The purpose of this study is to examine the influence of corporate standing and attitude towards social media on consumer response. Social media advertising is progressively adopting plots in specialists and researchers. We had assumed... more
The purpose of this study is to examine the influence of corporate standing and attitude towards social media on consumer response. Social media advertising is progressively adopting plots in specialists and researchers. We had assumed total respondents 200 and we achieved the target. Meanwhile we adopted convenience sampling technique in this research. We distributed the questionnaires in order to collect and analyse the data while using linear regression. And that helped us in compilation of the research work. We found a significant relationship between consumer's attitude toward social media advertising and their responses. Again, it was noted that corporate reputation significantly influences this relationship absolutely between relationship of corporate standing and consumer response. This study is limited to the convenience audience and it is designed as a cross-sectional only. So, there remains a lot of gap to be filled up in sense of the Area or we can say it as geographical perspective and the audience's perspective that we call target market of the research. And it makes it difficult to generalize the findings and assume for variations that happened in the attitude of consumers. This study says about the influential role of the corporate reputation in consumer's attitude toward social media advertising.
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The purpose of this study is to examine the influence of corporate reputation and attitude towards social media on consumer response. Social media advertising is gradually gaining grounds among specialists and researchers. Survey design... more
The purpose of this study is to examine the influence of corporate reputation and attitude towards social media on consumer response. Social media advertising is gradually gaining grounds among specialists and researchers. Survey design was used and the respondents totaled 200. They were selected using convenience sampling technique. Questionnaires were used to collect the data and analysed using linear regression. The Findings point toward that there is a significant relationship between consumer's attitude toward social media advertising and their responses. Again, it was noted that corporate reputation influences this relationship positively between relationship of corporate reputation and consumer response. This study relied on convenience sampling and a cross-sectional survey design, which makes it difficult to generalize the findings and account for changes that occurred in the attitude of consumers. This study contributes to the understanding of the influential role of corporate reputation in consumer's attitude toward social media advertising.