- Lihue District 188 Wangqiao road ,Xiongzhou Street room 305
- +8613260952637
ADAM YEO
Nanjing University of the Arts, Design Study, Department Member
- ADAM YEO is graphic designer from the Ivory Coast, He is PhD alumni in the Department of Design, at Nanjing University of the Arts, China, working with Professor Cao Fang (PhD supervisor, Alliance Graphique Internationale (AGI) member, China Association member…). His research interests lie in the fields of languages and writing, art and design, culture, ... moreADAM YEO is graphic designer from the Ivory Coast, He is PhD alumni in the Department of Design, at Nanjing University of the Arts, China, working with Professor Cao Fang (PhD supervisor, Alliance Graphique Internationale (AGI) member, China Association member…).
His research interests lie in the fields of languages and writing, art and design, culture, and innovation. His latest articles focus specifically on the representation of traditional African graphic symbols and scripts in graphic design and explore how these graphic symbols and scripts can be applied to modern design to encourage artists and designers to use our rich cultural heritage to solve design problems. Since, the application of traditional symbols in modern design has become a new way to evolve culture and its modernity. It also has the potential to harness our cultural identity and bring about significant changes in graphic design, which in my opinion is still too Westernized on the African continent.
How can we create a design that reflects our own culture while innovating and keeping it modern? These are some of the questions that are addressed in my researches.edit - Fang Caoedit
Research Interests:
Research Interests:
This study seeks to define a research method in graphic design that would result in a new graphic design with an African, identity, (particularly an Ivorian idendity). In this study we used a descriptive research method with the purpose... more
This study seeks to define a research method in graphic design that would result in a new graphic design with an African, identity, (particularly an Ivorian idendity). In this study we used a descriptive research method with the purpose of demonstrating how to create a graphic design that reflects the national spirit and identity. This paper first analyzes the concepts of culture and cultural identity as a basis for creating this African identity in modern graphic design, then explores the African visual language as a means to enrich this new African graphic design, and finally analyzes the application of traditional graphic symbols and cultural concepts in graphic design based on a comprehensive understanding of these traditional elements important in development of an African design style (the case of Ivory Coast). Based on data collected, this research concluded that in modern graphic design, the use of elements from the culture of a country, such as cultural concepts, graphic symbols, traditional colors, and other traditional art components is an excellent way to create new features. It allows to bring out the national identity in our work through development of creativity that relies precisely on the elements of this culture. This practice is common today. Concisely it contributes to enrich and developing modern graphic design.
Research Interests:
This paper takes the application of the Bété script in modern graphic design as the main content of research; takes the analysis of the Bété script, with their particular expression and connotation, nature and characteristics of the Bété... more
This paper takes the application of the Bété script in modern graphic design as the main content of research; takes the analysis of the Bété script, with their particular expression and connotation, nature and characteristics of the Bété writing system with the approach to revitalizing this Bété script based on the principles of modern typography. The study used both descriptive and experimental methods to produce a sample of graphic works from the Bété script to popularize this writing concept in the culture of graphic design. It introduced a new method of designing fonts of the Bété script based on the criteria of applying the plan. It also explored the use of the Bété scripts in poster design, logo design, and book design. The result of the study indicates that the cultural connotation of the Bété script and the application of the Bété script in graphic design, the basic methods and combined with modern design concepts are reasonable and provide a reference for designers to use this Bété script in graphic design. The result of the study also indicates that the application of the Bété script in these three modes of graphic expression (poster design, logo design, and book design) can enrich modern graphic design while promoting the Bété script and helping to prevent its extinction.