Data equivalence refers to the extent to which the elements of a research design have the same me... more Data equivalence refers to the extent to which the elements of a research design have the same meaning, and can be applied in the same way, in different cultural contexts. Failure to establish data equivalence in cross-cultural studies may bias empirical results and theoretical inferences. Although several authors have encouraged researchers to ensure high levels of data equivalence, no study has assessed the status of the field in relation to compliance with data equivalence standards. Accordingly, this study examines three aspects of data equivalence (construct equivalence, measurement equivalence, and data collection equivalence) within 167 studies that involve cross-cultural data published in the Journal of International Business Studies, Management International Review, Journal of World Business, Strategic Management Journal and the Academy of Management Journal from 1995 to 2005. The findings indicate that international business researchers report insufficient information in relation to data equivalence issues, thus limiting confidence in the findings of many cross-cultural studies. To enhance future research, a guideline for procedures for researchers to follow and report in establishing data equivalence is offered.
... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first i... more ... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first into a market, including erection of barriers to entry, experience effects, scope effects, information asymmetry effects, advertising efficiency effectiveness, and pre-emption of scarce ...
... Supplier Value Added is the degree to which a supplier contributes to its partner's prod... more ... Supplier Value Added is the degree to which a supplier contributes to its partner's product and service offerings through the performance of chan-nel functions (Celly and Frazier 1996; Corey, Cespedes and Rangan 1989). ...
Josepha Stiglitza mediji cesto opisuju kao jednoga od rijetkih akademskih ekonomista koji ima vel... more Josepha Stiglitza mediji cesto opisuju kao jednoga od rijetkih akademskih ekonomista koji ima veliko iskustvo s problemima stvarnog svijeta. Kratak po- gled na njegovu biografiju otkriva i razloge za to. Nobelova nagrada, predavac na najistaknutijim americkim sveucilištima, ...
Tomography (Digital Signal and Image Processing Series) The principle of tomography is to explore... more Tomography (Digital Signal and Image Processing Series) The principle of tomography is to explore the structure and composition of objects non-destructively along spatial and temporal dimensions, using penetrating radiation, such as X- and gamma-rays, or waves, such as ...
International Journal of Management Reviews, Feb 1, 2015
This study presents an evaluation of research diversity and rigor levels in the retail marketing ... more This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period,
the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.
Drawing on configuration theory, we develop and test a model which posits that overall firm perfo... more Drawing on configuration theory, we develop and test a model which posits that overall firm performance will be influenced by how well the marketing organization’s cultural orientation (i.e., market, adhocracy, hierarchy, or clan) complements alternative business strategies (i.e., Prospector, Analyzer, Low-Cost Defender, Differentiated Defender) after controlling for other, key firm-level variables. Responses from a sample of senior marketing managers provide partial support for the model and demonstrate that high-performing businesses of one strategy type have a different cultural orientation than high-performing businesses of the other strategy types. And, contrary to previous research, the results of this study show that each of the cultural orientations may play a role in creating superior performance. We conclude with a discussion of the implications for scholars and for managers.
... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first i... more ... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first into a market, including erection of barriers to entry, experience effects, scope effects, information asymmetry effects, advertising efficiency effectiveness, and pre-emption of scarce ...
ABSTRACT The promotion, tenure, and salary of marketing faculty have been topics of intense inter... more ABSTRACT The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources, are degree-granting department ranking, adviser productivity, and length of time in the new job. Following RA theory, the number of methods courses in a doctoral program has no effect on publishing.
... Supplier Value Added is the degree to which a supplier contributes to its partner's prod... more ... Supplier Value Added is the degree to which a supplier contributes to its partner's product and service offerings through the performance of chan-nel functions (Celly and Frazier 1996; Corey, Cespedes and Rangan 1989). ...
Data equivalence refers to the extent to which the elements of a research design have the same me... more Data equivalence refers to the extent to which the elements of a research design have the same meaning, and can be applied in the same way, in different cultural contexts. Failure to establish data equivalence in cross-cultural studies may bias empirical results and theoretical inferences. Although several authors have encouraged researchers to ensure high levels of data equivalence, no study has assessed the status of the field in relation to compliance with data equivalence standards. Accordingly, this study examines three aspects of data equivalence (construct equivalence, measurement equivalence, and data collection equivalence) within 167 studies that involve cross-cultural data published in the Journal of International Business Studies, Management International Review, Journal of World Business, Strategic Management Journal and the Academy of Management Journal from 1995 to 2005. The findings indicate that international business researchers report insufficient information in relation to data equivalence issues, thus limiting confidence in the findings of many cross-cultural studies. To enhance future research, a guideline for procedures for researchers to follow and report in establishing data equivalence is offered.
... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first i... more ... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first into a market, including erection of barriers to entry, experience effects, scope effects, information asymmetry effects, advertising efficiency effectiveness, and pre-emption of scarce ...
... Supplier Value Added is the degree to which a supplier contributes to its partner's prod... more ... Supplier Value Added is the degree to which a supplier contributes to its partner's product and service offerings through the performance of chan-nel functions (Celly and Frazier 1996; Corey, Cespedes and Rangan 1989). ...
Josepha Stiglitza mediji cesto opisuju kao jednoga od rijetkih akademskih ekonomista koji ima vel... more Josepha Stiglitza mediji cesto opisuju kao jednoga od rijetkih akademskih ekonomista koji ima veliko iskustvo s problemima stvarnog svijeta. Kratak po- gled na njegovu biografiju otkriva i razloge za to. Nobelova nagrada, predavac na najistaknutijim americkim sveucilištima, ...
Tomography (Digital Signal and Image Processing Series) The principle of tomography is to explore... more Tomography (Digital Signal and Image Processing Series) The principle of tomography is to explore the structure and composition of objects non-destructively along spatial and temporal dimensions, using penetrating radiation, such as X- and gamma-rays, or waves, such as ...
International Journal of Management Reviews, Feb 1, 2015
This study presents an evaluation of research diversity and rigor levels in the retail marketing ... more This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period,
the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.
Drawing on configuration theory, we develop and test a model which posits that overall firm perfo... more Drawing on configuration theory, we develop and test a model which posits that overall firm performance will be influenced by how well the marketing organization’s cultural orientation (i.e., market, adhocracy, hierarchy, or clan) complements alternative business strategies (i.e., Prospector, Analyzer, Low-Cost Defender, Differentiated Defender) after controlling for other, key firm-level variables. Responses from a sample of senior marketing managers provide partial support for the model and demonstrate that high-performing businesses of one strategy type have a different cultural orientation than high-performing businesses of the other strategy types. And, contrary to previous research, the results of this study show that each of the cultural orientations may play a role in creating superior performance. We conclude with a discussion of the implications for scholars and for managers.
... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first i... more ... Kerin, Varadarajan and Peterson (1992) describe salient economic advantages of moving first into a market, including erection of barriers to entry, experience effects, scope effects, information asymmetry effects, advertising efficiency effectiveness, and pre-emption of scarce ...
ABSTRACT The promotion, tenure, and salary of marketing faculty have been topics of intense inter... more ABSTRACT The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources, are degree-granting department ranking, adviser productivity, and length of time in the new job. Following RA theory, the number of methods courses in a doctoral program has no effect on publishing.
... Supplier Value Added is the degree to which a supplier contributes to its partner's prod... more ... Supplier Value Added is the degree to which a supplier contributes to its partner's product and service offerings through the performance of chan-nel functions (Celly and Frazier 1996; Corey, Cespedes and Rangan 1989). ...
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the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.
the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.