- Lisans: Atatürk Üniversitesi - İletişim Fakültesi - Gazetecilik Bölümü.Yüksek Lisans: Atatürk Üniversitesi - Sosyal Bilimler Enstitüsü - Gazetecilik ABD.Doktora: Anadolu Üniversitesi - Sosyal Bilimler Enstitüsü - Basın ve Yayın ABDedit
The objective of this study is to reevaluate the notions of meme and viral within the framework of Zygmunt Bauman’s vision of a ‘consumer society’. Thus, the notions were read through with o hermeneutic method and handled from many... more
The objective of this study is to reevaluate the notions of meme
and viral within the framework of Zygmunt Bauman’s vision of a
‘consumer society’. Thus, the notions were read through with o
hermeneutic method and handled from many various aspects.
Viral and meme contents have a function that is consumed at the
point of production and transforms its producer into a consumer
in the present. In the society of cyber consumers, shortening of the
distance between actions like communication, consumption and
fulfilment or their structural intertwining becomes a problem. In
this social formation, communication focuses directly on
information rather than meaning and context. Decontextualized
information is reduced to a mere numerical value and
informatized. Viral and meme are the most recent examples of this
informatization.
Keywords: Consumer society, viral, meme, social media.
and viral within the framework of Zygmunt Bauman’s vision of a
‘consumer society’. Thus, the notions were read through with o
hermeneutic method and handled from many various aspects.
Viral and meme contents have a function that is consumed at the
point of production and transforms its producer into a consumer
in the present. In the society of cyber consumers, shortening of the
distance between actions like communication, consumption and
fulfilment or their structural intertwining becomes a problem. In
this social formation, communication focuses directly on
information rather than meaning and context. Decontextualized
information is reduced to a mere numerical value and
informatized. Viral and meme are the most recent examples of this
informatization.
Keywords: Consumer society, viral, meme, social media.
Research Interests:
The aim of this study is to reveal how the interaction between human-machine and data has changed within the developments in web technologies. At this point, studies on web technologies were reviewed and interpreted with a hermeneutic... more
The aim of this study is to reveal how the interaction between human-machine and data has changed within the developments in web technologies. At this point, studies on web technologies were reviewed and interpreted with a hermeneutic method by limiting purposive sampling. Thus, it is aimed to draw a theoretical framework. The theoretical discussions carried out by the study revealed that the development of web technologies has resulted in an axis shift in cyberspace, not in the direction of human-human or human-machine relationship, but towards machine-machine or machine-data relationship. The symbiotic coexistence of man and machine in cyberspace has undergone a role change with the visions determined by web technologies. The tendency of the developments is to equalise the role of the machine to the decision-making role of the human.
Keywords: Web, Social media, Artificial intelligence, Cyber culture
Keywords: Web, Social media, Artificial intelligence, Cyber culture
Research Interests:
Abstract: As virtual public spaces, social media channels have a structure in which daily life practices are redefined within cyber culture. This structure interacts with real public life. These two forms both transform and affect each... more
Abstract: As virtual public spaces, social media channels have a structure in which daily life practices are redefined within cyber
culture. This structure interacts with real public life. These two forms both transform and affect each other. The culture of speed,
which has a critical position in post-capitalist society, has radically changed the structure of 'things'. 'Time' is also included in this
change. Context and time have been reduced to the present, and a smooth, negativity-free understanding of beauty has
dominated aesthetics. Byung-Chul Han explained this dominance with the concept of 'kalocracy'. The main purpose of the study
is to read the structure of social media channels with the concept of kalocracy and to expose the concept with a hermeneutic
approach. On the other hand, as a result of the discussions, new questions have been raised about the status of the subject
oppressed by kalocracy. These questions have made new studies a necessity.
Keywords: Kalocracy, Transparency society, Individual, Beauty, Social media
culture. This structure interacts with real public life. These two forms both transform and affect each other. The culture of speed,
which has a critical position in post-capitalist society, has radically changed the structure of 'things'. 'Time' is also included in this
change. Context and time have been reduced to the present, and a smooth, negativity-free understanding of beauty has
dominated aesthetics. Byung-Chul Han explained this dominance with the concept of 'kalocracy'. The main purpose of the study
is to read the structure of social media channels with the concept of kalocracy and to expose the concept with a hermeneutic
approach. On the other hand, as a result of the discussions, new questions have been raised about the status of the subject
oppressed by kalocracy. These questions have made new studies a necessity.
Keywords: Kalocracy, Transparency society, Individual, Beauty, Social media