SCIT

The purpose of this research is to ascertain the manner in and extent to which consumers' environmental attitudes affect their purchasing behavior regarding a competitively uniform product such as gasoline. The research initially undertakes a comprehensive literature review on green marketing and contemporary consumer behavior to develop the necessary theoretical basis on which primary research is founded. The latter has collected data using a survey method and has analyzed them using multiple regression analysis. The results indicated a clear purchase pattern that favors gasoline brands perceived to be the most environmentally friendly, in fact, to a degree that consumers are willing to drive far to locate their favorite gasoline stations. This research, fits the findings of past generic research on contemporary consumer behavior, though contrary to other past findings, did not indicate any gender consumer behavior differences. The theoretical basis and primary research results are subsequently utilized toward the development of an innovative green marketing perspective with explicit managerial implications.

ABSTRACT The Electricity supply in rural areas of India is abysmal. Though the government has succeeded in providing electricity to large groups of Indian villages through Grid based electricity, the supply has its limitations. Indian villages suffer with rampant power cuts and illegal power usages. Advocates of sustainability recommend of environmentally friendly renewable energy sources such as solar, wind, biomass and micro-hydro projects. However, several Renewable Energy (RE) projects have demonstrated limited success due to various reasons such as lack of technical skills, lack of funding for maintenance of RE projects, lack of administrative skills. A qualitative synergy framework was developed using an interdisciplinary approach of blending finance, social sciences, human resources management and technology. This approach envisages eliminating some inherent weaknesses of the existing network of schemes and enhancing strengths by right combinations of these schemes. This framework was created by applying extensive literature search from various governmental and non-governmental sources, focus group discussions with self help groups, non-governmental organizations (NGO), observed NGO activities, rural microfinance schemes in Maharashtra, India. In this paper, we propose a framework that captures the synergies of microfinance models, rural women empowerment, their capacity building programs, and renewable energy methods. We find that involvement of women is the key to the turnaround and sustain environment friendly projects in rural India. There are six syner-gistic relationships which can positively contribute towards long term sustainability of rural RE projects. These six synergistic relationships, namely MF

ABSTRACT This case based research paper is an exploration of how to include sustainability lessons in the curriculum for MBA – ITBM (Information Technology Business Management) program. The paper involves an evaluation of the Indian University system is followed by an approach based on triple bottom line, for including sustainability lessons. The approach is rationalized by three cases of teaching pedagogy experiences in the MBA – ITBM courses, conducted at Symbiosis Centre for Information Technology (SCIT), a constituent of Symbiosis International University, Pune, India. Development of future corporate citizens can be achieved by a combination of traditional academic teachings, interface with industry and meaningful engagements with society. The inclusion of triple bottom line in business necessitates university systems in India need to modify their curricula. Extended teaching pedagogy leads to effective internalization of sustainability lessons.

In the current environment, there is an increased thrust to outsource manufacturing activities to developing countries. Countries such as India are actively inviting MNCs to partner with micro, small, and medium enterprises (MSMEs). It is assumed that these initiatives would act as an incentive to increase their economic development. As most of the national, international agencies and regulatory bodies focus on the larger companies it is often ignored to account for the contribution of MSMEs towards improving sustainability. As every nation-state has a vital role to play in ensuring the successful implementation of the sustainable development goals (SDGs), it is important to study and document the contribution of this sector towards SDGs. This article tries to document small but effective sustainable development initiatives by MSMEs. It tries to map the contribution of the four selected MSMEs towards SDGs. All these efforts are beyond the compliance requirement mandated to MSMEs in ...