International journal of scientific management and tourism, 2016
This research tries to demonstrate that social networks (mainly used through smartphones) influen... more This research tries to demonstrate that social networks (mainly used through smartphones) influence the decision to buy tourism products, specifically in the rate for young users (up to 29 years old). In the methodology, after analyzing the use of the media and social networks as a way of promotion and recommendation of tourism products, it is performed quantitative method. It conducted a survey with users of tourist services. Data collection was performed for four months (May to August 2015) in order to determine the most widely used for hotel bookings devices, media and social networks used, the reasons for use, confidence in them and the strategy when searching for information. We observe the priority use of smartphone, laptop and tablet, as well as Facebook and Booking social network and social media, respectively, communication with contacts, friends and family as the main motivation, interaction with social networks especially during the trip and a high degree of confidence.
La reunión que todos los años convoca a docentes e investigadores en las Jornadas Universitarias ... more La reunión que todos los años convoca a docentes e investigadores en las Jornadas Universitarias de Tecnología Educativa (JUTE) se ha convertido en un espacio inmejorable para el debate, el contraste de ideas, la divulgación de resultados de investigación y la reflexión profunda sobre la Educación Digital, un concepto y una disciplina que no se limita al estudio de los medios sino que, mediante la innovación didáctica, pretende aportar teorías y prácticas que contribuyan a una transformación global de los entornos de enseñanza-aprendizaje. Los diferentes artículos que componen este monográfico especial de RELATEC nos permiten orientar nuestra mirada hacia los problemas fundamentales que los diferentes expertos desvelan acerca del fenómeno de la formación universitaria en Tecnología Educativa. Las claves ofrecidas en este número merecen una lectura pausada y comprensiva que nos permita seguir avanzando, generando nuevos enfoques y aplicando prácticas innovadoras, que redunden en un cambio radical de nuestros sistemas educativos. No debemos olvidar que la tecnología «no es solo la cosa, sino la cosa y las pautas de uso con que se la aplica, la forma en que la gente piensa y habla sobre ella, así como los problemas y expectativas cambiantes que genera» (Burbules & Callister, 2001, p. 23, cursiva de los autores).
Both broadband society and cloud journalism strengthen the use of social networks in order to ach... more Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant differe...
This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornu... more This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornucopia) and explores how increases in spending occur in high and low choice conditions following receiving promotional gift offers in a service consumption setting. This study includes a nonobtrusive field experiment (n = 200) that includes measured and manipulated variables: purchase versus nonpurchase conditions and size of expenditures. The study's context tests the use of two versus five promotional gift options and two levels of gift value (6 vs. €20). Findings using symmetrical (analysis of variance [ANOVA]) and asymmetrical (fuzzy set qualitative comparative analysis [fsQCA]) methods of analysis support the choice overload hypothesis in this unobtrusive field experiment. Also, spending in the high versus low choice condition increased when hotel guests were offered a high-value gift for using room service. Given the nature of the nonobtrusive field experiment, this study provides valuable information for marketers and consumers regarding the moderating effects of promotional gifts in many option environments. While prior studies explore the conditions of choice cornucopia versus choice overload, to date few or possibly no attempts to identify practical ways of reducing the negative effects of choice overload.
ABSTRACT Purpose This précis on recent service breakdown prevention (SBP) theory and research adv... more ABSTRACT Purpose This précis on recent service breakdown prevention (SBP) theory and research advocates innovation organizational leadership and actions via business-to-organization (B-to-O) training focusing on how to manage face-to-face server-client encounters by designing/engaging in effective processes to achieve highly desirable outcomes. This research note advocates the use of role-playing training in experiencing simulated disastrous processes and how-to-avoid such outcomes. Focus This research note builds and extends prior research on “broadening the concept of marketing” to organizational-client contexts beyond retail store setting, telephone, and website-e-mail interactions by recognizing and adopting B-to-O-to-C frontline engagement in server–client interactions – where “B” includes effective trainers/firms helping organizations (O) (e.g. police departments) to SBP tools with civilians (C). The research note briefly reviews available (numerous) videos of uninformed frontline services attempting to enforce unlawful procedures and bad organizational policies with highly knowledgeable clients (e.g. bodycam videos of servers offering unsolicited help and by “first amendment auditors”). “Client” is used broadly here to include consumers and citizens performing naturally occurring “normal” acts and legal acts appearing unusual to servers, as well as consumers engaging in purchasing/returning products and services. Recommendations This research note points out the general absence of scholarly research in relevant literature comparing the effectiveness of alternative training program designs focusing on delivering high-quality serving. Managerial implications The research note here provides clues on how to move forward in providing effective training of both high-quality service and decreasing bad service practices – by first recognizing that these two objectives have asymmetrically different configurations of causes.
This is a theoretical paper about managerial marketing variables that describe new dimensions of ... more This is a theoretical paper about managerial marketing variables that describe new dimensions of the marketing mix. The paper discusses the current 4P's model of marketing and its variables: Product, Price, Place and Promotion. The article suggests a more complete view of the today's marketing management variables. Updating the management model of controllable marketing factors is necessary as the socioeconomic evolution must be considered in a business application model. The article explains the reviews the new p's and the state of science and proposes new dimensions for strategic decision making in marketing departments and organizations. The proposed model or enlarged P model is composed of 4 2 variables (4x4=16p) :
Smartphones and social media influence the decision to buy tourism goods, especially in the case ... more Smartphones and social media influence the decision to buy tourism goods, especially in the case of business. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. Methodologically, we devised a quantitative questionnaire. Data collection was carried out for 4 months in 2015 with n=1512. We conducted a sieve with inclusion and exclusion criteria and which discarded all participants who did not travel for business. The final sample was 494 participants. We conclude that social media (Booking, TripAdvisor, Facebook, Twitter, Instagram and Foursquare) are used by youngers because people have known they belong to social network. Users consider the information provided by the companies in social media reliable. The most used means for contacting the accommodation are phone and email. The more useful apps are the hotels apps.
This paper tries to demonstrate that virtual communities or social media influence the decision ... more This paper tries to demonstrate that virtual communities or social media influence the decision to buy tourism products. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. The methodology used is first a comprehensive literature review on the topic, media and social networks as a means of tourism promotion and product recommendation. Then, the article goes on with quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective and, therefore, requiring the use of statistics. For this study we decided to devise a quantitative questionnaire which is usually the method of data collection by most usual research using this type of method.
Both broadband society and cloud journalism strengthen the use of social networks in order to ach... more Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.
This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornu... more This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornucopia) and explores how increases in spending occur in high and low choice conditions following receiving promotional gift offers in a service consumption setting. This study includes a nonobtrusive field experiment (n = 200) that includes measured and manipulated variables: purchase versus nonpurchase conditions and size of expenditures. The study's context tests the use of two versus five promotional gift options and two levels of gift value (6 vs. €20). Findings using symmetrical (analysis of variance [ANOVA]) and asymmetrical (fuzzy set qualitative comparative analysis [fsQCA]) methods of analysis support the choice overload hypothesis in this unobtrusive field experiment. Also, spending in the high versus low choice condition increased when hotel guests were offered a high-value gift for using room service. Given the nature of the nonobtrusive field experiment, this study provides valuable information for marketers and consumers regarding the moderating effects of promotional gifts in many option environments. While prior studies explore the conditions of choice cornucopia versus choice overload, to date few or possibly no attempts to identify practical ways of reducing the negative effects of choice overload.
International journal of scientific management and tourism, 2016
This research tries to demonstrate that social networks (mainly used through smartphones) influen... more This research tries to demonstrate that social networks (mainly used through smartphones) influence the decision to buy tourism products, specifically in the rate for young users (up to 29 years old). In the methodology, after analyzing the use of the media and social networks as a way of promotion and recommendation of tourism products, it is performed quantitative method. It conducted a survey with users of tourist services. Data collection was performed for four months (May to August 2015) in order to determine the most widely used for hotel bookings devices, media and social networks used, the reasons for use, confidence in them and the strategy when searching for information. We observe the priority use of smartphone, laptop and tablet, as well as Facebook and Booking social network and social media, respectively, communication with contacts, friends and family as the main motivation, interaction with social networks especially during the trip and a high degree of confidence.
La reunión que todos los años convoca a docentes e investigadores en las Jornadas Universitarias ... more La reunión que todos los años convoca a docentes e investigadores en las Jornadas Universitarias de Tecnología Educativa (JUTE) se ha convertido en un espacio inmejorable para el debate, el contraste de ideas, la divulgación de resultados de investigación y la reflexión profunda sobre la Educación Digital, un concepto y una disciplina que no se limita al estudio de los medios sino que, mediante la innovación didáctica, pretende aportar teorías y prácticas que contribuyan a una transformación global de los entornos de enseñanza-aprendizaje. Los diferentes artículos que componen este monográfico especial de RELATEC nos permiten orientar nuestra mirada hacia los problemas fundamentales que los diferentes expertos desvelan acerca del fenómeno de la formación universitaria en Tecnología Educativa. Las claves ofrecidas en este número merecen una lectura pausada y comprensiva que nos permita seguir avanzando, generando nuevos enfoques y aplicando prácticas innovadoras, que redunden en un cambio radical de nuestros sistemas educativos. No debemos olvidar que la tecnología «no es solo la cosa, sino la cosa y las pautas de uso con que se la aplica, la forma en que la gente piensa y habla sobre ella, así como los problemas y expectativas cambiantes que genera» (Burbules & Callister, 2001, p. 23, cursiva de los autores).
Both broadband society and cloud journalism strengthen the use of social networks in order to ach... more Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant differe...
This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornu... more This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornucopia) and explores how increases in spending occur in high and low choice conditions following receiving promotional gift offers in a service consumption setting. This study includes a nonobtrusive field experiment (n = 200) that includes measured and manipulated variables: purchase versus nonpurchase conditions and size of expenditures. The study's context tests the use of two versus five promotional gift options and two levels of gift value (6 vs. €20). Findings using symmetrical (analysis of variance [ANOVA]) and asymmetrical (fuzzy set qualitative comparative analysis [fsQCA]) methods of analysis support the choice overload hypothesis in this unobtrusive field experiment. Also, spending in the high versus low choice condition increased when hotel guests were offered a high-value gift for using room service. Given the nature of the nonobtrusive field experiment, this study provides valuable information for marketers and consumers regarding the moderating effects of promotional gifts in many option environments. While prior studies explore the conditions of choice cornucopia versus choice overload, to date few or possibly no attempts to identify practical ways of reducing the negative effects of choice overload.
ABSTRACT Purpose This précis on recent service breakdown prevention (SBP) theory and research adv... more ABSTRACT Purpose This précis on recent service breakdown prevention (SBP) theory and research advocates innovation organizational leadership and actions via business-to-organization (B-to-O) training focusing on how to manage face-to-face server-client encounters by designing/engaging in effective processes to achieve highly desirable outcomes. This research note advocates the use of role-playing training in experiencing simulated disastrous processes and how-to-avoid such outcomes. Focus This research note builds and extends prior research on “broadening the concept of marketing” to organizational-client contexts beyond retail store setting, telephone, and website-e-mail interactions by recognizing and adopting B-to-O-to-C frontline engagement in server–client interactions – where “B” includes effective trainers/firms helping organizations (O) (e.g. police departments) to SBP tools with civilians (C). The research note briefly reviews available (numerous) videos of uninformed frontline services attempting to enforce unlawful procedures and bad organizational policies with highly knowledgeable clients (e.g. bodycam videos of servers offering unsolicited help and by “first amendment auditors”). “Client” is used broadly here to include consumers and citizens performing naturally occurring “normal” acts and legal acts appearing unusual to servers, as well as consumers engaging in purchasing/returning products and services. Recommendations This research note points out the general absence of scholarly research in relevant literature comparing the effectiveness of alternative training program designs focusing on delivering high-quality serving. Managerial implications The research note here provides clues on how to move forward in providing effective training of both high-quality service and decreasing bad service practices – by first recognizing that these two objectives have asymmetrically different configurations of causes.
This is a theoretical paper about managerial marketing variables that describe new dimensions of ... more This is a theoretical paper about managerial marketing variables that describe new dimensions of the marketing mix. The paper discusses the current 4P's model of marketing and its variables: Product, Price, Place and Promotion. The article suggests a more complete view of the today's marketing management variables. Updating the management model of controllable marketing factors is necessary as the socioeconomic evolution must be considered in a business application model. The article explains the reviews the new p's and the state of science and proposes new dimensions for strategic decision making in marketing departments and organizations. The proposed model or enlarged P model is composed of 4 2 variables (4x4=16p) :
Smartphones and social media influence the decision to buy tourism goods, especially in the case ... more Smartphones and social media influence the decision to buy tourism goods, especially in the case of business. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. Methodologically, we devised a quantitative questionnaire. Data collection was carried out for 4 months in 2015 with n=1512. We conducted a sieve with inclusion and exclusion criteria and which discarded all participants who did not travel for business. The final sample was 494 participants. We conclude that social media (Booking, TripAdvisor, Facebook, Twitter, Instagram and Foursquare) are used by youngers because people have known they belong to social network. Users consider the information provided by the companies in social media reliable. The most used means for contacting the accommodation are phone and email. The more useful apps are the hotels apps.
This paper tries to demonstrate that virtual communities or social media influence the decision ... more This paper tries to demonstrate that virtual communities or social media influence the decision to buy tourism products. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. The methodology used is first a comprehensive literature review on the topic, media and social networks as a means of tourism promotion and product recommendation. Then, the article goes on with quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective and, therefore, requiring the use of statistics. For this study we decided to devise a quantitative questionnaire which is usually the method of data collection by most usual research using this type of method.
Both broadband society and cloud journalism strengthen the use of social networks in order to ach... more Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.
This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornu... more This study investigates competing for theoretical stances (i.e., choice overload vs. choice cornucopia) and explores how increases in spending occur in high and low choice conditions following receiving promotional gift offers in a service consumption setting. This study includes a nonobtrusive field experiment (n = 200) that includes measured and manipulated variables: purchase versus nonpurchase conditions and size of expenditures. The study's context tests the use of two versus five promotional gift options and two levels of gift value (6 vs. €20). Findings using symmetrical (analysis of variance [ANOVA]) and asymmetrical (fuzzy set qualitative comparative analysis [fsQCA]) methods of analysis support the choice overload hypothesis in this unobtrusive field experiment. Also, spending in the high versus low choice condition increased when hotel guests were offered a high-value gift for using room service. Given the nature of the nonobtrusive field experiment, this study provides valuable information for marketers and consumers regarding the moderating effects of promotional gifts in many option environments. While prior studies explore the conditions of choice cornucopia versus choice overload, to date few or possibly no attempts to identify practical ways of reducing the negative effects of choice overload.
Los imponderables de la Tecnología Educativa en la formación del profesorado
The intangibles of e... more Los imponderables de la Tecnología Educativa en la formación del profesorado The intangibles of educational technology in the teacher training José Peirats Chacón, José Luis Muñoz Moreno y Ángel San Martín Alonso
Creencias sobre Tecnología Educativa: una mirada desde la biografía escolar y universitaria de una maestra en formación inicial Beliefs about Educational Technology: a view from a pre-service teacher biography in school and university Fernando Fraga Varela y Adriana Gewerc Barujel
Exploración de la capacidad de liderazgo para la incorporación de TICC en educación: validación de un instrumento Validating an instrument to explore leadership capabilities for ICT implementation in education. Yessica Espinosa Díaz y Luis Llórens Báez
Influência da tecnologia interativa síncrona e da adaptação metodológica sobre a intenção de continuidade de uso da educação a distância The influence of synchronous interactive technology and the methotological adaptation on the e-learning continuance intention Fábio Nazareno Machado-da-Silva y Fernando de Souza Meirelles
La introducción de Facebook en el aula universitaria en España: la percepción del estudiante The Introduction of Facebook in the University Classroom in Spain: Student Perception Joan Francesc Fondevila Gascón, Pedro Mir Bernal, Javier L. Crespo, Eva Santana López, Josep Rom Rodríguez y Elena Puiggròs Román
Enseñar con Motion Graphics Teaching with Motion Graphics Concepción Alonso Valdivieso
Análisis descriptivo del uso problemático y hábitos de consumo de los videojuegos en relación al género en estudiantes universitarios Descriptive analysis of the problematic use and habits of consumption of the video games in relation to the genre in university students Tamara Espejo Garcés, Ramón Chacón Cuberos, Manuel Castro Sánchez, Asunción Martínez Martínez, Felix Zurita Ortega y Cristina Pinel Martínez
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Papers by Pedro Mir
The intangibles of educational technology in the teacher training
José Peirats Chacón, José Luis Muñoz Moreno y Ángel San Martín Alonso
Creencias sobre Tecnología Educativa: una mirada desde la biografía escolar y universitaria de una maestra en formación inicial
Beliefs about Educational Technology: a view from a pre-service teacher biography in school and university
Fernando Fraga Varela y Adriana Gewerc Barujel
Exploración de la capacidad de liderazgo para la incorporación de TICC en educación: validación de un instrumento
Validating an instrument to explore leadership capabilities for ICT implementation in education.
Yessica Espinosa Díaz y Luis Llórens Báez
Influência da tecnologia interativa síncrona e da adaptação metodológica sobre a intenção de continuidade de uso da educação a distância
The influence of synchronous interactive technology and the methotological adaptation on the e-learning continuance intention
Fábio Nazareno Machado-da-Silva y Fernando de Souza Meirelles
La introducción de Facebook en el aula universitaria en España: la percepción del estudiante
The Introduction of Facebook in the University Classroom in Spain: Student Perception
Joan Francesc Fondevila Gascón, Pedro Mir Bernal, Javier L. Crespo, Eva Santana López, Josep Rom Rodríguez y Elena Puiggròs Román
Enseñar con Motion Graphics
Teaching with Motion Graphics
Concepción Alonso Valdivieso
Análisis descriptivo del uso problemático y hábitos de consumo de los videojuegos en relación al género en estudiantes universitarios
Descriptive analysis of the problematic use and habits of consumption of the video games in relation to the genre in university students
Tamara Espejo Garcés, Ramón Chacón Cuberos, Manuel Castro Sánchez, Asunción Martínez Martínez, Felix Zurita Ortega y Cristina Pinel Martínez