- Poland
- Statistics, Structural Equation Modeling, Marketing Research, Corporate Social Responsibility (CSR), Business Models, Health And Clinical Research, and 8 moreResearch Methodology, Advanced Research Methodology in Social Sciences, Service-Dominant Logic, CSR and philanthropy, Social Research Methods and Methodology, Marketing, Breast Cancer, and Financial Performanceedit
Niniejsze opracowania podejmuje problem predykcji rezygnacji klientów z usług subskrypcyjnych, których popularność w ostatnich latach znacząco wzrosła na skutek zmian w modelach biznesu przedsiębiorstw usługowych w wyniku rozwoju... more
Niniejsze opracowania podejmuje problem predykcji rezygnacji klientów z usług subskrypcyjnych, których popularność w ostatnich latach znacząco wzrosła na skutek zmian w modelach biznesu przedsiębiorstw usługowych w wyniku rozwoju Internetu i e-commerce. Przedmiotem zainteresowania są branże telekomunikacyjna, bankowa i ubezpieczeniowa, gdzie zjawisko rezygnacji klientów, określane również jako churn, jest szczególnie dobrze opisane i stanowi znaczące wyzwanie dla działań marketingowych przedsiębiorstw. Celem autora jest określenie aktualnego stanu wiedzy naukowej na temat metod i wyników predykcji omawianego zjawiska na podstawie przeglądu literatury przedmiotu. Pomimo znacznej liczby wykonywanych badań empirycznych istniejące metody i algorytmy prognozowania rezygnacji klientów nie dają w pełni satysfakcjonujących wyników. Jedną z przyczyn jest trudność integracji tzw. danych nieustrukturyzowanych w modelach predykcyjnych, co sprawia, że pewne rodzaje informacji o interakcjach klientów z ofertą przedsiębiorstwa w ogóle nie są wykorzystywane. Ponadto, aby obniżyć wymagane moce obliczeniowe, wiele algorytmów przyjmuje zbyt wąski zakres analizy danych (zarówno w aspekcie czasowym jak i ze względu na liczbę rozpatrywanych zmiennych), na skutek czego generowane prognozy są trafniejsze dla nowych niż dla stałych klientów. Problematyczny jest też nieostry charakter pojęcia rezygnacji z usługi, które bywa definiowane na różne sposoby (np. rezygnacja całkowita, albo częściowe ograniczenie zakupów), co utrudnia porównanie uzyskiwanych wyników predykcji.
Research Interests:
This study aimed to investigate the role of knowledge management orientation (KMO) in small and medium-sized companies (SMEs) as a driver of competitive position, with customer orientation and participation in international networks as... more
This study aimed to investigate the role of knowledge management orientation (KMO) in small and medium-sized companies (SMEs) as a driver of competitive position, with customer orientation and participation in international networks as mediating variables. Research Design & Methods: The analysis involved structural equation modelling on a dataset of 281 SMEs from southeastern Poland specializing in the aviation industry. Findings: The study found that KMO was the strongest positive determinant of the competitive position in the model, with more than half of the effect contributed by indirect regression paths involving mediator variables. Customer orientation enhanced competitive position only through direct effects, while international network involvement contributed to competitive advantage indirectly through the network benefits variable. Interestingly, the only meaningful difference between small and medium firms was found in the regression link between network benefits and competitive position, suggesting that larger firms are better equipped to translate benefits from cooperating with international supply chain partners into advantages against business rivals. Implications & Recommendations: To practitioners, the study demonstrates how the interplay between knowledge management and cooperation with the supply chain can provide substantive business advantages. Contribution & Value Added: The study adds to the existing theory by underscoring the importance of KMO to SMEs and explaining its role as an antecedent of beneficial cooperation within international networks of business partners. Article type: research article
Research Interests:
This paper investigates determinants of recommendation systems’ performance in an online experiment in a large European Internet footwear store. By combining transactional data and archival customer records, a unique database was compiled... more
This paper investigates determinants of recommendation systems’ performance in an online experiment in a large European Internet footwear store. By combining transactional data and archival customer records, a unique database was compiled from which proxy variables were extracted to represent dimensions of consumer loyalty and shopping involvement. These variables were combined in regression analysis with technical characteristics of two types of algorithms employed for generating recommendations: the EMDE algorithm, relying on the LSH method, and the industry-standard CF-RS. Statistical analysis reveals that recommendations are more successful when visual data modality is combined with behavioural data. Better recommendation performance was found to be associated with lower levels of consumer involvement in shopping, as well as higher levels of trust and engagement with the vendor. Experience with the vendor showed a negative correlation with recommendation performance through both...
Research Interests:
Research Interests:
Research Interests:
The article presents the findings of a survey of managers of Polish internet companies investigating links between e-business value creation and financial performance. The theoretical framework was developed by Amit and Zott that... more
The article presents the findings of a survey of managers of Polish internet companies investigating links between e-business value creation and financial performance. The theoretical framework was developed by Amit and Zott that conceptualized the main sources of value in internet-enabled companies. The study included 150 businesses with the largest representation of internet retailers and service providers. The major outcome of the study was developing logistic regression model that allowed to establish which variables were statistically significant predictors of the operational return on sales ratio. It implied that out of the four elements comprising Amit and Zott’s framework only Complementarities were closely linked with improved financial performance. The other two elements – Lock-in and Novelty – were not viable predictors, while the forth component – Efficiency – was negatively related to the performance metric.
Research Interests:
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of independent insurance... more
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of independent insurance agents in Poland (n=590). Statistical methods included exploratory factor analysis and structural equation modeling. In keeping with the customer lifetime value model and loyalty management theory the concept of customer analysis was operationalized as a second-order reflective construct, expressed through five first order subconstructs. Financial performance was measured with an index of five self-reported metrics. The findings lend support to the hypothesis of a positive association between engaging in customer analysis and financial performance.
Research Interests:
Despite many conceptual and empirical studies, the relationship between marketing information systems and financial performance remains ambiguous. In this paper, we propose and test a model explaining how customer analysis can affect... more
Despite many conceptual and empirical studies, the relationship between marketing information systems and financial performance remains ambiguous. In this paper, we propose and test a model explaining how customer analysis can affect financial performance. The data for the study were collected from 590 insurance intermediaries in Poland. The results indicate that the strongest predictor of financial performance is the degree of formalized knowledge processing, followed by the scope of performed customer analysis. Other factors that positively correlated with financial outcomes include earning most revenues from corporate clients (versus consumers) and employing policies aimed at regaining former customers. The study also found that add-on selling is not significantly associated with better financial results.
Research Interests:
The paper presents the outcomes of a survey of the managers of Polish internet companies with the aim of verifying to what extent the e-business value creation model developed by Amit and Zott could be used to explain different... more
The paper presents the outcomes of a survey of the managers of Polish internet companies with the aim of verifying to what extent the e-business value creation model developed by Amit and Zott could be used to explain different profitability levels among firms. The study included 150 businesses with the largest representation of internet retailers and service providers. The major outcome of the study was developing logistic regression model that allowed to establish which variables were statistically significant predictors of operational return on sales ratio. It implied that out of four elements comprising Amit and Zott's model only Complementarities were closely linked with improved financial performance. The two other elements -Customer Lock-in and Novelty -were not viable predictors while the forth component (Efficiency for Customer) was negatively related to the performance metric.
Research Interests:
Research Interests:
The host country environment is an important source of knowledge for multinational enterprises (MNEs). The resources and competencies of MNEs’ foreign subsidiaries (FS) as well as internal and external relationships are perceived to be... more
The host country environment is an important source of knowledge for multinational enterprises (MNEs). The resources and competencies of MNEs’ foreign subsidiaries (FS) as well as internal and external relationships are perceived to be critically important for their performance. This study intends to fill a cognitive gap in the understanding of factors influencing the innovation performance of FS established in Poland. FS innovation performance is explained by their resourcebased specific advantages, internal embeddedness in the corporate network, external embeddedness, and by interactions between their systemic power and autonomy. The analysis is based on a 2018 survey of 436 manufacturing FS in Poland.
The ordinary least squares (OLS) regression model was applied, along with three quantile regression equations to provide additional layers of detail. We observed a positive influence of FS’ own assets on innovation performance, especially if coupled with their deep internal embeddedness. The study also found a positive influence of internal embeddedness on innovation performance enhanced for high/medium-high-tech firms if coinciding with strong resource-based specific advantages. Another finding was that the external embeddedness of FS had a positive effect on their innovation performance. Besides, the positive influence of systemic power on innovation performance was only revealed for high/medium-high-tech FS, while the subsidiaries’ autonomy showed no significant influence on their innovation performance.
The ordinary least squares (OLS) regression model was applied, along with three quantile regression equations to provide additional layers of detail. We observed a positive influence of FS’ own assets on innovation performance, especially if coupled with their deep internal embeddedness. The study also found a positive influence of internal embeddedness on innovation performance enhanced for high/medium-high-tech firms if coinciding with strong resource-based specific advantages. Another finding was that the external embeddedness of FS had a positive effect on their innovation performance. Besides, the positive influence of systemic power on innovation performance was only revealed for high/medium-high-tech FS, while the subsidiaries’ autonomy showed no significant influence on their innovation performance.
Research Interests:
This paper investigates determinants of recommendation systems' performance in an online experiment in a large European Internet footwear store. By combining transactional data and archival customer records, a unique database was compiled... more
This paper investigates determinants of recommendation systems' performance in an online experiment in a large European Internet footwear store. By combining transactional data and archival customer records, a unique database was compiled from which proxy variables were extracted to represent dimensions of consumer loyalty and shopping involvement. These variables were combined in regression analysis with technical characteristics of two types of algorithms employed for generating recommendations: the EMDE algorithm, relying on the LSH method, and the industry-standard CF-RS. Statistical analysis reveals that recommendations are more successful when visual data modality is combined with behavioural data. Better recommendation performance was found to be associated with lower levels of consumer involvement in shopping, as well as higher levels of trust and engagement with the vendor. Experience with the vendor showed a negative correlation with recommendation performance through both its main effect and by its interactions with other consumer-related variables.
Research Interests:
This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study... more
This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm
performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand
performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and
market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms,
while brand orientation is meaningful only for those with foreign capital
performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand
performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and
market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms,
while brand orientation is meaningful only for those with foreign capital
Research Interests:
Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen polskich marek eksportowych a wywoływaną przez nie aktywnością w Internecie? W tym celu zrealizowano badania ilościowe polegające na obserwacji... more
Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen polskich marek eksportowych a wywoływaną przez nie aktywnością w Internecie? W tym celu zrealizowano badania ilościowe polegające na obserwacji i rejestrowaniu cech witryn internetowych marek eksporterów i uzupełniono o dane wtórne na temat ruchu internetowego oraz wyników finansowych gestorów marek. Zbiorowość badawcza to 402 najsilniejsze polskie marki dóbr konsumpcyjnych, sprzedawane na rynkach zagranicznych. Stwierdzono, że każda z obserwowanych cech (liczba wersji językowych, liczba możliwości kontaktu w języku obcym, liczba wersji językowych sklepu internetowego) jest pozytywnie skorelowana z odsetkiem odwiedzin z zagranicy.
Research Interests:
The concept of cooperation is considered fundamental to fruitful business relationships. The way supply chains operate – how effective and efficient they are – could be driven by scope and quality of co-operation. It is also cooperation... more
The concept of cooperation is considered fundamental to fruitful business relationships. The way supply chains operate – how effective and efficient they are – could be driven by scope and quality of co-operation. It is also cooperation that underlies a number of theories that emerged recently in the wake of the explosive growth of social networks advocating co-creation and co-production with consumers as a superior way to achieve competitive advantage. In this study we look at the critical part of the supply chain of consumer products – the links between manufacturers and retailers. In particular, we investigate factors driving good cooperation and its expected benefits. The conceptual model for this study includes latent variables for the bargaining power of a retailer, type of relationship (pure cooperation, and coopetition), scope of cooperation, formality of relationship and cooperation benefits (joint and individual). Statistical analysis reported in the paper involved buildin...
Research Interests:
Research Interests:
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in... more
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling. The major finding is the existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among the study’s l...
Research Interests:
The aim of this paper is to answer the research question: Do the characteristics of Polish brands' websites addressed to the domestic and foreign consumers demonstrate significant differences in terms of the industry specificity?For... more
The aim of this paper is to answer the research question: Do the characteristics of Polish brands' websites addressed to the domestic and foreign consumers demonstrate significant differences in terms of the industry specificity?For this purpose, quantitative research was carried out by observing and recording the characteristics of the exporting brands' websites, supplemented with secondary data on Internet traffic and the financial outcomes of the brands' owners. The research community constisted of 402 strongest Polish consumer goods' brands sold in foreign markets.It has been found that the brands of clothing and other fashion-related products and brands of consumer durable goods demonstrate relatively high level of surveyed Web site characteristics and brands of food and cosmetics - the lowest.
Research Interests:
Research Interests:
This study investigates the links between organizational culture, the use of open innovation sources and the performance of SMEs. The main hypothesis of the study is that a special type of organizational culture (termed innovative... more
This study investigates the links between organizational culture, the use of open innovation sources and the performance of SMEs. The main hypothesis of the study is that a special type of organizational culture (termed innovative culture), which fosters creativity, learning and inter-employee cooperation – will correspond with a greater scope of open innovation sources and higher levels of innovative, operational and financial performance. The study was based on a representative CATI survey of 473 SMEs operating in manufacturing and services industries in Poland. Our statistical analysis relied on building and testing structural equation model with the AMOS software. The findings confirmed a positive association between innovative culture and the scope of open sources of innovation. However, innovative culture had no direct effect on the percentage of sales from new and modified products, which is often used as a metric of innovativeness, but did show a positive influence on an ind...
Research Interests:
Research Interests:
The paper presents a study aiming to test the hypothesis that firms engaging customers in their business activities tend to display more innovativeness. In our approach, customers’ engagement was operationalized as a multiple scale... more
The paper presents a study aiming to test the hypothesis that firms engaging customers in their business activities tend to display more innovativeness. In our approach, customers’ engagement was operationalized as a multiple scale following the DART framework, originally developed by Prahalad and Ramaswamy (2000). Engaged customers are knowledgeable decision makers, who create (co-create) value by using products in the most suitable and unique way. DART acronym denotes four salient dimensions of co-creation: Dialog, Access, Risk and Transparency. Innovativeness was represented by a share of revenues from new and modified products. The data for the study was gathered in July and August 2014 through CATI interviews with managers of SMEs involved in manufacturing (food and beverage production) and services (hospitality and catering). The statistical methods, including EFA, CFA and multiple regression modeling, revealed that certain DART dimensions, such as Dialog and elements of Acces...
Research Interests:
Open innovation management focuses on exploring and exploiting a variety of innovation opportunities. Many new opportunities have been created by the development of IT and communication technologies, enabling firms to reach for external... more
Open innovation management focuses on exploring and exploiting a variety of innovation opportunities. Many new opportunities have been created by the development of IT and communication technologies, enabling firms to reach for external resources in order to support their competitive advantages and performance. The concept is well described theoretically, but research on the use of open innovation in practice, especially by SMEs, is still relatively scarce and fragmented. Our objective is to examine the relationship between open innovation (OI) embraced by small and medium-sized Polish enterprises (SMEs) and the performance of these firms. The paper is designed as follows: We start by reviewing key studies on the role of the customer/user in the innovation process. We then describe the concept of open innovation and outline previous empirical research, demonstrating the relationship between the adoption of open innovation practices and the performance of SMEs. Analysis in the litera...
Research Interests:
The primary objective of the study was to quantitatively test the DART model, which despite being one of the most popular representations of co-creation concept was so far studied almost solely with qualitative methods. To this end, the... more
The primary objective of the study was to quantitatively test the DART model, which despite being one of the most popular representations of co-creation concept was so far studied almost solely with qualitative methods. To this end, the researchers developed a multiple measurement scale and employed it in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA with AMOS software. The findings suggest that the DART model may not be an accurate representation of co-creation practices in companies. From the data analysis it was evident that the building blocks of DART had too much of conceptual overlap to be an effective framework for quantitative analysis. It was also implied that the phenomenon of co-creation is so rich and multifaceted that it may be more adequately captured by a measurement model where co-creation is conceived as a third-level factor with two layers of intermediate latent variables.
Research Interests:
ABSTRACT The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was... more
ABSTRACT The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA. The findings suggest that DART may not accurately reflect firms' co-creation practices.
Research Interests:
The study investigates relationships between manufacturers and their key retailers in the Polish durable consumer goods industry from the manufacturer's perspective. The importance of this topic has been growing with such global phenomena... more
The study investigates relationships between manufacturers and their key retailers in the Polish durable consumer goods industry from the manufacturer's perspective. The importance of this topic has been growing with such global phenomena in retailing as concentration and internationalization, the emergence of mega-retailers, the growth of private brands and the rise of the Internet. The balance of this factors has led to a shift in bargaining power towards retailers. On this backdrop, the goal of this study is to examine how a manufacturer's dependence on the key retailer shapes this relationship in terms of its cooperative/competitive dimensions, scope and outcomes, and if the dominant business models of manufacturers are moderating the focal relationship. The three types of business models include: Traditionalists (unwilling to enter into long-term partnerships despite lacking unique assets), Market Players (the most fl exible of the three in choosing their partners and deciding on the scope of cooperation due to their unique assets) and Contractors (the most dependent on their business partners due to their lack of well-developed marketing functions). Data for the study were collected through a representative CATI survey of 580 manufacturers and analyzed with PLS structural equation modeling. The fi ndings indicate that high manufacturer dependence on the key retailer can have positive impacts on manufacturers by inducing greater benefi ts from cooperation. This effect is the most pronounced among Traditionalists and is the least visible in Market Players, with Contractors showing intermediate effects. Some likely reasons for these positive effects include know-how transfers, extension of the distribution network, manufacturing contracts for private labels and marketing support from the key retailer.
Research Interests:
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of independent insurance... more
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of independent insurance agents in Poland (n=590). Statistical methods included exploratory factor analysis and structural equation modeling. In keeping with the customer lifetime value model and loyalty management theory the concept of customer analysis was operationalized as a second-order reflective construct, expressed through five first order subconstructs. Financial performance was measured with an index of five self-reported metrics. The findings lend support to the hypothesis of a positive association between engaging in customer analysis and financial performance.
Research Interests:
Despite many conceptual and empirical studies, the relationship between marketing information systems and financial performance remains ambiguous. In this paper, we propose and test a model explaining how customer analysis can affect... more
Despite many conceptual and empirical studies, the relationship between marketing information systems and financial performance remains ambiguous. In this paper, we propose and test a model explaining how customer analysis can affect financial performance. The data for the study were collected from 590 insurance intermediaries in Poland. The results indicate that the strongest predictor of financial performance is the degree of formalized knowledge processing, followed by the scope of performed customer analysis. Other factors that positively correlated with financial outcomes include earning most revenues from corporate clients (versus consumers) and employing policies aimed at regaining former customers. The study also found that add-on selling is not significantly associated with better financial results.
Research Interests:
Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen polskich marek eksportowych a wywoływaną przez nie aktywnością w Internecie? W tym celu zrealizowano badania ilościowe polegające na obserwacji... more
Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen polskich marek eksportowych a wywoływaną przez nie aktywnością w Internecie? W tym celu zrealizowano badania ilościowe polegające na obserwacji i rejestrowaniu cech witryn internetowych marek eksporterów i uzupełniono o dane wtórne na temat ruchu internetowego oraz wyników finansowych gestorów marek. Zbiorowość badawcza to 402 najsilniejsze polskie marki dóbr konsumpcyjnych, sprzedawane na rynkach zagranicznych. Stwierdzono, że każda z obserwowanych cech (liczba wersji językowych, liczba możliwości kontaktu w języku obcym, liczba wersji językowych sklepu internetowego) jest pozytywnie skorelowana z odsetkiem odwiedzin z zagranicy.
Research Interests:
Celem artykułu jest odpowiedź na pytanie badawcze: Czy cechy stron internetowych polskich marek adresowanych do krajowych i zagranicznych konsumentów wskazują istotne różnicy ze względu na specyfikę branży? W tym celu zrealizowano badania... more
Celem artykułu jest odpowiedź na pytanie badawcze: Czy cechy stron internetowych polskich marek adresowanych do krajowych i zagranicznych konsumentów wskazują istotne różnicy ze względu na specyfikę branży?
W tym celu zrealizowano badania ilościowe polegające na obserwacji i rejestrowaniu cech witryn internetowych marek eksporterów i uzupełniono o dane wtórne na temat ruchu internetowego oraz wyników finansowych gestorów marek. Zbiorowość badawczą stanowiły 402 najsilniejsze polskie marki dóbr konsumpcyjnych, sprzedawane na rynkach zagranicznych. Stwierdzono, że relatywnie najwyższy poziom badanych cech witryn WWW wykazują marki odzieży i innych produktów związanych z modą oraz marki pozostałych dóbr trwałego użytku, a najniższy - marki żywności i kosmetyków.
W tym celu zrealizowano badania ilościowe polegające na obserwacji i rejestrowaniu cech witryn internetowych marek eksporterów i uzupełniono o dane wtórne na temat ruchu internetowego oraz wyników finansowych gestorów marek. Zbiorowość badawczą stanowiły 402 najsilniejsze polskie marki dóbr konsumpcyjnych, sprzedawane na rynkach zagranicznych. Stwierdzono, że relatywnie najwyższy poziom badanych cech witryn WWW wykazują marki odzieży i innych produktów związanych z modą oraz marki pozostałych dóbr trwałego użytku, a najniższy - marki żywności i kosmetyków.
Research Interests:
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in... more
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling.
Research Interests:
The aim of the study is to investigate relationships between strategic orientation (SO), involvement in corporate social responsibility (CSR) and operational performance (OP). It tests the proposition that SO is not linked with OP... more
The aim of the study is to investigate relationships between strategic orientation (SO), involvement in corporate social responsibility (CSR) and operational performance (OP). It tests the proposition that SO is not linked with OP directly but through CSR serving as the mediator. In addition, SO is hypothesized to moderate the association between CSR and OP. The research involves a representative cross-sectional survey of 400 managers of SMEs operating in the Polish food manufacturing industry. Statistical methods include confirmatory factor analysis with AMOS 24 and multiple linear regression using SPSS 24. The study reveals a complete mediation effect by CSR of the links from three aspects of SO to OP. Specifically, aggressiveness, proactiveness and defensiveness are positively associated with CSR, while analysis, future orientation and risk propensity show no relationship. Also, aggressiveness moderates the link from CSR to OP, so that firms with higher aggressiveness display a stronger connection between CSR and OP. The outcomes suggest that part of the positive effects of CSR may come from more general strategic stances and attitudes. Moreover, it seems that certain aspects of strategic orientation might be more effective when implemented in an organizational environment with strong CSR values. In particular, strategies based on aggressiveness and proactiveness appear to be more effective when complemented by heightened social sensitivity. This research validates the role of CSR as a viable managerial approach contributing to greater operational performance of companies. This could help build a stronger case to promote socially responsible business practices not only through its beneficial social impacts but also due to its effects Piotr Zaborek 24 on firms' performance. To the author's knowledge, this is the first research focused on associations between SO, CSR and OP, using a large, representative sample of SMEs.
Research Interests:
Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented... more
Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented manufacturing companies that represent a wide spectrum of industries , including FMCG and durable goods, low-priced and expensive products, purchased with high and low involvement.
Methodology: A multiple-case study was used as the research method, with data sourced from in-depth interviews, observations, and published documents.
Findings: The findings show all managers agree that dialog with consumers is useful, they allocate resources to support it, but its intensity is underwhelming. Dialog effects were reported as positive but only as anecdotal evidence without validation in reliable data, which underscores measuring difficulties. It seems that dialog is the easiest to implement in and brings the most substantial benefits for high-involvement products but, even there, the feedback from consumers is not effectively used for developing product innovations. The major obstacle that restricts rich dialog is not technology but the intensity, speed, and quality of personal contact between employees and consumers. Originality: The empirical material presented here offers original insights that foster a better understanding of online dialog between consumers and manufacturing companies. Our study contributes to the stream of research on value co-creation.
Methodology: A multiple-case study was used as the research method, with data sourced from in-depth interviews, observations, and published documents.
Findings: The findings show all managers agree that dialog with consumers is useful, they allocate resources to support it, but its intensity is underwhelming. Dialog effects were reported as positive but only as anecdotal evidence without validation in reliable data, which underscores measuring difficulties. It seems that dialog is the easiest to implement in and brings the most substantial benefits for high-involvement products but, even there, the feedback from consumers is not effectively used for developing product innovations. The major obstacle that restricts rich dialog is not technology but the intensity, speed, and quality of personal contact between employees and consumers. Originality: The empirical material presented here offers original insights that foster a better understanding of online dialog between consumers and manufacturing companies. Our study contributes to the stream of research on value co-creation.
Research Interests:
The research reported in this volume is concerned with investigating outcomes and antecedents of sustainable management, or corporate social responsibility, as we chose to refer to it. Sustainable management has been a popular topic in... more
The research reported in this volume is concerned with investigating outcomes and antecedents of sustainable management, or corporate social responsibility, as we chose to refer to it. Sustainable management has been a popular topic in management over the last several decades, but despite its widespread presence in academic debate and business applications there are still many aspects of the concept that call for further clarification. Prominent among them is the ambiguity brought about by many different understandings and definitions that can either emphasize the need for protecting natural environment or be more focused on social and economic elements of the notion. This vagueness and the resulting scope for misunderstanding prompted us to use the term CSR rather than sustainable management throughout the report to reflect that our concern was not only with the environmental aspect of the construct but also its social and economic elements.
In terms of antecedents, following suggestions in management literature, we looked at how strategic orientation can contribute to CSR implementation in companies and its effects on operational and financial performance. The conceptual model adopted for this study assumed that strategic orientation does not affect performance directly, but rather through CSR behavior and attitudes, as was suggested in several published sources. Also, CSR is not a direct driver of financial performance, but instead it can improve profitability through enhancing various metrics of operational efficiency, relating to the quality of employees’ work, customer satisfaction, relationships with business partners in the supply chain and reduction of waste. As such, the conceptual framework involved two mediation effects: the one of CSR between strategic orientation and operational performance, and the other occurring between CSR and financial performance due to the influence of operational effectiveness and efficiency.
To test the model, CATI survey data were collected from 400 managers of small and medium sized food manufacturers operating in Poland. Statistical analysis with CFA, SEM and multiple regression validated both mediation effects, showing that CSR is not only beneficial to business in its own right as a driver of performance, but also as the vital part of a mechanism through which aspects of strategic orientation can enhance operational excellence and ultimately lead to financial gains for a company.
In terms of antecedents, following suggestions in management literature, we looked at how strategic orientation can contribute to CSR implementation in companies and its effects on operational and financial performance. The conceptual model adopted for this study assumed that strategic orientation does not affect performance directly, but rather through CSR behavior and attitudes, as was suggested in several published sources. Also, CSR is not a direct driver of financial performance, but instead it can improve profitability through enhancing various metrics of operational efficiency, relating to the quality of employees’ work, customer satisfaction, relationships with business partners in the supply chain and reduction of waste. As such, the conceptual framework involved two mediation effects: the one of CSR between strategic orientation and operational performance, and the other occurring between CSR and financial performance due to the influence of operational effectiveness and efficiency.
To test the model, CATI survey data were collected from 400 managers of small and medium sized food manufacturers operating in Poland. Statistical analysis with CFA, SEM and multiple regression validated both mediation effects, showing that CSR is not only beneficial to business in its own right as a driver of performance, but also as the vital part of a mechanism through which aspects of strategic orientation can enhance operational excellence and ultimately lead to financial gains for a company.
Research Interests:
The primary objective of the study was to quantitatively test the DART model, which despite being one of the most popular representations of co-creation concept was so far studied almost solely with qualitative methods. To this end, the... more
The primary objective of the study was to quantitatively test the DART model, which despite being one of the most popular representations of co-creation concept was so far studied almost solely with qualitative methods. To this end, the researchers developed a multiple measurement scale and employed it in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA with AMOS software. The findings suggest that the DART model may not be an accurate representation of co-creation practices in companies. From the data analysis it was evident that the building blocks of DART had too much of conceptual overlap to be an effective framework for quantitative analysis. It was also implied that the phenomenon of co-creation is so rich and multifaceted that it may be more adequately captured by a measurement model where co-creation is conceived as a third-level factor with two layers of intermediate latent variables.
Research Interests:
The concept of cooperation is considered fundamental to fruitful business relationships. The way supply chains operate – how effective and efficient they are – could be driven by scope and quality of cooperation. It is also cooperation... more
The concept of cooperation is considered fundamental to fruitful business relationships. The way supply chains operate – how effective and efficient they are – could be driven by scope and quality of cooperation. It is also cooperation that underlies a number of theories that emerged recently in the wake of the explosive growth of social networks advocating co-creation and co-production with consumers as a superior way to achieve competitive advantage. In this study we look at the critical part of the supply chain of consumer products – the links between manufacturers and retailers. In particular, we investigate factors driving good cooperation and its expected benefits. The conceptual model for this study includes latent variables for the bargaining power of a retailer, type of relationship (pure cooperation, and coopetition), scope of cooperation, formality of relationship and cooperation benefits (joint and individual). Statistical analysis reported in the paper involved building a structural equation model that confirmed positive links between the type of relationship (TR), scope of cooperation (SC), formality of cooperation (FC) and cooperation benefits (CB). Bargaining power (BP) of the key retailer had mixed influence on TR and SC, displaying both positive and negative correlations with different aspects of TR and SC. Surprisingly, though, strong BP seemed to correspond to increased benefits from cooperation. This insight suggests that not always inequality in leverage between business partners has negative consequences for the weaker side. If fact, our research implies that, on balance, such inequality can bring about positive outcomes leading to enhanced performance of the weaker partner. The findings suggest that the cooperation mechanisms embedded in the model seem to be better suited to describing larger rather than medium manufacturing companies with 49% versus 28% of variance in CB explained. For both large and medium firms, the strongest driver of CB was cooperation in logistics and production. In comparison to medium businesses, large firms shown considerably more positive impacts of cooperation in marketing on CB.
Research Interests:
This study investigates the links between organizational culture, the use of open innovation sources and the performance of SMEs. The main hypothesis of the study is that a special type of organizational culture (termed innovative... more
This study investigates the links between organizational culture, the use of open innovation sources and the performance of SMEs. The main hypothesis of the study is that a special type of organizational culture (termed innovative culture), which fosters creativity, learning and inter-employee cooperation – will correspond with a greater scope of open innovation sources and higher levels of innovative, operational and financial performance. The study was based on a representative CATI survey of 473 SMEs operating in manufacturing and services industries in Poland. Our statistical analysis relied on building and testing structural equation model with the AMOS software. The findings confirmed a positive association between innovative culture and the scope of open sources of innovation. However, innovative culture had no direct effect on the percentage of sales from new and modified products, which is often used as a metric of innovativeness, but did show a positive influence on an index of operational performance and ROI. Such statistical patterns suggest that fostering innovative culture is beneficial to a company, though probably not through an increased number of product innovations, but rather via process, administrative and marketing innovations, as well as other gains in efficiency attained due to more streamlined employee cooperation and knowledge exchange. The study adds to the existing body of knowledge in management science by providing a better understanding of mechanisms underlying innovative culture's impacts on open innovation practices and metrics of operational and financial performance in the context of small and medium enterprises.
Research Interests:
The study explores links between types of business models used by companies and their involvement in CSR. As the main part of our conceptual framework we used a business model taxonomy developed by Dudzik and Witek-Hajduk, which... more
The study explores links between types of business models used by companies and their involvement in CSR. As the main part of our conceptual framework we used a business model taxonomy developed by Dudzik and Witek-Hajduk, which identifies five types of models: traditionalists, market players, contractors, distributors, and integrators. From shared characteristics of the business model profiles, we proposed that market players and integrators will show significantly higher levels of involvement in CSR than the three other classes of companies. Among other things, both market players and integrators relied strongly on building own brand value and fostering harmonious supply channel relations, which served as a rationale for our hypothesis. The data for the study were obtained through a combined CATI and CAWI survey on a group of 385 managers of medium and large enterprises. The sample was representative for the three Polish industries of chemical manufacturing, food production, and retailing. Statistical methods included confirmatory factor analysis and one-way ANOVA with contrasts and post hoc tests. The findings supported our hypothesis, showing that market players and integrators were indeed more engaged in CSR than other groups of firms. This may suggest that managers in control of these companies could bolster the integrity of their business models by increasing CSR involvement. Another important contribution of the study was to propose and validate a versatile scale for assessing CSR involvement, which showed measurement invariance for all involved industries.
Research Interests:
Research Interests:
Zarządzanie innowacjami przy zastosowaniu otwartego modelu służy identyfikowaniu rozmaitych innowacyjnych okazji oraz korzystaniu z nich z pożytkiem dla przedsiębiorstwa. Pojawianie się takich nowych okazji ma ścisły związek z rozwojem... more
Zarządzanie innowacjami przy zastosowaniu otwartego modelu służy identyfikowaniu rozmaitych innowacyjnych okazji oraz korzystaniu z nich z pożytkiem dla przedsiębiorstwa. Pojawianie się takich nowych okazji ma ścisły związek z rozwojem technologii informatycznych i komunikacyjnych. One właśnie umożliwiły przedsiębiorstwom sięganie po zewnętrzne zasoby wiedzy i umiejętności w celu doskonalenia ich przewag konkurencyjnych i powiększania osiąganych wyników. Model otwartych innowacji (OI) jest szeroko opisany w literaturze od strony teoretycznej, jednak empiryczne badania zastosowania go w praktyce, w szczególności przez małe i średnie przedsiębiorstwa (MSP), są relatywnie nieliczne i nie dają pełnego obrazu sytuacji. Celem tego rozdziału jest zaprezentowanie związku pomiędzy przyjęciem modelu OI przez polskie MSP i osiąganymi przez te podmioty wynikami.
Pracę rozpoczyna przegląd najważniejszych publikacji dotyczących roli klienta/użytkownika jako innowatora, aby na tym tle zaprezentować koncepcję otwartych innowacji. Następnie opisano przykłady wcześniejszych badań, ujawniających relacje pomiędzy wdrożeniem modelu OI do praktyki MSP a osiąganymi przez nie wynikami. Rezultatem tego etapu prac jest wniosek o złożoności badanego związku i różnicach występujących w poszczególnych krajach. W tej sytuacji zasadne wydało się podjęcie badań wśród małych i średnich przedsiębiorstw funkcjonujących w Polsce. Druga część pracy zawiera opis metody badania i jego rezultaty.
Pracę rozpoczyna przegląd najważniejszych publikacji dotyczących roli klienta/użytkownika jako innowatora, aby na tym tle zaprezentować koncepcję otwartych innowacji. Następnie opisano przykłady wcześniejszych badań, ujawniających relacje pomiędzy wdrożeniem modelu OI do praktyki MSP a osiąganymi przez nie wynikami. Rezultatem tego etapu prac jest wniosek o złożoności badanego związku i różnicach występujących w poszczególnych krajach. W tej sytuacji zasadne wydało się podjęcie badań wśród małych i średnich przedsiębiorstw funkcjonujących w Polsce. Druga część pracy zawiera opis metody badania i jego rezultaty.
Research Interests:
pen innovation management focuses on exploring and exploiting a variety of innovation opportunities. Many new opportunities have been created by the development of IT and communication technologies, enabling firms to reach for external... more
pen innovation management focuses on exploring and exploiting a variety of innovation opportunities. Many new opportunities have been created by the development of IT and communication technologies, enabling firms to reach for external resources in order to support their competitive advantages and performance. The concept is well described theoretically, but research on the use of open innovation in practice, especially by SMEs, is still relatively scarce and fragmented. Our objective is to examine the relationship between open innovation (OI) embraced by small and medium-sized Polish enterprises (SMEs) and the performance of these firms.
The paper is designed as follows:
We start by reviewing key studies on the role of the customer/user in the innovation process. We then describe the concept of open innovation and outline previous empirical research, demonstrating the relationship between the adoption of open innovation practices and the performance of SMEs. Analysis in the literature shows this relationship is complex and country-specific. We subsequently test it in the context of Polish SMEs. The final part presents our research design and empirical findings.
The paper is designed as follows:
We start by reviewing key studies on the role of the customer/user in the innovation process. We then describe the concept of open innovation and outline previous empirical research, demonstrating the relationship between the adoption of open innovation practices and the performance of SMEs. Analysis in the literature shows this relationship is complex and country-specific. We subsequently test it in the context of Polish SMEs. The final part presents our research design and empirical findings.
Research Interests:
The paper presents a study aiming to test the hypothesis that firms engaging customers in their business activities tend to display more innovativeness. In our approach, customers’ engagement was operationalized as a multiple scale... more
The paper presents a study aiming to test the hypothesis that firms engaging customers in their business activities tend to display more innovativeness. In our approach, customers’ engagement was operationalized as a multiple scale following the DART framework, originally developed by Prahalad and Ramaswamy (2000). Engaged customers are knowledgeable decision makers, who create (co-create) value by using products in the most suitable and unique way. DART acronym denotes four salient dimensions of co-creation: Dialog, Access, Risk and Transparency. Innovativeness was represented by a share of revenues from new and modified products. The data for the study was gathered in July and August 2014 through CATI interviews with managers of SMEs involved in manufacturing (food and beverage production) and services (hospitality and catering). The statistical methods, including EFA, CFA and multiple regression modeling, revealed that certain DART dimensions, such as Dialog and elements of Access and Risk, did coincide with increased levels of innovativeness.
Research Interests:
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of independent insurance... more
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of independent insurance agents in Poland (n=590). Statistical methods included exploratory factor analysis and structural equation modeling. In keeping with the customer lifetime value model and loyalty management theory the concept of customer analysis was operationalized as a second-order reflective construct, expressed through five first order subconstructs. Financial performance was measured with an index of five self-reported metrics. The findings lent support to the hypothesis of a positive association between engaging in customer analysis and financial performance.
Research Interests:
Research Interests:
Research Interests:
Celem niniejszego badania było udzielenie odpowiedzi na pytanie czy dopasowanie, zaufanie i zaangażowanie we współpracę organizacji pozarządowych z przedsiębiorstwami związane jest z poziomem korzyści z tej współpracy o charakterze... more
Celem niniejszego badania było udzielenie odpowiedzi na pytanie czy dopasowanie, zaufanie i zaangażowanie we współpracę organizacji pozarządowych z przedsiębiorstwami związane jest z poziomem korzyści z tej współpracy o charakterze organizacyjnym, społecznym i wizerunkowym. W analizie wykorzystano metodę równań strukturalnych (SEM) na danych zebranych w drodze wywiadów CATI z 200 menedżerami polskich organizacji pozarządowych, które zostały dobrane losowo z wykazu organizacji pożytku publicznego przy Ministerstwie Pracy i Polityki Społecznej. Głównym ustaleniem projektu jest obserwacja, że zaangażowanie we współpracę jest pozytywnie skorelowane jedynie z korzyściami organizacyjnymi, podczas gdy relacja zaangażowania z korzyściami społecznymi i wizerunkowymi jest negatywna. Sugeruje to, że współpraca z biznesem dostarcza organizacjom pozarządowym przede wszystkim zasobów materialnych, przy czym – w opinii ich przedstawicieli – ma często negatywny wpływ na realizacje celów społecznych organizacji oraz przyczynia się do pogorszenia jej wizerunku wśród interesariuszy. Możliwą przyczyną takiego stanu rzeczy jest (na co wskazują inne badania) ogólnie niski poziom zaufania społecznego do biznesu w Polsce oraz priorytety organizacji pozarządowych, które często traktują firmy przede wszystkim jako źródło zasileń finansowych, unikając prób głębszego „wciągnięcia” partnera w realizowane przedsięwzięcia. W ten sposób, zrealizowane badanie wskazuje na dysfunkcjonalne obszary współpracy międzysektorowej, których złagodzenie mogłoby podnieść poziom osiąganych korzyści dla obu stron, jak również dla innych interesariuszy. Zdaniem autorów, jest prawdopodobne, że podobne prawidłowości można znaleźć również poza Polską, szczególnie w gospodarkach państw dawnego Bloku Wschodniego, gdzie występuje zbliżony poziom rozwoju sektora non-profit i kontekst społeczny.
Research Interests:
Monografia przedstawia aktualny stan badań na temat związków pomiędzy zaangażowaniem w społeczną odpowiedzialność biznesu, a wynikami operacyjnymi i finansowymi przedsiębiorstw. Pomimo ogólnie szerokiego przekonania o pozytywnym wpływie... more
Monografia przedstawia aktualny stan badań na temat związków pomiędzy zaangażowaniem w społeczną odpowiedzialność biznesu, a wynikami operacyjnymi i finansowymi przedsiębiorstw. Pomimo ogólnie szerokiego przekonania o pozytywnym wpływie CSR na kondycję firm, w literaturze przedmiotu brak jest konsensusu odnośnie do skali tych efektów i odpowiedzialnych za nie mechanizmów przyczynowo-skutkowych. Autor szczególną uwagę poświęca kwestiom metodyki badawczej, uznając ją za główną przyczynę niespójności wyników. Wcześniejsze prace badawcze poddane są analizie ze względu na ich pozytywne i negatywne aspekty metodycznie, co stanowi podstawę do przedstawienia podsumowań i rekomendacji dla badaczy zaangażowanych w projekty empiryczne o zbliżonej treści. Ostatnia część monografii, to prezentacja własnego projektu badawczego autora, za pomocą którego zilustrowano zasadność stosowania pewnych dobrych praktyk w analizie związków pomiędzy CSR a wynikami podmiotów gospodarczych. Warto podkreślić, że pomimo orientacji na społeczną odpowiedzialność biznesu, wiele z zawartych tu wniosków ma charakter bardziej uniwersalny, odnosząc się również do badań nad innymi determinantami wyników przedsiębiorstw, takich jak kultura organizacyjna, orientacja strategiczna czy działalność innowacyjna.