IJDSST Editorial Board
Editor-in-Chief:
Pascale Zaraté, Toulouse U., France
International Advisory Board:
Frederic Adam, U. College Cork, Ireland
Hojjat Adeli, The Ohio State U., USA
David Paradice, Florida State U., USA
Nava Pliskin, Ben-Gurion U., Israel
Daniel Power, U. of Northern Iowa, USA
Andrew B. Whinston, U. of Texas - Austin, USA
Associate Editors:
James Courtney, U. of Central Florida, USA
Jeet Gupta, U. of Alabama - Huntsville, USA
James R. Marsden, U. of Connecticut, USA
Manuel Mora, Autonomous U. of Aguascalientes, Mexico
Vicki L. Sauter, U. of Missouri, USA
Victoria Yoon, U. of Maryland Baltimore County, USA
IGI Editorial:
Heather A. Probst, Director of Journal Publications
Jamie M. Wilson, Assistant Director of Journal Publications
Chris Hrobak, Journal Production Editor
Gregory Snader, Production and Graphics Assistant
Brittany Metzel, Production Assistant
International Editorial Review Board:
Ezendu Ariwa, London Metropolitan U., UK
Sandro Bimonte, U. of Lyon, France
Patrick Brezillon, Pierre and Marie Curie U.,
France
Ricardo Colomo-Palacios, Universidad Carlos III de
Madrid, Spain
Fátima C.C. Dargam, Simtech Simulations Technology,
Austria, and ILTC Research Institute, Brazil
Carlos Escobar, Universidad Nacional Autómoma de
México, Mexico
Leonardo Garrido, Monterrey Tech, Mexico
Carina Gonzales, U. of the Laguna, Spain
Miro Gradisar, U. of Ljubljana,Slovenia
Zhiling Guo, U. of Maryland - Baltimore County,
USA
Ashish Gupta, Minnesota State U. Moorhead, USA
Payam Hanaizadeh, Allameh Tabatabae’i U., Iran
Luca Iandoli, Università degli Studi di Napoli
Federico II, Italy
IGIP
Miroljub Kljajic, U. of Maribor, Slovenia
Carlos Legna, Universidad de la Laguna, Spain
Katty Murty, Michigan State U., USA
Daniel O’Leary, U. of Southern California, USA
Zita Zoltayne Paprika, Budapest U., Hungary
Doncho Petkov, Eastern Connecticut State U., USA
Roger Pick, U. of Missouri - Kansas City, USA
R. Venkato Rao, Sardar Vallabhbhai National
Institute of Technology (SV NIT), India
Rita Ribeiro, UNINOVA, Portugal
Clive Roberts, U. of Birmingham, UK
J P Shim, Mississippi State U., USA
Ralph Sprague, U. of Hawaii at Manoa, USA
David Ullman, Robust Decisions Inc., USA
P. Vasant, U. Technology Petronas, Malaysia
Xuan F. Zha, NITS, USA
IGI PublIshInG
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CALL foR ARtICLeS
International Journal of Decision Support System Technology
An official publication of the Information Resources Management Association
The Editor-in-Chief of the International Journal of Decision Support System Technology (IJDSST) would like to
invite you to consider submitting a manuscript for inclusion in this scholarly journal.
MISSION:
The primary objective of the International Journal of Decision Support System
Technology (IJDSST) is to provide comprehensive coverage for DMSS technology
issues. The issues can involve, among other things, new hardware and software
for DMSS, new models to deliver decision making support, dialog management
between the user and system, data and model base management within the system, output display and presentation, DMSS operations, and DMSS technology
management. Since the technology’s purpose is to improve decision making, the
articles are expected to link DMSS technology to improvements in the process and
outcomes of the decision making process. This link can be established theoretically,
mathematically, or empirically in a systematic and scientiic manner.
COVERAGE/MAJOR TOPICS:
• Context awareness, modeling, and management for DMSS
• DMSS computer hardware
• DMSS computer systems and application software
• DMSS data capture, storage, and retrieval
• DMSS feedback control mechanisms
• DMSS function integration strategies and mechanisms
• DMSS model capture, storage, and retrieval
• DMSS network strategies and mechanisms
• DMSS output presentation and capture
• DMSS system and user dialog methods
• DMSS system design, development, testing, and
implementation
• DMSS technology evaluation
• DMSS technology organization and management
• Public and private DMSS applications
• Web-based and mobile DMSS technologies
• Other related technology issues that impact the overall
utilization and management of DMSS in modern life and
organizations
ISSN 1941-6296
eISSN 1941-630X
Published quarterly
All submissions should be emailed to
Pascale Zaraté, Editor-in-Chief
zarate@irit.fr
Ideas for Special theme Issues may be submitted to the editor-in-Chief.
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InternatIonal Journal of
DecIsIon support system
technology
April-June 2011, Vol. 3, No. 2
Table of Contents
Special Issue on Models for Collaborative Decision Making
Processes and Cases Studies on Decision Support Systems
Editorial Preface
i
Pascale Zaraté, Toulouse University, France
Research Articles
1
Discrepancies and Analogies in Artiicial Intelligence and Engineering Design
Approaches in Addressing Collaborative Decision-Making
Marija Jankovic, Ecole Centrale Paris, France
Pascale Zaraté, Toulouse University, France
15 Using Social Network Analysis to Support Collective Decision-Making Process
Simon Buckingham Shum, The Open University, UK
Lorella Cannavacciuolo, University of Naples Federico II, Italy
Anna De Liddo, The Open University, UK
Luca Iandoli, University of Naples Federico II, Italy
Ivana Quinto, University of Naples Federico II, Italy
32 Strategic Development of a Decision Making Support System in a Public R&D Center
Carlos E. Escobar-Toledo, Universidad Nacional Autónoma de México, Mexico
Héctor A. Martínez-Berumen, Universidad Nacional Autónoma de México and CIATEQ, Mexico
44 Decision Support for Crisis Incidents
Daniel J. Power, University of Northern Iowa, USA
Roberta M. Roth, University of Northern Iowa, USA
Rex Karsten, University of Northern Iowa, USA
57
Understanding Organisational Decision Support Maturity: Case Studies of Irish
Organisations
Mary Daly, University College Cork, Ireland
Frederic Adam, University College Cork, Ireland
i
Editorial PrEfacE
Pascale Zaraté, Toulouse University, France
In July 2010 the previous Editor-in-Chief, Prof.
G. Forgionne, asked me to take in charge the
function of Editor-in-Chief of the International
Journal of Decision Support System Technology. I assume this function since this date and
for this occasion I asked the Editorial Review
Board Committee members to freely express
their views on DSS Technologies. This issue is
comprised of papers on the topics of Models
for Collaborative Decision Making Processes
and Cases Studies on Decision Support Systems
contributed by the editorial board of IJDSST.
I received ive papers suitable for this issue. These papers broadly relect the current
research work of their authors. All these authors
greatly contribute to the DSS community, but
the content of this issue could be seen as very
heterogeneous. I think that the heterogeneity of
contributions to the DSS ield is not harmful
since the provided support is really eficient for
decision makers.
A new trend proposed by Jankovic, Zaraté
et al. (2008) supports decision makers in their
Collaborative Decision Making Processes.
Cases Studies are also very interesting for
researchers in order to learn about real cases
and how DSS can be used in real life.
This issue is organized in two sections:
(1) Models for Collaborative Decision Making
Processes, and
(2) Cases Studies.
Models for Collaborative Decision
Making Processes
The irst paper authored by Marija Jankovic and
Pascale Zaraté proposes an analytical analysis
through discrepancies and analogies in artiicial
intelligence and engineering design approaches
in addressing collaborative decision-making.
The second paper written by Simon Buckingham Shum, Lorella Cannavacciuolo, Anna
De Liddo, Luca Iandoli, and Ivana Quinto shows
how using social network analysis can support
a collective decision-making process.
Cases Studies
The third paper is authored by Carlos E. EscobarToledo and Héctor A. Martínez-Berumen, and
proposes a strategic development of a decision
making support system in a public R&D center.
The fourth paper is written by Daniel J.
Power, Roberta M. Roth, and Rex Karsten, and
describes decision support for crisis incidents.
The ifth paper, authored by Mary Daly
and Frederic Adam, proposes organisational
decision support maturity, using cases studies
of Irish organisations.
All these contributions provide new trend
for Decision Support Systems Technologies.
Pascale Zaraté
Editor-in-Chief
IJDSST
ii
RefeRenCeS
Jankovic, M., Zaraté, P., Bocquet, J. C., & Le Cardinal, J. (2008). Collaborative Decision Making:
Complementary Developments of a Model and an
Architecture as a Tool Support. International Journal
of Decision Support System Technology, 1(1), 35-45.
Pascale Zaraté is a Professor at Toulouse 1 Capitole University. She conducts her researches
at the IRIT laboratory (http://www.irit.fr). She holds a Ph.D. in Computer Sciences / Decision
Support from the LAMSADE laboratory at the Paris Dauphine University, Paris (1991). She
also holds a Master degree in Computer Science from the Paul Sabatier University, Toulouse,
France (1986); as well as a Bachelors degree Toulouse, France (1982). Pascale Zaraté’s current
research interests include: Decision Support Systems; distributed and asynchronous decision
making processes; knowledge modelisation; cooperative knowledge based systems; cooperative decision making. She is the Editor-in-Chief of the International Journal of Decision Support
System Technology (IGI Global). Since 2000, she is head of the Euro Working Group on DSS
(www.euro-online.org). She published several studies and works: one book, edited two books,
edited 11 special issues in several international journals, two proceedings of international
conferences, 22 papers in several international journals, two papers in national journals, ive
chapters in collective books, 26 papers in international conferences. She belongs the Editorial
Scientiic Committee of three International Journals: Journal of Decision System (Lavoisier),
ComSIS, Intelligent Decision Technologies (IOSPress). She was chairing the IFIP TC8/WG8.3
conference devoted to Collaborative Decision Making (http://www.irit.fr/CDM08).
2011
International Journal of Applied Industrial Engineering
International Journal of Art, Culture and Design Technologies
International Journal of Aviation Technology, Engineering and Management
International Journal of Biomaterials Research and Engineering
International Journal of Chemoinformatics and Chemical Engineering
International Journal of Cloud Applications and Computing
International Journal of Computer Vision and Image Processing
International Journal of Computer-Assisted Language Learning and Teaching
International Journal of Cyber Behavior, Psychology and Learning
International Journal of Cyber Ethics in Education
International Journal of Cyber Warfare and Terrorism
International Journal of Fuzzy System Applications
International Journal of Game-Based Learning
International Journal of Information Retrieval Research
International Journal of Intelligent Mechatronics and Robotics
International Journal of Interactive Communication Systems and Technologies
International Journal of Knowledge-Based Organizations
International Journal of Manufacturing, Materials, and Mechanical Engineering
International Journal of Measurement Technologies and Instrumentation Engineering
International Journal of Online Marketing
International Journal of Online Pedagogy and Course Design
International Journal of People-Oriented Programming
International Journal of Privacy and Health Information Management
International Journal of Public and Private Healthcare Management and Economics
International Journal of Quality Assurance in Engineering and Technology Education
International Journal of Signs and Semiotic Systems
International Journal of Social and Organizational Dynamics in IT
International Journal of Space Technology Management and Innovation
International Journal of Technology and Educational Marketing
International Journal of User-Driven Healthcare
International Journal of Wireless Networks and Broadband Technologies
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International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011 1
Discrepancies and Analogies
in Artiicial Intelligence
and engineering Design
Approaches in Addressing
Collaborative Decision-Making
Marija Jankovic, Ecole Centrale Paris, France
Pascale Zaraté, Toulouse University, France
AbStRACt
One of the trends in the decision-making ield in the past 20 years has been the migration from individual
decision-making to collective one. Several changes of working conditions inluenced this trend: geographical
dispersion due to the business internationalisation, concurrent work in order to satisfy time delays, facilitation
of the information sharing induced by the development of local area networks (LAN), and internet. This study
examines the discrepancies and analogies in addressing the collaborative decision making in two scientiic
ields: artiicial intelligence and engineering design. These two ields have different considerations and approaches in view to the decision-making support. This paper exposes a comparative study concerning two
research studies, both decision support oriented: the irst one concerns the collaborative decision-making in
early design stages in vehicle development projects (Jankovic, Bocquet, Stal Le Cardinal, & Bavoux, 2006)
and the second one concerns the development of an architecture of a Cooperative decision Support Systems
(CDSS) (Zaraté, 2005).
Keywords:
Collaborative Decision-Making, Cooperative DSS, DSS, Engineering Design, Product and
Process Development
1. IntRoDuCtIon
One of the trends in the decision-making field
in the past 20 years have been the migration
from individual decision-making to collective
one (Shim et al., 2002). We can state several
DOI: 10.4018/jdsst.2011040101
changes of working conditions that influenced
this trend: geographical dispersion due to the
business internationalisation, concurrent work
in order to satisfy time delays, facilitation of the
information sharing induced by the development
of local area networks (LAN) and the internet.
Several research fields address the issues of
group, cooperative and collaborative decision-
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2 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
making. In this study we particularly focus on
two fields: artificial intelligence and engineering
design. These two fields have different definitions concerning these types of decision-making
and different approaches when addressing the
problem of decision support. Therefore, we
explore two research studies in order to make a
comparative study of results and discuss further
implication leading towards a more integrated
approach. The first study concerns the collaborative decision-making in early design stages
in vehicle development (Jankovic, Bocquet,
Stal Le Cardinal, & Bavoux, 2006). The main
objectives of this study are: 1) identifying key
parameters for collaborative decision making
in order to support the design team and 2)
proposing an adequate support tool integrated
into project management tools, already existing. The second study concerns a Cooperative
Decision Support Framework (CDSF) (Zaraté,
2005). This framework is under development
at the IRIT laboratory and was partially used
in industrial context (i.e. Airbus).
Main objective of this research work is
to identify the discrepancies and analogies in
addressing the decision-support concerning
the two proposed research studies. Therefore,
the authors try to address: 1) key parameters
or data that are indentified and supported by
both approaches and 2) differentiating elements
with the aim of discussing potential further developments concerning decision-support tools.
Identifying these discrepancies and analogies
might be relevant in order to propose more integrated approaches and identify the difference in
decision-making processes in different domains.
Therefore, to address these issues we propose to discuss the definitions and approaches
concerning cooperative and collaborative
decision making, mostly in the field of artificial intelligence and engineering design. In
the second part of this paper, we expose the
characteristics and specificities of collaborative decision-making in early design stages, i.e.
conceptual design. The third part of the paper
gives an overview of the proposed cooperative
decision support framework. At the very end
of this paper, we propose to discuss these two
approaches and conclusions concerning the
differentiating elements in these two studies.
2. LIteRAtuRe RevIew
The necessity of using the information technologies for supporting business processes and decision making has been growing in the past two or
three decades (Kim, Godbole, Huang, Panchadhar, & W., 2004). Moreover, the development
of the world wide web has been accelerating
these process, introducing new application. For
example, decision-support tools integrating
different consensus management techniques
to develop a solution (Kim, Godbole, Huang,
Panchadhar, & W., 2004). This development
of information technologies and the change i,
working organisations have also been raising
interest for supporting group decision-making
and developing cooperative decision support
systems (CSDS) (Zaraté, 2005).
Nevertheless, the research literature does
not give a uniform definition and characterization of different types of decision making,
especially when it comes to cooperative and
collaborative decision making. We can observe
that difference between the artificial intelligence
(AI) field addressing the decision-support systems and engineering design. In AI, the most
integrated decision-making, in view to decisionmaking objectives sharing, is considered to be
cooperative decision making where different
actors have the same objectives and might be
geographically distributed (Zaraté, 2005). In engineering design, due to the system engineering
objectives, the most integrated decision-making
process is considered to be the collaborative
decision-making where decision makers do
have common global objectives but also have
objectives in the decision-making process that
concern their own design domain (Jankovic,
2006). This is due to the complexity of design
processes and the necessity to perform the
cascading of design objectives and therefore
the decision-making objectives.
Some of the work in AI fields when
speaking of collaborative decision-making
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International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011 3
considers distributed asynchronous decisionmaking (Aldunate, Pena-Mora, & Robinson,
2005; Chim, Anumba, & Carrillo, 2004; Cil,
Alpturk, & Yazgan, 2005), which is often
similar to the definition given for cooperative
decision-making. Some research studies refer to
it as multi-actor decision-making where actors
have different goals (Karacapilidis & Papadias,
2001; Panzarasa, Jennings, & Norman, 2002).
Panzarasa and Jennings (Panzarasa, Jennings, & Norman, 2002) consider collaborative
decision-making as a multi-agent socio-cognitive process. Thus they incorporate beliefs,
goals, desires, intentions, and preferences in
what they call mental modelling. The authors
also adopt a prescriptive approach in order to
give a set of possible actions at every step of
collaborative decision-making. The model is
developed using social mental shaping, the
process by which the mere social nature of
agents may impact upon their mental states and
motivate their behaviour. Their collaborative
decision-making model consists of four phases:
the practical starting-point, group generation,
social practical reasoning, and negotiation.
Another very important research stream
is considering the decision-making as an argumentation process in order to integrate and
support conflict prevention. Karacapidilis and
Papadis (2001) consider collaborative decisionmaking to be a process of “collaboratively
considering alternative understandings of the
problem, competing interests, priorities and
constraints”. Their research work towards the
definition of Collaborative Decision Support
Systems (CDSS) is based upon the definition
of Kreamer (1988). Karakapidilis and Papadias
(2001) develop the “Hermes” system to support
collaborative decision-making. They define
this system as a “generic active system that
efficiently captures users’ rationale, stimulates
knowledge elicitation and argumentation on the
issues under consideration, while it constantly
(and automatically) checks for inconsistencies
among users preferences and considers the
whole set of the argumentation items asserted
to update the discourse status”.
Munkvold, Eim, and Husby (2005) focuses
on collaborative IS decision-making processes:
“complex decision-making processes, involving
multiple stakeholder groups”. This research
work concerns the specification, selection
and acquisition of a new IT solution for collaboration and information management. The
authors consider this process to be a collaborative decision-making process. One of the
points underlined by the research study is also
identification of potential challenges when
using different collaborative technologies in
the decision-making process:: 1) ensuring the
continuity in the project; 2) ensuring effective
communication among different stakeholder
groups and 3) gaining involvement and commitment from the business areas.
In order to build a decision support system,
Hamel, Pinson, and Picard (2005) underlines the
need to explicitly model behaviour including the
interactions as well as the actions of the actors.
The authors propose the use of a Multi-Agent
Based Simulation (MABS) in order to take into
account the interactions between individuals.
This is because MABS has the ability to cope
with simple entities as well as the organisations
and interactions between entities and groups.
The ACKA model that is proposed is based
upon two principles: the definition of modelling and conceptual roles and a definition of
the decision-making process as a series of
interactions between stakeholders.
As for the engineering design fields, the
definition as well as the specificities of the collaborative decision-making are a consequence
of the definition of the collaboration process
and integration of systems engineering tools
in the design (Browning & Eppinger, 2002;
Lindemann, Maurer, & Braun, 2008; Wyatt,
Eckert, & Clarkson, 2009) The collaborative
decision-support tools are mostly oriented towards obtaining a reasonable trade-offs in the
design process (Holley, Yannou, & Jankovic,
2010) integrating tools like DSM (design structure matrices) based tools.
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4 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
3. CoLLAboRAtIve
DeCISIon-MAkIng In vehICLe
DeveLoPMent PRojeCtS
This first study concerns the collaborative
decision-making in early stages of the vehicle
development process (Jankovic, 2006; Jankovic, Stal Le Cardinal, & Bocquet, 2009). The
proposed model to support the design process
concerns two major aims: 1) identifying key
parameters for collaborative decision making
in order to support the design team and 2)
proposing an adequate support tool integrated
into project management tools. The developed
model is a base for project design support tool
already discussed in previous work of authors
(Jankovic, Stal Le Cardinal, & Bocquet, 2009).
A. Industrial Context:
Project Definition Phase
The New Product and Process Development
(NPPD) is one of the key processes contributing
to the enterprise success and future development (Marxt & Hacklin, 2004). The beginning
of this process is the identification of client
needs resulting from the market research.
This first phase, the conceptual design phase,
has a crucial importance for the overall design
process. It is already widely accepted that the
conceptual design process consists of generation
of concepts, exploitation of these concepts and
evaluation (Pahl, Beitz, & Wallace, 1996; Ulrich
& Eppinger, 1995). The extreme importance of
these stages is underlined by: 1) the fact that it
is a value definition stage (80% of all life cycle
costs are engaged in this stage), 2) the changes
in this stage impacting the whole product life
cycle, like manufacturing or distribution processes, and 3) the innovation which represents
the added value generated and integrated within
this phase.
The Project Definition phase is at the very
beginning of the conceptual design and is considered to be very complex. During this phase
all aspects of one project are to be defined.
Project organisation and management are set up
throughout the fulfillment of functions assigned
to every project team member.
The beginning of this phase is a clear definition of client’s needs defined by the marketing
department addressing the characteristics of
the market share that is targeted. Based upon
these definitions, different departments defined
strategic orientations for the given development project. The involved departments are
marketing, production, innovation, and strategy
(Figure 1).
The project team’s mission is to transcribe
these strategic orientations onto the project
objectives, to decompose them on sub-objectives and discern their global incoherence in
order to propose coherent ones. In order to
fulfill its mission, the project team has to collaborate with several departments that are responsible for the definition of global enterprise
orientations and the ones that detain the enter-
Figure 1. Project objectives: context definition (JDS)
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International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011 5
prise know-how (knowledge poles). The definition of project objectives is a difficult task
due to the compromise that must be found
between enterprise knowledge and enterprise
ambitions, i.e. strategic orientations.
Because a vehicle is a complex system,
one of the difficulties of this phase is that there
are more than hundred objectives to take into
account on the vehicle system level. In order
to consider more formal decision-support tools,
in this study we have also identified different
decision making objectives. More than 150
objectives were identified. The correlations
between these objectives are not often determined, therefore there is no certainty about
the influence that one objective could have on
another. Furthermore, the Project Definition
phase is crucial for the introduction of innovation. In this phase, the project team has to select
the innovations that are interesting according
to the type of vehicle but also feasible for the
given time line. This innovation introduction
increases the difficulty of identification of possible correlations between project objectives.
b. Decision-Making in the
Project Definition Phase
The Project Definition phase is also a collaborative decision-making phase. The decision
makers in the Project Definition phase are experts for one aspect of the product development
(motorisation, economic aspects, architecture,
etc.), each of them having different information
and knowledge concerning the problem (Figure
2). The difficulties in collaborative decisionmaking in this phase come from:
1.
The difficulties to asses and evaluate the
uncertainties that are inherent to the early
design phases,
Figure 2. Collaborative decision-making (these)
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6 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
2.
3.
The difficulties of evaluating the potential
impacts of different decision-making alternatives and
The necessity to cascade design objectives
which induces that the decision-makers
have common objectives but also their
own, domain specific, objectives that are
often contradictory.
The collaborative decision-making represents a rich way for decision alternatives
generation. In the design project, it is already
accepted that the collaborative decision-making
is creating favorable conditions for synergy
development. Previous studies on collaboration processes in engineering design have
already explored the benefits and difficulties
in these processes (Rose, 2000). Collaborative
decision-making is also a necessary approach in
design projects. Development of new products
demands a very large body of knowledge in
different scientific domains and a comprehension of interactions between these domains.
Therefore, it is a decision-making process that
involves a large number of decision-making
actors having a specific domain oriented point
of view and different knowledge concerning
the same problem. Moreover, due to this fact,
the collaborative decision-making is considered
to be a better informed process. Upper statements sustain the possibility of a better-quality
decision-making process. As actors all together
have knowledge in several project fields, more
information and are influenced by synergy effects, the collaborative decision-making process
is resulting in a bigger number of alternatives and
thus a possibility of a higher quality of decision.
Nevertheless, this type of decision-making,
even though showing great advantages is not
without some inconveniences and problems
that must be taken into account:
1.
2.
Every decision maker has preferences
concerning the decision. These preferences
are due to the fact that each actor has his
own domain specific objectives.
We can see some problems of different
value judgments that every decision maker
3.
4.
has for the same decision. The decisionmakers have different backgrounds and
different information, and therefore have
different preferences. Negotiations among
themselves are then necessary.
The specificity of collaborative decision
making process is the existence of different
objectives. Every actor has specific objectives that are important to satisfy, otherwise
the project has chance to be stopped.
As collaborative decision-making is a
multi-actor process, the problem of postcontrol is an important issue. Development
projects are situated in the dynamic environment and it is necessary to follow-up the
coherence between the chosen solution(s)
and developing solutions.
4. ConCePtuAL MoDeL
of CoLLAboRAtIve
DeCISIon-MAkIng
The collaborative decision-making model is
developed in order to identify key parameters
in collaborative decision making and therefore
identify intrinsic elements and data necessary in
the process. This model is based upon the systems theory developed by Le Moigne (1990). Le
Moigne defines the concept of General System
as a representation of an active phenomenon
comprehended as identifiable by its project
in an active environment. Therefore we have
developed four different points of views in our
collaborative decision-making model: Objectives View, Process View, Transformation View
and Environment View. These views are interdependent and are not to be taken separately.
The model and its implementation have
already been object of publications (Jankovic,
Stal Le Cardinal, & Bocquet, 2009). Therefore,
we will expose only the essential elements
necessary for the understanding of the model.
Objectives View concerns objectives in
collaborative decision-making processes. This
view takes into account different objectives
influencing the process, as well as their relationships. The collaborative decision-making objectives are also influenced by actors’ preferences.
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International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011 7
Environment View relates to the relevant
information concerning the development process, in our case the conceptual design phase,
and captures the knowledge on one company. It
is considered to represent the company “knowhow”. Three different environments influence
collaborative decisions in the New Product and
Process Development:
1.
2.
3.
Decision environment,
Project environment,
Enterprise environment.
Each of these environments is identified
by its context, determining the influencing
factors of collaborative decision-making and
different actors relevant for collaborative
decision-making. Therefore, Decision Environment is identified by decision-making context
and actors participating in the collaborative
decision-making process. This environment is
influenced by the Project Environment, equally
defined by Project Context and Project Influence Groups. Project and Decision Environment
are influenced by the Enterprise Environment,
identified by its context and actors.
The Process View represents the general
decision-making process proposed for the conceptual design phase. Collaborative decisionmaking process is a complex human-interaction
and human-cognition process. Therefore, we
have identified 3 general phases of collaborative decision-making process:
1.
2.
3.
Identification of the need for
decision-making,
Decision-making phase,
Implementation and Evaluation.
In the model we underline that every process implies the utilisation of the resources,
human or material. The main objective of the
clearly defined collaborative decision-making
process is to ensure its quality. The correlation
between the formalization of the decisionmaking processes and its outcome has been
explored and confirmed by several studies
(Courtright, 1978; Kameda & Sugimori, 1993;
Neck & Moorhead, 1995).
The Transformation View represents a
dynamic view of the decision-making process.
The main objective is to support information
flow and changes that can be: spatial (transfer
of information) or formal (transformation of
the information into new information). These
transformations can be grouped in two groups:
1.
2.
Preparatory transformations and
Implementing transformations.
Preparatory transformations represent
information required in order to dispose to
necessary elements for decision making. Implementing transformations represent information
concerning transformation the implementation
of the made decision.
5. A CooPeRAtIve DeCISIon
SuPPoRt fRAMewoRk
Cooperative Decision Making is seen as a
process and in order to support it efficiently,
we propose a general framework composed
by several tools.
For this kind of framework, cooperation is
defined at two levels: Man/Machine cooperation and Cooperation among several decision
makers.
In her work, Zaraté (2005) proposes a
Cooperative Decision Support framework. It
is composed by several tools:
−
−
−
−
An interpersonal communication management system,
A task management system,
A knowledge management tool,
A dynamical man/machine interactions
management tool.
This framework is described in the Figure 3.
The interpersonal communication management tool is able as in every kind of Computer
Supported Collaborative Work (CSCW) tool,
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8 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
Figure 3. Architecture for the cooperative decision support framework
to help users and decision-makers in the interactions among themselves.
The dynamical man/machine interactions
management tool guides the users in their
processes of solving problems in order to solve
the misunderstanding problems. This package
is able to avoid misunderstanding between the
system and the user by proposing new solutions
and is under development.
The knowledge management tool storages
the previous decision made by the group or by
other groups. The system proposes solutions or
part of solutions to the group in very similar
situations. In the case of a different situation the
system must be able to propose the solution the
most appropriated and the users could accept
it or not. This tool is based on a knowledge
management tool.
Based on the DSSs’ architecture defined by
Sprague and Carlson (1982), the system includes
also a Data Base Management System, a Model
Base Management System. Nevertheless, this
system is based on the development of Knowledge Based System and more particularly Cooperative Knowledge Based System. Thus, the
proposed system includes a Knowledge Base.
The task management tool is based on a Cooperative Knowledge Based System developed
at the IRIT laboratory. This Cooperative Knowledge Based Architecture is developed through
libraries of models: users’ models, domain
models (or problems models) and contextual
models. The calculation of the proposed solutions is based on several techniques: planning
tools (Camilleri, 2000), linear programming
(Dargam, Gachet, Zaraté, & Barnhart, 2004).
The main usage principle of this kind of tool
is based on the interaction between the system
and the users. The system proposes a solution
to the group, the group takes in charge some
tasks and then the system recalculates a new
solution and proposes the new one to the group
and etc. The problem or the decision to made is
solved steps by steps each actors (system and
users) solving parts of the problem (Camilleri,
Soubie, & Zaraté 2008).
This tool has for objective to propose solutions or part of solutions to users. It calculates
the scheduling of tasks and sub-tasks and each
role that are assigned to each tasks. It also
proposes an assignment of tasks to users or to
the system itself.
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International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011 9
The main idea of this work is to find complementary aspects of the conceptual model and
the Collaborative Decision Support Framework.
6. CoMPLeMentARy StuDy
of the MoDeL AnD the
CoLLAboRAtIve DeCISIon
SuPPoRt fRAMewoRk
The collaborative decision-making model represented using the UML 2.0 modeling language is
represented in the Figure 4. The main question is
this comparison study is what parameter or data
are supported by Cooperative Decision Support
framework (CDSF) and what is to be done in
order to extend this support in the conceptual
design phase. In order to address these issues,
a quick overview of different data is given as
well as the possibility of their support. This is
represented in the Figure 4.
The objectives view gives a global overview of the collaborative decision-making
objectives and their relationships. As we already
stated in the part 2 of this paper, the collaborative decisions are decisions for which actors
have different operational objectives. Therefore,
the class Actor is associated with the class
Operational_Objective. One actor can have one
or more operational objectives and one objective can concern several actors. Each actor has
a role in the collaborative decision-making
Figure 4. Data supported by CDSF
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10 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
process, thus the Actor class has an association
relationship with the class Role.
The Collaborative_Decision_Objective
class represents an aggregation class of several
Operational_Objective. They are defined by
their name (Decision_Obj_Name), their value
(Defined_Value) and the deadline for their
realisation (Objective_Milestone) so that the
project does not have any delay. Collaborative
decision-making objectives are defined in view
to satisfy different client needs identified during
the NPPD. Therefore the Collaborative_Decision_Objective class has an association relationship with the class Client. The Enterprise_Goal
is a link class of the relationship between the
Collaborative_Decision_Objective and the
Client class. As the NPPD process is a collaborative process and some objectives are given
by different collaborators (like production or
distribution), the class Actor represents an
inheritance class of the class Client.
The attributes of the Collaborative_Decision_Making_Process are Name, the Decision_
Importance and the Decision_Making_Phase.
This class is composed by Ressources class,
itself composed of Material_Resources and Human Resources classes. The Human_ressources
is a generalised class of the Actor class. The
Actor class has a directed association relationship with the Collaborative_Decision_Making
class named “participates in”.
The Collaborative_Decision_Making_
Process class has an association relationship
with the Data and the Plan class. The Plan
class is composed of different activities represented with the Tasks class. The Data class
is defined by several attributes: Data_Name,
Data_Responsible – the person qualified to
give such an information, Data_Type – if the
data is used in the preparation for the decision
or in the implementation phase, Data_Storage
– the place where this data can be found and
Data_Criticity – the probability of obtaining
the data on time for the decision. The Plan
class has Plan_Name, Plan_Type – preparatory or implementing plan, Responsible and
Plan_Storage – indication of the place where
the given plan can be found. The Plan class is
a parent class for the Task class (Task_Type,
Task_Name, Criticality, Task_Responsible).
Both Objectives and Transformations
Views of the model are easily supported by Data
Base management system. It is also interesting
that the part concerning the design objectives in
engineering studies is mostly oriented towards
an expert-based systems or rule-based systems
supporting the decision in design. Therefore,
it might be interesting to combine theses two
approaches in order to have a more efficient
system addressing both points of views: decision and design.
Environment view is only partially presented because this view concerns the knowledge
of the collaborative decision-making process as
well as the new product development process.
This view represents the “know-how” of the
organization addressing the issues of project
organization, communication channels, and
enterprise decision-making process. As it is
the “know-how” it is very difficult to present it
using the UML modeling language. Therefore,
it may be useful to consider other languages
for it representation. Nevertheless we consider
possible to develop the Knowledge Base system
supporting this kind of problems in the collaborative decision-making process.
In short the information presented in the
class diagram of the collaborative decisionmaking process we can identify different parts
of the CDSF supporting the given information:
information contained in the Transformations
view can be supported by the Model Base Management System, Objectives and Collaborative
Decision Making Process by the Data Base
Management System and the Environment view
by the Knowledge Base. The corresponding
schema is given on the Figure 5.
The information concerning the Objectives
view and the Process view can be supported by
the Data Base Management System (DBMS).
This system contains all information concerning collaborative decision-making objectives,
different actors participating and their roles in
the decision-making process, different activities
in the decision-making, as well as necessary
resources for the decision. The Model Base
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International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011 11
Figure 5. CDSF support for collaborative decision making in engineering design
Management System (MBMS) contains different model at the decision-makers’ disposal.
Therefore it can support the Transformations
View, addressing the issue of different plans
and the tasks before and after the collaborative
decision-making. The models can be proposed
regarding the operational needs of one project
team.
7. ConCLuSIon
Artificial Intelligence and engineering design
have different definitions and considerations
concerning the cooperative and collaborative decision making. Whilst for AI the most
integrated approach in term of sharing the
decision-making objectives is cooperative
decision-making, for engineering design field
it is the collaborative decision-making due to
the particularity of the product development
process. Moreover, the characteristics of cooperative and collaborative decision-making
are not the same in these two fields.
Two research studies have been taken
into account: one concerning the collaborative decision-making in early design stages in
vehicle development and the second one
concerning the proposition of the general Cooperative Decision Support framework. Main
objective of this research work is to identify the
discrepancies and analogies in addressing the
decision-support concerning the two proposed
research studies. Therefore, the authors try to
address: 1) key parameters or data that are
indentified and supported by both approaches
and 2) differentiating elements with the aim
of discussing potential further developments
concerning decision-support tools.
The comparison of this model and CSDF
has pointed out that the information contained
in the Objectives and Process view can be
supported Data Base Management System
(DBMS). The Transformations view can be
supported by different model at the decisionmakers’ disposal in the Model Base Management System (MBMS). As for the Environment
view, even though this part is only partially
captured in this model and corresponds to the
know-how, we consider to be possible to develop
a Knowledge Management (KM) database in
order to organise and capitalise the knowledge.
The class diagram formalism has been used in
order to structure the Data Base, the Model
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12 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
Base and the Knowledge of the Collaborative
Decision Support Framework.
The authors can retrieve several conclusions from this comparative study. Firstly, the
information identified for the collaborative
decision-making support can be entirely supported by the CSDF. We also show that the type
of information classified in different views of
the model correspond to well identified parts of
the framework. Secondly, we can conclude the
possibility to apply the CSDF during the project
management in the Project Definition phase.
Nevertheless, some issues have to be dealt with:
the cost of such a platform and ergonomic aspect
that user oriented. Moreover, it seems interesting
to integrate some of the expert-based systems or
rule-base systems that address the collaborative
decision-making support in design. Thirdly,
even though the collaborative decision-making
model was developed for the purpose of project
management, the construction of the model
with the types of information identified in the
case of collaborative decision-making support
can be generalised to other decision contexts
and situation.
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Marija Jankovic is an Assistant Professor at Ecole Centrale Paris, Industrial Engineering Department. She holds PhD degree in Industrial Engineering titled “Collaborative decision making
in new product development. Application in the automotive industry.” This research project was
done with the collaboration of PSA Peugeot Citroen. The main research goals concern enhancing the performance and quality of early stages of new product and/or service development.
The systems’ thinking is used as base for complex system modeling in addressing new product
and/or service development process. The principal research fields concern quality engineering
(using approaches like applied statistics) and system modeling on order to simulate, predict and
improve global system performances in collaborative engineering environment. Marija Jankovic
is also an Assistant Director of a Master Program in Design Engineering and Innovation at
Ecole Centrale Paris.
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14 International Journal of Decision Support System Technology, 3(2), 1-14, April-June 2011
Pascale Zaraté is a Professor at Toulouse 1 Capitole University. She conducts her researches
at the IRIT laboratory (http://www.irit.fr). She holds a Ph.D. in Computer Sciences / Decision
Support from the LAMSADE laboratory at the Paris Dauphine University, Paris (1991). She
also holds a Master degree in Computer Science from the Paul Sabatier University, Toulouse,
France (1986); as well as a Bachelors degree Toulouse, France (1982). Pascale Zaraté’s current
research interests include: Decision Support Systems; distributed and asynchronous decision
making processes; knowledge modelisation; cooperative knowledge based systems; cooperative decision making. She is the Editor-in-Chief of the International Journal of Decision Support
System Technology (IGI Global). Since 2000, she is head of the Euro Working Group on DSS
(www.euro-online.org). She published several studies and works: one book, edited two books,
edited 11 special issues in several international journals, two proceedings of international conferences, 22 papers in several international journals, two papers in national journals, 5 chapters
in collective books, 26 papers in international conferences. She belongs the Editorial Scientific
Committee of three International Journals: Journal of Decision System (Lavoisier), ComSIS,
Intelligent Decision Technologies (IOSPress). She was chairing the IFIP TC8/WG8.3 conference
devoted to Collaborative Decision Making (http://www.irit.fr/CDM08).
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is prohibited.
International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 15
using Social network
Analysis to Support Collective
Decision-Making Process
Simon Buckingham Shum, The Open University, UK
Lorella Cannavacciuolo, University of Naples Federico II, Italy
Anna De Liddo, The Open University, UK
Luca Iandoli, University of Naples Federico II, Italy
Ivana Quinto, University of Naples Federico II, Italy
AbStRACt
Current traditional technologies, while enabling effective knowledge sharing and accumulation, seem to be
less supportive of knowledge organization, use and consensus formation, as well as of collaborative decision
making process. To address these limitations and thus to better foster collective decision-making around
complex and controversial problems, a new family of tools is emerging able to support more structured
knowledge representations known as collaborative argument mapping tools. This paper argues that online
collaborative argumentation has the rather unique feature of combining knowledge organization with social
mapping and that such a combination can provide interesting insights on the social processes activated within
a collaborative decision making initiative. In particular, the authors investigate how Social Network Analysis
can be used for the analysis of the collective argumentation process to study the structural properties of the
concepts and social networks emerging from users’ interaction. Using Cohere, an online platform designed
to support collaborative argumentation, some empirical indings obtained from two use cases are presented.
Keywords:
Argument Mapping Tool, Concept Network Analysis, Decision-Making Process, Group Decision
Support System, Knowledge Management, Online Collaborative Tools, Social and Concept
Network Visualization, Social Network Analysis
IntRoDuCtIon
In current dynamic and turbulent environment,
organizations increasingly have to deal with
complex problems. One way to deal with such
increasing complexity is to create multidisciDOI: 10.4018/jdsst.2011040102
plinary and multi-stakeholders working groups
in order to have diverse perspectives on the
problem, different individual knowledge and
skills, and alternatives approaches for problem
solving (Beers et al., 2006). As highlighted in literature, in the last decades many organizational
decisions migrated from individual decisions to
distributed decisions based on the contributions
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is prohibited.
16 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
offered by large, diverse groups of individuals
within a firm or even from multiple firms (Shim
et al., 2002). Nowadays, cooperative and collaborative decision making is achieving increasing
importance in organizations (Jankovic et al.,
2009). Collective decision making processes
are mainly the consequence of environmental
complexity which compel firms to make decisions on increasing complex problems, and the
evolution of information and communication
technologies which have made feasible interaction and communication among several and,
in many cases, dispersed workers at creasing,
virtually zero costs. These expectations are
confirmed by anecdotics as well as empirical
evidence that under the right circumstances
collective decisions made by large groups of
competent and motivated individuals can be
more effective than single experts’ or small
group decision making (Page, 2008).
According to Zaraté and Soubie (2004), it
is possible to identify four different types of collective decision-making processes on the basis
of two main criteria, namely time and space:
•
•
•
•
Face to face decision making: different
decision makers, involved in the decisional
process, are physically in the same place
and at the same time.
Distributed synchronous decision making: different decision makers, involved
in the decisional process, are not located
in the same place but work together at the
same time.
Asynchronous decision making: different
decision makers, involved in the decisional
process, come in a specific place (also
virtual place) to make decisions but not at
the same time.
Distributed asynchronous decision making: different decision makers, involved in
the decisional process, do not work together
at the same time and in the same place.
Naturally, the collaborative decision making process in synchronous way is the richest,
in terms of information exchanged among
team members, and the most common way in
organizations to make a decision especially in
complex projects. Face to face group decision
making is however prone to group thinking
and well known group decision making pitfalls
as information cascades, hidden profiles and
polarization (Sunstein, 2006).
The advent of Internet has given rise to
many new and enriched applications of existing
technologies able to better make deliberation
and decision making process more efficient
and effective. In particular, Internet has made
feasible for organizations the overcoming of
time and space constraints (Cramton, 2001)
and to draw together knowledgeable individuals
and wider amount of information sources on
a scale that was unimaginable few years ago.
The main Web’s impact on deliberation and
decision making processes has been to increase
information access and foster more rapid and
deeper dissemination of relevant information to
all decision makers implied in the process even
if geographically dispersed as well as to make
them less costly (Shim et al., 2002). Moreover,
web-based tools promote more consistent and
well-supported decision making by enabling
a larger number of users to participate and,
thus, promoting a broader exploration of the
solution space.
On the Internet there is a very large variety
of tools to collect information and knowledge
provided by many dispersed users in a cheap
and efficient way. The most commonly used
web-based technologies are wikis, blogs, and
discussion forums. Although they are noticeably basic compared to group decision support
systems (henceforth GDSS), they allow large
groups of users to achieve outstanding results
in knowledge sharing and accumulation. The
successful emergence of web-based peer
production platform such as Wikipedia and
Linux, has encouraged an increasing number
of organizations to exploit these technologies
in their knowledge management processes
(McAfee, 2006). However, current traditional
technologies, while enabling effective knowledge sharing and accumulation, seem to be
less supportive of knowledge organization, use
and consensus formation (Iandoli et al., 2009).
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is prohibited.
International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 17
To address these limitations and thus to
better foster collective decision-making around
complex and controversial problems, we are
now seeing the emergence of tools able to
support more structured knowledge representations; among those, this paper focuses on argumentation technologies and their application to
support distributed asynchronous deliberation
and decision making process.
Online argumentation platforms support
users in the collaborative construction of
arguments maps related to an issue object of
discussion. The maps organize issues, possible solutions and their associated rationales
expressed in terms of chains of pros and cons.
As we discuss in the next section, argumentation technologies can help to overcome some
of the limitations of current online collaborative
technologies such as conversational tools (e.g.
forums, wikis, blogs), basically by providing
users with the possibility of building collective
and reusable knowledge representations. In
addition, as other web 2.0 like tools, an argumentation platform is able to keep track of the
relationships that develop during the discussion
through which users connect to other users and
to different subtopics arising during the debate.
We argue in this paper that collaborative
online argumentation has the rather unique
feature of combining knowledge organization
with social mapping and that such a combination
can provide interesting insights on the social
processes activated within a collaborative decision making initiative. In particular, we explore
how the analysis of the collective argumentation
process can be used to investigate the structural
properties of the concept and social networks
emerging from the interaction. We present some
empirical findings obtained from two use cases
in which participants were involved in a collective deliberation task supported by Cohere,
an online argumentation platform developed
at the Knowledge Media Institute at The Open
University of Milton Keynes (Buckingham
Shum, 2008; De Liddo & Buckingham Shum,
2010.). Finally, we discuss the implications
for the development and design and analysis
of GDSS arising from an investigation of the
concept and social networks emerging in the
decision making process.
StRuCtuRIng onLIne
DeCISIon-MAkIng DebAte
thRough ARguMentAtIon
teChnoLogy
Much effort has been spent in the development
of tools to facilitate communication and indirectly support members of a group to discuss
how to solve complex problems. Technological
developments have continually enabled the
development of more collaboration tools. The
advent of Internet and World Wide Web has allowed organizations to use several diverse tools
for many and different aims, such as e-mails,
chat and teleconference to conduct real-time
or asynchronous dialogues with external and
internal employees, managers and shareholders,
websites and newsgroups to gather information about stakeholder concerns and customer
requirements, discussion forums, wikis and
blogs to collect both technical and non-technical
data about any organizational problem or need
(Courtney, 2001).
While such tools have been remarkably
successful at enabling knowledge sharing at
an unprecedented scale, they have also been
criticized in many respects. One of the main
criticisms regards their inability to organize
and structure knowledge in a coherent and
reliable way. Indeed, it is notorious that information collected through online collaboration,
such as forum, wiki and blog, has often been
considered overwhelming, redundant and of
disputable quality, especially when produced
in the course of controversial debates. Low
quality and redundancy make hard to locate
and isolate relevant and useful knowledge.
Moreover, these tools do not inherently encourage or enforce any standard concerning what
constitutes valid argumentation, so postings are
often bias- rather than evidence- or logic-based.
Finally, collaboration does not necessarily entail
a convergence toward a shared decision or the
definition of a ranking of the available choices.
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18 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
These shortcomings are major obstacles for the
use of collaboration as tools to support group
decision-making.
Other kind of web-based technologies such
as prediction markets and e-voting have been
proved to be effective at aggregating individual
opinions to determine the most widely/strongly
held view (Wolfers & Zitzewitz, 2004), but
provide little or no support for identifying what
the alternatives selected among should be, or
what their pros and cons are.
In order to address these shortcomings,
alternatives technologies, able to support a more
structured knowledge and conflicting points
of views representation, have been developed.
In this paper we focus on argument mapping
tools. These technologies try to fill the above
mentioned gaps by helping groups to represent
a debate as a visual map composed of a set of
issues to be answered, positions (or ideas) as
alternative solutions to issues and supportive or
challenging arguments about proposed ideas.
Debate is summarized into a visual map connecting Issues, Positions and Arguments through
labelled links such as supports to, objects-to,
suggested by, replaces (Figure 1).
These tools are now finding application in
several forms of knowledge work requiring
clear thinking and debate, including learning
(Toth, Suthers, & Lesgold, 2002), deliberation
(van Gelder, 2003), knowledge management
(Tergan, 2003), participatory planning (De
Liddo & Buckingham Shum, 2010). Such tools
allow users to represent complex reasoning in
a concise, easy to follow, clear and unambiguous way, making the logic behind an analysis
more evident. The main feature of argument
mapping tools is to encourage careful critical
thinking (Buckingham Shum et al., 2006; Van
Gelder, 2007), by implicitly requiring that users
express the evidence and logic in favour of the
options they prefer. Moreover, the arguments
are captured in a compact form that makes easy
to understand what has been discussed and, if
desired, add contributions to it without needless
duplication. In this way they are expected to
enable increased synergy across group members
as well as non-redundant knowledge accumulation over time. Such tools are supposed to be
particularly suited to foster deliberation and
decision making processes around complex
problems as they allow users to represent con-
Figure 1. Argument Map
(Source: http://labspace.open.ac.uk/mod/resource/view.php?id=350370)
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is prohibited.
International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 19
tentious and/or competing point of views in
coherent structures made up of alternative
positions on an issue at stake with their associated chains of pros and cons arguments.
Numerous examples of web-based collaborative argument mapping tools exist (for
a review of current tools see http://events.kmi.
open.ac.uk/essence/tools/) which allow users to
navigate, co-create and edit an argument map.
Online collaborative argument mapping tools
are designed to help diverse and geographically
dispersed groups to systematically explore,
evaluate, and come to decisions concerning
complex problems. Moreover, by providing
a logical-based debate representation, and by
encouraging evidence-based reasoning and
critical thinking, should significantly reduce
the prevalence of some critical pitfalls that usually lead to deliberation failures in small scale
groups and promote a more well-supported
decision making.
Argument mapping tools also face some
important shortcomings. First, argument maps
do not scale well: when the number of users
increases the construction of proper collective
maps appear to not be self-sustainable and selforganized and requires intensive moderation
(Gürkan, Iandoli, Klein, & Zollo, 2010)
Concerns have been raised about the effectiveness of argument mapping to mediate
interaction: a central problem is the presence
of communication formats too constraining and
intrusive that disrupt the natural flow of free
conversations. A further issue is the presence of
a steep learning curve: a proficient use of argument mapping tools requires a certain amount
of regular practice and training (Twardy, 2004).
Scaling problems, ineffective mediation,
need for practice and training imply more intense
cognitive effort for users willing to participate
to an argument-based conversation than it is
required by current conversational technologies.
Research on online argumentation has
somehow underestimated these critical aspects and has focused mainly on knowledge
representation issues with the objective to find
suitable knowledge formats to represent users’
contributions while neglecting other important
social and communication aspects involved in
interaction among users.
An unexplored advantage of online argument mapping, lying somewhat at the intersection between the use of knowledge representations and the analysis of social interaction
happening through the representation itself,
is the possibility to chart the social networks
emerging among collaborators and relate it with
the network of topics that is organized through
the collective map in order to observe how the
social and the content networks develop and
possibly co-evolve. As with any other online
collaborative tool, argument-based conversations can be analyzed to reconstruct the web
of interactions among speakers, for instance by
tracing a link each time a user replies to a post
created by another member (Yan & Assimakopoulos, 2007). In addition, however, online
maps offer the unique characteristics of make
the relation between two concepts explicit by
visualizing links describing certain functional
roles (e.g. “supports”, “attacks”, etc.). Thus the
social relationship and the contents network
can be analyzed jointly to get insights on how
the collective deliberation process develops.
In order to investigate this aspect, in this
paper we present an analysis of collectively
generated argument maps with the aim to measure the structural properties of the social and
concept networks generated during the debate.
Our aim is twofold: first, we want to get
empirical findings describing how the social
network of collaboration evolves during the
collective deliberation. Second, we argue that
it could be desirable to provide users with additional information about the concept and social
structure of the community that is involved in
the discussion including measures such as who
are the most central and active individuals or if
there are subgroups clustering around specific
positions or subtopics, who is talking to whom,
who is talking about a certain topic, etc. Providing users of argument mapping tools with this
kind of information could help to increase the
social translucence of online users activities
(Erickson & Kellogg, 2000): following previous
studies (Danis, 2000; Shneiderman, 2000) we
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20 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
argue that the visibility over the overall level
of activity of the community members and a
view of the system of relationships developing
during the discussion contribute to increase the
users’ knowledge and sense of the community,
their degree of involvement and consequently
the quality and the quantity of their participation level.
In the next section we introduce Cohere,
a web-based platform that has been used to
support an argument-based discussion in two
use cases. We analyzed the dataset collected
in these two use cases through Social Network
Metrics and Visualizations tools (UCINET and
NodeXL).
A web-bASeD ARguMent
MAPPIng tooL: CoheRe
Cohere is a web-based argument mapping tool
whose purpose is to support an on-line collective argumentative debate. Viewed through the
lens of contemporary web tools, Cohere sits at
the intersection of web annotation (e.g. Diigo;
Sidewiki), social bookmarking (e.g. Delicious),
and mindmapping (e.g. MindMeister;), using data feeds and an API to expose content
to other services (De Liddo & Buckingham
Shum, 2010).
This argument mapping tool uses the Issue
Based Information System (IBIS) approach
(Kunz & Rittel, 1970) in which a debate is
represented as a tree structure composed of a
set of issue to be answered, positions (or ideas)
as alternative possible solutions to issues and
supportive or challenging arguments about
proposed ideas.
With Cohere users can create posts to
express their thoughts and pick up an icon to
associate to them, which explain the rhetorical role of that post in the wider discussions.
Moreover with Cohere users can explicitly
connect their post to the post which is relevant
to what they want to say. They can do so by
making a connection between posts, which
explain the rhetorical move they want to make
in the conversation. Cohere augments the online
conversation by making explicit information on
the rhetorical function and relationship between
posts (Figure 2).
This web application allows representing
debates in more compact way compared to
traditional textual representation, creating semantic networks. By structuring and representing online discourse as semantic network of
posts Cohere enables a whole new way to
browse, make sense of, and analyze the online
discourse. Indeed, through providing a logical
rather than chronological organization of discussions, Cohere allows reflecting conceptual
structure of debates and therefore to support
the users in the answering to crucial questions
such as: What are the key issues raised in the
conversation? What are the emerging questions?
How much support is there for this idea? Who
disagrees, and what evidence do they use? What
kind of argument is made to support this? Usually, this information is hidden in the free-text
content, therefore participants have simply to
read the entire online conversation along with
all the possible “noise” to try picking up it. All
this is supposed to improve the quality of collective decision making outcome, and more
generally, knowledge representation and sharing as it should foster the emergence of more
plausible, well-supported and shared conclusions about a given problem.
In the next section we describe how Discourse and Social Network Analysis through
Social Network Metrics and Visualizations
could enable a deeper understanding of the
online discourse, of participants to the debate
and the social dynamics.
DISCouRSe netwoRk
AnALySeS AnD
vISuALIzAtIon: how
SuPPoRt onLIne
DISCuSSIon gRouP
Cohere is an Internet-based argument mapping
tool, which allows to organize an argument as a
map and to depict two superimposed networks
that are assumed to be strongly connected:
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International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 21
Figure 2. Cohere’s environment in which online dialogues is represented as semantic network
of posts
•
•
Concept network – which relates the nodes
that users created.
Social network – which relates users that
participate to Cohere discussions posting
Ideas, Questions and Arguments etc.
The concept network gives a picture of
the structure of discourse network. It allows to
answer to some questions, such as “which is the
most popular post?”, “Is the discourse network
connected?”, “Is it possible to identify a pattern linking two posts?” For this network we
consider the posts as nodes, and the semantic
relations among posts as edges.
The social network maps the pattern of
interactions among actors in order to analyze
users’ activity level and the most popular actor. In this network, we consider the users as
nodes and we measure the edge between two
users by counting the times that a user created
a semantic connection that targeted a post authored by another user.
The analysis of concept and social network
gives insights on how the collaborative process
is developing by tracking patterns among posts
and among users.
In the following tables, we show the Social
Network Metrics that we calculated and their
different meanings adapted to our context.
In order to provide some concrete examples
of how the above network metrics can be applied in online discussion groups we present
two use cases.
In the first use case (OLnet Team discussion) Cohere has been used by a group of researchers to annotate the documents of a project
proposal, and to reflect on which areas of the
proposal they were making a contribution. With
Cohere’s Firefox sidebar users can annotate
the documents and share their annotations in
the group discussion environments. These annotations are initially presented as list of posts
presented in reverse chronological order within
the discussion group. After this initial phase of
reading and annotating the document, participants were asked to have a group discussion on
the main research questions addressed by the
team, the main project achievements and how
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22 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
they related to the project goal. In order to do
this, they had to create new posts in which they
described more general reflections on research
questions, goals and activities and then they had
to start creating semantic connections between
the document annotations and the posts. This
resulted into a discourse network in which
document notes, open questions, ideas and other
posts’ type are connected, and node’s icons
and links express the rhetorical role and move
played by each post into the online discourse.
In the second use case (COP15 discussion) four researchers have used Cohere to
collaborative annotate web news, documents,
blog posts etc about the United Nation Climate
Change Conference COP15. Results of the web
annotations have then been used to inform an
online dialogue on the main issues tackled
during COP15, as reported by the press or as
micro and macro blogged by participants to the
conference. In order to have a specific focus for
the discussion participants choose to discuss
one of the public’s top questions that have been
suggested on a Open University Platform (see
page: http://www.open.ac.uk/platform/join-in/
your-votes/question-bypopular/Climate%20
Change); that is:
•
How do we know that climate change
is real and we’re not just experiencing a
weather cycle?
Participants were asked to explore and annotate key Open Educational Resources (OER)
and Social Media pages (such as Blogs, Wikis,
Twitter streams, and web pages in general) with
ideas to help answering the tackled question.
Moreover, they were asked to make connections
between their ideas and other participants’ ideas.
In this process the main driving question and
the identified relevant OERs have been used as
evidences to base claims/ideas. This resulted in
a web of ideas and annotated resources on the
issues at stake, meaningfully connected into a
discourse network. In the next paragraph we
will describe how statistic on discourse network
can provide insights on the collective decision
making process of the group discussion and
social interaction among group members. To
analyze both the online group discussions and
to compute some of above mentioned Network
Analytics, we used UCINET tool (Borgatti et al.,
2002); instead we used NodeXL tool (Smith et
al., 2009) for both concept network and social
network visualization.
ConCePt netwoRk
AnALySIS AnD vISuALIzAtIon
In this section we introduce some empirical results deriving from the analysis and visualization
of concept network by computing the metrics
indicated in Table 1. In particular, with regard
to concept network, we compute two main network measurements, namely link distribution
and presence of components. While, concerning
concept network visualization, we show as the
visualization can facilitate the individuation of
most attractive posts based on degree centrality
measurement.
Link Distribution: Are there hot
Posts?
The first analysis that we conducted on the
datasets of the two use cases looks at links
distribution to assess the presence of hub users
and hub topics. The existence of hubs indicates
the presence of hot topics/posts. Network’s hubs
are nodes with the highest degree centrality.
From the analysis of link distribution, emerges
that both Olnet and Cop15 discussion groups
are characterized by a power law distribution.
The power law tail indicates that the probability of funding posts with a large number
of links is rather significant; this means that
the network connectivity is dominated by few
highly connected posts. As illustrated in the
two histograms below (Figure 3), in both the
network it is possible to identify a hub with a
highest degree followed by smaller ones. From
the analysis emerges that the hub is a post
labeled #COP15 and classified as “idea type”.
The hub post has been connected to many other
posts, which present annotations of various web
resources. By analyzing the authors of posts, it
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International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 23
Table 1. Network and visualization measurements for concept network
Network measurement for Concept Network
What do we
measure?
How is it possible to measure it?
Are there hot posts?
The link distribution
It plots the distribution of node in function of
the number of links. In this way, it is possible to
visualize if all nodes have the same number of
links or if there are few nodes, namely the hub,
with higher number of links.
The potential hub computed by link
distribution are the hot posts
Are there
sub-topics?
Component analysis
The analysis of presence of components in a
network allows assessing the degree to which a
network is connected. A network which is fully
connected has only one component
The presence of components
indicates the existence of different
sub-topics discussed in a group
What are the most
attractive posts?
Degree centrality
It is defined as the number of links incident upon
a node
It plots the most interesting topics
or the most debated.
underlines that the user who created the post was
in fact using the hub to cluster those resources
under the # tag “COP15”. This highlights a
use of Cohere in which the user, more than
dialoguing is rather mapping out his notes on
web resources and then sharing them with the
group within the online discourse.
A different case is the OLnet discussion
group, which highlights a use of Cohere as tool
for collective inquiry. In fact the discussion
presents two hubs, both with degree equal to
8:
•
Which is its Concept Network
meaning?
“What motivates registered users to learn in
socio-collaborative ways on OpenLearn?”
•
which was classifies by the author as “idea
type” post; and
“How can we build a robust evidence base
to support and enhance the design, evaluation and use of OERs?” which has been
classified as a “question type” post.
The first thing that we can notice is that
the two hubs are both posts which present an
open question to the group. This seems to suggest that within all posts’ types, questions have
a higher discourse power, in that they trigger
users’ participation and interactions. Of course
more systematic observations on wider and
different online discussion groups are needed
Figure 3. Link distribution histograms for COP15 and OLnet Team discussion groups
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24 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
to appropriately test this hypothesis. Other
considerations can be also done by looking at
the hub posts’ type. The user who authored the
first hub did not correctly classify the rhetorical
role of his post within the wider conversation.
The post clearly states a question but it has
been classified as “idea”. This may be due to
misunderstanding of the decision making task
or to less confidence in the use of the technology; in any case this observation would alert
a person in charge on the user performance.
Summarizing, the analysis of results of
link distribution puts in evidences different
discourse elements which have been deepened
to gain further insights on concept and social
network, such as:
1.
2.
The role of hub post: through a more deep
analysis of hub posts, we can understand
if it is a post that attracts much attention
by other users or, as in COP15 case, it is a
way to better explicit user’s opinions. These
measures could be carried with the analysis
of social network to better understand user’s
activity and how users utilize COHERE.
The nature of hub post: in this case, the
analysis of hub post’s typology (e.g. idea,
question, pro, con and so on) can give us
an indirect measure of the quality of user’s
activities. For instance, in OLNet case,
the user stated in not correct way his post
and this can reduce the quality of the collaborative decision making process. This
impact could be more relevant for hub posts
than other ones because they attract more
attention in the discussion.
Components Analysis:
Are there Sub-topics?
The second analysis which has been conducted
on the two datasets consists in assessing the
presence of components. A component is a
connected subset that composes a disconnected
network. Within networks’components there are
no links/paths between the nodes belonged to
different components. In network analysis, this
measure assesses the degree to which a network
is disconnected. For instance a network which
is fully connected has only one component.
Therefore, if we look at the concept network, this measure identifies the number of
eventual isolated subsets of topics within the
discourse network.
From the analysis emerges that both
networks present several components and
this implies that the networks are weakly
connected. In details, COP15 group presents
9 components but the bulk of nodes belong
to two components. OLnet group presents 10
components but the bulk of nodes belong to one
component. The presence of components in each
group can be interpreted as the emergence of
different sub-discussions independent among
them. Analyzing the size of each component,
(number of node in each component) emerges
that not all the sub-discussions are developed
by users in the same way. Bigger components
can be interpreted as hot sub-topics which attracts a greater interest than others. We can also
notice that the number of posts in the discussion
group may have an influence on how hub topics
distribute. For instance if we compare the two
groups we can notice that in more developed
discussion groups, such as COP15 group, two
components absorb the bulk of nodes (161 out
of 178). While in a group with less posts, as
OLnet group, the bigger component absorb less
than 45% of the total nodes. This could indicate
that at the beginning of the discussion, users try
to explore a wider deliberation space talking
about different aspects of the same topic; then
gradually, they start to focus on few sub-topics
and to deepen them. This hypothesis would need
to be proof/disproved by more in depth analysis,
but consideration on the line of these give an
example of how analyzing network metrics can
inform the understanding of group dynamics.
Summarizing, the analysis of presence
of components in the concept network puts in
evidences different discourse elements which
have been deepened to gain further insights on
concept and social network, such as:
1.
the attractiveness of topics: the hot subtopic, to which the bulk of posts are re-
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International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 25
2.
ferred, emerges by analyzing the size of
each component. This measure guides the
users and newcomers in the exploration of
online discussion and in the identification
of the most debated sub-topics.
The development level of discussion: by
analyzing the size of the bigger component
in each use case, it emerges that in the more
developed discussion (COP 15), the bulk
of nodes belongs to few components. It
requires a deeper analysis to verify if this
measure can indicate a development phase
of the discussion. In fact, by comparing the
two use cases we can hypothesizes that at
the beginning of the discussion, users try to
explore a wider deliberation space talking
about different aspects of the same topic;
then gradually, they start to focus on few
sub-topics and to deepen them.
Degree Centrality
visualization: what Are the
Most Attractive Posts?
Specific network visualizations can be drawn
to focus on the main network analysis metrics.
The next figure (Figure 4) shows results of the
concept network visualization for the OLnet
Team discussion group, done with NodeXL
(Smith et al., 2009).
The concept network visualization is supposed to be very helpful for the users and in
particular for newcomers, because they can
gain a holistic view on all the debate and easily understand the dynamics on the basis of
discussion without navigating the entire map.
Therefore, this allows reducing cognitive effort
to make sense of the whole discussion and
foster a more effective users’ participation in
it (Xiong & Donath, 1999).
The next figure (Figure 4) shows results of
the concept network visualization for the OLnet
Team discussion group, done with NodeXL
(Smith et al., 2009). Moreover, we have tried to
convey further information on development of
debate that, in future work, will be computed according to measurements of networks analysis.
In particular in Figure 4:
•
•
•
Edge shape depends on link type (Positive:
solid line; Neutral: dashed line, Negative:
dotted lines). The final shape depends on
the prevalence of one of two link type
Edge width depends on the frequency of
the relationship
Vertex size depends on the degree centrality.
Through this visualization, users can easily
understand what are the “hot” posts, that is those
Figure 4. Concept Network Visualization of OLnet Team discussion
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26 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
posts are able to attract a greater attention or
interest. Indeed, degree centrality depends on
the number of links that each post has. Therefore, higher degree centrality, greater the link
number of that post is. The network visualizations is a powerful tool since it facilitates the
analysis of such measurements related to the
node. Generally, by visualizing at glance all
concept network, it is feasible to deduce how the
discussion is developing (number of nodes and
links), if the online debate is controversial (link
shape), if there are “hot” posts (size of node).
SoCIAL netwoRk AnALySIS
AnD vISuALIzAtIon
The phrase “social network” refers to the set of
actors and the ties among them. The network
analyst would seek to model these relationships
to depict the structure of a group. One could then
study the impact of this structure on behaviour
of the group and/or the influence of this structure
on individuals within the group (Wasserman &
Faust, 1994). The ties among users are inferred
by the created link among posts. If there is a
link between a post A, created by user1, and a
post B, created by user2, we infer that there is
a tie between user1 and user2.
In the following we present the Social
Network Analysis (SNA) for the OLnet discussion group. The SNA measurements that we
consider in our analysis are: out degree and in
degree centrality. We adapted the meaning of
these two measures to our case, indeed:
•
•
Out degree measures the users’ activity
level answering to the question “What are
the most active users?”
In degree is a sort of indirect measure of
quality and relevance of a user’s posts,
answering to the question “What are the
most expert users?”
Table 3 shows the results that emerge from
the analysis of OLnet group social network. The
user more active is User 1. Her outdegree is equal
to 11. It means that she creates 11 links among
different posts. While, User 6 is the user with
the higher indegree value. Her indegree is equal
to 11. It means that L6’s posts are considered
more interesting and/or relevant by the group.
By using the network metrics detailed in
Table 2 the SN of the OLnet Team discussion
group can be represented in Figure 5, NodeXL
tool’s visualization (Smith et al., 2009).
In particular in Figure 5:
•
•
•
•
Link width indicates the frequency of
relationship (reply).
Edge shape indicates the link type (positive:
solid line, neutral: dashed line, negative:
dotted line). The final shape depends on
the prevalence of one of two link type.
Vertex size depends on the in-degree
centrality of each users (bigger node have
higher in-degree centrality).
Vertex colour depends on the out-degree
centrality (more black sphere have a higher
in-degree value instead grey node have
lower indegree value).
Table 2. Network and visualization measurements for social networkpt Network
Network and Visualization measurements for Social Network
What do we measure?
How is it possible to measure it?
Which is its Social Network meaning?
What are the most active users?
Out-degree centrality
It is the number of ties that the node
directs to others.
It measures/plots most active users computing the activity of a user in terms of
how many posts s/he has linked
What are the most expert users?
In-degree centrality
It is a count of the number of ties
directed to the node
It measures/plots Prestige and
Expertise of a user computing how many
links s/he receives from the others.
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International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 27
Table 3. Outdegree and indegree values for the Olnet team discussion (11 participants)
Users
Outdegree
Users
Indegree
L1
11
L6
11
L2
7
L3
7
L3
6
L1
5
L4
4
L4
4
L5
4
L2
4
L6
3
L8
4
L7
3
L5
2
L8
2
L7
2
L9
2
L11
2
L10
1
L10
1
L11
0
L9
1
Figure 5. Social network representation of the OLnet Team discussion group
By visualizing social network, users can
easily know who is participating to the discussion and be awareness of the work of the others.
Some studies (Danis, 2000; Erickson et al.,
2002; Shneiderman, 2000) claim that, showing users’ presence in the community and their
productivity, can stimulate users’ participation,
support the development of a sense of membership, increasing users’ engagement level,
make conversation smoother, more reflective
and productive. Additionally, monitoring social
interactions among users we can observe how
the decision making process is developing, if
and how much people exchange knowledge,
who are the most active users, who are the
“experts” on the topic and so on.
As with concept network analysis and
visualization, social network analysis and
visualization is supposed to be very useful for
newcomers. Indeed, they could immediately
gain a view of the social dynamics and of
users’ role in the discussion. This can make
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28 International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011
participation more efficient, by allowing users
to pitch in conversation easier and with a lower
cognitive effort as they can gain an overall view
both of past users’ interaction process and users’ activities.
IMPLICAtIonS AnD
next StePS
In this article we try to tackle a complex, but
important challenge: to create tools able to support distributed decision making and at the same
time to facilitate sense-making and mediate
interaction among participants in a satisfactory
way. In this paper, through the presentation of
some on-line debate, we try to investigate the
capabilities of argument tools in structuring
ideas and discourse and the abilities of Social
Network Visualization in making visible the
community and the social interactions among
its members.
These examples do not aim at presenting
in depth analysis of the collected use case
data, they are rather meant to give a proof of
concept of the potential impact of Social Network Analysis and Visualization in the study
of CSCW and in the design of tools to support
distributed decision making.
More specifically, using Cohere as an
experimental platform, we have presented
examples of Social Network Analysis and
Visualization to better understand:
•
•
Post and sub-topic distribution: by applying concept network analysis we can
identify what are the hottest posts and
sub-topics, what is the typology of posts
and by who the posts have been proposed
and discussed. Moreover we can see how
topic and subtopic distribute within the
online conversation.
users’ participation level and participation modality: by calculating some social
metrics, such as in-degree and out-degree
centrality we can know the role of users in
Cohere discussion and how much user participates in the debate. Moreover, in-degree
centrality metric could be considered a
reputational level that community recognizes to users. This could be considered as
an urge to work more and better.
Through these analyses, our intent is to develop in the near future tools for systematically
monitoring the development of the collaborative process in order to have possible insights
on how quality of the decision making process
relates to the quality of the decision outcomes.
In the next step, we should calculate more
social networks metrics in order to deep the
analysis of social and concept structures. Moreover, we should test if some hypothesis inferred
by the analysis of concept measurement can be
verified; such as if the analysis of component
is an indicator of discussion development over
the time and the analysis of post typology is an
indicator of the user’s activity quality.
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Simon Buckingham Shum is a Senior Lecturer at the Open University’s Knowledge Media Institute (KMI), a 70-strong research and development lab on Future Internet, Web Multimedia,
Learning and Human-Centred Computing. His background is B.Sc. Psychology (1984, York),
M.Sc. Ergonomics (1988, UC London) and PhD Human-Computer Interaction (1991, York).
Dr Buckingham Shum leads KMI’s Hypermedia Discourse project, investigating the interplay
between theory, technology and work practices for participatory, critical discourse. He is a
co-founder of the Compendium Institute and GlobalSensemaking.net, and has edited two books
by Springer: Visualizing Argumentation (2003) and Knowledge Cartography (2008). He cofounded and edited the Journal of Interactive Media in Education, and has contributed to the
editorial boards of the International Journal of Human-Computer Studies and New Review of
Hypermedia & Multimedia.
Lorella Cannavacciuolo gained her Phd in Business and Managerial Engineering. She carries
out her research activity within the Department of Business and Managerial Engineering at the
University of Naples Federico II. Her research interests focus on the development of models to
better manage organizational issues, such as design and implementation of Planning and Control Systems in health organizations and small firms. Currently, her research is also oriented to
deepen the theory and models concerning the Social Network Analysis (SNA). She is applying
theoretical concepts and models of SNA in different research fields, such as innovation of small
firms, growth patterns in biotech sector, and online collaborative technologies.
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is prohibited.
International Journal of Decision Support System Technology, 3(2), 15-31, April-June 2011 31
Anna De Liddo is an Urban Planner and Designer; she took a MSc in Civil Engineering at
Polytechnic of Bari, Italy and a MSc in Environmental Policy and Management at Institut National des Sience Appliquées in Lyon (France). She gained her PhD at Polytechnic of Bari, Italy,
investigating ICT for Participatory Planning and Deliberation. In the course of the PhD she took
individual responsibility in several international projects (Hypermediadiscourse, Palette and
OpenParks) in the UK, Greece and Italy. She held a 12 month Post-Doc position at the Open
University within the ESSENCE Project, investigating and evaluating human-centred computing
tools to help tackling wicked problems such as Climate Change. She is currently Research Associate on Collective Intelligence at Knowledge Media Institute of the Open University, working
in the Open Learning Network project (OLnet) on the design and development of a Collective
Intelligence socio-technical infrastructure to enhance collaborative learning in Open Education. She is member of the GSm (Global Sense making) community and she developed links
with research networks concerned with human-centred computing and the impact of computer
technology on society, i.e. CPSR (Computers Professionals for Social Responsibility) and CIRN
(Community Informatics Research Network).
Luca Iandoli received his master’s degree in electronics engineering in 1998 from the University
of Naples Federico II and a PhD in business and management from the University of Rome Tor
Vergata in 2002. Since 2006, he is a professor in the Department of Business and Managerial
Engineering, University of Naples Federico II. He got recently a Fulbright Scholarship in the
category research scholar. His current research interests include application of soft computing
techniques such as fuzzy logic and agent based systems to model organizational learning and
cognition, such as in evaluation and decision making processes, and how to use collaborative
internet technologies to support collective and organizational sense-making. He is a member of
the editorial board of the Fuzzy Economic Review, Journal of Information Technology: Cases
and Applications, and serves as associate editor for the Journal of Global Information Technology Management.
Ivana Quinto received her master’s degree in SMEs Management in 2007 from the University of
Naples Parthenope with full marks and honoris. She is a PhD student in Science and Technology Management (XXIV cycle) at the University of Naples Federico II, Department of Business
and Managerial Engineering. Her research focuses on how web-based collaborative technologies are able to support online knowledge sharing and collective decision making processes.
Recently, she was at Knowledge Media Institute - Open University (Milton Keynes – UK) as
visiting student for six months.
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is prohibited.
32 International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011
Strategic Development of
a Decision Making Support
System in a Public R&D Center
Carlos E. Escobar-Toledo, Universidad Nacional Autónoma de México, Mexico
Héctor A. Martínez-Berumen, Universidad Nacional Autónoma de México and CIATEQ,
Mexico
AbStRACt
Decision making in new technologies is a crucial activity to raise competitiveness, especially for technology organizations. The decision-making process requires the use of information technology tools, since the
information amount is large and requires reliable methods for collecting, accessing, storing, processing,
distributing, and evaluating, in order to provide reliable information to decision makers. The strategy of an
organization must take into account the integration of this aspect with other organizational functions. This
paper presents a proposal to integrate new elements into the IT strategy, considering the interactions with
other organizational functions, deining an implementation and transition plan that takes into account the
organization dynamics, which has limited resources and, therefore, requires a gradual and long term transition
plan. This paper refers as case study to a Mexican Public R&D Center, which has re-engineered its operating
model with a systems approach.
Keywords:
Business Architecture, Decision Making, Decision Support Systems, Public R&D Center,
Technology Planning
IntRoDuCtIon
The information system integration is an
important topic in the strategic agenda of organizations. The term Enterprise Information
System (EIS) refers to an information system
that facilitates business processes and functionalities on an enterprise level (i.e., spanning
across the enterprise) (Jukic, Jukic, & Velasco,
2009). In this regard being the key to ensure that
computer systems are suitable and adapted to
DOI: 10.4018/jdsst.2011040103
the organizational strategy, ensuring that when
the latter changes, information systems enable
and adapt, rather than becoming an obstacle for
change (Cummins, 2002).
One of the main challenges for the integration of computer systems is that, usually, organizations integrate isolated information systems
(Sharum & Sage, 2002), since “organizations
often make these decisions without formal
analysis of existing systems and processes or
without the clear understanding of the new
system’s details” (Jukic, Jukic, & Velasco, 2009;
OASIG, 1996). An approach which integrates
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is prohibited.
International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011 33
organizational and technical change is perhaps
missing in most organizations (Sedmak, 2010).
One of the objectives of any organization
is to adapt to its environment in an optimum
sense, and to periodically reassess its strategy of
adaptation as the environment changes (Kumar
& Markeset, 2007). With this objective in mind,
the organization needs to have methods and
schemes in order to obtain, organize, process
and analyze information about its operation and
its environment (Maguire, Ojiako, & Robson,
2009) to gain a deeper understanding of their
organizations and improve the decision-making
process of users (Rockart, 1979). It is maybe
surprising to note that “80% of the information needed to develop business intelligence
already exists within organizations” (Rouach &
Santi, 2001). However, Top managers of major
corporations are frustrated by their information
systems. They have difficulty getting information about how the business is running, as well
as difficulty getting information to analyze the
causes of major problems in order to develop
solutions (Cummins, 2002).
In this paper, we propose a theoretical
alternative to strengthen the alignment between
organizational strategy and Information Systems development, by defining a development
strategy based on organizational architecture.
Enterprise architectures, and frameworks which
are offered as guidance for the construction of
enterprise architectures, are not just theoretical
constructs documented in the literature. They
are in fact becoming commonly accepted in
practice in both industrial and governmental
institutions (Sharum & Sage, 2002). Enterprise
architecting refers not just to the architecting
performed at the Chief Information Officer’s
level, but rather the larger enterprise context
encompassing major program architectures, and
down to the architecting of individual systems
(Sharum & Sage, 2002).
One of the main objectives to identify and
define the organizational architecture as the basis for the development of information systems
is to facilitate the interconnection of the various
organizational elements. Communication and
interconnection of organizational elements
promotes synergy and collective intelligence.
Each individual has some knowledge, both
specific and global. This knowledge expands
synergistically when shared in a collaborative
environment (Baquero & Hernandez, 2008). It
is also important to emphasize that collaboration
and interdisciplinary are key to innovation, as
they pose new methodological and conceptual
situations, forcing a process of continual invention and experimentation (García, 2006).
This paper also considers the case of a
Mexican Public Research Center, which held
a reengineering of its operating model with
a systems approach (Martínez-Berumen,
Baquero-Herrera, & Lizardi-Nieto, 2010).
We propose such systems-oriented operation
model as a basis for the strategic development
of Information Systems.
This paper deals specifically with the
development of a Decision Making Support
System (DMSS) to support decision making
in new technologies.
One aspect considered in the proposed
methodology is that the reference organization has several information systems, many of
which operate in a disjointed way (Baquero &
Hernández, 2008). In addition, several inputs
required for the methodology to support decision making on new technologies are obtained
manually. Also, it is noted that the organization
has limited resources for the acquisition or
development of new information systems, so
that the development and implementation of the
DMSS should be considered as a gradual and
long term process. We propose that an implementation plan should be designed considering
these aspects.
StRAtegIC DeveLoPMent of
A DeCISIon SuPPoRt SySteM
In A PubLIC R&D CenteR
Value creation requires the design of a system
of intangible resources, linked and articulated
in a strategic manner and monitored continually (Baquero & Hernández, 2008). These
resources result from the specialization of
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34 International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011
different organizational functions. However,
specialization may also result in decrement of
interdisciplinarity and collaboration across the
organization (Baquero & Hernández, 2008). The
organization is then in a state in which knowledge workers are unable to access needed data
and collaborate to develop enterprise solutions
to key problems (Cummins, 2002).
To support decision making, it is required
to coordinate a strategy for knowledge assembly, which is given from rapid application
of knowledge that already exists, but remains
disconnected (Tiwana, 2002). Without ‘realworld’ intuition, the capabilities of computers
are quite limited (Maguire, Ojiako, & Robson,
2009), making it clear that the role of information technology providing organized information cannot replace intuitive human analysis,
which is based on prior knowledge assumptions,
context, and experiences (Powell et al., 2004),
as well as in tacit knowledge, understanding and
learning (Baquero & Hernández, 2008), which
are the most important resources for knowledge
and organizational innovation (Teece, 1998),
but they can support it, not only by organizing
the data, but also to transform information into
organizational knowledge.
To this end, it is necessary to develop IT
architecture consistent with organizational
architecture, which allows integration of different information systems required by the
organization to achieve its strategic objectives.
In developing such an architecture, different
areas of interdisciplinary collaboration may be
identified (Saint-Onge, 2008), thus promoting
information systems to developed across the entire organization (Baquero & Hernández, 2008)
as an alternative way of designing “intelligent”
systems, in which “autonomy, emergence, and
distributed functioning replace control, preprogramming, and centralization” (Bonabeau,
Dorigo, & Theraulaz, 1999)
In the following sections we propose a
methodology for the strategic development of a
DMSS. This methodology is based on a systems
analysis of the organization’s operational model,
in order to ensure that information systems adapt
to operation, and not the other way around.
Methodology for the Strategic
Development of the DMSS
The field of information systems planning in the
organization is a subject that is still in development (Galliers, 2004) and for which there are
multiple perspectives and different approaches
(Córdoba, 2009).
It is important to consider that organizational information systems are embedded in an
organizational strategy, and that development of
these information systems, many of which are
developed in order to support decision making,
base on a decision made as part of the organizational strategy. Therefore, it is important to
ensure that the decision to design and develop
organizational information systems is taken
in alignment with the overall organizational
strategy.
One of the most popular models of the
decision-making process is that proposed by
Simon (1960), which is consists of a three
phases paradigm (intelligence, design and
selection), complemented by an implementation phase. This paradigm contains most of the
other proposed frameworks (Forgionne, 2000).
An overview of each of the mentioned phases
is described by Forgionne (2000).
We propose the application of this paradigm
at two levels, starting with the analysis of organizational functions with a systems approach,
from which the organizational architecture
and the main needs of organizational information systems are identified, in order to select
and design the specific information system,
defining an implementation phase, in line with
organizational needs identified initially. Figure
1 summarizes the proposed methodology as an
iterative process to strategically develop the
DMSS in the Public Research Center.
The following sections describe each of
the stages mentioned in Figure 1, and briefly
illustrate the experience of the mentioned Public Research Center for each of these stages:
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International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011 35
Figure 1. Methodology proposed to develop a strategic DMSS in the Public Research Center
organizational Systems
Analysis [Intelligence Phase]
An organization’s success depends mainly on
the alignment between its strategy and the various organizational elements. In order to ensure
that such alignment is generated and maintained
over time, a scheme to develop a systemsoriented Operation Model has been proposed,
which is defined as a theoretical scheme that
integrates all organizational elements for the
achievement of common objectives and the
strategic vision, by defining specialized systems within the institution, with the aim to
create synergies and maximize organizational
capabilities (Martínez-Berumen, 2007). This
description is consistent with the definition
of “System”, (INCOSE, 2010): “System: a
combination of interacting elements organized
to achieve one or more stated purposes an
integrated set of elements, subsystems, or assemblies that accomplish a defined objective.
These elements include products (hardware,
software, and firmware), processes, people,
information, techniques, facilities, services,
and other support elements”.
Figure 2 shows the general methodology
for Organizational Systems Definition. The
first step is to conduct a functional analysis
with the aim of identifying the constituent
systems, which in turn are integrated by processes. Systems interact with each other through
the interactions of the processes within them
(Martínez-Berumen et al., 2009). This activity
is crucial, since the quality and further adaptation of the operation model depends on this
step (Martínez-Berumen, Baquero-Herrera,
& Lizardi-Nieto, 2010). Functional analysis
depends on the Organizational Objectives and
the diverse Management Systems that must be
integrated, considering for example: Quality
Management System, Health and Safety Management System, IT Security, Environmental
Management System, Technology Management System, Project Management, Financial
Accounting, Risk Management, among others.
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36 International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011
Failing in analyzing all this factors together,
might lead to a weak integration and alignment
of the operation model.
Thus, it is possible to develop the business
architecture, which is defined as “either the
current or reengineered architecture of a business capturing its major components (and their
responsibilities and relationships) as well as its
major mechanisms” (Firesmith, 2005).
business Architecture
Construction [Design Phase]
The organization of a Research and Development institution may be described as a complex
system, given the large number of activities and
interactions it maintains.
The Public Research Centre referred to
this work developed a new architecture for
its operation model, in order to potentiate the
organizational capabilities through a scheme
that promotes systemic view of the organization (Martínez-Berumen, Baquero-Herrera,
& Lizardi-Nieto, 2010). As a result of this
development, it was concluded that the Systems oriented Operation Model consists of
eight systems, which perform all the defined
organizational functions. Figure 3 represents
the main interactions between systems, after
applying the described technique.
One of the benefits when describing and
mapping the organization as an integration of
systems is that it is possible to define Goals and
Indicators, aligned to the Main Strategic Objectives (Martínez-Berumen, Baquero-Herrera, &
Lizardi-Nieto, 2010).
Create the Integration
Infrastructure Model
[Design Phase]
Once the business architecture is defined, an
information systems architecture is required,
which, in addition to support the strategy of the
organization, provide a longitudinal and continuous monitoring of the operation (Baquero &
Hernández, 2008). It is then necessary to design
the infrastructure integration model, which is
“the collection of shared facilities that allow
the various business systems to work together”
(Cummins, 2002).
The importance of making this interactions
map during the early phases of the project has
been highlighted by Sage and Lynch (1998).
In an organization, information flows are essential to ensure that all organizational elements
operate together, so that “only a comprehensive
consideration of all the elements of business and
enterprise system architecture and their many
complex interrelationships can reveal the true
Figure 2. Systems definition Methodology (Martínez-Berumen et al., 2009)
System A
Organizational
Objectives
1.2.3.4.n.-
functions
(necessary
to
achieve objectives )
1.2.3.…n
functions
2, 5, 6, …
System B
functions
1, 7, …
System C
functions
3, 4, …
System D
functions
8, 11, 9, …
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International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011 37
Figure 3. Main Organizational Systems Interactions. (Martínez-Berumen et al., 2010)
Laws and Standards
Government
Performance Reports
Directive
System
Associates
Creation and development of
Technology-based companies
Associates
Guidelines
Strategy and Policies
Knowledge Needs
Technol ogy
Environmen t
Technology Foresight
Technology
System
Tacit needs
Market
Market
Market opportunities
Explicit needs
Customers
Thematic Lines
Technological
Results
Research
Projects
Innovation Projects
Business
System
Proposal / Project Results
Operations
System
Customers
Specifications
Proposals
Project results
Requirements
Quality
System
Verification of
requirements
compliance
Projects Budget
Control
Projects Budget
Resources
System
Outreach Act ivities
Research Act ivities
HR Development Plan
Knowledge Needs
HR System
magnitude of the strategic impact of information systems and resources on an organization
and its strategic goals” (Jukic, Boris, Jukic,
Nenad, Velasco, & Miguel, 2009). A Systems
Architecture analysis is useful to identify and
integrate all constituent elements from early
design stages.
It is common for many organizations that,
after many years of developing computer applications in an evolving technological landscape,
organizations have a significant IT infrastructure, which can lead to “fragmentation” of the
operation, since they have been created gradually over time, and ad-hoc methods have been
developed to interconnect them. The diversity
of application architectures and technology,
along with the local focus of application functionality, create major barriers to the capture,
communication, and integration of management
information necessary for the effective operation and improvement of the business (Cum-
Operation and
Maintenance of IT
infrastructure
Information
System
Knowledge/ Training
Activities
mins, 2002). The objective of starting with the
definition of the systems architecture is that this
architecting process is intended to ensure the
interoperation of different workflow systems.
Business processes often link the activities
of different business units in an enterprise. If
different units implement different workflow
management systems, then they may be unable to link to each other’s business processes
(Cummins, 2002), and to generate a balance
between technical and business concerns, for
building an enterprise architecture (Sharum,&
Sage, 2002).
Having a general enterprise level architecture serves as a map to develop each specific
system, thus avoiding the development of isolated applications. Instead, “from conception
through design, deployment and maintenance,
enterprise systems are integrated, and interoperability across systems is achieved as required
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38 International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011
by the mission of the enterprise” (Sharum &
Sage, 2002).
Identify and Prioritize the needs
and Development Projects
through MCDA [Choice Phase]
From the union between business architecture
and infrastructure integration model, it is possible to identify the information systems development needs in the organization. As mentioned,
it is important to consider that the organization
has limited resources for the development of the
different organizational requirements, making it
necessary to prioritize the development needs,
in order to ensure that available resources are
distributed among the priority initiatives.
It is clear that each project has significant
differences, making the evaluation and selection a complex process. In fact, these projects
are multi-criteria in nature. We propose the use
of Multicriteria Methods (Brans & Mareschal,
1984, 1992, 2002; Roy, 1985; Vincke, 1989)
for the selection and prioritization of the information systems development initiatives.
The selection of variables to consider will vary
according to the priorities of each organization.
Some variables that could be considered are for
example: Required Investment, Strategic Impact
of the information system to be developed,
Internal Resources Availability, development
complexity, development time, and intensity
of use in the organization.
Identify the Parameters and
operation Scheme of the
Selected Information System
[Intelligence Phase]
Once the specific project has been selected,
the parameters and operation scheme of the
information system are identified. In the case
presented in this work, the project to develop is
a Decision Support System for decision making
in new technologies. As noted by Forgionne
(2000): By coupling the intellectual resources
of users with the capabilities of the computer,
decision-making support systems (DMSS) are
expected to improve the quality of decisions in
this specific topic. The problem space within
which this system is expected to function can be
quite complex, involving a number of tangible
and intangible variables from across a variety of
organizational decision-making levels (Clark,&
Jones, 2008; Singh et al., 2002; Watson et al.,
2004). Complexity is determined by the size
of the problem space (size and number of the
related elements), its variability, its measurement difficulty, its velocity of change (Clark &
Jones, 2008), as well as the number of interactions related to the operation of the information
system and the effect of external agents to the
variability of the system.
Considering the results of organizational
systems analysis, and the resulting Systems
oriented Operation model (Figure 3), the methodology needed to support decision making in
new technologies in a public research center
was built. Figure 4 represents such methodology, which is used as reference to build the
architecture of the information system to be
developed. In this diagram, the mentioned Intelligence, Design, Choice and Implementation
phases are indicated.
The information system architecture is built
with the mentioned elements. Figure 5 shows
the DMSS for new technology decision architecture, built according to the model proposed
by Forgionne (2000). This architecture contains
all the elements described in Figure 4. The
input data come from the organizational elements shown in Figure 3.
Identify necessary, Available and
Developing elements of the
Architecture [Choice Phase]
Once the DMSS architecture is defined, the next
step is to identify what elements are available
or under development. Each element’s functionality is reviewed and the best alternative
for meeting each of them is chosen.
For example, the Development and application of MCDA activity of the methodology
shown in Figure 4 which in turn is shown in
the DMSS architecture (Figure 5) as input, it
requires the use of specialized software (eg
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International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011 39
Figure 4. Methodology to support decision making in new technologies for a Public R & D
Center (Martínez-Berumen, Escobar-Toledo, 2011)
Decision Lab) and a variety of Data Bases
and Knowledge Bases, which concentrate information resulting from the earlier stages of
the methodology to support decision making
in new technologies (Figure 4). Similarly, the
“Systems Dynamics Analysis” stage requires
the use of software (eg iThink) and a variety
of Data Bases and Knowledge Bases which
will provide the information to perform system
dynamics analysis.
At this stage it is necessary to clearly
identify the current “as-is” and desired (to-be)
state. In the current state, there may be various
information sources and activities that still require human analysis; the trend is to eliminate
repetitive and tedious tasks, so that humans can
concentrate on activities which require analysis,
insight, context and tacit knowledge.
As part of this activity, it is essential to
identify the information necessary for the
implementation of the methodology, some of
which comes from outside the organization. The
acquisition and integration of this information
in Data Bases and Knowledge Bases is a sensitive activity, since these inputs are crucial to
developing competitive strategies and prepare
for new challenges.
Develop Specific Implementation
Plan [Implementation Phase].
The last stage of the proposed methodology is
to determine the specific implementation plan.
At this stage, it is possible to assign resources
for the development of the elements required
by the DMSS architecture, according to the
needs identified in the previous stage. It is
also time to identify the organizational change
dynamics, define necessary training activities,
implementation stages and to define the schemes
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40 International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011
Figure 5. DMSS for new technology decision architecture (adapted from Forgionne, 2000)
by which the effectiveness of implementation
will be evaluated.
At this stage it is vital to pay special attention to human factors issues such as education,
motivation, attitude and commitment since
these aspects determine the success or failure
of an initiative like the one presented in this
paper. The benefits of promoting networking
and collaboration have been mentioned. In
this regard, it is worth considering that in all
systems under study “there is an interaction of
highly complex components (i.e., intelligent
human beings)” (Newman et al., 2006), either
as elements of the system under study, or as
“enforcers” of the study itself. A recent study
(Sedmak, 2010) found that communication is
a key factor for successful implementation,
which reinforces the notion that success of such
initiatives depends on the integration of human
resources. To achieve this, the implementation
of an initiative presented in this work requires
the involvement and full commitment of top
management.
The implementation program should be
developed in a realistic way, considering the
magnitude of the changes. There must be a
long-term work program, and ensure its continuous updating, identifying the issues which
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International Journal of Decision Support System Technology, 3(2), 32-43, April-June 2011 41
require reallocation of resources or modify the
implementation strategy. The use of project
management tools is critical to the success of
change initiatives. Regarding the allocation of
resources, and according to Clark and Jones
(2008), “higher quality in these kind of initiatives results when small incremental investments over short periods are made rather than
larger investment and longer periods between
those investments”.
Change is a necessary condition for the
survival of organizations. An approach like
the presented in this paper should position the
enterprise to incorporate incremental changes
in the business processes, the organization, the
applications, and the supporting technology. The
goal is not only to implement an improvement,
but to ensure that the organization enters a cycle
of continuous transformation.
ConCLuSIon
Change is the only constant in organizations.
Change may stem from market dynamics, reorganization, globalization, or changes in the
technological environment. The organizational
systems architecture must be adaptable and
flexible enough to permit and facilitate these
changes. There must be a development plan
that takes into account that these organizations
are alive, so, a gradual and long term transition
plan should be defined, taking into account the
availability of resources and participation of
the human factor.
The effectiveness of organizational change
depends largely on the level of knowledge that
is available on the organization. Having a complete map of its functions and interactions is a
useful tool to ensure that changes are aligned
with organizational strategy. Systems approach
is an efficient tool to ensure such an alignment.
The success of an organization depends
on the alignment between its strategy and the
various organizational elements. In this paper
we have presented a theoretical scheme to foster
the alignment between organizational strategy
and information systems. This proposal is based
on the experience gained by a Mexican Public
R&D Center, which is currently in an organizational transformation according to the topics
discussed in this document. The effectiveness of
the proposed approach should be assessed in the
long term and will be reported in future works.
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Carlos E. Escobar-Toledo is a chemical engineer by the Faculty of Chemistry at UNAM; he
received the degree of Master in Applied Sciences and PhD in Engineering (obtaining the specialty in Systems Theory) from the Universities of Louvain, Belgium and Aix-Marseille, France,
respectively. His post-doctoral studies were conducted at the National Institute of Nuclear Sciences and Technology in Saclay, France. Dr. Escobar has extensive experience in the Energy
and Petrochemical Industry. He worked at the Mexican Petroleum Company and in the Mexican
Energy Ministry. He has been invited Professor at the Polytechnic Institute of Toulouse, France
and at the Free University of Brussels, Belgium. He is currently a full-time professor at the Faculty of Chemistry at UNAM. His specialty areas are multicriteria decision making aid methods,
mathematical modeling of complex systems and all intersections between the Systems Theory,
Chemical Engineering and Operations Research. Dr. Escobar has published a lot of works in
many international journals and assisted to international Conferences. He is President of the
Specialty Commission on Systems Engineering at the Mexican Academy of Engineering and is
a fellow of the Mexican Academy of Sciences.
Héctor A. Martínez-Berumen is an Industrial Engineer by the Instituto Tecnológico de Aguascalientes (México), he received the degree of Master in Quality Engineering from the Universidad
Iberoamericana (México). He has held various positions in CIATEQ, which is a Public Research
Center in Mexico, where he currently works as Quality Manager. He is a member of INCOSE
and ASQ. Currently, he is a doctoral student in Systems Engineering at UNAM. He has published
some works in international journals and presented research papers in international conferences.
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is prohibited.
44 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
Decision Support for
Crisis Incidents
Daniel J. Power, University of Northern Iowa, USA
Roberta M. Roth, University of Northern Iowa, USA
Rex Karsten, University of Northern Iowa, USA
AbStRACt
Crisis incidents occur in both business and public domains. This article focuses on non-routine incidents and
explores uses of technologies for supporting crisis management tasks. A Crisis Incident Spiral of Decision
Support helps identify useful decision support and information technologies. Additionally, a Crisis Incident
Process/Decision Support Matrix categorizes processes of crisis planning, response and management with
decision support technologies. Ideally, the matrix helps organize and stimulate thinking about novel DSS
applications. Not all crises are of equal magnitude and different computerized decision support is needed in
different types of crisis incidents.
Keywords:
Crisis Incidents, Crisis Preparedness, Crisis Prevention, Crisis Recovery, Decision Support,
DSS, Incident Command System
IntRoDuCtIon
Both business and public domains continue to
experience crisis incidents, and the magnitude
of these incidents is sometimes much larger than
any previously encountered. The recent Toyota
vehicle recall, the Haiti earthquake, and the BP
Gulf oil spill come immediately to mind. On a
positive note, managers and politicians seem
to desire more computerized decision support
to help in both crisis incident planning and
response. Checklists, vague contingency plans,
and informal, ad hoc coordination are no longer
considered adequate.
Unfortunately, there are many unanswered
questions about the “what?” and “how?” of
DOI: 10.4018/jdsst.2011040104
disaster readiness and crisis and emergency
decision support that need to be investigated
and resolved. Recent events have brought new
urgency to the topic of crisis and emergency
decision support.
Creating integrated decision support
environments for command and control and
emergency response is increasingly recognized
as an important topic. The goal of this article is
to discuss and explore some of the more creative
and practical things we can use from the decision support systems (DSS) area to improve
the capability for supporting all phases of crisis
incident preparedness and management. The
next section defines crisis incidents; then we
explore a model for decision support and the
possibilities for support in incident categories;
finally, we conclude with relevant guidelines.
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International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011 45
DefInIng CRISIS InCIDentS
Not surprisingly, there are a variety of definitions and points of view on the term “crisis.”
While these definitions vary in emphasis and
detail, all agree that a crisis incident is an event
or occurrence that creates difficulty or danger
requiring a response and active management.
For example, the World Health Organization (WHO) perspective emphasizes human
health and safety concerns accompanying a
crisis incident. According to the WHO website,
crisis occurs when local and national systems
are overwhelmed and are unable to meet basic
needs. This may result from a sudden increase
in demand (when food and water are in short
supply), or because government and local
services collapse because of staff shortage or
lack of funds. Crisis triggers include sudden
catastrophic events; complex, ongoing emergencies; or slow-onset events (World Health
Organization, n.d.)
The Munich Research Group identifies ten
characteristics that are commonly associated
with the term “crisis”: 1) an unusual volume
and intensity of events, 2) ‘change of state’ in
the flow of international political actions, 3)
disruptive interactions between two or more
adversaries, 4) abrupt or sudden change in one
or more basic system variables, 5) change in
the external or internal environment, 6) threat
to basic values, 7) high probability of involvement in military hostilities, 8) awareness of
finite time for response, 9) surprise, and 10)
uncertainty (Power, 2005b).
The Carnelian International Risks website
focuses on business risk management. The site
notes “The term Crisis is a complex proposition;
since the word crisis will truly have different
implications for different individuals and organisations. In reality the definition of crisis will
vary depending on the constructs, limitations
and perceptions of the crisis situation. What is
important to recognise is that crisis events are
not limited to, or defined by executive kidnappings, hijackings or product tampering, but by
salient environmental variables that shape the
situation into a crisis event for an organisation”
(Power, 2005b). Carnelian consultants state the
definition of crisis is dependent on perceptions
of the value of possible losses, the probability
of loss and the time pressure involved. Here,
we see a business and private sector view of
crises (Power, 2005b).
Reh differentiates a crisis from a disaster.
He argues a crisis and a disaster are very different. “A disaster is an event that results in
great damage, difficulty, or death. A crisis is a
situation that has reached an extremely difficult
or dangerous point… Sometimes it is hard to
know whether you are really in a crisis, but
failure to handle a disaster properly can lead
to a crisis” (Reh, 2010, p. 1).
The Institute for Crisis Management notes
“The most effective crisis management occurs
when potential crises are detected and dealt with
quickly--before they can impact the organization’s business. In those instances they never
come to the attention of the organization’s key
stakeholders or the general public via the news
media” (Institute for Crisis Management, 2008).
Tortella (2005) expanded on the business/
private sector crisis perspective by identifying
eight characteristics of corporate crises. Characteristics included are surprise that is always
driven by media exposure, and escalating flow of
events that hampers the ability of management
to understand quickly that, like it or not, they
‘own’ the problem and must quickly articulate
a persuasive response.
A number of authors have identified three
stages of crisis management: 1) Prevention, 2)
Preparedness, and 3) Recovery. They note that
crisis prevention involves monitoring, anticipation, and taking pre-emptive actions to avert a
crisis. Prevention is most problematic, difficult
and expensive for low probability events. Crisis
prevention activities can reduce threats. Crisis
preparedness involves taking actions to reduce
the impact and harm from a crisis when and if
it should occur. It is important to identifying
vulnerabilities and crisis scenarios. Planners
need to identify what might go wrong and
what the consequences would be if the worst
case situation occurred. Crisis recovery encompasses damage assessment and the accounting,
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46 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
reporting, and allocation of resources. Crisis
recovery also offers the opportunity to learn
how to respond more effectively to future crises
(Grant & Powell, 2000).
A MoDeL foR DeCISIon
SuPPoRt In CRISIS
InCIDentS
Decision Support Systems can play an essential
role in supporting the response and active management required when a crisis incident occurs.
The model depicted in Figure 1 demonstrates
our perspective on this role.
Decision support systems can be used to
help prevent some crisis incidents by providing
a monitoring capability: gathering, collecting,
organizing, and reporting on the status of incident indicators. Based on insights gathered in
the monitoring phase, appropriate action steps
can be taken to prepare for the crisis incident.
Here, DSS can provide a variety of support
mechanisms, including prediction models,
communication and coordination, and planning
models. Finally, the recovery from the crisis
incident unfolds and again, DSS can play multiple roles in supporting recovery, including
reporting, communication, and allocation models. Results of the recovery effort cycle back
through the prevention phase, conveying feedback to the preparedness phase, which then may
result in adjustments in the recovery phase.
Hence, the “spiral” shape of the model.
In the following two sections of the paper,
we explore this model in terms of the Incident
Command System Concept and through a discussion of six major categories of non-routine
crisis incidents.
InCIDent CoMMAnD
SySteM ConCePt
In the United States, the Incident Command
System (ICS) is a broad approach for managing crisis/emergency situations (FEMA, n.d.;
OSHA, n.d.). It is a system for managing
emergencies. ICS is a “standardized on-scene
incident management concept designed specifically to allow responders to adopt an integrated
organizational structure equal to the complexity
and demands of any single incident or multiple
incidents without being hindered by jurisdictional boundaries” (Power, 2005b, p. 4)
In the early 1970s, ICS was developed to
manage rapidly moving wildfires. According to
a number of sources, the system was intended
to address the following eight problems: 1)
too many people reporting to one supervisor;
2) different emergency response organizational structures; 3) lack of reliable incident
information; 4) inadequate and incompatible
communications; 5) lack of structure for coordinated planning among agencies; 6) unclear
Figure 1. Crisis incident spiral of decision support
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International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011 47
lines of authority; 7) terminology differences
among agencies; and 8) unclear or unspecified
incident objectives. The key player in ICS is
the Incident Commander on the scene, but a
Command Center provides a reporting system
to a unified command structure. ICS is a framework or template for creating and expanding
a temporary organization for responding to an
emergency or a crisis. ICS is oriented toward
consolidating the efforts of public sector agencies, but conceivably it can mesh the efforts of
public agencies, not-for-profits, private sector
organizations and individual volunteers.
Information technology must scale up and
down as appropriate to an incident. DSS/IS/IT
can serve particular responders on the scene
of an incident, for example, supporting triage
by a medical professional. DSS/IS/IT fulfills
multiple roles in a permanent Command or
Operations Center.
Both commercial off-the-shelf software
(COTS) and specialized, customized ICS
software have a place in supporting the ICS.
In general, software like Microsoft Access and
Excel can be used to create templates that can
be employed in a specific incident situation. As
the scale of an incident increases, more specialized, web-based applications may be useful
for distributed data gathering, data analysis
and decision support in the temporary ICS
organization. The web is an excellent means
of gathering, maintaining and sharing data.
Specialized software is needed for specific
types of incidents like oil spills.
Clearly, an Incident Commander and the
crisis team need to be comfortable in a high
technology “cocoon” of wireless interconnectivity, web access and stand-alone tools like
MS Access and Excel. Moreover, an Incident
Commander needs to be able to monitor and
resolve hardware and software problems.
Should any part of the technology infrastructure
break down, an Incident Commander also must
be able to improvise and continue functioning
through the use of stand-alone computing or
with no information technology support at all.
Data must be gathered easily, inexpensively
and reliably during an incident. Obviously,
we need to gather data before we can use
data-driven or model-driven DSS. Emergency
response planners need to consider a variety of
data-gathering methods.
Computerized support can also assist in
on-going emergency operations planning. An
important job of an ICS is the initial development of an Incident Action Plan (IAP). If an
incident continues for more than about 12-18
hours, a planning cycle is typically established
by the Incident Commander and a Planning Section Chief is designated. A web-based Planning
DSS can assist in development of an IAP for
a particular operational period and help focus
available resources on the highest priorities/
incident objectives. A web-based planning
process can potentially speed up the planning
process and better integrate staff inputs and
identify critical shortfalls.
In an extended crisis, technology-dependent planning and operation can become an
issue. In a crisis, information technology can
malfunction, break down, and create ancillary
problems. These problems become more likely
as the scale of the crisis grows in terms of number
of people affected and the number of responders.
Unfortunately, the current U.S. Incident Command System (ICS) does not adequately address
how information technology will be supported,
maintained and mobilized during an incident.
More technology planning is needed for crisis/
emergency management as potential Incident
Commanders will likely need an increasingly
higher level of technology sophistication. The
challenge is to develop a system that is complex
enough to handle a wide variety of incidents
while keeping it simple, robust, and less prone
to the multifarious problems associated with
emergencies.
A RevIew of DSS uSe
In CRISIS InCIDentS
The expanded DSS framework (Power, 2002)
identifies five categories of decision support
systems: communication-driven, data-driven,
document-driven, knowledge-driven, and
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48 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
model-driven. Potentially, communicationsdriven DSS can reduce the negative effects of
time pressure in a crisis situation. Data-driven
DSS can help monitor the volume and intensity
of events, abrupt or sudden change, insufficient information, and changes in the external
or internal environment of an organization.
Web-based, document-driven, group decision
process structuring applications can improve
contingency planning and action decisions
during crisis preparation. Knowledge-driven
DSS can potentially assist in understanding
the constructs, limitations and perceptions of
the crisis situation. For example, computerized DSS may help reduce cognitive biases
during crisis management tasks. How values
and preferences are elicited can impact their
accuracy and how information is displayed in
a DSS alters a decision maker’s perception in a
situation. If we have built appropriate planning
models, model-driven DSS can help reduce or
manage uncertainty. Also, model-driven DSS
can help identify vulnerabilities and evaluate
crisis scenarios.
In addition, Web portals and web-based
DSS can help monitor news and events and help
organizations share information with the media,
stakeholders, and the general public. Improved
communications technologies and handheld
and portable computing technologies make it
possible for first responders to bring decision
support technologies into a crisis management
setting whether that is in a nearby hotel room,
a tent, or at the scene of an incident. A commander at the scene of an incident or crisis can
conceivably have access to the entire range of
DSS (FEMA, n.d.; OSHA, n.d.).
In summary, a robust decision support infrastructure, coupled with appropriate training
for response teams in the use of computerized
decision support technologies, can help deal
with the surprise, loss of control, panic, and
psychological stress characteristic of crisis incidents. We will continue to encounter surprises
that are both positive and negative. It is not possible and won’t be possible to anticipate every
crisis incident that an organization, government,
or public agency might encounter. That should
not keep us from trying to anticipate crisis
incidents. DSS can store scenarios, plans, and
situation analyses and provide a starting point
for more effective, rapid response. However,
we must also ask the hard, troubling questions
of crisis management. What if the computer
systems fail? What if the data collected was
inaccurate? What if the crisis is very serious and
it was not anticipated? What if communications
systems are not working? Are current plans for
crisis management and response too dependent
upon information technologies?
PoSSIbILItIeS foR DSS
In CRISIS InCIDentS
Speculating about what might have been possible in specific exemplar situations can improve
contingency planning and help us develop more
sophisticated DSS. In much of the world, recurring emergencies of a small scale, like traffic accidents, are managed from centralized dispatch
centers with computer-aided dispatch (CAD)
tools. The first responders bring some decision
support to the scene of an incident with them.
There is a significant opportunity for expanding
dispatch tools to include more decision support
while also enhancing transaction processing
role. More mobile decision support for triage
and hazard management can also be developed.
Improved data collection and sharing can also
lead to more timely traffic safety and traffic
management decision making at the management control level in local jurisdictions and
enhanced monitoring and problem identification
at more macro level government organizations.
In this section of the paper, we direct our
attention to six categories of non-routine crisis
incidents: company and organizational crises,
economic disruptions, natural catastrophes,
political / terrorist acts, public infrastructure
catastrophes, and public health crises. We
provide several notable examples of each type
of crisis, and then briefly summarize the support contributions that can be made by DSS in
terms of preventing, preparing, and recovering
from the crisis.
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International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011 49
Company and
organizational Crises
Four examples of company and organizational
crises are the Toyota Safety Recall, the Firestone
Tire recall, Union Carbide gas leak in Bhopal,
and the BP Oil Spill.
In September 2009 Toyota issued a safety
warning for 3.8 million Lexus and Toyota
cars because of potentially deadly floor mats.
Toyota recalled accessory all-weather floor
mats in 2007 for similar problems. The US National Highway Traffic Safety Administration
(NHTSA) noted reports of vehicles accelerating rapidly even after the release of the pedal
(Yousef, 2009).
The Firestone Tire recall associated with
Ford Explorer crashes demonstrates a crisis
that was mounting slowly for two large multinational companies. Data collected from traffic
accidents was eventually used to demonstrate
a cause and effect link that led the NHTSA to
advise the companies involved to issue a recall
of 6.5 million tires. Estimates of the impact of
the faulty tires are approximately 250 deaths and
more than 3000 catastrophic injuries. Most of the
deaths occurred in accidents involving the Ford
Explorer which tended to rollover when one of
its tires had a blowout (CNN Money, 2000).
In the early hours of December 3, 1984,
methyl isocyanate (MIC) gas leaked from
the Union Carbide India Limited (UCIL)
plant in Bhopal, India. According to the state
government, approximately 3,800 people
died, approximately 40 people experienced
permanent disability, and approximately 2,800
other individuals experienced partial disabilities
(Singh, 2010).
On April 20, 2010 an explosion and fire
occurred on the BP-licensed Transocean drilling
rig, Deepwater Horizon, in the Gulf of Mexico.
. After the rig sank into the Gulf of Mexico on
April 22, 2010, it dumped as much as 4.9 million
barrels of oil into the sea before its broken well
was capped in mid-July, 2010. Eleven people
died and approximately 17 people were injured.
Environmental and economic damage to the
region has been extensive. Official estimates
now say the Deepwater Horizon disaster is the
largest accidental release of oil in world history
(Yarett & Jones, 2010).
Could DSSs have helped decision makers at
companies facing disasters such as those listed
here respond more effectively? For Prevention,
DSS could potentially be used to identify the
problem earlier and take action to avoid the
problem. Business Intelligence systems would
need to become much more sophisticated to
help in this type of situation. Preparedness
could have been improved through the use of
planning DSS to develop contingency plans.
Once the crisis occurred, Recovery could have
been enhanced through communications-driven
DSS, including simple bulletin boards, enabled
improved coordination, gathered feedback
and speeded decision-making, and helped the
organizations control the communication flow
and manage public perceptions.
Major economic Disruptions
Major economic disruptions are uncommon,
but four notable occurrences are illustrative.
On October 29, 1929 (known as Black
Tuesday), the US stock market collapsed. In a
single day, sixteen million shares were traded
and thirty billion dollars of value vanished.
For example, Westinghouse lost two thirds of
its September 1929 value. DuPont dropped
seventy points (Galbraith, 1954).
The U.S. Savings and Loan Crisis created
the greatest banking collapse since the Great
Depression of the early 1930’s. By 1989, over
half the Savings and Loan Associations had
failed, along with the federal fund that was
created to insure their deposits. Between 19861995, over 1,000 institutions with total assets
of over $500 billion failed. By 1999, the Crisis
cost $153 billion, with taxpayers footing the bill
for $124 billion, and the S&L industry paying
the rest (Amadeo, 2010).
Japan suffered one of the biggest property
market collapses in modern history. At the
market’s peak in 1991, all the land in Japan,
a country the size of California, was worth
about $18 trillion, or almost four times the
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50 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
value of all property in the United States at
the time. Then came crashes in both stocks
and property after the Japanese central bank
moved too aggressively to raise interest rates.
Both markets spiraled downward as investors
sold stocks to cover losses in the land market,
and vice versa, plunging prices into a 14-year
trough (Fackler, 2005).
A global financial crisis came to the forefront of the business world and world media in
September 2008, with the failure and merging
of a number of American financial companies.
Consumer spending fell, and banks were much
less likely to approve loans, and many countries
wet into a recession. These events precipitated
numerous problems in the economic and political world (Hinton, 2009).
In the case of economic disruptions, there
is a clear Prevention role for DSS, focused
on risk assessment and prevention of disaster.
Model-driven DSS play an important Preparedness role. Prediction models can provide the
foundation for contingency plans. Rule-based
DSS can provide rules to curb market trading. At
present, Recovery is not well done and consists
mainly of ad hoc responses.
natural Catastrophes
Three significant events provide good examples
of natural catastrophes.
On Tuesday, January 12, 2010, a 7.0 magnitude earthquake struck Haiti. The Haitian
government estimates 200,000 people have
died as a result of this incident. As of January
21, 2010, 2,000,000 people were homeless and
3,000,000 people in need of emergency aid
(Haiti Earthquake Facts, n.d).
The earthquake that generated the great
Indian Ocean tsunami on December 26, 2004
is estimated to have released the energy of
23,000 Hiroshima-type atomic bombs. By
the end of the day more than 150,000 people
were dead or missing and millions more were
homeless in 11 countries, making it perhaps the
most destructive tsunami in history (National
Geographic, 2005).
Hurricane Katrina is the most costly natural
catastrophe ever to strike the United States,
and the deadliest since the Lake Okeechobee
hurricane of September, 1928. Katrina caused
widespread, massive devastation along the central Gulf Coast states of the U.S. The flooding
of New Orleans, LA following the passage of
Katrina was catastrophic, resulting in the displacement of more than 250,000 people. As of
early August 2006, the death toll exceeded 1800
and total damages/costs were estimated to be
around $125 billion (Graumann et al., 2005).
Earthquakes, tsunamis, hurricanes, flooding, wildfires, mudslides, avalanches, and
tornados cannot be avoided. Weather forecasting involves extensive computerized decision
support. Prevention through better early warning and notification systems can be built to
improve decision support for these situations
(Kirlik, 2007). Since the impact of natural
disasters can be very large, civil emergency
and not-for-profit agencies need to improve
Preparedness by investing in a wide range of
DSS for a wide range of disasters. Recovery is
enhanced through DSS that support Incident
Management and First Responders and assist
in the follow up of such disasters. Web portals
can help gather relief items and notify the
public about facts following a natural disaster.
Communications-driven DSS can be created
to inform, notify and consult with individuals,
including potential victims.
Political/terrorist Acts
Terrorist attacks with political overtones are
illustrated with four examples.
On September 5, 1972 Black September
terrorists launched a terrorist attack during the
1972 Olympic Games. Eight Palestinian terrorists killed two members of the Israeli Olympic
team and then took nine others hostage. The
situation was ended by a huge gunfight that left
five of the terrorists and all of the nine hostages
dead (Rosenberg, n.d.).
On September 11, 2001, two planes struck
the World Trade Center towers in New York City.
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International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011 51
A third plan struck the Pentagon, and a fourth
plane crashed in rural Pennsylvania. More than
2,600 people died at the World Trade Center;
125 died at the Pentagon; 256 died on the four
planes. The death toll surpassed that at Pearl
Harbor in December 1941. The planes also
destroyed the New York Emergency Operations
center. Command center location is obviously
an important consideration. In February 2002,
New York City opened a “new” temporary
Emergency Operations Center (EOC). The new
center replaced the EOC that former Mayor
Giuliani had built at a cost of more than $13
million. It was located on the 23rd floor of 7
World Trade Center. That 40-story building
collapsed about 7 hours after the Twin Towers.
The EOC was criticized as lavish and ornate,
but more importantly, it was poorly located
(Global Security, n.d; Walton, 2003).
On July 7, 2005, al-Qaeda associated
militants detonated four bombs, three in London Underground trains in quick succession, a
fourth bomb an hour later on a double-decker
bus. Fifty-two people in addition to the four
bombers were killed in the attacks and over 700
were injured (Muir & Cowan, 2005).
On December 21, 1988, a terrorist bomb
exploded on board Pan Am flight 103, destroying the aircraft over the Scottish town of
Lockerbie and killing 270 people (Guardian
News, 2009).
Terrorism remains an on-going concern
throughout the world. Information technologies
and decision support systems have the potential
to help officials Prevent, Prepare for and Recover effectively from terrorist attacks (AHRQ,
n.d.) New and existing detection, diagnostic,
management, and prevention DSS, along with
surveillance, reporting and communication
systems can help mitigate terrorist threats and
improve response. Implementing structural
solutions to reduce risks when possible are
better than hoping that improved computerized
decision support will identify and avoid terrorist threats. The case study at DSSResources.
COM by Walton (2003) documents DSS used
in response to the 9/11 crisis.
Public Infrastructure Catastrophes
We have created a complex public/private
infrastructure that can fail and lead to “manmade” disasters. Crisis incidents produced by
public infrastructure failures are illustrated with
five examples.
New York City experienced electrical
blackouts in 1965, 1977 and 2003 (CNN U.S.,
2003). The Aug. 14, 2003 blackout demonstrated that a failure in control and decision support
systems can have wide-ranging consequences.
Then U.S. President George W. Bush said the
power outages across the Northeast and Midwest
were a “wake-up call” to the antiquated state
of the nation’s electrical grid.
The St. Francis Dam Flood in California on
March 12, 1928 killed 306 people. The failure
of the Teton Dam in southeastern Idaho resulted
in the loss of 11 lives and millions of dollars in
property damage.
In China in August 1975, the worst dam
disaster occurred. The Chinese called it “Chu Jiaozi” (The river dragon has come!). Altogether,
62 dams broke in this incident. Downstream
the dikes and flood diversion projects could
not resist the flood of water from the initial
dam collapse. The flood spread over more than
a million hectares of farm land throughout 29
counties and municipalities. Eleven million
people throughout the region were severely affected and more than 85 thousand died as a result
of the dam failures (Democratic Underground,
n.d.). According to Watkins (1975) “there was
little or no time for warnings.”
The Chernobyl accident killed more than
30 people immediately, and as a result of the
high radiation levels in the surrounding 20-mile
radius, 135,000 people had to be evacuated.
(World Nuclear Association, 2011).
Just after 6 p.m. on the evening of August 1,
2007, the 40-year old I-35 bridge in Minneapolis, Minnesota, collapsed into the river and its
banks without warning, killing 13 and injuring
121 others (U. S. Fire Administration, 2007).
Decision automation and DSS need to be
built to help limit the consequences of infra-
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52 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
structure failures. Prevention can be enhanced
through the collection and analysis of inspection
data. The first responders to such crises can
be better Prepared through the continued use
of computerized command centers and better
incident management decision support to reduce
the loss of life and property. Recovery efforts
are strengthened through DSS that provide
accounting, reporting, and resource allocation
distribution models.
Public health Crises
Four recent public health crises are used to
illustrate this type of crisis incident.
South Africa is already home to 5.7 million HIV-positive people, more than any other
nation, and can expect an additional five million to become infected during the next two
decades even if the nation more than doubles
its already considerable financing for treatment
and prevention and gives prevention a higher
priority (Bearak, 2010).
Severe acute respiratory syndrome (SARS)
is a serious form of pneumonia, caused by a virus
isolated in 2003. Probable SARS cases with
onset of illness from November, 2002 through
July 2003 led to 8096 documented cases and
774 deaths (World Health Organization, n.d.).
Ebola hemorrhagic fever (EHF) is one of
the most deadly viral diseases, causing death in
50-90% of all clinically ill cases. Since it was
first reported in 1976, along the Ebola River
in Zaire (now the Democratic Republic of the
Congo), there have been several outbreaks
in various Central African countries. These
outbreaks have been several years apart and
occurred in different locations. After a sudden
onslaught of deaths, the outbreaks end, leaving scientists baffled. Public health officials
worry that a local outbreak could turn into an
international epidemic if an infected person flies
to another part of the world (Johnson, 2007).
In 2009-2010, a new and very different flu
virus (called 2009 H1N1) spread worldwide
causing the first flu pandemic in more than 40
years. On April 26, 2009, The World Health
Organization declared a deadly new strain of
swine flu to be a “public health emergency
of international concern,” as health officials
identified possible new cases in two additional
U.S. states and called the disease widespread.
A WHO panel declared the developments
thus far a public health emergency and urged
governments around the world to intensify
surveillance for unusual outbreaks of flu-like
illness and severe pneumonia (McKay, Luhnow,
& Goldstein, 2009).
Public health crises have been a problem for
humankind for thousands of years. Plagues and
epidemics have ravaged nations and communities. Collecting data has helped the Prevention
of disease and identification of the causes of
such events. New approaches to data collection
and analysis, such as Google’s Flu Trends web
site, are encouraging. Better prediction models
can assisted in Preparedness for these events.
Computerized decision support has taken on an
increasing role in this crisis management and
response domain. DSS could not have helped
avoid these crises, but the goal of new DSS must
be to help decision-makers identify outbreaks
more quickly. Recovery is improved through
Web-based information portals, providing faster
and more appropriate response can be; triage
support; and the allocation and distribution of
vaccines.
ConCLuSIon
The list of potential crisis exemplars goes on,
such as computer failures, computer virus attacks, hazardous material spills, product tampering, and political crises like the overthrow of
a government or the Cuban Missile Crisis. For
now, however, what can we conclude? Only
some emergencies and crises require or will
benefit from elaborate computerized decision
support. DSS are not especially relevant, helpful or useful in some crisis situations. We need
a typology of crisis situations to analyze DSS
needs and gaps for crisis planning, response
and management. We need to critically examine
who “owns” the crisis-related DSS capabilities
and how such capabilities should be funded
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International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011 53
Table 1. Crisis incident process / decision support matrix
Types of Decision Support
Crisis
Prevention
Crisis
Preparedness
Crisis
Recovery
Monitoring
Data-Driven DSS
Anticipation
Planning DSS
Model-driven DSS
Pre-Emptive Action
Knowledge-driven DSS
Reduce impact and harm
Communication-driven DSS
Document-driven DSS
Identify vulnerabilities and crisis
scenarios
Model-driven DSS
Knowledge-driven DSS
Document-driven DSS
Damage assessment
and rebuilding
Communication-driven DSS
Knowledge-driven DSS
Document-driven DSS
Model-driven DSS
Data-driven DSS
and maintained. Also, we need to critically
assess what DSS are needed by public sector
first responders, by both private and not-forprofit sector organizations, and by national and
international government agencies.
It is important to identify some shared
characteristics of “crisis” situations where it
may be helpful to introduce additional decision
support and information technologies. Also,
conceivably some categorization of the various
situations and of the process of crisis planning,
response and management can help sort and
organize our thinking about the various DSS
possibilities. The matrix presented in Table 1
is a useful starting point for categorizing crisis
management tasks and identifying appropriate
decision support. Not all crises are of equal
magnitude and different computerized decision
support is needed in different types of crisis
incidents. Grappling with the complexity of
generalizing about decision support systems
(DSS) for crisis, emergency, disaster and hazard
situations is challenging.
Our general guidance for building computerized decision support systems is anchored
in Murphy’s Laws and Corollaries: “Anything
that can go wrong will go wrong”; “Everything
takes longer than you think”; and “Nothing is
as easy as it looks”. The same wisdom holds
true for crisis incidents. Nevertheless, we must
persist in building and using decision support
and information systems to help people in
crisis planning, response and management.
This review has led us to conclude the
following:
•
•
•
•
•
•
•
An Incident Commander can and should
have access to the entire range of DSS.
DSS capabilities must scale up and down
as appropriate to an incident.
DSS should be targeted to serve specific
responders on the scene of an incident.
DSS can be used in a permanent Command
or Operations Center for multiple tasks.
An Incident Commander needs to be comfortable in a high technology “cocoon”
of wireless interconnectivity, web access
and stand-alone tools like MS Access and
Excel.
COTS like MS Access and Excel can be
used to create effective small scale DSS
for crisis decision support.
As the scale of an incident increases, more
specialized, web-based applications may
be useful for distributed data gathering,
data analysis and decision support in the
temporary ICS organization.
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54 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
•
•
•
•
•
•
•
•
•
•
•
•
Communications-driven DSS can potentially reduce the negative effects of time
pressure in a crisis situation.
Data-driven DSS can help monitor the
“volume and intensity of events”, “abrupt
or sudden changes”, and changes in the
“external or internal environment” during
a crisis incident.
Web-based, document-driven, group decision process structuring applications can
improve contingency planning.
Knowledge-driven DSS can potentially
assist in understanding the “constructs,
limitations and perceptions of the crisis
situation”. Checklists can become more
sophisticated.
Model-driven DSS based upon quantitative
planning models can help reduce or manage
uncertainty. Also, model-driven DSS can
help identify vulnerabilities and evaluate
crisis scenarios.
Both model-driven and data-driven DSS
can support crisis prevention activities.
Web portals and web-based DSS can help
crisis decision makers monitor news and
events and help organizations share information with the media, stakeholders and
the general public.
Improved communications technologies
and handheld and portable computing technologies make it possible for first responders to bring decision support technologies
into a crisis management setting.
Communication and information technologies are likely to breakdown in crisis incidents, and backup and redundant systems
should be in place.
Assessing the appropriateness of specific
DSS and decision support technologies in
various crisis situations must be an ongoing
activity of crisis management professionals
and academic researchers.
We can use the Internet and World-Wide
Web to extend the reach and range of many
general purpose DSS for crisis planning,
response and management.
Policy makers must examine who “owns”
or should “own” crisis-related DSS capa-
bilities and how such capabilities should
be funded and maintained.
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enDnote
1
An earlier version of this article was presented
at the 2010 Annual Meeting of the Decision
Sciences Institute and was published in the
Proceedings; some material from this article
first appeared in articles found at DSSResources.com.
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56 International Journal of Decision Support System Technology, 3(2), 44-56, April-June 2011
Daniel “Dan” J. Power is a Professor of Information Systems and Management at the College
of Business Administration at the University of Northern Iowa, Cedar Falls, Iowa and the editor of DSSResources.COM, the Web-based knowledge repository about computerized systems
that support decision making. He has authored three books on Decision Support Systems and
his DSS Concepts book (2002) is a broad ranging handbook on the fundamentals of building
decision support systems. In 1982, Professor Power received a Ph.D. in Business Administration from the University of Wisconsin-Madison. His Web home page is URL http://dssresources.
com/vita/djphomepage.html.
Roberta M. Roth is an Associate Professor of Management Information Systems at the College of
Business Administration at the University of Northern Iowa. She received a Ph.D. in Management
Information Systems from the University of Iowa. She currently teaches courses in business application development and systems analysis and design. She is co-author of a Systems Analysis
and Design textbook and has authored numerous instructor manuals and teaching supplementary
material. Her research has appeared in a number of publications and her research interests
include IS pedagogy and distance education.
Rex Karsten is an Associate Professor of Management Information Systems at the College of
Business Administration at the University of Northern Iowa where he teaches information systems
management and information systems development. He received his Ph.D. from the University of
Nebraska-Lincoln. His research has appeared in a variety of publications including the Journal
of Organizational and End User Computing, the Journal of Computer Information Systems, the
Journal of Research in Educational Computing, Computers and Education, and Advances in
Taxation. He currently serves on the Editorial Advisory Board for the Journal of Organizational
and End User Computing.
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is prohibited.
International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 57
understanding organisational
Decision Support Maturity:
Case Studies of Irish organisations
Mary Daly, University College Cork, Ireland
Frederic Adam, University College Cork, Ireland
AbStRACt
Forty years after Gorry and Scott Morton’s seminal paper on DSS, supporting decisions in organisation is
still a critical objective. Given the elapsed time since DSSs were irst introduced, it is important to gauge the
scope and quality of decision support provided to managers. Using Executive MBA students as informants
about decision making in their organisations, the authors carried out 10 case studies of Irish organisations
to assess their maturity in terms of decision support usage. The indings indicate that, in the vast majority of
irms, decision support is still not available to help manage in situations involving high levels of abstraction.
As was the case at the beginning of the history of DSS, the operational level is still where DSSs are used
most consistently across irms. Furthermore, this study illustrates that engaging with managers on the topic
of decision making is dificult, given the possibility of bias and misrepresentation inherent in the reality of
decision making.
Keywords:
Business Intelligence (BI), Case Studies, Cognitive Levels, Decision Makers, Decision Models,
Decision Support Systems (DSS)
IntRoDuCtIon
Since Ackoff’s seminal and provocative paper
(Ackoff 1967), researchers have sought to
propose concepts, systems and methodologies
to achieve the goal of providing managers with
the information they need to make decisions.
Throughout this time, it has remained true,
however, that basic tools such as spreadsheets
have formed the bulk of computer-based decision support (Fahy et al., 1996; Panko, 2006).
Alter (2004) proposed that “decision support,
provides a richer basis than DSS” for further
DOI: 10.4018/jdsst.2011040105
research as well as for use in practice. The
basis for his argument is that we must avoid
the pitfalls that have at times plagued DSS
research: techno-hype, domination of software
vendors’ rhetoric and failure to understand the
underlying problems which decision makers
are facing (Arnott et al., 2008). Recently, new
terms, such as Business Intelligence (BI),
information cockpits or dashboards have
been proposed (Dover, 2004; Gitlow, 2005)
that leverage recent technologies – e.g., web
technologies, multi-dimensional modelling
tools – to deliver the silver bullet solutions to
managerial decision making needs. However, it
seems BI as a new tool is having a similar fate
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58 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
as previous installments of DSS technologies,
with 40% of respondents to a recent study saying that the language used by vendors can often
be ambiguous or confused, and a further 44%
saying that vendors are creating an unhelpful
mire of marketing speak around BI (Vile 2007).
This is likely to be because, fundamentally, the
problems raised by managerial decision making
and the provision of information to support it –
especially in situations involving high levels of
uncertainty or equivocality (Earl et al., 1980)
– are of an intractable nature.
Decision making is inherently a human
activity, as defining a human trait as language
(Damasio, 1994). The role of the decision maker
is to complete the model, as well as to control or
to identify the gap in what has been programmed
in the decision support systems (DSS) and the
reality it is supposed to present (Levine et al.,
1995). Situations involving high levels of uncertainty are those decision problems that have
not been encountered in quite the same form
and for which no predetermined and explicit set
of ordered responses exists in the organisation
(Mintzberg et al., 1976). The decision maker
does not have a model, as they endeavour to
understand the problem and provide an ordered
response, long before a programmed system
can be considered.
In this paper, we use Humphreys’ framework of representation levels (Humphreys,
1989) to classify decision problems and Adam
and Pomerol’s classification of decision support in terms of Reporting, Scrutinising and
Discovering (Adam et al., 2008) to measure
the extent of decision support provided by the
portfolio of decision support tools in ten Irish
firms. By tools we mean systems, routines,
procedures and other forms of information
dissemination (Simon, 1977). After eliciting
the specific problems inherent in supporting
managerial decision making and presenting the
two frameworks used in our study, we describe
the case studies on which our analysis is based.
We then present our findings and conclusions
with respect to the maturity of the decision
problems encountered and the decision support
capability of the firms we studied.
1. the PRobLeM wIth
SuPPoRtIng MAnAgeRIAL
DeCISIon MAkIng
Information systems for top management raise
specific problems which have primarily to do
with the nature of managerial work itself (Dover,
2004; Fahy et al., 1996; Mintzberg, 1973), as
they are intended to tackle the needs of users
whose most important role is “to create a vision
of the future of the company and to lead the
company towards it” (King, 1985). However
managers also spend considerable effort in
their role of “go-between”, allocating work
to subordinates and networking with internal
and external peers (Kotter, 1982; Mintzberg,
1973). How computer systems can be used for
these activities is largely unknown apart from
the use of computer-mediated communication
media – for instance email, which has a long
history of successfully supporting managers
(Crawford, 1982), sometimes with unintended
consequences (Lee, 1994). Lest these observations be dismissed as outdated, they are in fact
as accurate today as they were when they were
printed. Evidently, information systems can
help with decision making and information
dissemination, but managers spend considerable
time dealing with decision problems (Simon,
1977) and systems in this space still need improvement. Management decision making is
based on much more than computer generated
outputs and also rely on paper-based documents
and back-of-the-envelope calculations. Despite
the claims of software vendors, there is some
evidence that the problems inherent in proposing
effective decision support are of such a nature
that modern GUIs, interfaces and the myriads
of tool kits available from software vendors to
develop advanced dashboards with minimal
programming expertise are unlikely to solve
them conclusively. It is the enlightened selection, and accurate capture of the organisation’s
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 59
currently available data sources, of the critical
indicators most useful to the business managers
that are problematic. Evidently, this requires
collaboration between managers / users and IT
specialists. This is an aged-old problem as far as
Information Systems are concerned, which has
been discussed in relation to Decision Support
Systems, Executive Information Systems and
generally any other type of systems that have
been proposed for managerial support since
the 1960’s (Ackoff, 1967; Keen et al., 1978;
Rockart et al., 1988; Scott Morton, 1986; Watson
et al., 1993), and more recently with the more
sophisticated Business Intelligence offerings
(Negash et al., 2008).
1.1. Classification of Inquiry type
Different levels of management understanding of the problems they face must be treated
differently when providing decision making
support (Anthony, 1965). It has been proposed
that managers can leverage the data provided by
their support systems for three types of inquiry,
(1) reporting, when managers ask questions
that they understand well, and can monitor the
answers to these questions over time with the
use of tight aggregative models where previous decisions and ways to resolve them are
embodied, (2) scrutinising, where managers ask
questions which they understand in broad terms,
but still find it difficult to ask precisely on the
basis of incomplete models and (3) discovering,
where managers are not even sure which questions they should be asking, sometimes in the
complete absence of a model or even a specific
problem to solve (Adam et al., 2008). These
three decision support activities are practical
from a developer’s viewpoint because they
correspond to the level of knowledge that an
analyst can gain a priori about an information
system requirement they are about to tackle.
1.2. Classification of
Decision Problems
The three types of support can also be matched
against the level of understanding which
managers have of the decision problems they
face. Humphreys et al. (1985) have usefully
characterised this level of comprehension with
their concept of representation levels. The five
representation levels theorise on the evolution
of managers’ thinking as they learn about the
reality that surrounds them, based on: (1) the
degree of abstraction of the representation they
have of the problems to be tackled and (2) the
degree of formalisation of the representations
of the proposed solutions. The five representation levels can be illustrated with Humphreys
and Berkeley’s description of the problem
handling process, which is adapted in Table 1
(Humphreys et al., 1985). The process described
by Humphreys is a top down process whereby
the structuration of the concepts investigated
is refined from one level to the next over time.
Problem solving is viewed as a development
process passing through the five representation
levels, from more to less abstract. As noted
by Lévine and Pomerol (1995), levels 5 and 4
are generally considered as strategic levels of
reflection handled by top executives (problem
defining), whereas the remaining three levels
correspond to more operational and tactical
levels (problem solving). Although, all levels
of management span the 5 cognitive levels, it
is clear that lower levels of management are
more likely to be given problems already well
formulated to work on, such that their thinking
is mostly geared towards levels 1 and 2 (Levine
et al., 1995).
Level 5 in Table 1 is particularly important
in that, at this early stage, the decision maker
has total freedom to decide on a direction to
follow. In the literature on human decision
making, this initial step appears under the name
“setting the agenda” (Simon, 1997) or “problem
setting” (Checkland, 1981). This stage is also
important because it conditions the outcome of
the decision making process as avenues not
considered at this stage are less likely to ever
be considered. In addition, the natural progression across the levels of the framework is one
that goes from 5 to 1, and rarely back to a
previous stage unless a strong stimulus forces
a change of mind about the situation. This
representation of managers’ handling of deci-
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60 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
Table 1. Representation levels in managerial decision making (after Humphreys & Berkeley, 1985)
Cognitive
Level
Representations of Managerial Thinking
5
Representations are mainly cultural and psychological; managers are more or less aware
of what problems may involve, but their expression is beyond language. Problems
are shaped at this level but are beyond modelling.
4
Representations become explicit and problems can be broken into sub-problems, some
of them formalised. The structuration of problems is still partial and managers refer
to ‘the marketing function’ or ‘the marketing process’. Data mining may be used to
formalise ideas and test hypotheses but it is still hard for managers to discuss these.
3
Decision makers are able to clearly define the structure of the problems to be solved
and develop scenarios for possible alternatives. They are able to put forward models
for investigating alternatives solutions and to discuss these with analysts.
2
Decision makers perform sensitivity analysis using the defined models so as to determine suitable input values; saved searches and views created using scrutinising tools
can become increasingly formalised and move from level 3 to level 2.
1
Managers decide upon the most suitable values and the representation of the problems
is stable and fully operational. Report can be created and are regularly available.
sion problems and information needs is a
simplification in that it separates what is essentially a continuous cognitive process into
discrete processes. However, from the point of
view of the designer of management decision
support, this framework has the merit of clarifying what design avenues can be pursued to
support managers in situations that are more
akin to stage 1, stage 5, or any other stage.
2. MeASuRIng the
extent of DeCISIon
SuPPoRt PRovIDeD
Adam and Pomerol (2008) argue that, if managers can name specific performance indicators
and know how these must be represented, the
situation corresponds to the lowest representation level (level 1) in the Humphreys and
Berkeley framework (especially if they are
also able to calibrate performance level based
on their own knowledge). This is essentially a
reporting scenario where specific answers are
given to specific questions. When, however, it is
not exactly known how to measure or represent
an indicator, this corresponds to levels 2 and 3
in the framework. This is more of a scrutinising situation where managers know they are
Abstraction
Level
Maximum
Minimum
on to something, but they are not sure how to
formally monitor it. Finally, when managers
are not sure what indicator should be monitored
to measure emergent changes in the activities
of their organisations, or changes to market
responses, this is more akin to a level 4 situation, or a level 5 situation if managers are still at
the problem finding stage (Pounds, 1969). The
development of the decision support capability
of the firm thus becomes an iterative process
where problems and their representations improve over time and where discovery turns into
scrutiny and scrutiny turns into reporting. This
theoretical proposition requires that the decision
support capability of a firm is articulated around
a complete portfolio of applications covering
at least levels 1, 2 and 3, if not all levels. The
completeness of the portfolio gives an idea
of the level of maturity of a firm in terms of
decision support.
The notion of IT Maturity is not new and
has been approached in a variety of ways by
researchers (Earl, 1989; Galliers, 1993; Khandelwal & Ferguson, 1999) since the days of
Nolan (1973, 1979), and his further work with
other colleagues (Nolan et al., 1995). DSS
maturity is not new either. Huerta Arribasa and
Sánchez Inchustab (1999) used DSS maturity
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 61
– “IT to aid decision making” - as one of their
factors in measuring IT maturity – explained
as “the degree to which companies incorporate
IT to pursue organisational aims” (p. 153).
Adam et al. (1998) discussed DSS maturity
in a sample of 18 organisations in terms of a
DSS spread score, measuring the proportion of
problems which are considered with the help
of DSS applications in the firm, and a DSS
complexity score, measuring the complexity
of the problems on which DSS applications
were applied in the organisation. The authors
concluded that their framework was useful in
categorising organisations with respect to DSS
maturity, in a way that took into account the
specificity of each firm. As observed in Nutt
(1984) however, there is a trade-off between the
level of detail which one can take into account
about each of the cases analysed and the extent
to which comparisons can be made across large
samples. The complexity of the DSS maturity
framework as developed in Adam et al. (1998)
raises the risk that its application to large sample
sizes could be problematic. To avoid such issue,
we propose in this paper to measure DSS maturity in terms of the Humphreys and Berkeley
(1985) framework. Specifically, we posit that
the height of the footprint of DSS applications
mapped against the portfolio of problems which
an organisation faces across the categories of
the framework can be used to read the relative
level of DSS maturity of an organisation. If this
footprint does not rise above level 3, then an
organisation can be considered to be leveraging
the concept of DSS. However, if the footprint
rises to level 4 and even level 5 in tangible ways,
an organisation can be termed to have reached
some degree of DSS maturity.
In order to operationalise our research
objective and determine the decision problems
encountered in organisations and the level of
decision support provided we sought to answer
the following questions:
•
What decision problems are on managers’
agenda and at what representation levels
are they located?
•
•
What is the scope and quality of decision
support, as against decision support systems, provided in the firm, across representation levels?
What conclusions can we draw on the
maturity of the decision support provided
in the firm?
Meeting our research objective also requires collecting data about a substantial number
of decision problems, observed across a broad
sample of organisations. This means we needed
to decided to elicit information from a large
number of managers. The protocol we followed
in seeking to achieve this, is the subject of the
next section.
3. the ReSeARCh APPRoACh
When considering the research questions as
outlined above, and since they apply to an
organizational level, we sought to carry out
our research over a broad sample of firms. To
achieve this, we enlisted the help of experienced
managers in employment who were students
in the Executive MBA program (EMBA) at
University College Cork, and who were able
to provide high levels of insight into a large
sample of firms’ decision making and decision
support capabilities. This follows a well establish tradition in business literature to use practitioners engaged in educational programmes
for research purposes (Edmondson et al., 1988;
Remus, 1986; Weick, 1967; Campbell & Stanley, 1963). The study allowed the researchers
to collect information on manager’s decision
activity in their organisations. This formed
part of their marking for the MBA course and
provided suitable motivation in contributing to
the research. In preparation for their field work,
all students were coached by the researchers
in the application of the frameworks in Figure
1. The study took place across two successive
EMBA cycles, which afforded the possibility of
fine tuning the research protocol, as discussed
below. The students were in their third semester
of a four semester program, and had covered
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62 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
“fundamentals” of information systems in a
previous semester. Groups were formed and
each group selected two target organisations
where at least one of the team members were
employees and were engaged in decision making
at management level. The other team members
in the group provided critical validation for the
decision level classification. The groups then
presented their analysis to the researchers in
extensive presentations and a detailed written
report. These reports and presentations were
used as research instruments for data collection and led to the analysis of the portfolio of
decision levels and decision support in each of
the case study organisation.
The assignment question set for the groups
was as follows: “Identify decisions made in
your organisation, and identify the DSS which
facilitate decision making for these decisions”.
Implicit in the question was to also identify the
gaps in decision support”.
Based on the analysis of the portfolio of
decision support tools as presented in phase
one of the research, the question posed for the
second group was amended to place a greater
emphasis on decision support and all sources of
information, as distinct from technology based
information systems only, as follows: “Identify
the decisions made in your organization. Identify the decision support which facilitates the
decision making for these decisions. Consider
all sources of information taken into account
in the decision making process”.
After the presentations, the researchers
selected the most rigorously produced student
reports and focused their analysis on the 10
case studies presented thereafter.
4. PReSentAtIon of
CASeS AnD DISCuSSIon
of fInDIngS
Table 2 shows the key demographical data for
the 10 companies in our sample. It indicates
the spread of our observations across a range
of industries and a range of sizes from medium
Figure 1. Matching decision support tool contents to managerial needs (after Adam & Pomerol,
2008)
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 63
to very large. Our sample covers indigenous
Irish firms and multinational companies,
where the Irish subsidiaries were studied. The
10 companies also feature different domains
of expertise from engineering to health. This
reflects our attempts to cover many different
types of organisational settings and to present
a broad spectrum of observations. Table 2 also
provides a brief account of the context of the
firms and the challenges faced by their managers. This shows the general context of managerial decision making in these firms and allows
their classification in terms of the dynamism
of the environment in which they operated
and the pace of change which they faced. It is
useful as a backdrop against which to evaluate
the extent to which DSS applications are being
used to support managers in these firms in the
crucial aspects of their jobs.
4.1. Presentation of the Data
Table 3 shows the detail of the data we have
assembled about the 10 firms. For each firm,
decision problems and formal or informal decision support available to managers at each
level of the framework have been recorded
and classified based on the degree of abstraction of the managers’ representation of the
decision problems presented, and the level of
understanding of the decision problem solution.
Prima facia, Table 3 reveals that managers in
some firms do not tackle problems at the higher
levels of the framework. When no decision
problems are identified at a certain level, this
level is omitted in the table. Thus, no firm has
cells corresponding to level 5, 5 firms have no
cells corresponding to level 4 and 1 firm only
has cells at level 1. Table 3 also shows that
decision problems classified at level one of
the framework –those characterised by little
ambiguity and low levels of abstraction – were
well covered by information systems and DSS
were used extensively for operational control
and performance monitoring across all organisations. In other words, the decisions identified
at level 1 of the framework were supported by
well developed reporting tools based on ERPtype systems of data recording, augmented by
industry-standard report generators / BI tool.
Level 2 decision problems were also well
covered, with “what-if” and “drill-down” type
support widely used across most of the cases.
The sophistication of such tools varied
across the cases, with MS Excel being most
favoured, and a number of organisations have
well established BI type tools implemented.
Conversely, very few decision problems were
identified with complex and semi-formed ideas,
where outcomes were unclear and ambiguous,
even in organisations that are operating in very
challenging, highly competitive and uncertain
environments. The problems presented as “abstract” were in fact clearly stated. In a number
of situations potential solutions were more
uncertain, but possible scenarios were entertained. Finally, where no formal decision support was available to managers to support them
in the search for solutions at a certain level,
cells coded in italics.
These preliminary observations confirm
the results of earlier studies that a basic level of
DSS proficiency, as against maturity, has been
achieved by most firms at this point in time.
However, as outlined in the earlier sections of
this paper, we perceive that it is in the upper
categories of the framework that DSS maturity
must be measured. Therefore a more detailed
analysis of the data is required to explicate the
contribution of this study to our understanding
of DSS usage in organisation and derive specific
results on the measurement of DSS maturity in
the firms in the sample.
4.2. Analysing the Case Data
4.2.1. Company A
Company A is a private healthcare provider,
with operations in five locations in Ireland.
While individual patient admissions can be in
the region of 60,000 per year, the primary source
of revenue for the group is the private health
insurers. Traditionally IT has been deployed
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64 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
Table 2. Demographics of the 10 companies in the sample
Firm
Activity
Turnover
Ownership
Main Business Factors
A
Private
Healthcare.
€144 m.
Private
ndependent
Primary source of revenue comes from private health insurers.
60,000 patient admissions per year.
Changes to funding model for private healthcare in Ireland.
B
Energy
supply.
€1.1 bn.
State body
2 main businesses – Gas Transportation and Energy Supply.
Some deregulation of the energy supply market. However operating in a regulated market, with government approval required
for price charged in all customer categories.
C
Milk Products
€200 m.
Irish cooperative
Cheese, food ingredients and flavours manufacturer.
Produces 25% of all cheese manufactured in Ireland. Quality of
raw materials and securing reliable suppliers are key issues.
D
Medical
Device
manufacture
$4 bn.
worldwide.
Private US
multinational
7 manufacturing sites worldwide, with Cork plant accounting for 40% of total production. New plant in China will be
a source of increased competition for product allocation.
Extremely price sensitive market. Key Performance Indicators (KPI) oriented culture, but goals are handed down from
headquarters to local site for each functional area and converted
into strict targets for managers.
E
Hi-Tech
manufacture
€6 bn.
worldwide.
Private US
multinational
World leader in information management and data storage
products, services and solutions.
Has had to enlarge its product portfolio towards cheaper lower
end products and also include software and consultancy products quite different from its traditional hardware products
F
Medical
Device
Manufacture
€144 m.
Private US
multinational
Large portfolio of innovative products, technologies and
services that advance the practice of less-invasive medicine in a
wide range of medical areas.
Faces key changes in how healthcare is provided and funded in
its core markets in the future.
G
Bioscience
energy
generation
€10 m.
Irish private
company
Electrical power generation from sustainable fuel sources or
“green energy“.
Start-up company, in a very immature industry segment, with
few customers and suppliers.
H
Spirit
distiller
€7 bn
worldwide
Irish
co-operative
Part of largest wine and spirit company in the world.
Extensive use of external market research data inc. data on the
key drinks companies, their brands, sales volumes etc.
I
Food and
Beverage
$ 60 bn
worldwide
Private US
multinational
The primary focus of the organisation had become the creation
of healthier products and reducing the organisation’s negative
impact on the environment.
Specific goals are handed down from headquarters to local sites
for each functional area.
J
Supply
Chain
management
€120 m.
Private Irish
international
Irish supply chain management company with a product portfolio across consumer electronics, personal computers, medical
devices and telecommunications.
Rolled out KPIs across the organisation. The entrepreneurial
founder continues as managing director, operations director and
decision maker.
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 65
Table 3. Decision problems and decision support activities for the 10 companies
Firm
Level
A
B
C
Cognitive Level Decision Problems
Decision Support Activity
4
Understand how medical and technology advances and government decisions
will change patient care provision and
revenue model
Some information for contract negotiation with health
care purchases in Discovery mode is available, but
managers should run scenarios to understand the impact
of bottom line and operations
3
Optimising resource utilisation with improved financial performance enabling
benchmarking between hospitals is a
critical activity
Resource utilisation modelling is available in areas such
as outpatient metrics, theatres and bed management
across the hospitals. Information derived from level 2
is used to make predictions for changes in health sector.
2
Accurate analysis and tuning of local
company performance across complex
indicators
Ad-hoc assessment of key business metrics in financial
and clinical areas across all hospitals – bed occupancy,
theatre utilisation etc. is available
1
Managers seek to measure all aspects of
operational and financial performance to
improve services delivered, and patient
and financial outcomes.
Reporting activity is well developed. A Hospital Information System (HIS) enables the management of scheduled
admissions, theatre scheduling and staff/consultant
workload. A data warehouse has been developed as well.
4
More competition has been introduced
in the residential gas market – must
lose market share down to a set level.
In the new single wholesale Electricity market, company B is a new entrant
- How will it operate in this market?
The effect of global warming on energy
demand is also a key uncertainty
Regression analysis assesses the relationship between
gas demand and degree days, price change and customer segmentation. The dataset represent 60% of the
residential and small temperature sensitive Industrial
and Commercial customers. The purpose is to discover
what the operational environment may be like and the
implications for the energy trading business, especially
in terms of pricing going forward.
3
The decisions made based on the projected
price of electricity are of material value to
the business. In-depth knowledge of the
workings of the market is required. An
informed view of where the SMP (System
marginal price) will be for each half hour
of the day is a key strategic asset as well as
an operational asset as it helps to determine
what contracts should be entered into, and
to manage capacity on a day to day basis.
Portfolio modelling applications are used
to support the identification/ prioritisation of gas and electricity commercial activities
The organisation has invested in 2 market modelling
applications to help in its forecasting of the SMP price.
SMP price together with the business hedging strategy
for the following 12 months determines what contracts
are entered into and for what prices and quantities.
2
The organisation recognises the importance
of analytics where optimisation and efficiency are key components to operating in
a new energy trading environment
There are a number of systems in use which allow a
level of scrutiny. Market-to-market reporting is used
to predict the future benefit derived from entering into
forward transactions enabling management to optimise
purchase contracts, and allowing corrective action should
the firm’s hedging strategy require amendment.
1
All aspects of the ‘claims management’
area must be monitored in near real time
Recent systems developments have replaced Excel
spreadsheet reporting, and has enabled the capability
of data analysis based on data warehouses
4
The raw material of cheese is milk, ie 90%
water but managers do not know how to
address the issue of yield and efficiency
n/a
3
Dry hot summers mean poor milk yield
and low milk quality which increases the
cost of cheese but the reasons for these
variations are unclear
Available systems compute these variations but cannot
help with diagnosis or corrective actions.
continued on following page
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66 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
Table 3. continued
D
E
F
2
Controlling fixed costs and managing the
milk throughput are critical. Understand
the reasons for spoilage, analysis of the
relationship between milk quality and
cheese recipe used.
Critical KPIs at scrutinising level are all produced manually based of various SCADA and forecasting systems.
Excel spreadsheets are prepared and hand delivered to
management weekly, 2 working days after each weekend.
1
Company C produces cheese more efficiently than any of its competitors.
Maintaining that efficiency is a core competency which drives a sustained competitive
advantage. Relevant CSFs are based on a
system of budget vs actual variances
Company C excel in dashboard technology to control
and monitor all aspects of the production process. KPIs
are reported upon in dashboard format and include:
Milk cost per tonne of cheese, Direct wages cost per
tonne of cheese, Direct energy cost per tonne of cheese
for instance.
3
Competition both internally and externally
is forcing the Cork site to consider its cost
structure
n/a
2
From the CSF’s monitored at level 1, a
core set of key performance indicators
(KPI’s) are produced and reviewed, with
the frequency of review being determined
both by the criticality of the operation and
the availability of information.
Little drilldown capability is available to managers to
facilitate scrutinising. Reports are mostly static.
1
The Cork site has a number of critical
success factors (CSF’s) that if managed
effectively can ensure the site is a success.
Current reporting systems monitor day-to-day operations and the ERP provides some data. However manual
systems generate most of the weekly reports prepared
by Finance. An “equipment effectiveness” dashboard
allows drilldown in each machine’s downtime but is
not integrated with any other system
3
When increased resolution times are
apparent, management can predict the
potential impact on service levels based on
the volume of service calls, the number of
staff, and the introduction of new products
and the quality of training.
Each business unit has visibility of specific hardware
products dashboards, with defective attributes flagged.
This in turn allows the Global Services unit to flag
product issues to the engineering organisation, or to roll
out further training where appropriate.
2
Improving management ability to investigate the reasons for the outcomes at level 1,
where the cause and effect relationship is
not as factual or evident is a critical factor
Scrutinising the performance of the business units and
their ability to meet SLA’s can highlight problems – for
newly released products for example. This information
is derived from level 1 systems and further manipulated
manually.
1
Improving management ability at problem solving, maintaining customer SLA
agreements, and tracking compliance of
documented processes is essential.
This is presented in Dashboard format with colour coding
to indicate if SLA levels are not met.
4
What disease are emerging and how to
support them. How will US government
decisions on healthcare insurance bill
influence the product portfolio
n/a
3
Effects of corporate / market changes on
Cork Plant
Manual collation and manipulation of data from external
market research
continued on following page
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 67
Table 3. continued
G
H
I
J
2
Plant specific strategy aligned to Corporate. Monthly ranking analysis across 23
plants, poor performance trend analysis at
plant level, Customer complaint analysis
at plant level.
Excel based Ranked League table generated (at corporate
level) based on information derived at levels 1 and 2,
and analysing performance across the 23 plants – then
fed back to Cork. Long term trending difficult to achieve
and requires considerable manual manipulation – using
Excel. Extensive analytics skills in place across many
departments
1
Analysis of performance based data based
on 9 panel Balanced Scorecard for operational problem solving and quality metrics
- resource allocation, project start, project
cancellation, issue escalation, customer
complaint analysis.
SAP and SAP BW implemented. Very strong on production data capture, but reporting is siloed and manually
collated. Quality data captured on Excel showing weekly
trends based on complaints
3
How to increase market share and
profitability?
How to fine tune the set up of the UK
operations?
All scrutinising is based on external information –
published reports, governments and European “green”
strategy policy, waste industry specialists and market
analysts, grid connection regulations. Excel is the only
tool but staff analytical skills are high.
2
Contract negotiation – ie analysis of what
contracts to sign
Excel used by engineering staff to monitor waste tonnage
and price charged by waste operators, type of waste gas
yields – fed into excel-generated financial models for
sensitivity analysis..
1
Day to day operational effectiveness.
SAGE and Excel are the main systems .
3
How to increase market share and profitability e.g. launch of product to new
market?
Excel the main scrutinising tool using data from the data
warehouse plus external market research data and tacit
information from marketing specialists.
2
Weekly review by CEO on all products with
emphasis on contribution to bottom line
Business analyst uses Cognos/PowerPlay for weekly
report based on Data warehouse updated in Level 1.
1
Monitoring of production and sales targets
and KPIs
SAP used daily to record all transaction. Data warehouse
updated once daily. Cognos/PowerPlay BI toll available
across enterprise for reporting and drilldown capability.
3
Declining demand for carbonated soft drinks
Move towards healthier products and
lifestyles,
n/a
2
Implementation of modern manufacturing
tools – lean, six sigma. Increase capacity
without extra resources.
The only IT system is MS Excel at this level, as inquiry
and reporting from MAPICS and LMS are transactional
and not integrated.
1
Plant manager responsible for operations
and quality. Local area management (not
reporting to plant manager) responsible for
engineering and supply chain.
Manual (by supply chain based on customer orders)
input to MAPICS generates production requirement
weekly. Interfaced to Oracle, which is system of record
for production. Quality data based on manually extracting Lab results.
1
Matching supply with customer demand through tight Inventory management, control over purchasing etc.
Effective cash-flow management. Better
control of operations through managing a
core set of KPIs available to staff, customers and third party vendors
ERP system provides fast and reliable financial reporting
and analysis. Excel used for further selective reporting.
KPI portal provides data in report and dashboard format
on predefined KPIs. Excel remains the tool for any
scrutinising activity, but staff analytics skills are poor.
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68 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
in a standalone fashion, with each hospital
implementing different IT systems. This created
difficulties with preparing routine management and financial reports and in operational
and strategic planning. Since 2006 a Business
Intelligence Data Warehouse (BIDW) is being
implemented. Whilst the BIDW project was
clearly focused on providing robust and comprehensive visibility on operations, it has become
the platform for the full spectrum of managerial
decision support from reporting to scrutinising
to discovering. Whilst level 2 is well covered
by the implementation of a benchmarking
concept, levels 3 still presents specific design
difficulties as managers seek to understand
how they can use the data warehouse to face
up to the challenges of the future. The lack of
a model to capture the essence of decisions in
this domain remains a problem. Furthermore
there is no evidence that specific systems for
discovery use for problems identified at levels
4 and 5 have been considered.
4.2.2. Company B
Company B is a commercial State Body operating in the energy industry. The company
is wholly owned by the Irish Government and
consists of 2 main businesses – Gas transportation and Energy Supply. The residential gas
market is the primary area of business. A new
wholesale electricity market has come into
operation in Ireland since November 2007. The
effects of global warming and improved housing insulation standards will affect demand for
energy in the future. Company B entered the
retail electricity market in 2006, and currently
holds 12% of the electricity market in Ireland.
Company B is an interesting site from a decision support viewpoint, as outlined in Table 3.
The first observation that can be made is that
the engineering vocation of the firm has helped
the creation of an “all-knowing” dashboard for
reporting in real time on all security elements
of the network. Flow, pressure, consumption
etc. are monitored in real time. The reporting
on maintenance and accidents is also very ad-
vanced. On the commercial side, company B is
extremely mature in its development of highly
complex models for planning for consumption
and justifying the price per cubic meter charged
to the different categories of customers (which
the Department of Finance must approve once
a year). This has been largely based on spreadsheets of a highly complex nature, developed by
specialists in econometrics and business modelling. Based on the generic scenarios, managers
in the transportation department run simulations
which are then used for price setting or also for
justifying capital expenditure. Altogether, this
portfolio of applications adds up to a complex
set of decision support covering the reporting
and scrutinising side very comprehensively,
and making a definitive contribution at the
discovery level.
4.2.3. Company C
Company C is a major international cheese
manufacturer and also manufactures food
ingredients and flavors. Headquartered in
Cork, Ireland, it produces 25% of the total
cheese manufactured in Ireland, and has been
the largest manufacturer of cheese in Ireland
for the last 20 years. Company C do not have
any decision support systems to support upper
level management decision making. All management reports are prepared on spreadsheets,
with input from disparate transactional systems
and SCADA-type (supervisory control and
data acquisition) process control systems. In
this site, the failure to support higher level
decision activities is very evident and we
could not identify any significant attempt
to cover any decision need at levels 3, 4 or
5. This, however, was in sharp contrast with
our findings at level 1 and 2, which clearly
showed intense reporting and some limited
scrutinising activities. A substantial body of
mature DSS applications was developed over
a number of years in the shape of dashboard
type applications and a substantial body of
manual preparation of data used for scrutinising operations was also undertaken.
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 69
4.2.4. Company D
Company D is a medical device manufacturer,
and is part of a US multinational. This company
has seven manufacturing sites around the world,
with a new facility currently being built in
China. The Cork site is the largest manufacturing
facility, accounting for approximately 40% of
total production. For products in this market,
gaining additional market share is largely dependent on price competiveness, with significant
competition in the market. Although a large US
multinational firm, Company D seems remarkably close to Company C in decision support
terms, despite having a totally different profile
in general terms. This is more than likely due to
our examination of a local manufacturing site,
rather than the corporation overall. Managers
are very well equipped at level 1 and 2, where
KPIs are clearly identified, but decision making tools for scrutinising in general terms and
for discovering are totally absent. This reflects
the KPI-oriented culture of many MNCs where
specific goals are handed down from headquarters to local sites for each functional area and
converted into strict targets by each manager.
This culture means that the incentive and the
time to develop specific DSSs at the higher
levels of decision making are low because local managers have little autonomy of action.
4.2.5. Company E
Company E is a world leader in information
management and data storage products, services
and solutions. For the purposes of this study, the
Global Services (GS) division was the focus.
Global Services is Company E’s customer support organisation, with almost 10,000 technical/
field experts located in 35 locations globally
and delivering “follow-the-sun” support in over
75 countries worldwide. An Oracle CRM and
workflow system provides key operational data,
including install base data, time tracking and
parts usage. Business objects and Crystal reporting software is used for querying and reporting
as required. Company E presents a profile that is
similar to that of company D, as a part of a US
MNC, with the difference that, in this case, our
access in the case allowed us to study a global
unit, rather than a local manufacturing unit.
This results in a more complete landscape of
support tools, all the way up to level 3, where
production problems and training needs can
be anticipated before anyone has considered
training to be a problem. This illustrates the
natural progression of all decision problems
up the levels of the framework over time, from
the stage where managers cannot even express
them properly, to the stage where they become
part of the normal scrutiny activity of the firm,
and, given time, fall into the general reporting
area, based on well-defined models that capture
the essence of the decision problem.
4.2.6. Company F
Company F is a worldwide developer and
manufacturer of medical devices, and is part of
a US multinational. It has advanced the practice
of less-invasive medicine by providing a broad
and deep portfolio of innovative products, technologies and services across a wide range of
medical specialities. Current US Government
initiatives in regard to the US healthcare bill
present a challenge for the organisation, and the
move towards universal health insurance may
mean substantial changes as to how healthcare
is provided and funded in the US in the future.
The Cork plant was set up in 1998 as
a manufacturing site for all Neurovascular
products worldwide. Each site is measured on a
nine panel Balanced Scorecard metric based on
operational and quality metrics which are integrated with the corporate goals and objectives.
A league table generated by corporate, ranks
the twenty three plants in terms of performance
and alignment with corporate goals. This could
be classified as level 3 decision problem classification, as senior management can clearly
state the problem/requirements, and know what
options are available to them in order to execute
the requirements. This researcher found little
evidence of level 4 or 5 decision problems being
considered with a view towards their resolution.
All other decision making is at levels one and
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70 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
two and is of the nature of resource allocation,
resource hiring, project cancellation and new
project starts, and escalation of issues to external (outside of Cork) resources depending on
severity. Most of the information provided to
managers for decision making is in the form of
dashboards of balanced scorecards. The data is
manually extracted though specific inquiries,
onto MS Excel spreadsheets, and manipulated
and formatted as required. This inquiry and
transformation is completed by financial analysts and administration personnel who have
specific expertise and training in the process.
management use this information for the full
spectrum of managerial decision support from
reporting to scrutinising to discovering. The
metric reporting interval varies and can be
hourly, daily or even weekly.
An SAP ERP / BW (Business Warehouse)
platform provides key operational data, including all production and quality data. Business
objects reporting software is used for querying
and reporting as required. There is very little integration between systems, particularly between
the main transactional SAP system, and other
bespoke in-house developed systems, which
also record business transactions.
Managers are aware of decision problems
which would be classified at levels 4 and 5,
where the uncertainty of the business environment would impact the day to day business
decisions. However, at a local manufacturing
site level, environmental uncertainty has been
removed, and achieving a high performance
ranking relative to the other plants, is essential
for the overall and continued success of the
local plant.
on spreadsheets of a highly complex nature,
developed by specialists in econometrics and
business modelling. Expansion to new markets, preferably where higher electricity prices
are available, is a key decision in the pursuit
of increased shareholder value. In a start-up
environment, senior managers are continually
scanning for opportunities, and this is the only
organisation within the study where the organisation agenda has not been completely set.
One of the most interesting findings during
the study was how decision making in this case
revisits higher decision problem levels as the
decision making progresses, i.e. decisions made
at level 3 progressed for sensitivity analysis at
level 2, but went back to level 3 or even 4 for
further refinement. This is in marked contrast
to all the other companies in the study, who
followed a top-down type progression.
As a start-up company, Company G has
minimal traditional type IS systems, and use
personal type applications for transaction
recording. Extensive use is made of external
information from sources such as published
reports and government strategy reports on
green policy and the regulatory framework for
electricity price setting and for grid connection.
With just thirty employees, manual scrutinising of both qualitative and quantitative
information is completed by highly skilled
engineers who perform sensitivity analysis of
models and information. There is considerable
evidence of discovery type activity in place
in this case, but there are no tools available.
This is a company where understanding and
knowledge of the company’s strategy as well as
the industry and environmental factors is key.
4.2.7. Company G
4.2.8. Company H
Company G is an Irish-based bio-science company which focuses on electrical power generation in Ireland and the UK from sustainable fuel
sources or “green energy” using technologies
such as gasification and dry fermentation. The
company has recently set up operation in the UK.
Company G is an engineering firm and has
a highly skilled analytics ethos in place, based
Company H is part of a French wine and spirit
company since 1988, which is one of the largest
wine and spirit companies worldwide. However
the Irish company was formed in 1966 when
three distilleries amalgamated, and all whiskey
production transferred to one site.
It intends to continue its international development, strengthened by an enriched portfolio of
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 71
brands, an increased global presence and an efficient decentralised organisation. Decentralised
decision-making constitutes a key principle of
the parent organisation. The Group’s Holding
company defines the Group’s strategy and its
main policies, but local management adapts this
strategy to their local markets. Thus, a culture
of decentralisation allows the Cork site CEO
some level of autonomy and level 3 decision
problems are identified and resolved. Lever 1
and 2 decision problems focus on efficiency
and product competitiveness issues.
Company H has a very sophisticated portfolio of systems which are utilized extensively
in the organisation. A SAP ERP system and
COGNOS PowerPlay BI tools are implemented
enterprise wide. Use of external market research
data is also made, including the International
Wine and Spirit Records (IWSR), which maintains data on the majority of drinks companies,
such as their brands, sales volumes by brand
and other relevant information. Company H employs some very skilled analysts who combine
internal and external data for scrutinising and
reporting. However there was no evidence of
higher level discovery type analytics available.
Company H operate in a very mature market, with an abundance of external information
providers based of trading and export figures,
consumer surveys and other market intelligence.
It has access to, and makes extensive use of
this intelligence. Moreover, the information
available is downloadable to MS Excel which
can be merged with internal data. Therefore the
quality of decision support can be classified
in a very positive way. However, the decision
making requirements are once more indicative
of operating in a subsidiary, where the primary
objective is to ensure the adherence to corporate
strategy as well as to meet the objective as set
out by corporate
Company H is a company where decision
support more than adequately matches the requirements of the manager’s decision making
problems. The light shading reflects the delivery
of support at levels 4 and 5 was still largely an
aspiration at the time of the study. Whilst levels
2 and 3 are well covered by reports produced by
the skilled analysts employed in the company,
these are not automated, and are reflected by
the mid level shading on table 3. The lack of
a model to capture the essence of decisions at
level 3 remains a problem. Furthermore there is
no evidence that specific systems for discovery
use for problems identified at levels 4 and 5
have been considered.
4.2.9. Company I
Company I is the fourth largest food and beverage
business in the world, and is a world leader in
convenient foods and beverages, with revenues of
over $27 billion. In recent times, it has changed
its strategy in response to a changing market, and
since 2006 the primary focus of the organisation
had been the creation of healthier products and
reducing the organisations negative impact on
the environment. The business activities located
in Cork include the manufacture of concentrate
(exported to 105 countries worldwide), laboratories, financial shared services (supporting
65 countries), IT providing support to global
operations and R&D.
Company I operate within a very hierarchical structure, and with some autonomy in
day-to-day activities. The main site objective
is to manufacture concentrate product of high
quality, made safely with minimum net impact
on the environment and shipped on time to the
customer. However a long term goal set by
HQ is to develop the Ireland site as a centre
of excellence within the group. A structured
problem identification and analysis approach to
decision making had been adopted in company
I, known as DMAIC, (Define problem clearly,
Measure impact of alternatives, Analyse root
cause, Improve and Control). This approach
serves level 2 and 3 decision problems well, and
examples would include corrective action where
necessary to ensure the quality of the product,
or managing within budgetary constraints, but
also decisions considering the implementation
of modern manufacturing tools including lean
and six sigma.
Company I has a number of systems available. The production plant has a very low level
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72 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
of automation. The hierarchical structure of
the organisation highlights the lack of systems
integration, and results is a disconnect between
the plant manager and the functional local area
managers. The local area manager for supply
chain compiles the production schedule weekly,
based on customer orders and raw material
availability which are maintained on a MAPICS
inventory system. The production schedule
reports are “delivered” to operations, who then
schedule the following week’s production. Even
though all the data is MAPICS based, the report
is formatted on MS Excel for production. Timein-motion studies are all manually recorded.
Reporting on product quality is also based
on manually extracting Laboratory information
systems data. However any scrutinising activity
is based on manually captured and recorded
data used as the basis for MS Excel models for
scenario testing.
Managers are well equipped at level 1 reporting only. Even at level 2, the plant manager
seems to have his own reporting mechanisms
through MS Excel and his own knowledge and
gut feeling for what is happening in the plant,
which facilitates scenario testing or root cause
analysis.
As discussed Level 1 day-to-day decisions
are well covered, reflected by the deep shading. Any reporting and scrutinising at levels 2
and 3 are based on individual managers own
reporting capability created using MS Excel.
This reflects the non-KPI-oriented culture, and
while specific goals are handed down from
headquarters to local sites for each functional
area, some managers manage in their own style.
4.2.10. Company J
Company J is a supply chain management
company with a product portfolio across consumer electronics, personal computers, medical
devices and telecommunications. It offers a wide
range of services from product design through
to fulfillment direct to the hub or to the end
client. The company was founded in 1996 in
Ireland, and maintains its company headquarters there, while it operations headquarters is
in Shenzhen, China.
At an operational level, management have
recently introduced a core set of KPIs across
all functions in the organisation to ensure better control of operations, and more effective
cash-flow management. Matching supply with
customer demand is an integral part of the
business, and requires tight inventory management and control over purchasing. Other than
operational decision problems which can be
categorised at levels 1 and 2 of the Humpreys
and Berkley framework, there was no evidence
of any other decision problems being discussed
within the organisation.
Company J has a very sophisticated portfolio of enterprise systems in place. The value
of information and the ubiquity of the internet
have been leveraged to provide customers with
up-to-date and accurate information on their
customers’ orders at all stages of the delivery
process. From the company’s inception, it has
had an in-house development team based in
South Africa, and information systems providing online order status over a robust network
were the first to be prioritised. However the
lack of systems ensuring an accurate and comprehensive system of record for the company
proved a major drawback when the managing
director needed fully consolidated accounts for a
joint venture due diligence exercise. Following
this, an organisation-wide fully integrated ERP
system was implemented in 2009. However
none of the historical data was migrated. The
emphasis has been on providing their customers
and third party suppliers traceability on their
(customers) orders from a logistics perspective.
The ERP implementation has coincided
with the roll out of Key Performance Indicators
(KPI’s) across the organisation. Currently the
ERP system is perceived to provide fast and
reliable financial reporting and analysis. MS
Excel used for further selective reporting and
scrutinising, but staff analytics skills are poor.
Managers are well equipped at level 1
reflected in Table 3. Levels 2 and 3 rely on
MS Excel for reporting and any scrutinising
activity which relate to the KPI’s are as a result of MS Excel extracts for the ERP system,
and subsequent manipulation of the data into
required formats.
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 73
4.3. Measuring Decision Support
Maturity: the Cross Case Analysis
The data presented in section 4.2 provides a
picture of the usage of DSS applications in the
10 case studies in our study. In some cases, the
case data is factual and outlines specific applications used by managers in the case, whereas
in other cases, it is largely aspirational in that
little is known about how to design the support
tools, although the agenda for decision making
has been set (Mintzberg, 1994).
Table 4 presents a quick summary of our
observations in terms of the levels of decision
problems we observed in the ten companies
and where formalized decision support is in
place. The cross case table indicates that the
broad spectrum of firms we included in our
sample is matched by a broad spectrum of
findings with respect to the maturity of the
use of decision support tools. Cells coded in
black typeface indicate that managers were
able to identify decision problems at the corresponding representation level and that formal
decision support was available to them. In the
scenario where decision problems existed but
no matching formalised decision support was
available (the cells coded in italics in Table
3), we distinguished two different categories:
(1) Heavy grey typeface indicates that managers could indicate decision problems, but that
decision support was more an aspiration than
a reality – for instance, systems may be able
to compute variances, but may provide no help
in investigating them; (2) light grey typeface
indicates that no decision support of any kind
was available to managers for the problems they
identified at a particular representation level.
All in all, the decision support maturity of
firms is revealed in Table 4 in the extent to
which all levels of the framework are covered
and Table 4 is ordered from left to right in terms
of decreasing decision support maturity. For
instance, firm E is ranked third because formalised decision support is available up to
level 3, ahead of firms C and F where problems
are identified up to level 4, but no formalised
systems are available to provide decision support beyond level 2.
Our primary observation that no company
has formalised support for level 5 problems
is compounded by the observation that many
managers could not describe level 5 problems
that they were facing. This is a limitation of the
study, probably reflecting the level of managers
we spoke to, insofar as, given the organisational
context described in Table 2, it was legitimate to
expect that some of these firms definitely faced
level 5 pressures. Furthermore, only 40% of the
companies in our sample have conceptualised
problems they face at level 4. Ninety percent
have considered decision problems at level 3,
whilst 1 company appears to be concentrated on
lower level problems. In this case, it may be that
the nature of the firm’s business has a bearing
on the problems managers face. Clearly finding
new contracts and new customers would rank
at level 3 and 4 in the table (Table 3, Company
J), but the managers engaged in this activity
where not available for interview. The managers
interviewed were focused on execution rather
than analysis. Thus, measuring DSS maturity
using our framework requires careful sampling
Table 4. Summary of the observations in the 10 companies of the sample
Firms
B
A
Level 4
X
X
Level 3
X
X
E
C
F
X
X
X
X
G
H
I
D
X
X
X
X
J
Level 5
X
Level 2
X
X
X
X
X
X
X
X
X
X
Level 1
X
X
X
X
X
X
X
X
X
X
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74 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
of respondents within each case study, which is
another limitation of this study, insofar as the
data collection mechanism did not lend itself
to a well controlled selection of informants. In
future iterations of this research projects, we will
give more definitive instructions to each student
group in terms of sampling and access to higher
managerial level, though this will remain more
difficult to achieve in MNCs than in smaller indigenous firms. This observation may be reflected
in the fact that the MNCs in our sample did not
rank high in DSS maturity terms.
This discussion about MNCs leads to another key finding of the study. The data reveals
that companies can display a given level of DSS
maturity for different reasons, notably lack of
expertise as in company C where some variances could be computed in available systems
but little skill was there to do any more, or lack
of incentive as in company D where managers did not seem to be empowered to conduct
inquiries into problems which they could see,
which is quite different. Thus, the existence or
absence of decision support at the scrutinising
and discovery levels is about more than just the
abilities of the managers and DSS developers
of the firm to properly model the issues facing
them. Managers must also recognise the need
to perform such activities and feel that the
amount of autonomy that they have warrants the
significant efforts required in conceptualising
the problems. Given limited attention (Simon,
1977), managers may prefer to concentrate on
level 1 or 2 which allows them to manage the
narrowly-focused KPIs handed down to them
by top management, where there is little or no
discretion in the choice of procedures used to
structure the decision problem and formulate
a policy for action. In firms where the context
facing managers provides clear incentives to (1)
attempt to formalise level 3 and level 4 problems
and (2) to seek the help of developers in taking their decision support tools beyond simple
end-user developed spreadsheets, organisations
may display very complete portfolio of decision support applications spanning three levels
(companies A, B, and E). However, even in these
firms where clear incentives are present, it will
remain that, few organisations ever achieve a
complete portfolio spanning 4 levels, let alone
5 levels on a permanent basis. In other words,
reaching level 5 is not like reaching a threshold
at which one is certain to remain. Quite the
opposite, it is a matter of reaching a certain
level of understanding of the problems facing
the firm, at a particular point in time, where
the environment is presenting a new, identifiable pattern of competition, regulation etc…
until Nature’s next move changes the state of
play again and managers shift their focus onto
other, newer ideas, as they become aware of
new challenges facing them. Yesterday’s level 5
problems become level 4 or 3 problems, or drop
off the agenda altogether. Tomorrow’s level 5
problem, of course, will take time to crystallise.
A final interesting finding from a pedagogical viewpoint was that the best presentations
of the decisions levels and how the decision
maker was facilitated were from managers in
organisations where a comprehensive range of
decision support systems are in place, i.e. organisations where an almost complete portfolio
of information systems have been developed,
and are used extensively by managers. In that
sense, DSS maturity may be a component of the
broader concept of IT maturity as previously
defined in the literature.
These observations point to an important
finding, which is that the DSS maturity of an
organisation is a complex indicator which
captures two distinct elements at least. On the
one hand, managers must understand and be
motivated by the notion that Decision Support is one activity which can be undertaken
as part of decision making. Asking questions
and seeking answers is something that all
managers do as part of their job, but it is the
nature of the questions they ask themselves,
as measured by the Humphreys and Berkeley
framework which matters. Some managers are
satisfied with asking operational questions and
seeking operational answers, whereas others
are motivated by higher level problems, and
the context in which they operate. We can say
tentatively at least, that level 3 is a critical level
in the framework, which is in keeping with
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International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011 75
the theoretical presentation of the Humphreys
and Berkeley framework, but had never before
received specific empirical validation.
4.4. Issues with the Study
When analysing the feedback from the complete
research data set, including the cases we excluded
because we were not satisfied with the quality of
the data collection carried out by the groups, it
becomes evident that the classification of decisions resulting from the analysis as we carried it
out can become distorted in a number of ways:
(1) The manager’s perception of their own
position in an organisation influenced their
perception of the level of the decision, and
most of the managers overstated the level
of decisions made. This was especially true
in organisations where ‘strategic goal alignment’is part of the day-to-day organisational
culture and managers mistakenly equated
their strategic role with decision levels.
(2) The degree of discretion available to the
manager influenced the determination of
decision level. Where discretion levels were
high, the managers presented a higher decision level classification.
(3) Some managers were swayed by the terminology ‘strategic, tactical and operational’
and an alignment with the abstraction levels,
and reverted to their own interpretation of
these terms within their own organisations.
This is a related but different bias to the first
outlined.
(4) Finally, many managers identified decisions
by the information systems or decision support systems which provided the decision
maker with the required information to make
the decision. Moreover, the classification
of decision level based on the concepts of
reporting, scrutinising and discovery was
far more accurate that through any other
mechanism.
During the feedback sessions we organised,
the students agreed that, in general, decision
level classifications were overstated by at least
one level. Thus, managers find it difficult to
measure the degree of abstraction of an idea
in conjunction with the degree of formalization of the solutions they apply to it. This is
an interesting observation on the concept of
representation level as proposed by Humphreys
and Berkeley: it is not spontaneously understood
by managers. The feedback session discussions
facilitated the realignment of the decision level
classification in the 10 cases, such that the data
in Tables 3 and 4 was corrected and is accurate
as presented.
5. ConCLuSIon
This research study has been successful in
applying existing frameworks to develop a
method for evaluating the maturity of organizations with respect to the use of decision
support tools. It confirmed the usefulness of
our adaptation of the Humphreys and Berkeley
framework in measuring DSS maturity and
provides some up to date empirical validation
of this framework which had not been used in
this direct fashion up to now.
Our observations across 10 case studies of
Irish firms confirms and updates the findings
of previous research in DSS, that the higher
levels of abstraction in decision making are
not covered by decision support, either formal
decision support by DSS or decision support
by other softer mechanisms. The use of the
framework, however, allows us to measure
the “DSS maturity gap” with some accuracy.
Only one of our 10 firms has any concrete decision support above level 3 in the Humphreys
framework and only 4 have conclusively
considered what issues could be supported at
level 4. Despite 40 years of research on DSS
since the seminal Gorry and Scott Morton
paper, little is still known about how managers
could be supported in that part of their work
that requires the most vision. We feel that it is
difficult to argue that this is not a disappointing observation for the decision support area,
but it is one which it is important to validate
with up to date empirical data.
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76 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
Finally, another important finding of our
research is that it is difficult to engage with
managers on the topic of decision making and
decision support. Even in the relatively controlled environment of the class room, discussing real life organizations and the problems they
face, on the basis of a well explained grammar
(the framework in Figure 1), discussions with
managers on the topic still reveal the possibility
of important bias and misrepresentation. We are
committed to continue our research towards a
grammar and set of questions that will allow us
to scale up our data collection at the level of a
survey. Clearly, we have not achieved this stage
and our investigations must continue. This is
a condition for being able to deliver concrete
and tangible prescriptions for managers and
decision support staff in organisations.
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Mary Daly is a lecturer in Business Information Systems at University College Cork (UCC) in
Ireland. Her research interests include executive decision-making and decision support. Prior
to joining UCC, she has gained considerable experience in industry in senior IT Management
positions.
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78 International Journal of Decision Support System Technology, 3(2), 57-78, April-June 2011
Frédéric Adam is Associate Professor in Business Information Systems at University College Cork
(UCC) in Ireland and Visiting Research Fellow in the School of Economics and Management at
Lund University (Sweden). He holds PhDs from the National University of Ireland and Université Paris VI (France). His research interests are in the area of decision-making and decision
support and in the area of ERP. He has authored and edited 7 books and has over 20 journal
papers published in international journals including Information and Management, the Journal
of Strategic Information Systems, Decision Support Systems, and the Journal of Information
Technology. He is the Editor-in-Chief of the Journal of Decision Systems and the Chair of the
Working Group 8.3 on DSS of the International Federation for Information processing (IFIP).
In 2010, he was awarded the IFIP outstanding Service Award for his on-going work within the
working group. He has recently been appointed Head of the Graduate School of the College of
Business and Law at UCC.
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