Validating DART Model

International Journal of Research -GRANTHAALAYAH, 2015

Co-Creation has attracted serious research attention in the recent past. Purpose of this paper is to review co-creation research, classify research articles according to the two approaches, content and process and on the basis of methodologies used in the articles and find the gaps in the literature for better co-creation research. A total of 110 articles from 53 refereed journals are classified into six categories on the basis of content approach: Value co-creation, co-creation, customer engagement, co-innovation, co-destruction and customer network. Research methodologies were classified into conceptual, empirical, descriptive, exploratory and experimental approaches. This study finds lacking in co-creation evaluation and implementation as well as better facilitation of co-creation value chain and processes. This paper could be helpful for business managers as well as for the firms to understand co-creation efficiency and to regain the customer’s satisfaction, trust and loyalty to...

2013

— With the increased competition in every business sector the term Co-Creation can play an important role for higher growth in business through customers. This research suggests platforms and implementation direction for using this tool in much better way. The research is conceptual in nature, which focuses on methodological engaging consumers. In previous researches co-creation is largely appreciated but systematic, practical approach and applicability have not been much focused. Research contributes a co-creation model which can be realistic to engage consumers effectively and efficiently. It also sheds light on the behavioural aspects of customers’ perception towards Co-Creation. The paper proposes constructs to providers for identifying the tendency to co-create and the level of customer’s participation. It can be helpful in designing policies and procedures to gain higher satisfaction, trust and loyalty from customer and develops it as strategic competitive advantage as well as...

This paper aims to give an overview of the existing models of co-creation and create meta-models from these existing ones. The existing models were found in academic and popular or business publications. A total of 50 models was analysed and clustered and used to create 4 meta-models of co-creation. These meta-models depict the ‘joint space of co-creation’, ‘the co-creation spectrum’, ‘the co-creation types’ and ‘the co-creation steps’. They form a framework to classify existing research as well as define boundaries for upcoming projects. These meta-models should contribute to the clarity, understanding and application of co- creation.

2015

Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and re ...

Now a day " s customer retention is very challenging for every industry and it has become very tough when you have few selected products or service line available in your catalog. So most of the companies are trying to retain their customers through various means and co-creation is one of them. It is an inclusive, encompassing collaborative, cooperative , concurrent, human-centered, participatory, socio-technical and community design among company and customers. So in technical language, co-creation can be treated as a document which is in " READ-WRITE " format and anybody or everybody can modify it. Various researches shows that from a pool of customers to whom various other options are available, co-creation can be a good option for customer engagement as it enables customer to shift from a passive audience to an active producer. Indian market is not very popular for this type of practice and it is still in evolving phase. This study aims to find out the various factors related to Indian market perspective which can act as a catalyst for a company to adopt this model from the customer point of view. http://researchgateway.in/

To manage the co-creation effectively and efficiently, it is necessary to define how to organize co-creation in different projects, what is the right co-creative environment, who potential co-creators are, what characteristics they should have to be efficient contributors, as well as what possibilities for product development exist in different stages of the product lifecycle. Following the literature review of co-creation, product development projects, product lifecycle stages, co-creative environment and potential co-creators, authors focus on their relations, identifying gaps to build on their further research towards a model of co-creation in product development projects throughout the product life cycle, encompassing potential co-creators' characteristics and co-creative environment as crucial factors for successful co-creative product development.

2023

O objetivo deste curso é discutir a assim chamada abordagem micro-histórica a partir das diferentes perspectivas teóricas adotadas por seus praticantes e suas consequências metodológicas e técnicas. Para tanto, vamos alternar entre a leitura de obras de referência nesse campo (praticando sua "desmontagem" narrativa) e o debate sobre as técnicas de pesquisa necessárias para execução do projeto da micro-história. Serão discutidas diferentes abordagens de pesquisa, com a discussão e uso de ferramentas computacionais.

2023

Three hair rings, previously mentioned in the archaeological literature but undocumented, were recently identified in the collection of the Oltenia Museum of Craiova. They come from the excavations conducted by C. S. Nicolăescu-Plopșor in the 1920s in the burial mounds of Plenița-"Măgura Mare", Plenița-"Via lui Ion St. Bârțan", and Perișor-"Măgura Cerbului". Taking these artefacts as a starting point, this article presents new results of interdisciplinary research involving restoration and metallographic analyses, radiocarbon dates of graves, and identification of burial mounds excavated in this region on old maps. The aim of this study is to provide an overview of the current knowledge on burial mounds investigated in the plain region of Oltenia, covering the final part of the fourth millennium BC and the first half of the third millennium BC, and to contextualise the discoveries in the wider region of south-eastern Europe. The relative chronology indicates that these funerary monuments emerged in a time frame contemporary to the Coțofeni culture, and continued to be raised and used subsequently. Most burial mounds can be assigned to the Yamna funerary horizon, and illustrate the characteristics of the standardised burial ritual of these communities, as attested in neighbouring areas. However, given our gap in knowledge, research questions on the emergence of burial mounds in Oltenia at the end of the fourth millennium BC and the relation with Coțofeni communities, as well as the arrival of Yamna communities in the region, their interactions with the local environment, and finally, their dissolution, remain unanswered and require new excavations and interdisciplinary research.