Television advertising plays an important role on changing the consumer behavior and also provide... more Television advertising plays an important role on changing the consumer behavior and also provides new patterns for purchasing or using any type of goods and services. It is the most convenient way to reach the female consumers because they are more deployed by advertisement promises that the product will give them something special for satisfaction. The paper aims to assess the impact of television advertisement on purchasing decision of women for acquiring goods and services. This study is based on a survey of 460 randomly selected women from three places i.e. Dhanmondi R.A., Jhigatola, and Circular Road of Dhanmondi area in Dhaka City. The results reveal that advertisements play a vigorous role in familiarizing a new product in the family list and taking right decision during shopping. 74.3% of the respondents after watching TV advertisement want to buy the new brand introduced in the market and 66.3% are of the opinion that T.V. advertisements help them to make better choice dur...
Social networking sites have had an impact on the twenty-first-century generations of internet us... more Social networking sites have had an impact on the twenty-first-century generations of internet user, making it a very active means of communications, particularly among university students. Questions arise about the impact of social networking sites on academic performance and the possibility of using them as an effective educational tool to improve academic performance. The study assesses students’ opinion regarding usage of social networking sites and its impact on their academic performance. Non-probability convenience sampling technique was used to select a sample of ninety-six undergraduate students from seven private universities and they were asked to complete a structured questionnaire set with 18 questions. Descriptive-comparative research design was adopted. The data was subjected to descriptive analysis, particularly percentages and frequency table counts.
The present study is designed to make a comprehensive understanding of the attitude of the urban... more The present study is designed to make a comprehensive understanding of the attitude of the urban consumers and explore the factors involved in dealing with the perishable food of certain kinds. The rise of the middle class stipulates the enhancement of the shopping environment; hence witnessing a substantial increase of the number of the supermarkets in developing countries like Bangladesh will not be surprising. A number of urban supermarkets in recent times start selling perishable foods that were once available in Bangladesh only in flea markets (Kaccha Bazaar). However, due to the lack of proper infrastructure, agro-based perishable food reaches the urban market via a long process of chain mediations and raises concerns about quality and price for both retailers and consumers. Very often the attitudes of consumers regarding perishable foods are unknown and their preferences remain unidentified. This high level of uncertainty regarding the attitude of consumers and the unpopularity regarding overall food quality need to be resolved to ensure the continuity of the business and guarantee the quality of the products. This has made the study of the consumers’ attitude towards perishable food, especially relevant for emerging economies like Bangladesh. The data is collected from one hundred (100) consumers, who buy food regularly from both super-shops and flea markets in Dhaka city. The collected data are analyzed in terms of factors like importance, expectation and perceived actual level of value to show the gap in terms of perishable foods involved.
UMI. ProQuest® Dissertations & Theses The world's most comprehensive collection ... more UMI. ProQuest® Dissertations & Theses The world's most comprehensive collection of dissertations and theses. Learn more... ProQuest. Using Social Capital as a Public Policy Tool: Integration of Immigrants into the Canadian Workplace. ...
Television advertising plays an important role on changing the consumer behavior and also provide... more Television advertising plays an important role on changing the consumer behavior and also provides new patterns for purchasing or using any type of goods and services. It is the most convenient way to reach the female consumers because they are more deployed by advertisement promises that the product will give them something special for satisfaction. The paper aims to assess the impact of television advertisement on purchasing decision of women for acquiring goods and services. This study is based on a survey of 460 randomly selected women from three places i.e. Dhanmondi R.A., Jhigatola, and Circular Road of Dhanmondi area in Dhaka City. The results reveal that advertisements play a vigorous role in familiarizing a new product in the family list and taking right decision during shopping. 74.3% of the respondents after watching TV advertisement want to buy the new brand introduced in the market and 66.3% are of the opinion that T.V. advertisements help them to make better choice dur...
Social networking sites have had an impact on the twenty-first-century generations of internet us... more Social networking sites have had an impact on the twenty-first-century generations of internet user, making it a very active means of communications, particularly among university students. Questions arise about the impact of social networking sites on academic performance and the possibility of using them as an effective educational tool to improve academic performance. The study assesses students’ opinion regarding usage of social networking sites and its impact on their academic performance. Non-probability convenience sampling technique was used to select a sample of ninety-six undergraduate students from seven private universities and they were asked to complete a structured questionnaire set with 18 questions. Descriptive-comparative research design was adopted. The data was subjected to descriptive analysis, particularly percentages and frequency table counts.
The present study is designed to make a comprehensive understanding of the attitude of the urban... more The present study is designed to make a comprehensive understanding of the attitude of the urban consumers and explore the factors involved in dealing with the perishable food of certain kinds. The rise of the middle class stipulates the enhancement of the shopping environment; hence witnessing a substantial increase of the number of the supermarkets in developing countries like Bangladesh will not be surprising. A number of urban supermarkets in recent times start selling perishable foods that were once available in Bangladesh only in flea markets (Kaccha Bazaar). However, due to the lack of proper infrastructure, agro-based perishable food reaches the urban market via a long process of chain mediations and raises concerns about quality and price for both retailers and consumers. Very often the attitudes of consumers regarding perishable foods are unknown and their preferences remain unidentified. This high level of uncertainty regarding the attitude of consumers and the unpopularity regarding overall food quality need to be resolved to ensure the continuity of the business and guarantee the quality of the products. This has made the study of the consumers’ attitude towards perishable food, especially relevant for emerging economies like Bangladesh. The data is collected from one hundred (100) consumers, who buy food regularly from both super-shops and flea markets in Dhaka city. The collected data are analyzed in terms of factors like importance, expectation and perceived actual level of value to show the gap in terms of perishable foods involved.
UMI. ProQuest® Dissertations & Theses The world's most comprehensive collection ... more UMI. ProQuest® Dissertations & Theses The world's most comprehensive collection of dissertations and theses. Learn more... ProQuest. Using Social Capital as a Public Policy Tool: Integration of Immigrants into the Canadian Workplace. ...
Uploads
Papers by S M Asif Ur Rahman