mirella soyer

In this study we investigate how consumers in The Netherlands can be persuaded to adopt sustainable practices when purchasing, using and disposing of clothes. This study investigates the attitude-behavior gap for the sustainable choices for purchase, use and disposing of clothes. For each consumption phase we ran a two-step multiple regression. The findings showed that the importance of the factors vary in the three consumption phases. For purchasing and disposal decisions, the core motivator social motivation predicts sustainable practices best, while it has no role in the usage phase. The factor ability appeared to have a significant role in the disposal phase, but not in the other phases. Finally, the trigger appears to lower the consumers’ ability in the purchasing phase, while it enhances the core motivator social evaluation in the disposal phase.

or in the key terms. The journals were selected from the annually produced Journal Quality overview (Kostova & Roth, 2002, p. 216). This quality lists compiles the quality rankings from 21 different academic institutions across the globe, while I focused on the listings of the Erasmus Research Institute of Management Journals Listing (EJL 2012) and the Australian Business Deans Council Journal Rankings List of November 2013 (ABDC 2013). Journals were sampled from four different categories namely, ‘General & Strategy’, ‘IB’ and ‘Organisation Behaviour/Organisation Studies/HRM/Industrial Relations’. In order to be included it had to have a ranking of ‘S, PA, P or STAR’ or in the EJL 2012 or ‘B, A or A*’ in the ABCD 2013. Domain Journal Ranking EJL 2012 Ranking ABCD 2013 Results International Business (IB) International Business Review International Journal of Management and Organization Journal of International Business Studies Journal of International Management Journal of World Busi...