Business Administration

การรบรของลกคาเกยวกบความรบผดชอบตอสงคมและความพงพอใจในตราสนคาทมตอความภกดตอตราสนคา : อตสาหกรรมสายการบนตนทนตำในประเทศไทย The main objective of this research is to study the influence of passengers’ perceptions towards CSR in five dimensions (environment, economic, legal, ethical, and social responsibility) and brand satisfaction on brand loyalty in the context of low cost carriers industry (LCCs) in Thailand (Air Asia, Nok Air, and One-two-Go). This research is derived from primary data obtained from self-structured questionnaire of 400 samples. By employing correlation coefficients and multiple regression statistical tools, this research found that passengers’ perception of CSR has a positive relationship with brand satisfaction while both of mentioned variables have a positive influence on brand loyalty at the significant level of 0.05.

Purpose In practice and in literature, logistics service quality is one of the key concepts in any service industry, including airlines. However, the breadth of content and the inconsistent accounts make comprehensive understanding of service quality elusive, thereby necessitating the conduct of a systematic review of the literature on service quality in the context of airlines. In doing so, this study aims to provide a clear, consistent and current overview of the literature, enabling the advancement of theory and research in service quality. Design/methodology/approach In particular, this study presents several aspects of logistics service quality based on the 52 articles reviewed published between 1993 and 2019. Content analysis was used to analyze the data in terms of key attributes of service quality from the selected articles. Findings Following an analysis, this study summarizes the antecedents and consequences, along with mediators and moderators, and develops a review frame...

Purpose In practice and in literature, logistics service quality is one of the key concepts in any service industry, including airlines. However, the breadth of content and the inconsistent accounts make comprehensive understanding of service quality elusive, thereby necessitating the conduct of a systematic review of the literature on service quality in the context of airlines. In doing so, this study aims to provide a clear, consistent and current overview of the literature, enabling the advancement of theory and research in service quality. Design/methodology/approach In particular, this study presents several aspects of logistics service quality based on the 52 articles reviewed published between 1993 and 2019. Content analysis was used to analyze the data in terms of key attributes of service quality from the selected articles. Findings Following an analysis, this study summarizes the antecedents and consequences, along with mediators and moderators, and develops a review frame...

Consumer complaints are continuously growing in Thailand; although consumer protection laws protect the Thai people while the current situation differs. Therefore, this research investigated the marketing ethics of consumer products from the perspective of Thai consumers and suggested the development of marketing ethics strategies for Thai businesses. This quantitative research used a questionnaire to collect data from 400 Thai consumers, which focused on personal factors, consumer buying behavior, problem & solution requirement, and satisfaction towards the marketing ethics of consumer products. The collected data were analyzed by descriptive statistics such as frequency, percentage, mean and standard deviation, and inference statistics to test the research hypotheses. The research results showed that the buying problems were high prices, deceptive advertising, selling prices over the price tag, defective/expired products, and below specification. Meanwhile, consumers required prod...

Purpose: The objective of this research was to use structural equation modelling to illustrate guidelines for enhancing procurement management efficiency in the industrial business sectors.   Theoretical framework:  The conceptual framework was developed based on relevant studies and incorporated elements from procurement excellence models established by renowned organisations, including McKinsey’s successful procurement operating model (2018), BCG’s five pillars of procurement excellence (2019), and PwC’s operating procurement model (2019).   Design/methodology/approach: This study utilised a mixed-methods approach, combining qualitative (in-depth interviews and focus group discussions) and quantitative (survey) research methods. The quantitative data was collected through a questionnaire consisting of four parts, which was administered to 500 executives from industrial businesses. The data was analysed using descriptive, inferential, and multivariate statistical techniques.   Find...

Business circumstances change rapidly nowadays, so business goals cannot be achieved without business partners. Thus, this study investigated the factors involved in effective long-term relationship management to enhance value co-creation among business partners through four variable factor elements: organisational management, partner characteristics, resource sharing, and market orientation. The quantitative data was collected from 500 executives in Thailand’s business sector using a questionnaire; the data was analysed through descriptive, inference, and multivariate statistics, CFA, S-CFA, and SEM using the techniques for cutting off variable factors. The hypothesis test results showed that the focus of businesses in the industrial sector and service-sector businesses concerning the factors involved statistically significant differences. The empirical results theoretically contribute to developing guidelines for long-term relationship management and have managerial implications for the value co-creation among business partners.

Keywords: business partner; long-term relationship management; partner characteristics; value co-creation; organisational management; resource sharing; market orientation; business sectors.

The objective of this research was to study and understand the conceptualization of authentic leadership and to discover trends including points of interest for studies of authentic leadership. The study model was a systematic review of the literature and a research synthesis, the researcher conducted this research by searching and studying from secondary data including related research and content from journals within the scope of Business, Management and Accounting that appear in the Scopus Database from years 2010-2018. The researcher selected the documents according to the inclusion criteria and exclusion criteria, to obtain the research that has characteristics that are consistent with the research objectives. The results of the research showed that the studies of authentic leadership have been steadily increasing since 1990. 2010 was the year with the most published research on authentic leadership with 173 studies accounting for 13.27% of all studies. There was an increase in the number of studies (124) from 2010, representing a 253.06% growth. A total of 21 qualifying studies found that 15 studies were study of the relationship between authentic leadership and behavioral expression of subordinates, and the remaining 6 studies were study to investigate the antecedents of authentic leadership. In addition, in the context of concepts related to authentic leadership, the researchers found that authentic leadership behaviors can be divided into four sub-dimensions: self-awareness, relational transparency, internalized personal perspective, and balance processing. These behaviors positively affect practical outcomes such as developing team psychological safe climate, motivating the team, and decreasing employee turnover intention.

This paper aims to describe the different point of view in collective behavior between legal context and business context. As in business context, in which collective bargaining concerns about a monetary system, a group of farmers can use collective bargaining as a tool to deal with injustice negotiation. Nowadays, a number of goods and services produced/provided are discovered to be determinate; namely, higher or lower wage of the workers, resulted from winning or losing the collective bargaining will affect to the price of goods sold or services provided. Collective bargaining is not an obsolete idea. The way to use it advantageously is depended on how much power bargainers realize they have. The strategy of collective bargaining in both legal and business perspective may be similar in some ways; but however, the format of conducting it may be different. In conclusion, to sustain the relationship between employees and employer or buyers and seller is to maximize both parties profit. When the needs of both parties are fulfilled, the outcomes will generate benefit for the society and all stakeholders.