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Thinking with the Groundhog. An Animal and Media History of the Nuclear Bunker in Cold War Switzerland

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Society for the History of Technology SHOT Annual Meeting, October 2015, Albuquerque, New Mexico Civil Defense and the Nuclear World: An International Perspective on the Future of Shelter Studies Roundtable Panel with Peter Bennesved and Fredrik Norén (Umeå University, Sweden), Silvia Berger Ziauddin (University of Zurich, Switzerland), Tom Bishop (University of Nottingham, UK) and Sarah Robey (Temple University, USA) _______________________________________ Abstract Silvia Berger Ziauddin Thinking with the Groundhog: An Animal and Media History of the Nuclear Bunker in Cold War Switzerland Imagine a nation with high-security cells in every home. Five decades ago, this vision materialized in Switzerland. Since the early 1960’s, the tiny European country has built hundreds of thousands of nuclear shelters, the majority of them in the basements of family homes. From early on, Swiss Civil Defense authorities launched media campaigns to emphasize the benefits and proper use of the technological infrastructure at the heart of family life. My paper will focus on these campaigns with a distinct perspective on animals. It thus opens up a so far hardly acknowledged intersection of technology, media and animal history within the Historiography of Technology in the Atomic Age. In Swiss Civil Defense films as well as in brochures and exhibitions on nuclear shelters, it was the alpine marmot or groundhog that took center stage. Lorraine Daston and Gregg Mitman argued in Thinking with animals (2005) that people „recruit” animals to symbolize, dramatize or illuminate certain aspects of their own experience and fantasies. Based on their notion of „thinking with animals“ as an epistemic practice, my paper will examine how Swiss Civil Defense authorities „thought” with the groundhog in relation to the technical artifact of the bunker, that is how they activated, staged and narrated the animal vis-à-vis the mediated bunker. I will argue that the groundhog in CD media campaigns was used to come to terms with the real bunker in the private sphere of every citizen that reified on a daily basis the technocratic hubris about surviving a nuclear war. The groundhog in CD films and brochures firstly mitigated the perceived technicality, rationality and sterility of the bunker by adding warmth, coziness and comfort to the underground space. Secondly, CD films naturalized and normalized nuclear war and the bunker by superposing the hard to understand atomic threat with a visible and easily recognizable enemy (an eagle flying in a serene alpine landscape) and people under attack with gophers retreating to their natural habitat, the subterranean caves. Silvia Berger Ziauddin is a historian of science and a cultural historian interested in Cold War civil defense and disaster management in a transnational perspective. Her current research project (second book) explores the social, scientific and cultural history of the architecture of survival in Cold War Switzerland and beyond.
Society for the History of Technology SHOT Annual Meeting, October 2015, Albuquerque, New Mexico Civil Defense and the Nuclear World: An International Perspective on the Future of Shelter Studies Roundtable Panel with Peter Bennesved and Fredrik Norén (Umeå University, Sweden), Silvia Berger Ziauddin (University of Zurich, Switzerland), Tom Bishop (University of Nottingham, UK) and Sarah Robey (Temple University, USA) _______________________________________ Abstract Silvia Berger Ziauddin Thinking with the Groundhog: An Animal and Media History of the Nuclear Bunker in Cold War Switzerland Imagine a nation with high-security cells in every home. Five decades ago, this vision materialized in Switzerland. Since the early 1960’s, the tiny European country has built hundreds of thousands of nuclear shelters, the majority of them in the basements of family homes. From early on, Swiss Civil Defense authorities launched media campaigns to emphasize the benefits and proper use of the technological infrastructure at the heart of family life. My paper will focus on these campaigns with a distinct perspective on animals. It thus opens up a so far hardly acknowledged intersection of technology, media and animal history within the Historiography of Technology in the Atomic Age. In Swiss Civil Defense films as well as in brochures and exhibitions on nuclear shelters, it was the alpine marmot or groundhog that took center stage. Lorraine Daston and Gregg Mitman argued in Thinking with animals (2005) that people „recruit” animals to symbolize, dramatize or illuminate certain aspects of their own experience and fantasies. Based on their notion of „thinking with animals“ as an epistemic practice, my paper will examine how Swiss Civil Defense authorities „thought” with the groundhog in relation to the technical artifact of the bunker, that is how they activated, staged and narrated the animal vis-à-vis the mediated bunker. I will argue that the groundhog in CD media campaigns was used to come to terms with the real bunker in the private sphere of every citizen that reified on a daily basis the technocratic hubris about surviving a nuclear war. The groundhog in CD films and brochures firstly mitigated the perceived technicality, rationality and sterility of the bunker by adding warmth, coziness and comfort to the underground space. Secondly, CD films naturalized and normalized nuclear war and the bunker by superposing the hard to understand atomic threat with a visible and easily recognizable enemy (an eagle flying in a serene alpine landscape) and people under attack with gophers retreating to their natural habitat, the subterranean caves. Silvia Berger Ziauddin is a historian of science and a cultural historian interested in Cold War civil defense and disaster management in a transnational perspective. Her current research project (second book) explores the social, scientific and cultural history of the architecture of survival in Cold War Switzerland and beyond.
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Fátima Sá
ISCTE - University Institute of Lisbon (ISCTE-IUL)
Mariana Dominguez Villaverde
Université Grenoble Alpes
Daniel Hershenzon
University of Connecticut
Maria Grever
Erasmus University Rotterdam