This study examines on-site co-creation experiences from a tourist perspective. A review of the r... more This study examines on-site co-creation experiences from a tourist perspective. A review of the relevant literature and in-depth interviews with 22 tourists who participated in a 'swimming with dolphins' experience are used to explore the importance of active participation and interaction in enhancing tourist attention and the memorability of the experience. Findings show that high levels of attention and memorability have been associated with particular cognitive and physical activities and interactions during the overall experience, and suggesting that on-site co-creation influences memorability by focusing a visitor's attention. This study contributes both to the understanding and conceptualization of co-creation experiences in the field of tourism by substantiating the usefulness of a psychologically-based approach to experience design.
In spite of the efforts of marketers and managers to boost a favourable destination image, with a... more In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming relevant that studies on destination loyalty focus on this variable. Therefore, this research aims to identify the attributes which contribute to tourists‟ willingness to recommend a destination. The first stage of this study involved identifying the attributes to measure the image of Lagos in the Algarve region, an important Portuguese destination, through open-ended questions. In the second phase, the application of the Chi-Square Automatic Interaction Detector (CHAID) to survey responses from a sample of 379 tourists allowed to identify the features that explain the intention to recommend the destination. The results show that culture is the attribute with the strongest power to explain recommendation, highlighting the need for sun and sand tourism destinations to diversify their offer. Of the seven terminal nodes produced by CHAID, two segments with opposite trends were found, for which profiles were drawn.
This paper reviews the literature concerning co-creation of tourism experiences. It
analyses the ... more This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist’s perspective, highlighting the importance of active participation and interaction. The aim is to propose a psychology-focused definition of on-site co-creation tourism experience on which to base a conceptual framework relating important constructs. Opportunities for future empirical research in this area are suggested.
The need to direct research towards the tourism industry is related to the increasingly competiti... more The need to direct research towards the tourism industry is related to the increasingly competitive environment it finds itself in, especially in terms of services rendered, having grown more complex in the features and critique that comprise the tourist experience, and as economic and ...
This study examines on-site co-creation experiences from a tourist perspective. A review of the r... more This study examines on-site co-creation experiences from a tourist perspective. A review of the relevant literature and in-depth interviews with 22 tourists who participated in a 'swimming with dolphins' experience are used to explore the importance of active participation and interaction in enhancing tourist attention and the memorability of the experience. Findings show that high levels of attention and memorability have been associated with particular cognitive and physical activities and interactions during the overall experience, and suggesting that on-site co-creation influences memorability by focusing a visitor's attention. This study contributes both to the understanding and conceptualization of co-creation experiences in the field of tourism by substantiating the usefulness of a psychologically-based approach to experience design.
In spite of the efforts of marketers and managers to boost a favourable destination image, with a... more In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming relevant that studies on destination loyalty focus on this variable. Therefore, this research aims to identify the attributes which contribute to tourists‟ willingness to recommend a destination. The first stage of this study involved identifying the attributes to measure the image of Lagos in the Algarve region, an important Portuguese destination, through open-ended questions. In the second phase, the application of the Chi-Square Automatic Interaction Detector (CHAID) to survey responses from a sample of 379 tourists allowed to identify the features that explain the intention to recommend the destination. The results show that culture is the attribute with the strongest power to explain recommendation, highlighting the need for sun and sand tourism destinations to diversify their offer. Of the seven terminal nodes produced by CHAID, two segments with opposite trends were found, for which profiles were drawn.
This paper reviews the literature concerning co-creation of tourism experiences. It
analyses the ... more This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist’s perspective, highlighting the importance of active participation and interaction. The aim is to propose a psychology-focused definition of on-site co-creation tourism experience on which to base a conceptual framework relating important constructs. Opportunities for future empirical research in this area are suggested.
The need to direct research towards the tourism industry is related to the increasingly competiti... more The need to direct research towards the tourism industry is related to the increasingly competitive environment it finds itself in, especially in terms of services rendered, having grown more complex in the features and critique that comprise the tourist experience, and as economic and ...
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Papers by Julio Mendes
analyses the theoretical underpinnings of co-creation and discusses key dimensions of
the concept from the tourist’s perspective, highlighting the importance of active
participation and interaction. The aim is to propose a psychology-focused definition
of on-site co-creation tourism experience on which to base a conceptual framework
relating important constructs. Opportunities for future empirical research in this area
are suggested.
analyses the theoretical underpinnings of co-creation and discusses key dimensions of
the concept from the tourist’s perspective, highlighting the importance of active
participation and interaction. The aim is to propose a psychology-focused definition
of on-site co-creation tourism experience on which to base a conceptual framework
relating important constructs. Opportunities for future empirical research in this area
are suggested.