Despite the longstanding recognition of its importance, no dominant methodology for Retail Category Management exists and scientific models address only some of the factors that make assortment, shelf space, and inventory planning... more
Despite the longstanding recognition of its importance, no dominant methodology for Retail Category Management exists and scientific models address only some of the factors that make assortment, shelf space, and inventory planning problems so challenging. Current shelf space allocation models do not clearly and comprehensively address assortment selection, neglect substitution effects between products, and ignore the stochastic nature of demand. On the other hand, assortment planning models mostly ignore shelf space constraints and neglect space depend demand. We propose an innovative approach by integrating assortment, shelf space and inventory planning problems. We consider a single product category (or subcategory), consisting of different products and, as in most of the literature in joint assortment and inventory planning, a single inventory cycle, assuming that prices and other marketing effects are stationary during each cycle. Our approach also combines the classic assortment planning models with the space elasticity effects of a higher number of facings. The main contribution of this paper is the development of a practical and flexible tool that may help retailers in finding optimal assortments to maximize their expected profit. We apply our model at a supermarket chain in Crete, Greece and compare the recommendations of our model with the existing assortments.
The purpose of this work is the analysis of one of the worldwide leading retailers, the Primark Stores Ltd. (Primark) with regard to potential listing on the London stock exchange. The methodology applies the profitability and efficiency,... more
The purpose of this work is the analysis of one of the worldwide leading retailers, the Primark Stores Ltd. (Primark) with regard to potential listing on the London stock exchange. The methodology applies the profitability and efficiency, short-term solvency and liquidity, long-term solvency and stability as well as shareholder and investment ratios. The PESTEL framework is used to evaluate the political, economic, social, technological, environmental and legal background of Primark`s operations. The SWOT model demonstrates the company`s financial and business strength and weaknesses along with the opportunities and threats of the retail industry. Regarding the public offering, the probable share price is calculated by the net assets method and the dividend valuation model. Based on the recommended share price, the theoretical price/earnings ratio and a market capitalisation of Primark are discussed. A forecast of future net profits is attempted with the simple average growth model and the trend line extrapolation method. Corporate governance implications following the stock exchange floatation are discussed against the UK Corporate Governance Code and academic literature. The findings provide for a strong business case grounded on a cost leadership strategy, which would be honoured by the stock market ranking in the upper 2nd Quartile of the FTSE sector companies. The results may be subject to limitations arising from accounting numbers on which the calculations are based. The originality of this study is derived from the holistic approach covering a wide range of financial ratios, models and methods that have not been applied yet in the academic literature to Primark.
... Biographical notes: Leo MacDonald is an Assistant Professor in the Department of Economics, Finance and Quantitative Analysis in the Coles College of Business ... Prior to his appointment in 2006, he was a Faculty at the Ivey School... more
... Biographical notes: Leo MacDonald is an Assistant Professor in the Department of Economics, Finance and Quantitative Analysis in the Coles College of Business ... Prior to his appointment in 2006, he was a Faculty at the Ivey School of Business in London, Ontario, Canada. ...
Used structural equation modeling techniques to consider the relationship between the level of cooperation in a supplier–dealer network and dependence, coercive, and noncoercive bases of power, conflict, and satisfaction. 226 farm and... more
Used structural equation modeling techniques to consider the relationship between the level of cooperation in a supplier–dealer network and dependence, coercive, and noncoercive bases of power, conflict, and satisfaction. 226 farm and power equipment dealers completed a questionnaire measuring these factors. Dependence and noncoercive bases of power had a positive impact on cooperation, while coercive bases of power had a negative impact on cooperation. Coercive bases of power were positively related to conflict and noncoercive bases of power were inversely related to conflict. Conflict had a negative impact on cooperation. Cooperation led to more satisfying supplier–dealer relationships, while conflict reduced satisfaction. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
This study investigates consumer response to a retailer’s substitution policy when facing post-purchase ‘out of stock’ (OOS) in an online grocery shopping context. Substitution policies (timeliness of OOS notification; and substituted... more
This study investigates consumer response to a retailer’s substitution policy when facing post-purchase ‘out of stock’ (OOS) in an online grocery shopping context. Substitution policies (timeliness of OOS notification; and substituted product) can have detrimental effects on consumers’ satisfaction with the retailer and behaviour response (whether to accept or reject the substitution). As post-purchased OOS indicates a failure of service, the study focuses its investigation on the mediating effects of perceived fairness (PF) of retailers’ substitution policies on consumers’ response. It is predicted that procedural fairness will have a stronger effect on mitigating consumers’ negative OOS experience than distributive (outcome) fairness. The research will be conducted using three online scenario based experiments.
This is a developmental paper presented at The British Academy of Management (BAM) Annual Conference in Newcastle 7th September 2016
This paper describes a Virtual Reality (VR) based system for automating data collection and surveying in a retail store using mobile robots. The manpower cost for surveying and monitoring the shelves in retail stores are high, because of... more
This paper describes a Virtual Reality (VR) based system for automating data collection and surveying in a retail store using mobile robots. The manpower cost for surveying and monitoring the shelves in retail stores are high, because of which these activities are not repeated frequently causing reduced customer satisfaction and loss of revenue. Further, the accuracy of data collected may be improved by avoiding human related factors. We use a mobile robot platform with on-board cameras to monitor the shelves either autonomously or through tele-operation. A remote operator can control the robot from a console which shows a 3D of view of the store as well as, capture real images and videos of the store. The robot is designed to facilitate automatic detection of Out-of-Stock (OOS) situations. It would be possible for a single operator to control multiple robots placed at different stores thus optimizing the available resources. As the deployment of the proposed system does not require...
This research is focused on the area of mobile Big Data, particularly personal location data and its usage to gain insights into customers’ in-store behaviours. The objective of this research is to study the practical potential of mobile... more
This research is focused on the area of mobile Big Data, particularly personal location data and its usage to gain insights into customers’ in-store behaviours. The objective of this research is to study the practical potential of mobile Big Data in order to evaluate its impact on business decision-making in the case company. This study was commissioned by Elgiganten AB – Haparanda. The case company is a part of Elkjøp Nordic AS, the largest consumer electronics and home appliances retailer in Sweden.
The study stemmed from the need to increase the case company’s understanding of the customers’ behaviours. This research is practically oriented with the theoretical framework revolving around studying the mobile Big Data, sensors’ tracking technologies and Apache Hadoop applications. To accomplish the objectives of this research, the business scenario using mobile Big Data to support decision making in the case company was formulated and scrutinised.
The qualitative research method was used in this single case study for the case company. Exploratory research approach was chosen due to the novelty of the research area. This research makes extensive use of both primary and secondary data. The primary data was gathered through in-depth interviews and questionnaire. The secondary data was collected from established research works conducted on mobile Big Data and its related issues, i.e. Big Data technologies, business value and ethics.
On the basis of the theoretical discussions, the business scenario, and the in-depth interviews and questionnaire, the research results indicate that mobile Big Data can provide various valuable insights into the customers’ behaviours in the case company’s retail store. Consequently, the business decision-making can be enhanced.
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This research focuses on shopping experience as an example of experiential marketing using shopping malls online reviews as secondary data. The study will make use of qualitative and quantitative content analysis. In this study, the... more
This research focuses on shopping experience as an example of experiential marketing using shopping malls online reviews as secondary data. The study will make use of qualitative and quantitative content analysis. In this study, the qualitative research method is used to derive particular concepts involved in the shopping experience from the reviews. Similarly, quantitative content analysis methods will be used to provide rich and valuable information about the concepts explored from the qualitative data. The study briefly reviews the literature on the experience economy and the shopping experience as well as the basic theories and studies that involve the shopping context.Finally, the results of preliminary studies are illustrated, which reveal the effectiveness and applicability of the study in bringing about new outcomes to the field of shopping experience that contribute to the academic interest in the field of experience economy.
Purpose-Retailers are continuously seeking to improve upon the in-store shopping experience for their customers. The present research aims to examine consumers' responses to one such initiative-the shopper solution-that, despite its... more
Purpose-Retailers are continuously seeking to improve upon the in-store shopping experience for their customers. The present research aims to examine consumers' responses to one such initiative-the shopper solution-that, despite its growing marketplace prominence, remains largely unexamined in academic literature. Design/methodology/approach-Two studies employed a 2(shopper solution: present vs. absent) between-subjects design. MANOVA and regression analyses were used to test hypothesized relationships. Findings-Findings across two studies reveal that the presence (vs absence) of solutions positively influenced shoppers' perceptions of shopping convenience, as well as their purchase intentions. These favorable effects also extended to the provider in higher word-of-mouth and loyalty intentions. Shopping convenience was identified as the mechanism underlying the impact of solutions, while "smart shopper" self-perceptions were shown to moderate these mediating effects. Practical implications-Shopper solutions represent a low-cost, in-store marketing tactic that enhances shopping convenience. They are easy to implement, result in little to no overhead costs and can benefit both shoppers and retailers. Originality/value-To the best of the authors' knowledge, this research represents the first academic examination of the impact of shopper solutions. The authors identify key mediating and moderating influences of the effects of solutions.
The 2000 Conference ("Retailing 2000: Launching the New Millennium'') was held in Columbus, Ohio. The conference remains faithful to the spirit of its foundation: a national (even international) meeting focused on Retailing in its... more
The 2000 Conference ("Retailing 2000: Launching the New Millennium'') was held in Columbus, Ohio. The conference remains faithful to the spirit of its foundation: a national (even international) meeting focused on Retailing in its broadest sense, and bringing together leading scholars in the field, under the sponsorship of two of the leading professional associations within whose membership are retailing academicians. Retailing 2000 attracted participants from more than 25 states and nearly a dozen countries.
This paper addresses how different store formats moderate the relationship between store image and purchase intention, mediated by brand awareness and perceived value. Questionnaire data was collected through face-toface interviews with... more
This paper addresses how different store formats moderate the relationship between store image and purchase intention, mediated by brand awareness and perceived value. Questionnaire data was collected through face-toface interviews with retail customers on the streets of a city in southern Brazil. Hypotheses testing were performed using the partial least squares structural equation modeling, supported by Smart-PLS and the Bootstrapping procedure run in the Process software. The model’s sample included 298 retail customers for each store format (supermarket and mini-market). Results showed that store image positively impacted customer purchase intentions and the mediators, perceived value and brand awareness, which had a distinct effect on the direct relation of store image and purchase intention. Store format presented moderation effects on the relation between store image and brand awareness for both store formats: the higher the perception of store image, the greater the consumer’s brand awareness. However, store format did not present a moderating effect on the relationship between brand awareness and purchase intention. Store image was found to be an important independent construct that improves brand awareness and increases perceived value. The number of mini-markets in Brazil is increasing, indicating that they are supplying a need unmet by supermarkets. The study design’s implementation in the city streets, respondents were requested to imagine store image, which may have affected some of the parameters. The model integrated store image as an important construct influencing purchase behavior and this study presented a mediated-moderated model with managerial implications.
Menu calorie labeling is now required nationwide for chain restaurants in the United States; however, a number of studies have found that calorie labeling does not reduce average calories ordered. This research examines how different... more
Menu calorie labeling is now required nationwide for chain restaurants in the United States; however, a number of studies have found that calorie labeling does not reduce average calories ordered. This research examines how different food-value orientations are associated with divergent consumer responses to the provision of calorie information on restaurant menus and menu boards. Results from two pilot studies and two experiments, including a restaurant field experiment, indicate that calorie labeling is effective in decreasing the number of calories ordered by health-value oriented consumers. However, for quantity-and taste-value oriented consumers, menu calorie labeling may result in an increase in calories ordered. These influences counterbalance one another, leading to an overall nonsignificant effect of calorie labeling on calories ordered in restaurant settings. These findings offer a compelling explanation for the many studies showing nonsignificant effects of menu calorie labeling and inform ongoing policy debates regarding the national implementation of menu calorie labeling for chain restaurants. The conceptual contributions and implications of these findings for public policy and consumer wellbeing are discussed.
How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships,... more
How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and brand equity compared to brand stores. We provide retail marketers with avenues to offer increased in-store brand experiences by appealing to consumers’ emotions, senses, behaviors, and cognition.
Rozwój wielkopowierzchniowych obiektów handlowych jest jednym z głównych wymiarów przekształceń polskiego handlu detalicznego po 1989 r. W artykule autorka analizuje najważniejsze regulacje prawne dotyczące powstawania tego typu obiektów,... more
Rozwój wielkopowierzchniowych obiektów handlowych jest jednym z głównych wymiarów przekształceń polskiego handlu detalicznego po 1989 r. W artykule autorka analizuje najważniejsze regulacje prawne dotyczące powstawania tego typu obiektów, skupiając się na przepisach z zakresu planowania przestrzennego. Omawia zarówno przepisy ustawowe, jak i wątpliwości interpretacyjne dotyczące niektórych powoływanych przepisów; analizuje ponadto ich skutki zarówno z punktu widzenia inwestorów, jak i władz lokalnych.
The present research explored the effects of nonverbal mimicry behavior and mimicker attractiveness in a natural retail context. A 3 (nonverbal mimicry, non-mimicking, anti-mimicry) by 2 (attractive salesperson, attractiveness control)... more
The present research explored the effects of nonverbal mimicry behavior and mimicker attractiveness in a natural retail context. A 3 (nonverbal mimicry, non-mimicking, anti-mimicry) by 2 (attractive salesperson, attractiveness control) design was used to study the effects of different combinations of these variables on female customers’ (N = 150) purchases, customer service ratings, and plans to return to the store. Results showed that customers spent the most and had the highest customer service ratings when they interacted with a salesperson who was both attractive and mimicking them. When the salesperson, however, was less attractive and engaged in the opposite gestures as the customer, it corresponded with substantially lower customer service ratings and a tendency to not wish to return to the store. The theoretical and practical implications of these findings for mimicry and attractiveness in a retail environment are discussed.
Competition in the current marketplace requires businesses to provide consumers with the utmost convenience in purchas-ing services and goods. Buyers expect that, as an aftersales service and risk reliever, they can “return ” goods if... more
Competition in the current marketplace requires businesses to provide consumers with the utmost convenience in purchas-ing services and goods. Buyers expect that, as an aftersales service and risk reliever, they can “return ” goods if they are not satisfied with them. Such product returns significantly influence retailers ’ profits not only because of a reduction in net sales but also because of increased costs. Despite its substantial impact, research focused on retailer–consumer return policies has been limited. To fill this gap, we study a retailer that has to set the product return policy parameters—specifically, the price and the return period. The impact of these parameters on consumers ’ valuation function is also taken into account. We study the model analytically and provide insights through various numerical examples. We find that even with fraudulent consumers ’ negative effect on sales, a retailer could expect both its profits and prices to increase with an optimally det...