The new Social Change Innovators website that provides faculty in the field of social entrepreneurship the opportunity to contribute resources with faculty around the world who are committed to making an impact in their classrooms. Share... more
The new Social Change Innovators website that provides faculty in the field of social entrepreneurship the opportunity to contribute resources with faculty around the world who are committed to making an impact in their classrooms. Share your best practices with faculty and learn how to teach a course or develop a new campus program in social change. Learn more at https://www.socialchangeinnovators.com/
Social Changemakers will love the new Social Change Innovators website that provides faculty in the field of social entrepreneurship the opportunity to contribute resources with faculty around the world who are committed to making an... more
Social Changemakers will love the new Social Change Innovators website that provides faculty in the field of social entrepreneurship the opportunity to contribute resources with faculty around the world who are committed to making an impact in their classrooms. Share your best practices with faculty and learn how to teach a course or develop a new campus program in social change. Learn more at https://www.socialchangeinnovators.com/
Integrated marketing communications (IMC) has been presented and examined; and, it has been challenged recently by some researchers questioning its relevance. However, some practitioners and academics still embrace its use. Presented... more
Integrated marketing communications (IMC) has been presented and examined; and, it has been challenged recently by some researchers questioning its relevance. However, some practitioners and academics still embrace its use. Presented through a case study, this article complements and extends the work of others by showing the importance of attribute identification through comprehensive research. It suggests that the message may be the starting place for measurement of IMC. Senior managers should consider this study's proposed IMC process framework where the product focus or corporate mission statement is the first step for IMC brand message positioning to help improve both short-term and long-term sales and profits.
This paper examines whether adding higher-order active learning modalities in the forms of semester-long problem-based learning (PBL), simulation, or community social service/project-based learning (CSS/ PBL) assignments in a marketing... more
This paper examines whether adding higher-order active learning
modalities in the forms of semester-long problem-based learning (PBL),
simulation, or community social service/project-based learning (CSS/
PBL) assignments in a marketing principles class improve learning outcomes.
While there is much support from the literature on using such
higher-order modalities, significant grade improvements versus other
forms have not been consistently identified. However, it is suggested
here and is the contribution of this paper that such significance may
exist, at least for marketing principles classes. Study results, established
using single-factor analysis of variance (ANOVA) calculations, showed
significant differences in content mastery when project-based learning
and simulation modalities were added to the course. As such, these may
be useful pedagogies for effectively reaching Generation Z and later
generations of college student cohorts.
