andrea prothero
University College Dublin, Business and Law, Faculty Member
- Sustainability (Organisational Strategy), Sustainable Consumption, Sustainable Production and Consumption, Transformative Consumer Research, Consumer Culture Theory, Business Ethics, and 5 moreCorporate Social Responsibility, Gender Studies, Gender and Cultural Studies, Materialities, and Visual Literacyedit
This chapter begins with a short play depicting, amongst other things, the demise of the marketing academy, and its subsequent, more eclectic revival. The play's main message is further explored by examining the academy's... more
This chapter begins with a short play depicting, amongst other things, the demise of the marketing academy, and its subsequent, more eclectic revival. The play's main message is further explored by examining the academy's forerunner of marketing knowledge development, the marketing concept. A play was chosen as the main means of communicating our message first, and foremost, as a result of the authors'(the first author in particular) boredom with conventional academic marketing papers. Secondly, and ...
Livre: Green Management: A Reader (New Ed.) MCDONAGH Pierre, PROTHERO Andrea.
... toward their normal level. More and more companiesaround the world and in a variety of industriesare also discovering opportunities to achieve environmen-tal improvement and gain business benefit. Their effortsas the ...
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ABSTRACT Purpose This paper adopts a photo-essay approach in examining the Austerity Project within the Republic of Ireland, and considers the intersection between consumer culture and the austerity visuals we experience daily.... more
ABSTRACT Purpose This paper adopts a photo-essay approach in examining the Austerity Project within the Republic of Ireland, and considers the intersection between consumer culture and the austerity visuals we experience daily. Methodology/approach A visual, photo-essay method is adopted. Visual images taken in urban and rural parts of Ireland – under the key themes of ghost housing estates, failed commercial property developments, failed business, and art representations are explored. Findings The visual representations and subsequent consumption activities of the authors illustrate how austerity has become a complex act of production and consumption, and the authors consider how these various representations play a role in creating austerity as a state of mind amongst consumers, and the subsequent impact this has on consumption practices, consumer experiences, ideals and identities. Originality/value This paper adopts an under-represented research methodology (a photo-essay) to explore the Austerity Project and its intersections with consumer culture.
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ABSTRACT This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998–2013, building on a previous assessment from 1971 to 1998. It details research within major marketing... more
ABSTRACT This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998–2013, building on a previous assessment from 1971 to 1998. It details research within major marketing journals and critically assesses this research in relation to the on-going conversation which focuses on marketing’s relationship with the natural environment. Differences in the content and depth of sustainability coverage in marketing journals are considered. Potential avenues for future sustainability marketing research are proposed, with a particular call for theoretical and managerial reflections which tackle broader systemic and institutional issues within the discipline.
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One of the most challenging things that business and marketers need to act upon is a response to global environmental problems, what many now term “sustainability.” Sustainability has become one of the most contested and dynamic areas in... more
One of the most challenging things that business and marketers need to act upon is a response to global environmental problems, what many now term “sustainability.” Sustainability has become one of the most contested and dynamic areas in academia, while some in the business world have hailed it a megatrend for the 21 st Century. As such sustainability requires informed action sooner rather than later, or to paraphrase an old Hopi saying:“We are the ones we have been waiting for.” This special issue of the Journal of ...
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Abstract: This study presents a cross-cultural analysis of environmental information on packaging. We used judges and packages from four countries (Australia, South Africa, the United Kingdom, and the United States) and we asked judges to... more
Abstract: This study presents a cross-cultural analysis of environmental information on packaging. We used judges and packages from four countries (Australia, South Africa, the United Kingdom, and the United States) and we asked judges to determine their own environmental information. Results suggest that whilst there is some consistency in judges' views, there are also important information differences across countries. Judges were found to infer environmental information from material that has not been considered to be ...
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... for a long term marketing perspective rather than the short term window dressing approach taken by ... The point is the SMC is part of a firm's social responsibilities but companies' social ... The SMC may be construed as an... more
... for a long term marketing perspective rather than the short term window dressing approach taken by ... The point is the SMC is part of a firm's social responsibilities but companies' social ... The SMC may be construed as an extension of the stakeholder theory; where in the Sixties the ...
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One of the most challenging things that business and marketers need to act upon is a response to global environmental problems, what many now term “sustainability.” Sustainability has become one of the most contested and dynamic areas in... more
One of the most challenging things that business and marketers need to act upon is a response to global environmental problems, what many now term “sustainability.” Sustainability has become one of the most contested and dynamic areas in academia, while some in the business world have hailed it a megatrend for the 21 st Century. As such sustainability requires informed action sooner rather than later, or to paraphrase an old Hopi saying:“We are the ones we have been waiting for.” This special issue of the Journal of ...
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ABSTRACT In recent times, much has been written about consumers' co-responsibility for addressing environmental problems, with consumers expected to steer or regulate their consumption in an instrumental way. By drawing on data... more
ABSTRACT In recent times, much has been written about consumers' co-responsibility for addressing environmental problems, with consumers expected to steer or regulate their consumption in an instrumental way. By drawing on data from in-depth interviews with green consumers in urban Ireland, this article examines how green consumers engage with environmental issues at an everyday level. The article considers green consumption through the theoretical lens of reflexive modernization, particularly its relevance to self-identity. We argue that although green consumption is important to the maintenance and constitution of a green subjectivity, it must be understood within the context of a process of increasing individualization, where individuals feel both responsible and empowered in dealing with environmental risks to both the wider global planet and themselves. However, such feelings are accompanied by doubts and insecurities about the choices to be made, creating a rather dichotomous situation. This challenges the idea that green consumption as some form of politics of choice can unambiguously form part of a strategy for environmental reform as it does not adequately address the fundamental dilemmas that people face.
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This study explores consumer empowerment in a maternity setting in the Republic of Ireland. Our results indicate that empowerment is a complex phenomenon influenced by many variables. While the current health services literature is... more
This study explores consumer empowerment in a maternity setting in the Republic of Ireland. Our results indicate that empowerment is a complex phenomenon influenced by many variables. While the current health services literature is focusing on active consumers of health services, our study shows that not all pregnant women have the same needs for and attitudes toward empowerment: some women do indeed seek to be overtly empowered in the maternity setting and equate empowerment with a high level of control over the service ...
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This paper examines the concept of sustainable consumption by focusing on the consumption habits of Irish consumers. The key research findings fit into three broad and interrelated categories. Firstly, whilst recent sustainable... more
This paper examines the concept of sustainable consumption by focusing on the consumption habits of Irish consumers. The key research findings fit into three broad and interrelated categories. Firstly, whilst recent sustainable consumption literature suggests that new ...
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The purpose of this chapter is to juxtapose contemporary perspectives on Transformative Consumer Research (TCR) with views on sustainability as represented by the recent call for sustainable consumption and production... more
The purpose of this chapter is to juxtapose contemporary perspectives on Transformative Consumer Research (TCR) with views on sustainability as represented by the recent call for sustainable consumption and production (SC&P) in society. In this chapter, we first provide a brief overview of the extant research on sustainability (environmental/green consumption) in consumer research (see Kilbourne & Beckmann, 1998, for a thorough review of the marketing field's contributions through the mid-1990s), then introduce the concept of ...
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11 __________________________________________________ Consumer Attitudes Toward Organic Foods: A Cross-cultural Examination of US and Irish Market Segments Julie Stanton, Saint Joseph's University Renee Hughner, Arizona State... more
11 __________________________________________________ Consumer Attitudes Toward Organic Foods: A Cross-cultural Examination of US and Irish Market Segments Julie Stanton, Saint Joseph's University Renee Hughner, Arizona State University Pierre ...
It has been nearly ten years since I began investigating the impact of environmental issues upon marketing. Within that time numerous colleagues and members of interview panels have suggested to me that green marketing is a fad. However,... more
It has been nearly ten years since I began investigating the impact of environmental issues upon marketing. Within that time numerous colleagues and members of interview panels have suggested to me that green marketing is a fad. However, this special issue received ...
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Environmentally related behaviors have been a topic of study for marketing and public policy researchers for several decades now (for examples see Allen, Calantone, and Schewe 1982; Schwepker and Cornwell 1991; Taschian, Slama, and... more
Environmentally related behaviors have been a topic of study for marketing and public policy researchers for several decades now (for examples see Allen, Calantone, and Schewe 1982; Schwepker and Cornwell 1991; Taschian, Slama, and Taschian 1984). The purpose of this paper was to expand the domain of inquiry by testing a more comprehensive model of such behavior. Drawing from past research on values, the new environmental paradigm, beliefs, concern, and environmental behaviors, a causal model was proposed ...
There are, indeed, tendencies inseparable from the ethos, activities and aspirations of modern societies that necessarily act to depress the quality of life. These tendencies themselves, however, have been given shape and direction by the... more
There are, indeed, tendencies inseparable from the ethos, activities and aspirations of modern societies that necessarily act to depress the quality of life. These tendencies themselves, however, have been given shape and direction by the primary force of science and technology, on the one hand, and, on the other, and more particular to the West, by the institutions of liberal democracy and the market economy.(Mishan 1993, p. 121) In a world undergoing enormous technological, economic, and political change, many of the ...
This paper provides an analysis of the market potential for organic salmon, primarily in the European Union. There has been a substantial growth in the demand for organic food products in industrialised countries in the course of the past... more
This paper provides an analysis of the market potential for organic salmon, primarily in the European Union. There has been a substantial growth in the demand for organic food products in industrialised countries in the course of the past decade. Legislation for organic production is now being extended to aquaculture, and limited quantities of certified organic salmon have been marketed in the European Union. We examine the experience gained in other organic food markets, and draw some conclusions from these markets with ...
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Green marketing is often incorrectly associated with superficial 'green hype'slogans such as 'new, improved and friendly to the natural environment'. Organizations (for-profit, non-profit and governmental) using these... more
Green marketing is often incorrectly associated with superficial 'green hype'slogans such as 'new, improved and friendly to the natural environment'. Organizations (for-profit, non-profit and governmental) using these types of 'claims' frequently try, with varying degrees of success, to associate themselves and/or their products with an environmental image without substantially improving the environmental characteristics of the organizations' practices and/or products. While such inappropriate behaviour is on the decline, its early use has ...
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This chapter begins with a short play depicting, amongst other things, the demise of the marketing academy, and its subsequent, more eclectic revival. The play's main message is further explored by examining the academy's... more
This chapter begins with a short play depicting, amongst other things, the demise of the marketing academy, and its subsequent, more eclectic revival. The play's main message is further explored by examining the academy's forerunner of marketing knowledge development, the marketing concept. A play was chosen as the main means of communicating our message first, and foremost, as a result of the authors'(the first author in particular) boredom with conventional academic marketing papers. Secondly, and ...
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There is much technological hype (see Gates, 1999) as to the consequences of operating within cyberspace (Gibson, 1994) in an e-commerce capacity, at a time of operationalising European economic union within" Euroland". Debates... more
There is much technological hype (see Gates, 1999) as to the consequences of operating within cyberspace (Gibson, 1994) in an e-commerce capacity, at a time of operationalising European economic union within" Euroland". Debates centre on the need to theorise cyberspace (Besser, 1995) and the individualisation offered from organisations in serving e-customers, both from business to business to consumer perspectives. There is however, limited investigation as to how small to medium sized enterprises (SMEs) are ...