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    T. Breitbarth

    ... 1. Edited by Marco Althaus, Michael Geffken and Sven Rawe Münster: LIT Verlag, 2005; No. of pages 304. Tim Breitbarth. Article first published online: 20 MAR 2006. ... University of Otago. Email: Tim Breitbarth... more
    ... 1. Edited by Marco Althaus, Michael Geffken and Sven Rawe Münster: LIT Verlag, 2005; No. of pages 304. Tim Breitbarth. Article first published online: 20 MAR 2006. ... University of Otago. Email: Tim Breitbarth (tbreitbarth@business.otago.ac.nz). Publication History. ...
    Abstract This paper contributes to the discussion about Corporate social responsibility (CSR), competitiveness and trade policies, and how trade barriers emerge between countries already committed to CSR and those for whom CSR is still... more
    Abstract This paper contributes to the discussion about Corporate social responsibility (CSR), competitiveness and trade policies, and how trade barriers emerge between countries already committed to CSR and those for whom CSR is still gaining ground. The authors describe the development of CSR within Europe and explain its role in shaping trade relationships. Gaining access to the European market, and obtaining the 'licence to operate'in light of strengthening commitment to CSR, is an issue for many companies. For ...
    ... Florek, M., Breitbarth, T. and Conejo, F., 2007. Mega sports events and host country image: the case of the 2006 FIFA World Cup. In: The Australian and New Zealand Marketing Academy Conference 2007, 3-5 December 2007, Dunedin. ...
    ... The ethical approach focuses on the right thing to do (eg, the “common good,” paternalistic-humanitarian ideals). ... Fi-nally, data produced through systematic measurement can act as a reliable source for stakeholder interac-tion—for... more
    ... The ethical approach focuses on the right thing to do (eg, the “common good,” paternalistic-humanitarian ideals). ... Fi-nally, data produced through systematic measurement can act as a reliable source for stakeholder interac-tion—for example, in respective reports. ...
    Abstract Attitudes toward genetically modified (GM) foods have been extensively studied, but there are very few studies of actual consumer purchasingbehavior regarding GM foods offering a consumer benefit. Using a field choice-modeling... more
    Abstract Attitudes toward genetically modified (GM) foods have been extensively studied, but there are very few studies of actual consumer purchasingbehavior regarding GM foods offering a consumer benefit. Using a field choice-modeling experiment, the authors ...
    This practice paper is based on the study of New Zealand football fans travelling to the 2006 FIFA World Cup in Germany. It offers empirical findings that help to close the gap in the sports marketing literature about fan consumption in... more
    This practice paper is based on the study of New Zealand football fans travelling to the 2006 FIFA World Cup in Germany. It offers empirical findings that help to close the gap in the sports marketing literature about fan consumption in football" fringe nations". The aim ...