Maquillaje

Encyclopedia of Immigrant Health, 2012

Questiones Publicitarias, 2019

ZARCH, 2017

A pesar de todas las advertencias de los teóricos, a pesar de que las imágenes engañosas son un tema recurrente en las páginas de los medios de comunicación, la imagen en perspectiva, sobre todo en su versión óptica, sigue siendo el modelo dominante. Bien de forma explícita (fotografía, cine, medios de comunicación) o “implícita” (el inconfesado gusto de muchos museos por volver al realismo cada cierto tiempo). Nuestra cultura ha aprendido a conciliar sin demasiados problemas la imagen óptica y los movimientos estéticos que plantean su superación, en aras, muchas veces, de las características de nuestra percepción, que dejó ya, hace un par de siglos, de ser explicada en base al funcionamiento de la cámara oscura. En este texto se analizan las relaciones entre fotografía, visión y perspectiva, y cómo lo que, al principio, fue una pauta de representación del espacio tridimensional en las dos dimensiones del plano, se convierte en un modelo epistemológico cuyas consecuencias llegan al ...

2014

I diritti di riproduzione, di memorizzazione e di adattamento totale o parziale con qualsiasi mezzo, compresi microfilm e fotocopie, sono riservati. ISSN 1123-1246 ISBN 978-88-97189-01-5

This article presents the " Brand DNA " validation process applied to territorial brands. The process defines the brand's essential characteristics, contributing to its significance in all its dimensions. It proposes a permanent interaction between several important stakeholders and the branding professionals, during the identity definition and contents creation for branding, through co-creation processes. Kotler (2010) says that the continued co-creation processes allow the brands to reach its stakeholders and main market. This platform leads to the input of important insights and the spread of the brand message essence, further than the traditional processes in which the agencies didn't have the same resources provided directly from its customers. The identification of the brand core can be achieved through its " DNA " validation. This way, significant experiences of the brand may be created from the interaction between its stakeholders and experts, which brings value inside an economy of experience. A brand can be compared to a living being, with the particularity that, if it is well managed, it can be eternalized. According to the concept of 'meme', suggested by Dawkins (2003) and extended in Virus of the Mind of Brodie (2010), was developed the BRAND DNA PROCESS ® , wish consist in brand 'meme' validation methodology for corporations or institutions, to support their emotional, market, technique and resilience strategies. This paper demonstrates the BRAND DNA PROCESS ® (GOMEZ et al.,2011) application, which is a methodology developed by LOGO (Laboratório de Orientação da Gênese Organizacional) from the Universidade Federal de Santa Catarina, focused in the determination and/or validation of the " BRAND DNA ". This is done by using co-creation and stakeholders integration techniques to define the memes, which should be used in branding processes. For a better acknowledgement of the process and its 8 steps, it will be presented a case study from Alvito, an Alentejo village from Portugal. This case study represents the process being developed from a territorial branding perspective, referring to an Anholt (2009) that says " territories can only change their image, changing the way they act " .

Palgrave Macmillan UK eBooks, 2004

CURA., 2022

CURA. 38 “The Generational Issue” is the magazine’s first survey about artists’ portraits that aims to investigate some of the most meaningful protagonists of the new generation who, stressing the urgencies of current times, are shaping the landscape of the present and the future in contemporary art.

This paper presents the importance of a logo as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very important to be able to create a harmony between colours and shapes concerning the universe of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two stages achieve the possibility to make a logo lifting " when is necessary.