She has received d fellowships in the Asia Pacific arena including Next Generation Leadership award, championed and won a few R & D awards and a number Asia Pacific ICT awards including d prestigious APICTA Awards as well as voted top 3 favourites@Next Bank Asia. Her works involved transforming business between d PEOPLE, PRODUCTS, PARTNERS and CUSTOMERS by enhancing customer satisfaction and ultimately resulting in enhanced Business Relationships, reduced costs, processes and increased revenue.
This paper contributes to the existing literature by reviewing the research methodology and relev... more This paper contributes to the existing literature by reviewing the research methodology and relevant literature with the focus on potential applications for the novelty technology of the single platform E-payment. The review includes subjects, populations, sample size requirement, data collection methods and measurement of variables, pilot study and statistical techniques for data analysis used in past researches. The review will shed some light and potential applications for future researchers, students and others to conceptualize operationalize and analyze the underlying research methodology in the development of their research for novelty technology.
This paper contributes to the existing literature by comprehensively reviewing the concepts, appl... more This paper contributes to the existing literature by comprehensively reviewing the concepts, applications and development of technology adoption models and theories based on the literature review with the focus on potential application for the novelty technology of single platform E-payment. These included, but were not restricted to, the Theory of Diffusion of Innovations (DIT) (Rogers, 1995), the Theory of Reasonable Action (TRA) (Fishbein and Ajzen, 1975), Theory of Planned Behavior (TPB) (Ajzen, 1985, 1991), Decomposed Theory of Planned Behaviour, (Taylor and Todd, 1995), the Technology Acceptance Model (TAM) (Davis, Bogozzi and Warshaw, 1989, Technology Acceptance Model 2 (TAM2) Venkatesh and Davis (2000) and Technology Acceptance Model 3 (TAM3) Venkatesh and Bala (2008). These reviews will shed some light and potential applications for technology applications for future researchers to conceptualize, distinguish and comprehend the underlying technology models and theories that may affect the previous, current and future application of technology adoption.
This paper summarizes an explorative study of the novel design and security that contribute to co... more This paper summarizes an explorative study of the novel design and security that contribute to consumers' adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The attempt to survey these areas in an integrated fashion is a novel approach that differs from existing studies that mainly focus on adoption factors of these technologies in isolation as well as focuses on the novel design and the security elements. The empirical results from the quantitative analysis suggest that design, security, perceived usefulness as well as perceived ease of use are significant factors that contribute to consumers' intention to utilize a single platform payment System. Organizations will be able to utilize the study information for developing products and services that meet the consumers' single platform E-payment system while also fulfil their objective of corporate social responsibility.
Chip Technology of enterprises interactions has emerged in the consumer world. The combination of... more Chip Technology of enterprises interactions has emerged in the consumer world. The combination of evolving business drivers, changing customers' demands and the evolution of enabling chip technology posed the challenge to the management in the era of globalization. The purpose of this paper is to address the Malaysian consumers' perspective of the usages (e.g. transactions for payment etc) of chip technology enterprises and its management implication in the era of globalization. The areas of discussion will be presented using the Five (5) Dimensions Consumer Model addressing the technology, risk, company, collaboration and globalization. Innovative companies can take advantage of the chip technology to gain competitive advantage in the era of globalization.
This study explores the perceived enjoyment of Malaysian consumers' in adopting a single platform... more This study explores the perceived enjoyment of Malaysian consumers' in adopting a single platform e-payment system and the relationship between perceived ease of use, perceived usefulness and perceived enjoyment with consumers' intention to use a single platform that integrates card, internet and mobile. The online survey was conducted on respondents owning either mobile phone, card payment, or internet. Based on analysis using AMOS version 21.0, the results showed that perceived ease of use can be used as mediator of perceived enjoyment. Perceived ease of use was also found to be significant in determining perceived usefulness and consumers' intention to use the system. This finding also suggests that as consumers perceive the single platform e-payment system as highly enjoyable, easy to use and useful; they would be more ready to use thee-payment system. The results of this study bear social implications on the purchasing behavior of Malaysian consumers and how businesses conduct transactions in the future using novel, single platform e-payment system.
Joan Lai P C " The significant of E-business and knowledge-based customer relationship in the E-m... more Joan Lai P C " The significant of E-business and knowledge-based customer relationship in the E-marketplace environment. ABSTRACT Freedom, choice and simplicity brought about by the e-business and knowledge-based customer relationships are creating the next Internet and mobile wave. The Value Web Technology of enterprise interactions has emerged in the consumer centric world. The combination of evolving business drivers (e.g: globalization, downsizing), changing customers' demands and the evolution of enabling technology is producing the e-business applications in the e-marketplace environment. The Internet and mobile teach an organization that the network offers an opportunity to establish more personal, efficient and competitive relationships with the customers in a new paradigm. This paper focuses on the e-marketplace environment and presents some of the findings within an organization using e-business. This organization focuses on the knowledge-base customer relationship as one of the core competency strategies to gain the competitive advantage in the e-marketplace.
This paper contributes to the existing literature by reviewing the research methodology and relev... more This paper contributes to the existing literature by reviewing the research methodology and relevant literature with the focus on potential applications for the novelty technology of the single platform E-payment. The review includes subjects, populations, sample size requirement, data collection methods and measurement of variables, pilot study and statistical techniques for data analysis used in past researches. The review will shed some light and potential applications for future researchers, students and others to conceptualize operationalize and analyze the underlying research methodology in the development of their research for novelty technology.
This paper contributes to the existing literature by comprehensively reviewing the concepts, appl... more This paper contributes to the existing literature by comprehensively reviewing the concepts, applications and development of technology adoption models and theories based on the literature review with the focus on potential application for the novelty technology of single platform E-payment. These included, but were not restricted to, the Theory of Diffusion of Innovations (DIT) (Rogers, 1995), the Theory of Reasonable Action (TRA) (Fishbein and Ajzen, 1975), Theory of Planned Behavior (TPB) (Ajzen, 1985, 1991), Decomposed Theory of Planned Behaviour, (Taylor and Todd, 1995), the Technology Acceptance Model (TAM) (Davis, Bogozzi and Warshaw, 1989, Technology Acceptance Model 2 (TAM2) Venkatesh and Davis (2000) and Technology Acceptance Model 3 (TAM3) Venkatesh and Bala (2008). These reviews will shed some light and potential applications for technology applications for future researchers to conceptualize, distinguish and comprehend the underlying technology models and theories that may affect the previous, current and future application of technology adoption.
This paper summarizes an explorative study of the novel design and security that contribute to co... more This paper summarizes an explorative study of the novel design and security that contribute to consumers' adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The attempt to survey these areas in an integrated fashion is a novel approach that differs from existing studies that mainly focus on adoption factors of these technologies in isolation as well as focuses on the novel design and the security elements. The empirical results from the quantitative analysis suggest that design, security, perceived usefulness as well as perceived ease of use are significant factors that contribute to consumers' intention to utilize a single platform payment System. Organizations will be able to utilize the study information for developing products and services that meet the consumers' single platform E-payment system while also fulfil their objective of corporate social responsibility.
Chip Technology of enterprises interactions has emerged in the consumer world. The combination of... more Chip Technology of enterprises interactions has emerged in the consumer world. The combination of evolving business drivers, changing customers' demands and the evolution of enabling chip technology posed the challenge to the management in the era of globalization. The purpose of this paper is to address the Malaysian consumers' perspective of the usages (e.g. transactions for payment etc) of chip technology enterprises and its management implication in the era of globalization. The areas of discussion will be presented using the Five (5) Dimensions Consumer Model addressing the technology, risk, company, collaboration and globalization. Innovative companies can take advantage of the chip technology to gain competitive advantage in the era of globalization.
This study explores the perceived enjoyment of Malaysian consumers' in adopting a single platform... more This study explores the perceived enjoyment of Malaysian consumers' in adopting a single platform e-payment system and the relationship between perceived ease of use, perceived usefulness and perceived enjoyment with consumers' intention to use a single platform that integrates card, internet and mobile. The online survey was conducted on respondents owning either mobile phone, card payment, or internet. Based on analysis using AMOS version 21.0, the results showed that perceived ease of use can be used as mediator of perceived enjoyment. Perceived ease of use was also found to be significant in determining perceived usefulness and consumers' intention to use the system. This finding also suggests that as consumers perceive the single platform e-payment system as highly enjoyable, easy to use and useful; they would be more ready to use thee-payment system. The results of this study bear social implications on the purchasing behavior of Malaysian consumers and how businesses conduct transactions in the future using novel, single platform e-payment system.
Joan Lai P C " The significant of E-business and knowledge-based customer relationship in the E-m... more Joan Lai P C " The significant of E-business and knowledge-based customer relationship in the E-marketplace environment. ABSTRACT Freedom, choice and simplicity brought about by the e-business and knowledge-based customer relationships are creating the next Internet and mobile wave. The Value Web Technology of enterprise interactions has emerged in the consumer centric world. The combination of evolving business drivers (e.g: globalization, downsizing), changing customers' demands and the evolution of enabling technology is producing the e-business applications in the e-marketplace environment. The Internet and mobile teach an organization that the network offers an opportunity to establish more personal, efficient and competitive relationships with the customers in a new paradigm. This paper focuses on the e-marketplace environment and presents some of the findings within an organization using e-business. This organization focuses on the knowledge-base customer relationship as one of the core competency strategies to gain the competitive advantage in the e-marketplace.
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Papers by Dr. P C Lai