Sunny Kim
Kolej Vokasional Sungai Petani 2, Early Childhood Education, Department Member
Research Interests:
Research Interests:
ABSTRACT The purpose of this study was to investigate the effects of Hallyu (Korean Wave) on ethnic Korean identity among Korean transnationals and non-Korean Americans. Korean transnationals are defined as 1st, 1.5, and 2nd generation... more
ABSTRACT The purpose of this study was to investigate the effects of Hallyu (Korean Wave) on ethnic Korean identity among Korean transnationals and non-Korean Americans. Korean transnationals are defined as 1st, 1.5, and 2nd generation Korean Americans and Koreans sojourning in the U.S. on temporary visas. Three hundred and eighteen individuals participated in the current study. Korean transnationals, compared to non-Korean Americans, indicated a greater likelihood that Hallyu made them want to actively approach Korean culture (e.g., visit Korea, form a relationship with Koreans, and learn Korean language). However, it did not influence either group to identify more with Korean identity or to share Korean culture with others. Further investigation through sub-group analysis revealed that 2nd generation Koreans felt the least affiliated with Korean culture, followed by both 1.5 generation Korean Americans and non-Korean Americans. 1st generation Korean Americans and Korean sojourners were most affected by Hallyu with regard to ethnic identity and behavioral intent.
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ABSTRACT Advertorials –advertisements camouflaged as editorial material– are a pervasive advertising strategy. Presentational features of advertorials, such as a small or omitted advertisement label and useful information presented in an... more
ABSTRACT Advertorials –advertisements camouflaged as editorial material– are a pervasive advertising strategy. Presentational features of advertorials, such as a small or omitted advertisement label and useful information presented in an editorial format prior to promoting a product, are likely to give impressions to readers that the reading material is a useful resource rather than advertising material. We examined the cognitive and persuasive effects of health product related advertorials based on a schema-laden information processing model framework. Study 1 (N = 337) found that advertorials were less likely to trigger advertising schema, especially consumer awareness of persuasive intent. Study 2 (N = 336) found that the structure presenting useful information before advertising a related product decreased consumer skepticism. Overall, readers exhibited more positive attitudes toward advertorials than they did toward traditional advertisements due to decreased awareness of persuasive intent (Study 1) and advertorials’ structure (Study 2), which, in turn, increased willingness to purchase advertised products.
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Despite the accumulating evidence on the positive and negative outcomes of Facebook use, how people perceive themselves to be subject to these outcomes as well as the consequences and mechanisms of these perceptions are underexplored.... more
Despite the accumulating evidence on the positive and negative outcomes of Facebook use, how people perceive themselves to be subject to these outcomes as well as the consequences and mechanisms of these perceptions are underexplored. According to optimistic bias, Facebook users may perceive that bad things are more likely to happen to others than to themselves, while good things are more likely to happen to them than to others. The findings from an online survey among Facebook users indicate that the negative psychological and social outcomes of using Facebook were perceived to be more likely to happen to other Facebook users than to themselves, p<0.001. These self-other discrepant perceptions toward negative social events (e.g., Facebook cyberbullying and scams) significantly mediated one's willingness to support Internet regulation, Sobel z=2.49, p=0.01. For positive outcomes of Facebook use, the direction of optimistic bias was reversed, t(235) = -5.52, p<0.01, indicating that people minimized the likelihoods of experiencing positive events from Facebook while assessing that other Facebook users are prone to encounter those positive events. This reversal pattern emerged among those with negative attitudes toward, and low involvement with, Facebook. These findings demonstrate important and novel self-other discrepant perceptions concerning the risks and benefits of Facebook use.
Research Interests:
Research Interests:
Despite the accumulating evidence on the positive and negative outcomes of Facebook use, how people perceive themselves to be subject to these outcomes as well as the consequences and mechanisms of these perceptions are underexplored.... more
Despite the accumulating evidence on the positive and negative outcomes of Facebook use, how people perceive themselves to be subject to these outcomes as well as the consequences and mechanisms of these perceptions are underexplored. According to optimistic bias, Facebook users may perceive that bad things are more likely to happen to others than to themselves, while good things are more likely to happen to them than to others. The findings from an online survey among Facebook users indicate that the negative psychological and social outcomes of using Facebook were perceived to be more likely to happen to other Facebook users than to themselves, p<0.001. These self-other discrepant perceptions toward negative social events (e.g., Facebook cyberbullying and scams) significantly mediated one's willingness to support Internet regulation, Sobel z=2.49, p=0.01. For positive outcomes of Facebook use, the direction of optimistic bias was reversed, t(235) = -5.52, p<0.01, indicat...
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This study estimated the number of arthritis-related hip/knee replacements performed in the nation as well as in Ohio. These estimates were then used to calculate the economic burden associated with arthritis-related surgeries. The... more
This study estimated the number of arthritis-related hip/knee replacements performed in the nation as well as in Ohio. These estimates were then used to calculate the economic burden associated with arthritis-related surgeries. The National Hospital Discharge Survey in 2000 and the 2000 U.S. Census were utilized to estimate the number and cost of hip/knee replacements performed. In the United States, approximately 9.9 billion dollars was spent on 439,833 hip/knee replacement surgeries in the year 2000. In Ohio, approximately 420 million dollars was spent for 18,731 hip/knee replacement surgeries. The true cost of arthritis in terms of joint replacement is estimated to be much higher if preoperative and postoperative care is included.
Research Interests: Humans, United States, Female, Male, Arthritis, and 5 moreOhio, Aged, Middle Aged, Adult, and Cost of Illness
68% to 89%), 72% (95% CI 60% to 83%), and 62% (95% CI 48% to 75%), respectively. Rats in the diet-restricted group experienced longer prostate cancer-free survival than rats in the ad libitum-fed group (HR 0.68, 95% CI 0.49 to 0.96;... more
68% to 89%), 72% (95% CI 60% to 83%), and 62% (95% CI 48% to 75%), respectively. Rats in the diet-restricted group experienced longer prostate cancer-free survival than rats in the ad libitum-fed group (HR 0.68, 95% CI 0.49 to 0.96; P.029). The proportion of rats that developed prostate cancer was 79% (95% CI 69% to 86%) for ad libitum-fed