The pervasive diffusion of digital, IP-based Information and Communication Technologies has opene... more The pervasive diffusion of digital, IP-based Information and Communication Technologies has opened-up a vast array of opportunities for marketing researchers to explore and analyse the intricate fabric of socioeconomic human behaviour far beyond the limits of business contexts. While a growing number of marketing scholars support the idea that consumers "produce", giving actual value to the goods and services that they consume, the newly acquired knowledge has led to a profound change in the way marketing professionals conceive marketing, as a whole, and the marketing mix, in particular. Nowadays, marketers emphasise the importance of co-generating value by involving customers in the design and improvement process of goods and rendered services. Consumers participate in the creation of goods and services by not only reacting, sometimes critically, to companies' modes of providing, but-more fundamentally-by constructing their consumption objects, both physically and cul...
The financial crisis is believed to have a triple root: a policy of easy money kept going too lon... more The financial crisis is believed to have a triple root: a policy of easy money kept going too long, an international securitization of heterogeneous debts whose structuring was almost incomprehensible, and a lax regulating attitude, largely tolerated by supervisory authorities. Financial innovation has managed to transform illiquid and risky instruments into apparently safe and liquid assets. In order to overcome this crisis, banks will have to implement new marketing strategies and reposition themselves towards a more careful risk evaluation. The main measures adopted are related to improving sales productivity, developing innovative services, using remote channels, pricing and risk management, origination and servicing optimization, IT optimization.
Although the topic of virtual currencies is not completely new, the current technological develop... more Although the topic of virtual currencies is not completely new, the current technological developments and the extent of the globalisation process appear to have changed the scope of the research efforts needed to cover not only the advantages and opportunities, but also the disadvantages and threats that the expansion of virtual currencies can pose for monetary policy and the safety of the financial system. This paper comprises a brief presentation of the different types of virtual currencies and identifies some of the most significant implications of large-scale virtual currency adoption for monetary authorities and regulators, while providing an overview of the main trends in the evolution of virtual currencies. In the end, one conclusion is evident: whatever monetary policy or regulatory issues arise from the use of virtual currencies, their consequences are far from virtual.
The tremendous disruptive potential of novel sophisticated technologies is likely to have trigger... more The tremendous disruptive potential of novel sophisticated technologies is likely to have triggered the fou rth industrial revolution – the so-called “Industry 4.0” – capable of transforming worldwide and EU industri es, undoubtedly, with a significant social, economic and environmental impact. The gradual handover of independent choices to cyber-physical systems and machines, entailing the self-sufficient generation and us e of actionable information, will shape the information-driven metamorphosis of manufacturing and of other activity areas in a networked environment of individuals, data, processes, services, systems and IoT-e nabled industrial devices. By relentlessly exchanging information with each other and being capable of learning – particularly when e mpowered by AI systems, IoT devices allow not only environmentally friendly real-time optimised producti on processes and the more efficient planning of activities, but offer also wide-ranging opportunities for the i mplement...
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 2018
While the most prominent applications are represented by virtual currencies (especially Bitcoin) ... more While the most prominent applications are represented by virtual currencies (especially Bitcoin) and other financial technology solutions (FinTech), blockchain technology is a powerful new tool that has significant disruptive potential - both from economic and legal perspective. Not only private investors, but also governmental institutions focus their att ention on this complex distributed ledger technology which is seen as a ground-breaking solution for long-standing problems in traditional highly centralised systems belonging to the public and private sector. However, blockchain technology faces some important challenges – mainly regarding scalability, privacy, regulatory uncertainties, business models and standardisation.
The increasing competitiveness, rising target audience’s expectations (students, their families, ... more The increasing competitiveness, rising target audience’s expectations (students, their families, employees/ employers, academic staff, government, suppliers) and widening access to information determines higher education institutions across the world to continuously evaluate their activities with the external environment, get in touch with the users’ needs and integrate this analysis into their every day working plan, which, in fact, means adopting the marketing concept – an important issue, that concerns higher education marketers, even with today’s grim economic outlook. Recent studies indicate that nowadays higher education institutions are moving online across the spectrum of marketing activities, from building awareness to creating a high-quality virtual education system and they use online tools as an important and effective component of their marketing strategies. In order that the Internet is most effective, it requires to be deployed as part of an integrated marketing commu...
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 2018
Although the topic of virtual currencies is not completely new, the current technological develop... more Although the topic of virtual currencies is not completely new, the current technological developments and the extent of the globalisation process appear to have changed the scope of the research efforts needed to cover not only the advantages and opportunities, but also the disadvantages and threats that the expansion of virtual currencies can pose for monetary policy and the safety of the financial system. This paper comprises a brief presentation of the different types of virtual currencies and identifies some of the most significant implications of large-scale virtual currency adoption for monetary authorities and regulators, while providing an overview of the main trends in the evolution of virtual currencies. In the end, one conclusion is evident: whatever monetary policy or regulatory issues arise from the use of virtual currencies, their consequences are far from virtual. Key-words: Virtual Currencies, Distributed Ledgers, Cryptocurrencies, Central-BankIssued Digital Currenc...
The pervasive expansion and implementation of ICT based marketing instruments imposes a new econo... more The pervasive expansion and implementation of ICT based marketing instruments imposes a new economic investigation of business models and regulatory solutions. Moreover, the current status of Social Media research indicates that the use of social networking and collaboration technologies is deeply changing the way people communicate, consume and cooperate with each other. Against the backdrop of widespread availability of digital audio-video content and the growing number of “smart” mobile devices, business professionals have developed new strategies for achieving customer involvement and retention through digitally linking audio stimuli to the powerful networking environment of Social Media.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 2017
The paper has as main goal to evaluate the feasibility of a Next Generation Wireless Sensor Netwo... more The paper has as main goal to evaluate the feasibility of a Next Generation Wireless Sensor Network System for Forest Fire Protection as an Internet of Things (IoT) Application. This new solution for forest fire monitoring and protection could be targeted at both state and private organizations, which are located in regions where fires represent a threat. After a broad economic and technical examination, the article will show that this type of IoT system can offer an efficient approach for reducing economic and biodiversity loss, while helping to prevent human casualties. Key-words: Internet of Things (IoT), Sustainable Economic Development, Environment Management, Wildfire Detection, Wireless Sensor Network.
While the most prominent applications are represented by virtual currencies (especially Bitcoin) ... more While the most prominent applications are represented by virtual currencies (especially Bitcoin) and other financial technology solutions (FinTech), blockchain technology is a powerful new tool that has significant disruptive potential both from economic and legal perspective. Not only private investors, but also governmental institutions focus their attention on this complex distributed ledger technology which is seen as a groundbreaking solution for long-standing problems in traditional highly centralised systems belonging to the public and private sector. However, blockchain technology faces some important challenges – mainly regarding scalability, privacy, regulatory uncertainties, business models and standardisation.
The ongoing coronavirus pandemic - in juxtaposition with recurring evidence of the negative effec... more The ongoing coronavirus pandemic - in juxtaposition with recurring evidence of the negative effects of global climate change - has stress tested the overwhelming majority of worldwide supply networks. The dire sanitary crisis has shown that free market mechanisms alone are not able to resuscitate the broken links of the global economic system, and thus the need for a novel mix of economic, regulatory, and technology-based government policies became more evident than ever. Against this backdrop and with an emphasis on the EU, the present paper gives an overview of the possible pathways for marketing to embrace the opportunities offered by 5G network implementation and blockchain technologies to tackle supply chain fragility.
2012 9th International Conference on Remote Engineering and Virtual Instrumentation (REV), 2012
ABSTRACT Machine-to-machine (M2M) solutions are rolling out worldwide and across all industries -... more ABSTRACT Machine-to-machine (M2M) solutions are rolling out worldwide and across all industries - possibly being a key enabler of applications and services covering a broad range of vertical markets (e.g., health-care, utilities, transport, education-research and development, logistics etc.). M2M - as a part of the Internet of Things (IoT) - is, at the present, one of the main drivers behind the growth in mobile subscribers, with all of the world's largest electronic communications operators now having several million M2M subscribers in their mobile networks. The M2M communication model is linked to the interaction between IoT endpoints, which represent - from the point of view of business process and end user applications - service end points that can be easily embedded in emerging service oriented enterprise systems and service delivery platforms. To capitalize on the projected expansion of the M2M market, both regulators and telecommunications operators (as well as service providers) will have to be agile and flexible. The challenge of embedding real world information into networks, services and applications through the convergence of domains like Technologies, Electronic Communications and Intelligence - enabled by context aware technologies, nanoelectronics, sensors and cloud computing - will bring about the development of novel services, innovative products, new interfaces and new applications.
The pervasive diffusion of digital, IP-based Information and Communication Technologies has opene... more The pervasive diffusion of digital, IP-based Information and Communication Technologies has opened-up a vast array of opportunities for marketing researchers to explore and analyse the intricate fabric of socioeconomic human behaviour far beyond the limits of business contexts. While a growing number of marketing scholars support the idea that consumers "produce", giving actual value to the goods and services that they consume, the newly acquired knowledge has led to a profound change in the way marketing professionals conceive marketing, as a whole, and the marketing mix, in particular. Nowadays, marketers emphasise the importance of co-generating value by involving customers in the design and improvement process of goods and rendered services. Consumers participate in the creation of goods and services by not only reacting, sometimes critically, to companies' modes of providing, but-more fundamentally-by constructing their consumption objects, both physically and cul...
The financial crisis is believed to have a triple root: a policy of easy money kept going too lon... more The financial crisis is believed to have a triple root: a policy of easy money kept going too long, an international securitization of heterogeneous debts whose structuring was almost incomprehensible, and a lax regulating attitude, largely tolerated by supervisory authorities. Financial innovation has managed to transform illiquid and risky instruments into apparently safe and liquid assets. In order to overcome this crisis, banks will have to implement new marketing strategies and reposition themselves towards a more careful risk evaluation. The main measures adopted are related to improving sales productivity, developing innovative services, using remote channels, pricing and risk management, origination and servicing optimization, IT optimization.
Although the topic of virtual currencies is not completely new, the current technological develop... more Although the topic of virtual currencies is not completely new, the current technological developments and the extent of the globalisation process appear to have changed the scope of the research efforts needed to cover not only the advantages and opportunities, but also the disadvantages and threats that the expansion of virtual currencies can pose for monetary policy and the safety of the financial system. This paper comprises a brief presentation of the different types of virtual currencies and identifies some of the most significant implications of large-scale virtual currency adoption for monetary authorities and regulators, while providing an overview of the main trends in the evolution of virtual currencies. In the end, one conclusion is evident: whatever monetary policy or regulatory issues arise from the use of virtual currencies, their consequences are far from virtual.
The tremendous disruptive potential of novel sophisticated technologies is likely to have trigger... more The tremendous disruptive potential of novel sophisticated technologies is likely to have triggered the fou rth industrial revolution – the so-called “Industry 4.0” – capable of transforming worldwide and EU industri es, undoubtedly, with a significant social, economic and environmental impact. The gradual handover of independent choices to cyber-physical systems and machines, entailing the self-sufficient generation and us e of actionable information, will shape the information-driven metamorphosis of manufacturing and of other activity areas in a networked environment of individuals, data, processes, services, systems and IoT-e nabled industrial devices. By relentlessly exchanging information with each other and being capable of learning – particularly when e mpowered by AI systems, IoT devices allow not only environmentally friendly real-time optimised producti on processes and the more efficient planning of activities, but offer also wide-ranging opportunities for the i mplement...
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 2018
While the most prominent applications are represented by virtual currencies (especially Bitcoin) ... more While the most prominent applications are represented by virtual currencies (especially Bitcoin) and other financial technology solutions (FinTech), blockchain technology is a powerful new tool that has significant disruptive potential - both from economic and legal perspective. Not only private investors, but also governmental institutions focus their att ention on this complex distributed ledger technology which is seen as a ground-breaking solution for long-standing problems in traditional highly centralised systems belonging to the public and private sector. However, blockchain technology faces some important challenges – mainly regarding scalability, privacy, regulatory uncertainties, business models and standardisation.
The increasing competitiveness, rising target audience’s expectations (students, their families, ... more The increasing competitiveness, rising target audience’s expectations (students, their families, employees/ employers, academic staff, government, suppliers) and widening access to information determines higher education institutions across the world to continuously evaluate their activities with the external environment, get in touch with the users’ needs and integrate this analysis into their every day working plan, which, in fact, means adopting the marketing concept – an important issue, that concerns higher education marketers, even with today’s grim economic outlook. Recent studies indicate that nowadays higher education institutions are moving online across the spectrum of marketing activities, from building awareness to creating a high-quality virtual education system and they use online tools as an important and effective component of their marketing strategies. In order that the Internet is most effective, it requires to be deployed as part of an integrated marketing commu...
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 2018
Although the topic of virtual currencies is not completely new, the current technological develop... more Although the topic of virtual currencies is not completely new, the current technological developments and the extent of the globalisation process appear to have changed the scope of the research efforts needed to cover not only the advantages and opportunities, but also the disadvantages and threats that the expansion of virtual currencies can pose for monetary policy and the safety of the financial system. This paper comprises a brief presentation of the different types of virtual currencies and identifies some of the most significant implications of large-scale virtual currency adoption for monetary authorities and regulators, while providing an overview of the main trends in the evolution of virtual currencies. In the end, one conclusion is evident: whatever monetary policy or regulatory issues arise from the use of virtual currencies, their consequences are far from virtual. Key-words: Virtual Currencies, Distributed Ledgers, Cryptocurrencies, Central-BankIssued Digital Currenc...
The pervasive expansion and implementation of ICT based marketing instruments imposes a new econo... more The pervasive expansion and implementation of ICT based marketing instruments imposes a new economic investigation of business models and regulatory solutions. Moreover, the current status of Social Media research indicates that the use of social networking and collaboration technologies is deeply changing the way people communicate, consume and cooperate with each other. Against the backdrop of widespread availability of digital audio-video content and the growing number of “smart” mobile devices, business professionals have developed new strategies for achieving customer involvement and retention through digitally linking audio stimuli to the powerful networking environment of Social Media.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 2017
The paper has as main goal to evaluate the feasibility of a Next Generation Wireless Sensor Netwo... more The paper has as main goal to evaluate the feasibility of a Next Generation Wireless Sensor Network System for Forest Fire Protection as an Internet of Things (IoT) Application. This new solution for forest fire monitoring and protection could be targeted at both state and private organizations, which are located in regions where fires represent a threat. After a broad economic and technical examination, the article will show that this type of IoT system can offer an efficient approach for reducing economic and biodiversity loss, while helping to prevent human casualties. Key-words: Internet of Things (IoT), Sustainable Economic Development, Environment Management, Wildfire Detection, Wireless Sensor Network.
While the most prominent applications are represented by virtual currencies (especially Bitcoin) ... more While the most prominent applications are represented by virtual currencies (especially Bitcoin) and other financial technology solutions (FinTech), blockchain technology is a powerful new tool that has significant disruptive potential both from economic and legal perspective. Not only private investors, but also governmental institutions focus their attention on this complex distributed ledger technology which is seen as a groundbreaking solution for long-standing problems in traditional highly centralised systems belonging to the public and private sector. However, blockchain technology faces some important challenges – mainly regarding scalability, privacy, regulatory uncertainties, business models and standardisation.
The ongoing coronavirus pandemic - in juxtaposition with recurring evidence of the negative effec... more The ongoing coronavirus pandemic - in juxtaposition with recurring evidence of the negative effects of global climate change - has stress tested the overwhelming majority of worldwide supply networks. The dire sanitary crisis has shown that free market mechanisms alone are not able to resuscitate the broken links of the global economic system, and thus the need for a novel mix of economic, regulatory, and technology-based government policies became more evident than ever. Against this backdrop and with an emphasis on the EU, the present paper gives an overview of the possible pathways for marketing to embrace the opportunities offered by 5G network implementation and blockchain technologies to tackle supply chain fragility.
2012 9th International Conference on Remote Engineering and Virtual Instrumentation (REV), 2012
ABSTRACT Machine-to-machine (M2M) solutions are rolling out worldwide and across all industries -... more ABSTRACT Machine-to-machine (M2M) solutions are rolling out worldwide and across all industries - possibly being a key enabler of applications and services covering a broad range of vertical markets (e.g., health-care, utilities, transport, education-research and development, logistics etc.). M2M - as a part of the Internet of Things (IoT) - is, at the present, one of the main drivers behind the growth in mobile subscribers, with all of the world's largest electronic communications operators now having several million M2M subscribers in their mobile networks. The M2M communication model is linked to the interaction between IoT endpoints, which represent - from the point of view of business process and end user applications - service end points that can be easily embedded in emerging service oriented enterprise systems and service delivery platforms. To capitalize on the projected expansion of the M2M market, both regulators and telecommunications operators (as well as service providers) will have to be agile and flexible. The challenge of embedding real world information into networks, services and applications through the convergence of domains like Technologies, Electronic Communications and Intelligence - enabled by context aware technologies, nanoelectronics, sensors and cloud computing - will bring about the development of novel services, innovative products, new interfaces and new applications.
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Papers by Alexis DAJ