based on structure–function correlation models developed in the last 150 years. This study presents a discussion concerning the anatomo-clinical method in neuropsychology considering theoretical-methodological advancements that have contributed to this scientific discipline in recent decades. This method assumes that inferences concerning a given cognitive function can be made based on a correspondence between clinical manifestations and the brain injury site. First, we review historical aspects related to the emergence of the practice of exploring neuropsychological abilities in specific areas of the brain, that is, structure–function relationships. Then we discuss the limitations of the anatomo-clinical method and, finally, the current conception found in Neuropsychology, considering advanced imaging and cerebral stimulation techniques. The current conception of localizationism is more distributed. Large-scale networks are dedicated to specific functions such as language, face and object recognition, executive functions, spatial attention, and memory. The conclusion is that the anatomo-clinical method is still essential to grounding structure–function relationships, though caution should be applied in its use considering current conceptions of the brain being a complex system of interconnected regions subject to variations according to sociodemographic variables.
Nos últimos anos, diversos eventos gastronômicos de rua vêm surgindo em várias cidades do Brasil.... more Nos últimos anos, diversos eventos gastronômicos de rua vêm surgindo em várias cidades do Brasil. Alguns desses eventos surgiram com a intenção de proporcionar uma experiência gastronômica, de lazer e ainda para levar uma mensagem de preservação e valorização de espaços públicos urbanos. Essa pesquisa tem como tema o simbolismo de experiências gastronômicas e buscou compreender qual o significado simbólico desses eventos e do surgimento dos food trucks para consumidores em Porto Alegre. Este estudo utilizou uma estratégia de pesquisa interpretativista e foi realizado em duas etapas. Em um primeiro momento utilizou a técnica de observação participante em eventos gastronômicos a céu aberto em Porto Alegre. Em um segundo momento foram enviados questionários abertos para participantes desses eventos, chegando-se a um total de 20 entrevistas. O resultado desse estudo aponta os eventos gastronômicos de rua como transformadores de espaços públicos, como oportunidades de conexão com chefs, como forma de aprendizado sobre gastronomia, como criadores de valor e como símbolo de estilo de vida e identidade, acrescentando esses novos significados simbólicos para os estudos de comportamento de consumo de alimentos na rua. Além disso, foram encontradas diversas motivações para a participação nesses eventos: estar com amigos, ocupação de espaços públicos, sair da rotina, conhecer novos pratos gastronômicos, a valorização dos cozinheiros (chefs), a informalidade, o contato com os chefs, o preço baixo e a curiosidade.
This study investigates the effects of the consumer acculturation process during and after an exp... more This study investigates the effects of the consumer acculturation process during and after an experience of living abroad. The 21 consumers surveyed showed changes in eating habits, in purchase decision processes, in cultural identity, and in their satisfaction with products and services in Brazil, among other results.
inShare
Blogs - Consumption, Behaviour, Interaction
Carlos Rossi, PPGA - EA/UFRGS, Brazil
João... more inShare Blogs - Consumption, Behaviour, Interaction Carlos Rossi, PPGA - EA/UFRGS, Brazil João Fleck, PPGA - EA/UFRGS, Brazil Cristine Schweig, PPGA - EA/UFRGS, Brazil Francini Ledur, Oscar Evangelista, Renato Barcelos, Ricardo Perlin, Simone Vedana, PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil ; PPGA - EA/UFRGS, Brazil What’s the best hair moisturizer? Does that base work as well as in the TV commercial? This and other questionings are made by thousands of women in a daily basis. And what do these vain consumers have in common? They search beauty products with the promised benefits. Here come into place the consumption blogs: by testing, using, researching and reviewing these products, the four interviewed bloggers took the role of advisors, personal beauty consultants of their readers. They evaluate, recommend, defend or warn different products and services. Differently from the usual medias, the interaction allowed in blogs is capable of producing an impact in both buying behaviours’: not only the readers, but also the bloggers are affected.
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Blogs - Consumption, Behaviour, Interaction
Carlos Rossi, PPGA - EA/UFRGS, Brazil
João Fleck, PPGA - EA/UFRGS, Brazil
Cristine Schweig, PPGA - EA/UFRGS, Brazil
Francini Ledur, Oscar Evangelista, Renato Barcelos, Ricardo Perlin, Simone Vedana, PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil ; PPGA - EA/UFRGS, Brazil
What’s the best hair moisturizer? Does that base work as well as in the TV commercial? This and other questionings are made by thousands of women in a daily basis. And what do these vain consumers have in common? They search beauty products with the promised benefits. Here come into place the consumption blogs: by testing, using, researching and reviewing these products, the four interviewed bloggers took the role of advisors, personal beauty consultants of their readers. They evaluate, recommend, defend or warn different products and services. Differently from the usual medias, the interaction allowed in blogs is capable of producing an impact in both buying behaviours’: not only the readers, but also the bloggers are affected.
Blogs - Consumption, Behaviour, Interaction
Carlos Rossi, PPGA - EA/UFRGS, Brazil
João Fleck, PPGA - EA/UFRGS, Brazil
Cristine Schweig, PPGA - EA/UFRGS, Brazil
Francini Ledur, Oscar Evangelista, Renato Barcelos, Ricardo Perlin, Simone Vedana, PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil; PPGA - EA/UFRGS, Brazil ; PPGA - EA/UFRGS, Brazil
What’s the best hair moisturizer? Does that base work as well as in the TV commercial? This and other questionings are made by thousands of women in a daily basis. And what do these vain consumers have in common? They search beauty products with the promised benefits. Here come into place the consumption blogs: by testing, using, researching and reviewing these products, the four interviewed bloggers took the role of advisors, personal beauty consultants of their readers. They evaluate, recommend, defend or warn different products and services. Differently from the usual medias, the interaction allowed in blogs is capable of producing an impact in both buying behaviours’: not only the readers, but also the bloggers are affected.