Jason Gilmore
Utah State University, Languages, Philosophy and Communication Studies, Department Member
Scholars have widely demonstrated that the process by which officials frame their communications significantly impacts how citizens understand, evaluate, and respond to policy issues or events. This study attempts to build on existing... more
Scholars have widely demonstrated that the process by which officials frame their communications significantly impacts how citizens understand, evaluate, and respond to policy issues or events. This study attempts to build on existing framing research in two important ways. First, we seek to illuminate the importance of “cultural resonance” in determining whether an individual frame is likely to gain acceptance among its intended audience. Second, we assess the impact of “frame contestation” on the adoption of such frames. We explore these dynamics in the context of the U.S. war in Afghanistan. Specifically, we conducted an experiment in which U.S. adults were exposed to a news story about U.S. military transgressions in Afghanistan. Our results indicate that frames, designed to appeal to and protect the national identity, broadly resonated among respondents, impacting their perceptions of the character, causes and consequences of the transgressions, as well as their broader attitud...
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Research Interests:
Research Interests:
The idea of American exceptionalism has lived a long and vibrant life in U.S. politics. In recent years, however, many have suggested that the United States might be losing its edge in world affairs. Little research has sought to examine... more
The idea of American exceptionalism has lived a long and vibrant life in U.S. politics. In recent years, however, many have suggested that the United States might be losing its edge in world affairs. Little research has sought to examine the effects that these explicit challenges to American exceptionalism might have on U.S. public opinion. With this in mind, we conducted an experiment in which a large sample of U.S. adults was exposed to such messages. Specifically, drawing on social identity theory, we explore the psychological dynamics that shape how U.S. adults might respond to messages that directly challenge the idea of American exceptionalism depending on whether these challenges come from competitor countries (e.g., China and Britain) or noncompetitor countries (e.g., Australia and Mexico). Our findings suggest that challenges to this idea have a significant impact on (1) U.S. adults’ sense of American exceptionalism, (2) their willingness to actively degrade other countries...
Research Interests:
This study provides a comparative perspective on the ways U.S. presidents have communicated the idea of American exceptionalism for American and international audiences. I argue that U.S. presidents strategically highlight this culturally... more
This study provides a comparative perspective on the ways U.S. presidents have communicated the idea of American exceptionalism for American and international audiences. I argue that U.S. presidents strategically highlight this culturally potent idea in both domestic and international speeches, but in different ways. To examine these dynamics, I content-analyzed presidential speeches delivered in domestic and foreign contexts since 1933. The study provides comparative perspectives on (a) how themes of American Exceptionalism have been used in domestic versus international speeches and (b) how U.S. presidents seek out diplomatic ways to “translate” American exceptionalism to communicate this potent national idea to foreign audiences.
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
The idea of American exceptionalism has lived a long and vibrant life in American politics. In recent years, however, many have suggested that the United States might be losing its edge in world affairs. Minimal research has sought to... more
The idea of American exceptionalism has lived a long and vibrant life in American politics. In recent years, however, many have suggested that the United States might be losing its edge in world affairs. Minimal research has sought to examine the effects that these explicit challenges to American exceptionalism might have on U.S. public opinion. With this in mind, we conducted an experiment in which a large sample of U.S. adults was exposed to such messages. Specifically, drawing upon social identity theory, we explore the psychological dynamics that shape how U.S. adults might respond to messages that directly challenge the idea of American exceptionalism depending on whether these challenges come from competitor (e.g. China and Britain) versus non-competitor countries (e.g. Australia and Mexico). Our findings suggest that challenges to this idea significantly impact: (a) U.S. adults' own sense of American exceptionalism; (b) their willingness to actively degrade others countries; and (c) their attributions of responsibility for America's perceived decline. We reflect on the theoretical and practical implications of these findings.
Research Interests:
The idea of American exceptionalism has lived a vibrant life in American political discourse, yet little research has focused on the effects that these messages have on U.S. public opinion. To bridge this gap, the present study examines... more
The idea of American exceptionalism has lived a vibrant life in American political discourse, yet little research has focused on the effects that these messages have on U.S. public opinion. To bridge this gap, the present study examines the psychological dynamics that shape how Americans respond to messages that champion the idea of American exceptionalism. Specifically, I draw on scholarship on American exceptionalism in political discourse and on social identity to conduct a message experiment on a nationally sampled population of U.S. adults. The experiment examined the differential impacts of American exceptionalism messages on (a) people’s own sense of American exceptionalism, (b) their sense that other countries are inferior by comparison, (c) their attitudes about whether the United States should be exempt from international laws and institutions, and (d) their attitudes about whether the United States should seek to spread its influence and values in the world.
Research Interests: Presidency (American Politics), Media effects, Political communication, National Identity, Public Opinion (Political Science), and 6 morePresidential Studies, American Exceptionalism, Presidential rhetoric, Media Impact and Effects and Usages, Political Communication and Public Opinion, and Presidential Discourse
This study provides a comparative perspective on the ways U.S. presidents have communicated the idea of American exceptionalism for American and international audiences. I argue that U.S. presidents strategically highlight this culturally... more
This study provides a comparative perspective on the ways U.S. presidents have communicated the idea of American exceptionalism for American and international audiences. I argue that U.S. presidents strategically highlight this culturally potent idea in both domestic and international speeches, but in different ways. To examine these dynamics, I content-analyzed presidential speeches delivered in domestic and foreign contexts since 1933. The study provides comparative perspectives on (a) how themes of American Exceptionalism have been used in domestic versus international speeches and (b) how U.S. presidents seek out diplomatic ways to “translate” American exceptionalism to communicate this potent national idea to foreign audiences.
Research Interests:
Over the past decade Brazil had become well known for its open embrace of new media technologies. In tandem, an increasing number of Brazilian candidates have begun to use web and social media sites as an integral part of their overall... more
Over the past decade Brazil had become well known for its open embrace of new media technologies. In tandem, an increasing number of Brazilian candidates have begun to use web and social media sites as an integral part of their overall campaign efforts. The present study is the first effort at large scale modeling of these relationships in an emerging Latin American democracy. To explore the relationship between using digital media in a candidate’s political campaign strategy and voter support, I built an original dataset of the 2010 elections for the lower house of the Brazilian Congress. I investigate factors such as a candidate’s use of web and social networking sites in conjunction with other traditional influences such as candidate gender, age, incumbency, party affiliation, coalition membership and campaign spending. I demonstrate that having a robust web presence and using social media, holding other factors constant, can be a significant contribution to the popularity of a candidate on Election Day in an open-list proportional representation electoral system such as that in Brazil. Additionally, I demonstrate how this digital media campaign tactic might be specifically beneficial to traditionally disadvantaged candidates in bridging the gap of their underrepresentation in Brazilian politics.