Management Information Systems

This paper presents an analysis of how the business models of organizations are getting transformed in the Marketspace created by the Internet and WWW. We use a model comprising the four P's Product, Price, Promotion and Placement and one C Customer Relationship. We study how these four P's and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace. Our conclusions are drawn from the results of a recent survey of 167 organizations chosen from a number of sectors across the globe. We observe that few organizations are exploiting the unique business potential of the Marketspace. Most organizations are simply transporting limited aspects of their current business models into the Marketspace. Transforming Business in the Marketspace Pioneer organizations are today using the Internet to adapt, and in some cases revolutionize, their business models and create innovative forms of customer relationships [1...

Service Science introduced the abstraction of service systems, which while jointly interacting can cocreate value. The term “cocreation” captures the collaborative nature of value creation. Whilst value, between two or more service entities, is always cocreated, value-cocreation is rarely considered in designing a service even though this is a main design driver that leads to successful construction of Value Propositions1 (VP). The presence of multiple channels (in-person, phone, and web) may give rise to opportunities for enhanced value-cocreation. Still, different channels may lead the beneficiary of the service to interact as a value coproducer, linking value-cocreation to his/her capability to properly perform the service. The authors explore the opportunity to increase the value cocreated in a service process through improved design using multiple channels. The authors develop a method that guides service designers in the construction of more effective multichannel Value Propos...

We carried out a qualitative investigation of a pioneer of the Industrial Internet of Things operating in Silicon Valley since 1989. We reconstructed a sequence of strategic turns and conceptualized their current business model in a way that is relevant for several other industries enabled by the Internet, generalizing Thompson’s concept of mediating technologies in order to adapt it to contemporary, knowledge-based economies. We propose an interpretive framework for mediating technologies that we express by means of semantic networks.

The concept of value co-creation is a fundamental theme of Service-Dominant Logic, which has been an important theme of current research thinking in service science. This concept has become more complex since more and more service systems are configured as service networks with a concomitant increase in the number and interaction of stakeholders. Single provider service systems are becoming more rare as globalization and technological advances are changing revenue sources and business models. The purpose of this research is to develop a conceptual model for constructing effective value propositions for stakeholders in the design of service system networks. This Value Proposition Model (VPM) will take an approach that considers both the stakeholders (esp. the customer) and the provider’s perspectives in value determination. The model will be useful in the development of the business model for a service system in ensuring that the value systems of the stakeholders are taken into con...