International Political Sociology (2013) 7, 294–312
Standardization for Transnational Diffusion:
The Case of Truth Commissions and
Conditional Cash Transfers
Marcos Ancelovici
Universit
e du Qu
e bec a Montr
e al (UQAM)
and
Jane Jenson
Universit
e de Montr
e al
The study of the transnational transfer of practices and institutions generally looks at the intermediary and final stages of the process, with
much less attention devoted to its initial steps. In contrast, this article
theorizes the early part of the trajectory of transfer, conceptualized as
the process through which local ideas and practices are turned into a
“standard model,” which we term the process of standardization. Drawing upon the public policy and social movement literatures, we identify
three potentially robust mechanisms as central to the process of standardization—certification, decontextualization, and framing—and apply
this framework to two cases: the transnational spread of Truth and Reconciliation Commissions and the use of conditional cash transfers as a
social policy instrument. We find that the key actors in shaping the content of these standards were neither the innovators nor the early adopters but intermediary entrepreneurs located at the intersection of a
complex mix of state and nonstate networks.
Recent decades have seen a multiplication of transnational networks and linkages, making it obvious that neither the origins of public policy nor the scale of
collective action is confined within national borders. The mechanisms that forge
transnational linkages and open pathways for the transfer of practices and institutions across borders are not, however, clear-cut, and—we will argue here—
could be better understood. This article outlines a framework that applies as
much to public policy as to NGOs and social movements. Our proposition is that
there are mechanisms common to the development of public policy instruments
and social movement claims-making. These mechanisms are linked in a process
that can be termed “standardization.”
The focus of this proposition, and thus the analysis, is on the initial portion of
any process of transfer. It theorizes the early part of the trajectory of transfer,
conceptualized as the process through which local ideas and practices are turned
into a “standard model.” The analysis is not intended for consideration of the
fate of such models once exported and adopted, which is the diffusion phase of
transnational transfer. Put differently, it aims at accounting for the generation of
Ancelovici, Marcos and Jane Jenson. (2013) Standardization for Transnational Diffusion: The Case of Truth
Commissions and Conditional Cash Transfers. International Political Sociology, doi: 10.1111/ips.12024
Ó 2013 International Studies Association
Marcos Ancelovici and Jane Jenson
295
a “standard model” rather than its subsequent spread, adoption, and adaptation
to local circumstances.1
To this end, the paper builds on the recent turn to mechanisms in the social sciences (Hedstr€
om and Swedberg 1998; McAdam, Tarrow and Tilly 2001; Gerring
2007a; Falleti and Lynch 2009). Drawing upon the public policy and social movement literatures, we identify three mechanisms as central to the process of standardization: certification, decontextualization, and framing. After briefly assessing
the literature, we present the concept of standardization, introduce the three
mechanisms, and discuss how our particular approach fits in the debate on
mechanisms. We then apply our notion of standardization to two cases: Truth and
Reconciliation Commissions (TRCs) and a popular social policy instrument, conditional cash transfers (CCTs). In contrast to many studies of transfer, both of
these cases have their origins in the Global South rather than the North.
Transnational Transfer of Policy and Claims-Making
Over the last 20 years, scholarly attention has increasingly focused on the transnational transfer and (in particular) the diffusion of public policy (Dobbin, Simmons and Garrett 2007). The primary focus of these approaches is the policy
process of national states and international organizations (IOs). One result is
that they pay limited attention to nonstate actors, either as contributors to the
making of public policy or as promoters of models of collective action norms
and practices. For their part, the abundant literatures about social movements
and organizations consider the spread of collective action practices by discussing
“traveling” frames, tactics, organizational models, innovations, and so on, but
often without sufficient attention to institutions such as think tanks and IOs
which promote the export of practices and models.2
These organizational and social movement literatures have limitations when
applied to our topic. They generally attempt to explain the behavior of adopters,
rather than exporters, of ideas and standards. Their main focus is the “localization” of ideas, practices, and norms to fit a particular context, rather than the
formatting of those ideas, practices, and norms to make them suitable for
export. They are thus primarily interested in the final rather than initial steps of
the process of transfer, and, as a result, they overlook the fact that before ideas
and practices spread, there may have been political and cultural work done to
make them generic and transferable.
The public policy literature, too, has little to say about the ways policies are transformed into acceptable formats. When attempting to explain why only some ideas
are diffused, analysis generally turns to the legitimacy of the ideas, the power of
their advocates, and their capacity to solve certain problems and rally critical
supporters. But not all ideas, practices, or policies become generic standards. For
example, in his conclusion to an influential edited volume on the diffusion of
Keynesian ideas, Hall (1989) stressed the economic, administrative, and political
viability of these ideas. We might ask, however, a prior question: How was this given
set of ideas assembled and formatted for export? How was this policy package, or
blueprint, called “Keynesianism” rid of its local and contextual idiosyncrasies and
turned into a universal standard? Such transformation requires work that is both
political and cultural. We call this work “standardization.”
1
Such processes of diffusion are generally described as involving adaptation to local circumstance—what Campbell (2004) calls “translation” or Levitt and Merry (2009) term “vernacularization,” for example. These processes
merit their own analysis, one that assesses the fate of the “standard model” as it is localized. This article, however,
does not seek to produce such an analysis.
2
For a survey of these approaches within the classic literature on social movements, see Strang and Soule
(1998). On diffusion and social movements, see Givan, Roberts and Soule (2010).
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Standardization for Transnational Diffusion
The Process of Standardization
As we have seen, the existing literature focuses almost exclusively on the
adopters. Surprisingly, little is said about how the ideas, practices, or innovations being transferred are actually identified and selected in the first place
by those engaged in the promotion of a model. We suggest, therefore, treating standardization as a process by which a practice in a particular setting is
taken up by policymakers, NGOs, IOs, or other actors and reconfigured to
make it usable in other settings as a sort of “standard model” or template.
The creation of such a template often involves ridding the original of local
particularities and replacing them with broadly acceptable norms and practices.
This adaptation of the original involves a process of reinterpretation and repackaging, the construction of an agreed-upon practice or norm which facilitates
coordination and cooperation among the actors in a given network (Grewal
2008:21–22). Often, ideas thereby become quite generic. In the process, they
also become the standard by which the practices of adopters will be subsequently
evaluated.
Of course, such a process has not been completely ignored, particularly by
those working on the sociology of organizations (on theorization, for example, see Strang and Meyer 1993:492). Similarly, in his study of the transfer of
management techniques from Japan, Lillrank (1995) remarks that the first
step of any transnational transfer is the translation of concrete local practices
into abstractions for export; this action is similar to what we call standardization. He notes that this step is difficult to achieve because the abstracted
technique or practice has to be thin enough to travel and yet thick enough
to implement and potentially produce similar effects. Abstraction is unreliable
because it tends to leave out the tacit knowledge and know-how accumulated
through rounds of trial-and-error, and cannot include the complementarities
that may make the technique or practice efficient in the home country (Lillrank 1995:976).
Such studies of organizational diffusion touch on parts of the process of standardization and highlight its cultural dimension. But they neglect the extent to
which it also has political implications. There are always multiple candidates for
standardization within a given organization or network. The standardization and
promotion of one set of ideas or practices over another is not the expression of
its superiority, but the result of a political process in which some actors gain the
authority to speak in the name of the standard model. Other actors and their
practices are sidelined.
Because standardization involves politics, it is necessary to pay attention to the
actors involved and to their capacity to exercise influence. Here, again the sociology of organizations has much to say. The process is akin to that described by
Fligstein (1996:659), whereby winners of intra-organizational struggles can consolidate their status inside a given organization or network insofar as it allows
them to define, analyze, and solve problems on their own terms. In this respect,
the sociology of organizations is close to the social movement and policy literatures that speak to the politics of such processes by highlighting the roles of
advocacy networks and policy entrepreneurs.
Even if we can extrapolate from the analyses of the transnational transfer of
standard models already developed, analytic gaps remain. Here, the literature on
mechanisms—conceptualized by social movement scholars to make sense of contentious dynamics in different settings—is particularly helpful (McAdam et al.
2001; McAdam, Tarrow and Tilly 2008). The next section builds on both social
movement and public policy literatures to unpack the process of standardization
and identify the different mechanisms that might constitute it.
Marcos Ancelovici and Jane Jenson
297
From Process to Mechanisms: Unpacking Standardization
Although there are a number of different ways of defining “mechanism,” we rely
on Gerring’s (2007a:166) consensual definition, according to which a mechanism is “the causal pathway or process leading from X1 to Y.” Mechanisms are
distinct from variables (even intermediary ones) in that they do not derive their
effect from changes in their value, but from their presence (or absence) in combination with other mechanisms.3 Therefore, analyzing mechanisms implies
going beyond correlation analysis to look at relational patterns and configurations over time (Mahoney 2001). As such, this approach is aligned more with the
longstanding traditions of historical sociology and historical institutionalism in
comparative politics than with its statistical and formal versions.
The reliance on mechanisms and configuration rather than variables and correlation for identifying causal pathways suggests, among other things, that the
outcomes analyzed result from action (and therefore actors) rather than the
“amount” of something, as studies based on the correlation of variables imply.
We thus use action verbs such as certifying, framing, and so on to name mechanisms; such formulations suggest both agency and dynamism.
If mechanisms involve configurations of particular actions carried out by particular actors in particular settings at particular times, it follows that the outcome
of interest will not be the product of mechanisms alone, but rather of their
interaction within the specific context in which they take place (Falleti and
Lynch 2009). Despite this emphasis on specificity, however, it is only of interest
to use the notion of mechanisms if their identification can be more than idiographic. To have explanatory leverage, they should be general enough concepts
to apply to several situations and settings, as McAdam, Tarrow, and Tilly argue
(McAdam et al. 2001, 2008). This is why, in our selection of cases, we chose to
draw on two subfields that rarely “speak” to each other: the social movement
and public policy literatures.
If one considers the entire process of transnational transfer, standardization
can be defined as a constitutive mechanism of the initial stage of the whole process, the chain linking the originators to the actors engaged in proposing and
popularizing a standard model. However, as Tilly and Tarrow (2007:214) remind
us, “the distinction between mechanisms and processes … depends on our level
of observation. We can always look inside any particular mechanism and find
smaller-scale mechanisms at work.” Similarly, Falleti and Lynch (2008:334)
remark that “mechanisms are the building blocks or constituent components of
processes.”
Therefore, we isolate this initial part of the transfer process that involves standardization and we treat it as a process, itself composed of several mechanisms.
We do not argue that these mechanisms occur in sequence; they may well overlap. And finally, they may be the product of the action of a variety of actors:
local, national, international, or transnational.
Based on the cases discussed in this paper, we inductively identify three mechanisms present in the process of standardization: certification, decontextualization, and framing. According to Tilly and Tarrow (2007:75; emphasis added),
“certification occurs when a recognized external authority signals its readiness to
recognize and support the existence and claims of a political actor … [It]
changes both the new actor’s strategic position and its relation to other actors
that could become its oppressors, rivals or allies.” Certification supposes that
someone has the power to certify other actors. It refers both to the existence of
3
Staggenborg (2008:342) makes an interesting point when she argues that a language of “measuring” mechanisms (McAdam et al. 2008) is potentially problematic because “there is a danger of treating mechanisms like
variables rather than as dynamic events affecting relationships within particular contexts.”
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Standardization for Transnational Diffusion
hierarchies and power relations within institutional arenas, and to the legitimation of an actor that thereby gains a new authority and capacity to exercise influence. But certification can also refer to the newly acquired legitimacy of a
particular set of practices. As we will show in our two case studies, particular
practices were certified by particular actors that had themselves been certified by
external authorities. The certifier of practices has to be certified itself to be able
to exercise influence.
Decontextualization involves a deliberate effort to disembed a given practice,
idea set, or institution from its social, cultural, political, economic, and historical contexts by turning it into a relatively thin abstract model with modular
properties. It involves “writing out” what policy or institutional entrepreneurs
perceive to be an obstacle to transfer. However, as organizational sociologists
remind us, this disembedding cannot be too drastic. It is important to retain
some link to the context where the practice succeeded, such as the highly
productive Japanese factories Lillrank (1995) studied 40 years ago. Our two
cases, South Africa for TRCs and Brazil for CCTs, could be constantly referenced as success stories. The official genealogy of the standard can thus be
used strategically.
Part of this reference to history involves framing. This refers to the strategic
discursive work carried out by actors as they define situations and problems, simplify events and experiences, connect distinct issues, and suggest general solutions, for collective action purposes. It can involve “folding” key issues into
others so as to make them more acceptable and thus rally the support of allies.
Such work facilitates the extension of the original frame so as to encompass the
values and interests of potential supporters (Snow, Rochford, Worden, and
Benford 1986).
Although some authors contend that mechanisms are unobservable (Mahoney
2001:581), we follow McAdam et al. (2008:308), as well as Falleti and Lynch
(2008:333), who argue that the presence or absence of mechanisms can be
assessed directly or indirectly. To make our case, we document how three mechanisms, constitutive of the larger mechanism of standardization (here treated as a
process), are observable in domains as varied as those of transnational social
movement organizations and social policy innovation. Our research strategy, and
the order of exposition in this article, was to first inductively derive the three
mechanisms from the case of TRCs, and then to ask whether they could also be
applied to another realm: CCTs. Our account thus builds on a process-tracing
strategy of causal inference. This strategy involves tracing how initial conditions
translate into outcomes, and unpacking this process into a series of steps
(George and Bennett 2005; Gerring 2007b). Our data are drawn from the abundant literature, academic, and other, which exists on these two cases. It is an
analysis that relies on a careful reading of their histories, their presentation in
publications and Web sites by the actors involved in certification,
decontextualization and framing, and, finally, the numerous analyses by observers and scholars.
Truth and Reconciliation Commissions: The Standardization of Truth Telling
The issues of transitional justice emerged gradually in the 1980s as Latin American dictatorships ended and the human rights community began asking how to
deal with past crimes and human rights violations. A truth commission has four
characteristics: it focuses on the past in general rather than on a specific event;
it paints a wide-ranging portrait of human rights abuses and violations of international humanitarian law; it is most often a temporary institution that ends with
the submission of a report; it is always “vested with some sort of authority, by way
of its sponsor, that allows it greater access to information, greater security or
Marcos Ancelovici and Jane Jenson
299
protection to dig into sensitive issues, and a greater impact with its report” (Hayner 1994:604).
Fifteen such commissions existed over the two decades from 1974 to 1994.
However, only one of these—named by the post-transition president of Chile,
Patricio Aylwin, on March 11, 1990—was presented as seeking “reconciliation”
(VanAntwerpen 2008:30). The mandate of the others was limited to uncovering
the “truth” about abuse and violence. Given the international attention that had
been drawn to Chile by, first, the election of a socialist president in 1970, and
then the extraordinarily harsh years of dictatorship, it seemed inevitable that its
TRC would also receive international attention (Zalaquett 1993:14, 11, and
passim). It lost its leading position, however, when the South African TRC was
established in 1995.
Proponents and critics alike see these commissions as truth-seeking and potentially justice-seeking institutions, substituting for the more familiar resort to the
formal legal system in accordance with the model derived from the N€
urnberg
Trials after World War II. Considering their limited, if any, legal authority, their
actual aim is generally peace rather than justice in a legal sense (Teitel 2003:79).
As a result, the central actors are firmly anchored in civil society rather than the
state: NGOs, human rights groups, and churches are centerfield and rely primarily on moral rather than purely political authority. Some scholars claim that there
is a “… fairly settled consensus … that there can be no lasting peace without
some kind of accounting and that truth and justice are complementary
approaches to dealing with the past. The question today is not whether something
should be done after atrocity but how it should be done” (Nagy 2008:276).
A huge literature now exists within the human rights community about the
normative as well as psycho-social propositions underlying the establishment of
such commissions (Vinjamuri and Snyder 2004; Nobles 2010). Debates continue
to be lively, but they are not our focus here. Rather, we are interested in the
ways in which an international “transitional justice community,” composed of
academics and practitioners in NGOs and elsewhere, has coalesced and has been
promoting a model drawing on the South African experience. “In the aftermath
of the South African commission, the language of reconciliation has proliferated
widely, and the TRC has repeatedly been touted as an innovative ‘model’ …
There has been noteworthy emulation on the part of practitioners of ‘transitional justice’ operating in other national locations, and perhaps even more
international attention from a legion of academics, journalists, and transnational
activists” (VanAntwerpen 2009:96). The standard-setting South African TRC thus
“looms large in the transitional landscape as a model or lesson” (Nagy
2008:279). It is the consolidation of this standard model, and the cultural and
political work of activists and entrepreneurs in the transitional justice community
that interest us here. The three mechanisms identified above can be observed in
their actions.
Identifying the Standard-Bearer
The certification of practices and actors is a key mechanism in the standardization
of Truth Commissions. Several individuals and organizations might have become
the promoters of TRCs, but the Ford Foundation and also the Aspen Institute
invested resources in selecting the key players, thereby engaging in certification.
Starting in the late 1980s, the Ford Foundation funded conferences on transitional justice that brought together an experienced and renowned international
group of human rights activists, lawyers, and academics (Dezalay 2008; Arthur
2009).
These conferences compared national experiences. According to Paige Arthur,
the first conference—organized by Alice Henkin, director of the Justice and
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Standardization for Transnational Diffusion
Society Program at the Aspen Institute, and supported by a $47,380 grant from
the Ford Foundation in 1988—represented a turning point in that “it offered an
‘intellectual framework’ that was previously absent for discussing issues that were
raised in postwar Germany, Spain, Greece, Argentina, and other places” (Arthur
2009:327, 349). These conferences attracted human rights practitioners and activists, not only because they addressed concrete dilemmas and pressing issues,
but also because they gave a new purpose to the human rights community in the
wake of the end of dictatorships in Latin America and South Africa (Arthur
2009:335). Beyond the denunciation of human rights violations, reconciliation,
peacebuilding, and prevention became actionable.
Ideas, practices, and standards do not float freely, and their carriers do not
emerge spontaneously. The Ford Foundation certified ideas and practices, and
also particular individuals and organizations. In so doing, it enhanced their
international status and authority and thereby directly contributed to shaping
the structure and content of transnational human right networks. The numerous
conferences’ overlapping participants were becoming key players in the international human rights community and would often go on to head either truth
commissions themselves and/or NGOs dedicated to transitional justice. Several
organizations, some of them generously funded by the Ford Foundation,
emerged out of these conferences or in parallel. In 1989, the Ford Foundation
funded the creation of the Centre for the Study of Violence and Reconciliation
in South Africa; this center was created and managed by the South African
lawyer-activist Paul van Zyl, who would become the Executive Secretary of the
South African TRC in 1995 and Vice-President of the International Center for
Transitional Justice (ICTJ) in 2001 (Dezalay 2008:77). In 1992, participants in
the Charter 77 Foundation conference on “Justice in Times of Transition”
created an organization called Project on Justice in Times of Transition. Alex
Boraine, who would become Deputy Chair of the South African TRC in 1995,
and founder and president of the ICTJ in 2001, collaborated with the Project,
and even borrowed its name to create his own organization in South Africa in
1994: Justice in Transition in South Africa (Arthur 2009:329). All these organizations increased the visibility and legitimacy of ideas and practices associated with
truth commissions and transitional justice.
The establishment of South Africa’s TRC in 1995 was a turning point. This
truth commission not only built on previous experience and conferences but
also recruited most of its leadership and staff from two South African organizations associated with these conferences and the Ford Foundation.
The euphoria of post-apartheid democracy and the international hopes for a
successful transition guaranteed that South Africa’s TRC would be studied. South
Africans were fully aware and not always pleased with this research attention,
thereby leading to at least somewhat cynical appreciations, but ones that also testify
to the extent to which it was becoming “the” model: “In the late 1990s [the South
African poet] Antjie Krog had complained publicly about the dozens of scholars
that were flooding South Africa to study the TRC, providing material for the stereotypical image of the jet-setting international academic who flew in for a few days of
TRC hearings, a visit with Archbishop Tutu, and a trip to Kruger National Park”
(VanAntwerpen 2008:27). Even more telling is the speed with which the example
of the TRC was absorbed into scholarly debates. Only a year after it was created,
South Africa’s TRC was already being debated and assessed at a roundtable organized by the World Peace Foundation and Harvard Law School; numerous similar
forums followed. After the TRC report was issued, all its principal actors engaged
in significant amounts of international travel at the behest of those who wanted to
hear about the “lessons it might afford” (VanAntwerpen 2008:27).
Two major standardization and export centers have grown out of the South
African TRC. One is the Institute for Justice and Reconciliation (IJR), created in
Marcos Ancelovici and Jane Jenson
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2000 by activists involved in the South African TRC, and located in Cape Town.
Archbishop Desmond Tutu, the former Chair of the South African TRC, was
named patron and contributed to certifying it. One of its major initiatives is the
Transitional Justice in Africa Programme, which works in three regions: Southern Africa, Central and East Africa, and the Greater Horn of Africa. It has also
been invited to partner projects in numerous countries, including South Sudan,
Uganda, the DRC, Rwanda, Burundi, Zimbabwe, and Mozambique. Efforts to disseminate a standard model are a key part of this program.4
The second organization emerging from the South African TRC, the ICTJ,
deserves more attention. Because of its size, reach, resources, and ambition, it
has become the central actor in the standardization of TRCs. Once again, the
Ford Foundation played an instrumental role. A 2000 meeting, convened by
the Foundation, brought together a small group of legal scholars, human rights
activists, and practitioners. The day after the conference, the president of the
Ford Foundation called Alex Boraine, who had participated in the conference,
and offered to support the creation of a new organization dedicated to transitional justice (ICTJ 2007:4). Two of the ICTJ’s founders were former participants in the South African TRC. Alex Boraine, ICTJ President until 2004, was
Deputy Chair of the TRC, serving Chairman Archbishop Desmond Tutu until
1998,5 and Paul van Zyl, ICTJ Vice-President, was Executive Secretary of the
TRC from 1995 to 1998. The third co-founder, Priscilla Hayner, was an expert
in truth commissions around the world and had been a consultant to the Ford
Foundation and the UN High Commissioner for Human Rights. Her participation consolidated ties with the Ford Foundation and opened possibilities for
collaboration with the United Nations.
The ICTJ quickly became a hub of expertise at the center of the standardization of truth commissions thanks not only to the high profile of its founders but
also to the certification that the enthusiastic support of the Ford Foundation
represented. The latter initially committed $4 million for a period of 5 years,
which is significantly above the average grants it generally gives to NGOs (Dezalay 2008:78). Other leading human rights organizations were not enthusiastic
about this innovation. Human Rights Watch (HRW), one of the main international human rights organizations along with Amnesty International, was concerned that the ICTJ would invade its turf; it also received funding from the
Ford Foundation and considered that it deserved this money because it could
very well take care of transitional justice issues (Dezalay 2008:78). However,
HRW eventually accepted the new division of labor imposed on it. Certification
thus involves sidelining competitors and consolidating a niche.
In order to differentiate itself from its competitors in the human rights community, the ICTJ focused on transitional justice and developed an expertise that
would go beyond field reports and serve as a basis for consulting work. The
ICTJ, as well as the much smaller sister institute in Cape Town, IJR, puts a strong
accent on research as a tool for action. As it presents itself:
ICTJ assists societies confronting massive human rights abuses to promote
accountability, pursue truth, provide reparations, and build trustworthy institutions. Committed to the vindication of victims’ rights and the promotion of gender justice, we provide expert technical advice, policy analysis, and comparative
research on transitional justice approaches, including criminal prosecutions, reparations initiatives, truth seeking and memory, and institutional reform.6
4
See http://ijr.org.za/programmes.php (accessed November 9, 2012). Because our focus is not, as stated in the
Introduction, to assess the diffusion—successful or not—of the standard model, we make no effort here to trace
the cases in which the standard TRC model has been taken up at the suggestion or behest of these organizations.
5
See ICTJ http://www.ictj.org/about/alex-boraine (accessed November 9, 2012).
6
See http://www.ictj.org/about/vision-and-mission (accessed November 9, 2012).
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Standardization for Transnational Diffusion
The ICTJ also portrays itself as providing services to many countries all over
the world. Its Web site provides a map, generated by the organization to represent its international reach, reflecting the goal of the ICTJ to be the “go to”
agency whenever a TRC is under discussion.7
The ICTJ was not only supported by other foundations and governmental
agencies from several countries. Its annual reports show that in addition to the
Ford Foundation, from the outset it received support from four major American
foundations: the John D. and Catherine T. MacArthur Foundation, the Carnegie
Corporation of New York, the Rockefeller Brothers Fund, and the Andrus Family
Fund. Later, it received additional support from the Belgian, British, Dutch,
Finnish, French, German, Norwegian, Spanish, and Swedish governments, as well
as the European Commission, several development agencies (such as the Austrian Development Cooperation, the Canadian International Development
Agency, Irish Aid, and Japan International Cooperation Agency), and the United
Nations (UNDP and UN Office for Project Services).8 Furthermore, in 2003, UN
Secretary General Kofi Annan requested the ICTJ to host a seminar on transnational justice for the top UN management, and in 2004, the ICTJ was invited to
address the UN Security Council.
Such certification significantly improved the ICTJ’s strategic position in the
international human rights community and made it a central interlocutor for all
governments interested in setting up a truth commission to address past human
rights violations. The ICTJ even claims to be the guardian of “real” truth commissions and mounted campaigns against countries that deviated from the standard
TRC at the expense of victims. As it explained in its 2006–2007 Annual Report:
We have also been emphatic about commissions that claim to model themselves
on the South African TRC, especially when they make thinly disguised efforts to
enshrine impunity under a facade of truth-seeking. We have argued strenuously
against this misappropriation, particularly if it robs the victims of their voice. In
this effort, the Center has mounted constitutional challenges to problematic draft
TRC legislation (in Indonesia, for example), staged global media campaigns
against flawed amnesty provisions (in Algeria, for instance), and criticized what
we regard as disingenuous efforts (like the defunct TRC in the Democratic
Republic of Congo and the Joint Indonesian-Timorese “Commission of Truth
and Friendship”) (ICTJ 2007:27).
Writing Out Religion and Framing Transitional Justice
The cultural and political work of organizations such as the ICTJ also reveals two
other mechanisms in the process of standardization, both closely linked in this
case. As the framing of truth and reconciliation practices goes forward, there has
been a significant amount of decontextualization. Jonathan VanAntwerpen (2008,
2009) has analyzed in detail the ways in which the notion of reconciliation had
to be framed and then reframed in order to make it useful, not only in different
geographical settings but, more importantly, within the human rights and transitional justice movements themselves. The goal was not to adapt the South African TRC model to local realities, but to convince activists of its value as the
standard model to diffuse to as many countries as possible. In addition to organizing training seminars and workshops, the ICTJ thus launched a 6-month
international fellowship program for human rights activists.
However, some human rights and transitional justice activists were uncomfortable with some elements of the concept of reconciliation as developed by the
7
See http://www.ictj.org/our-work (accessed November 9, 2012).
ICTJ Annual Reports from 2001 to 2011 are available online at http://ictj.org/reports (accessed November 9,
2012).
8
Marcos Ancelovici and Jane Jenson
303
South African TRC, and therefore standardization included efforts to reconcile
cultural differences via decontextualization and framing. There had already been
doubts about the Chilean insistence on reconciliation rather than punishment
(VanAntwerpen 2008:44ff). But skepticism reached a new high as the South African experience unfolded. For the Commission, by linking “notions of confession
and forgiveness, cathartic testimony, redeemed suffering, and healing truth,
Christian language of ‘reconciliation’ was conjoined with that of ‘human rights’
to produce a distinctive model of transitional justice” (VanAntwerpen 2009:93).
Such a perspective is not that surprising when one looks at the composition of
the TRC: out of an initial group of 17 commissioners, four came from the senior
ranks of the religious community, beginning with Archbishop Desmond Tutu,
who acted as Chair (Chapman and Ball 2001:18). Similarly, Alex Boraine, Deputy
Chair of the TRC and later co-founder of the ICTJ, “served as president of the
Methodist Church of Southern Africa from 1970 to 1972, having been ordained
as a Methodist minister in 1956.”9
This combination, much more clearly articulated by the South African report
than, for example, the Chilean one (VanAntwerpen 2009:107), provoked immediate reaction by advocates of conceptualizations of transitional justice that emphasized a judicial approach.10 But it also provoked opposition from supporters of
alternative approaches to reconciliation. For example, philosophers Amy Gutmann
and Dennis Thompson, beginning with the meeting at the 1996 Harvard Law
School mentioned above, launched an assault on this religious grounding. Others
harshly rejected Archbishop Tutu’s religiously inspired notions of reconciliation,
arguing that it “was the Trojan horse used to smuggle an unpleasant past (that is,
impunity) into the present political order, to transform political compromises into
transcendental moral principles” (Wilson in VanAntwerpen 2008:122).
The decontextualization of South Africa’s TRC thus involved writing out what
was a source of conflict: it was secularized, stripped of its deeply religious meanings going back to St. Paul, and turned from “thick” to “thin,” so as to make it
more exportable and comfortable for elite practitioners and the liberal and
cosmopolitan field of transitional justice (VanAntwerpen 2008:45; 2009:124). Decontextualization allowed multiple definitions of “reconciliation” to coexist. This
polysemy “has inhibited the robust operationalization of reconciliation as a
working principle of [organizations like the ICTJ]” (VanAntwerpen 2009:113).
Nonetheless, polysemy has the advantage of allowing several framing strategies
to be combined for making the advocated standard appealing to a wide variety
of audiences.
In this respect, the mechanisms of decontextualization and framing complemented and fed one another in this process of standardization. While decontextualization necessarily involves reframing, it also widens subsequent framing
options. For example, in 2004, Paul van Zyl, Vice-President of the ICTJ, took
advantage of the UN’s efforts to outline its own approach to transitional justice
issues11 to reframe TRCs as a central, effective element of peacebuilding (van
Zyl 2005). In so doing, he also contributed to defining TRCs as a superior standard clearly distinguishable from other types of commissions of investigation:
The development of a post-conflict peacebuilding strategy must be based on a
rigorous examination of the causes, nature and effect of the prior conflict. Truth
commissions are often well-placed to undertake this form of examination … Truth
9
http://www.ictj.org/about/alex-boraine (accessed November 9, 2012).
For example, Reed Brody (2001) of HRW published an article in Nation that was critical of the TRC’s
approach, which eschewed a judicial approach for what he described as a “feel-good idea.” Indeed, he accused the
international human rights movement of being “blindly besotted with truth commissions.”
11
In 2004, the UN Secretary General submitted for the first time a report on transitional justice to the Security
Council so as to define the UN’s approach.
10
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Standardization for Transnational Diffusion
commissions also examine the social, structural and institutional causes of conflict and human rights abuse and are able to clarify not only what happened in
individual cases but also the broader context which enabled the violations to occur … On
this basis they can make more effective and informed recommendations as to measures
that can be taken to deal with these root causes or reduce the capacity of disruptive actors to perpetuate conflict. The recommendations can be extraordinarily
helpful to those involved in developing and executing post-conflict peacebuilding
strategies. (van Zyl 2005:215–216, emphasis added)
Such reframing has the potential of allowing the ICTJ to graft its South African-inspired standard to peacebuilding policy packages advocated by the UN
and, thereby, further its consolidation.12
Reframing involves folding an increasing number of issues into transitional justice, to the extent that the latter is presented as the main solution to resolving a
wide variety of societal conflicts (Dezalay 2008:79). For example, in 2004, the ICTJ
launched a new program on transitional justice and gender aimed at “engendering” reparations.13 Another ICTJ top staff member provides an additional instance
of reframing, once the standard model has been decontextualized. The research
director of the ICTJ, Pablo de Greiff, was initially skeptical of the notion of reconciliation. He reworked the concept of transitional justice, one tool of which is
“truth-telling,” to align it with the currently popular approach to development resting on concepts of social capital and trust. With respect to truth commissions more
specifically, he calls for expanding their mandate—bringing it closer to what the
South African rather than the Chilean Commission did, but also going beyond—
in order to “allow them to investigate economic crimes, including corruption, the
exploitation of ‘conflict resources,’ and so on” (de Greiff 2009: 37, 36, and passim). In this aspect too, with respect to the mandate of a commission, the South
African experience has inspired the standard model more than the Chilean original did, but nonetheless, by calling for even larger mandates, both contexts are left
on the sideline and the standard model is the one proposed in situations where a
TRC is under consideration, albeit in full recognition that the standard model will
then be “re-localized” when adopted in any specific case.
Conditional Cash Transfers: Standardization for “Modern Social Policy”
Conditional cash transfers as a policy instrument are spreading quickly in the
Global South (Bastagli 2009; Lomelı 2009). Their use is intended to achieve a
“modernization” of social policy; their focus is on providing the extreme poor
and poor households with a minimum consumption floor. “Putting cash in the
hands of poor people (especially families and women) we are told, is an effective
means to use resources to build human capital and prevent the generational
transmission of poverty” (St. Clair 2009:177). As such, CCTs are a key policy
instrument in the cross-regional spread of the social investment perspective
(Jenson 2010).
The CCT has been standardized as a relatively thin version of the original
policy design, developed during the years of high neoliberalism. The ones now
being put into place are more likely to be simply cash transfers, with few conditions really being enforced. Nonetheless, the name CCT continues to be used,
and Brazil’s program, the Bolsa Famı lia, provides the model.
Conditional cash transfers provide cash to poor households on the condition
that parents make what are described as “investments in the human capital of
12
In 2006–2007, the ICTJ made presentations at several meetings of the UN Peacebuilding Commission, “offering suggestions for a framework by which [transitional justice] issues could be prioritized as central to any peacebuilding agenda” (ICTJ 2007:30).
13
See ICTJ (2005:40).
Marcos Ancelovici and Jane Jenson
305
their children” (Barrientos 2009: 166). Often included as part of this condition
are periodic health checkups, growth monitoring and vaccinations for children;
antenatal care for mothers; and sometimes, attendance by mothers at health
information talks.14 Other conditions usually include school enrollment and
attendance, with a specified attendance target (such as 80%). Most CCT
programs direct the money to the mother.
Conditional cash transfer programs have spread widely. A reliable up-to-date
count is not available,15 but one from 2007 listed CCT programs in 16 Latin
American countries and 30 around the world (Lomelı 2009:167–168). Almost
every country in Latin America has a CCT program; there are large-scale
programs in Bangladesh, Indonesia, and Turkey; and there have been pilot
programs in Cambodia, Malawi, Morocco, Pakistan, and South Africa, to name
some examples (Fiszbein and Schady 2009:1, 32). Only the very first programs
(discussed below) were developed domestically (Handa and Davis 2006:513–516;
Teichman 2008:463–464). All the others have been promoted and subsidized by
international funders, in particular the World Bank and Inter-American Development Bank (IDB) in Latin America, and various European foreign aid agencies
in Africa.
In this wide “community of practice,” there were at first a variety of contenders
to achieve the status of standard model. Mexico’s CCT program Progresa/Oportunidades, for example, was an early contender, and it remains the favorite of technical experts, in large part because it was designed with built-in evaluations that
underpin an enormous data collection, thus empowering researchers.16 However, Brazil’s Bolsa Famı lia has emerged as the standard model for many countries seeking to reduce poverty. This popularity is attributable to the certification
it received in its early stages from more than one international authority, and
also to the efforts of the Brazilian government which worked with IOs to
promote its own model as appropriate for South–South learning and transfer.
Sidelining the Early Risers
Because certification involves choice and exclusions, it is sometimes forgotten
that CCTs began as experiments developed indigenously by several different
countries. At least three Latin American countries—Chile, Mexico, and Brazil—
were experimenting with CCTs in the 1980s and 1990s (Teichman 2008:452). All
experiments did not achieve the same notoriety, however. Both Chile’s CCT program, which provided individually designed and labor-intensive supports to
extremely poor families, and Mexico’s CCT program, which imposed numerous
conditions in the name of “co-responsibility,” were sidelined, as were the early
Brazilian CCTs intensively focused on human capital. The Bolsa Famı lia, in place
since 2003, “… takes a softer, more gradual tack on conditions; and puts a shade
more emphasis on redistribution than on human capital formation” (Fiszbein
and Schady 2009:6).
Chile Solidario was created in 2000, in response to concerns from within the
Finance Ministry about expenditure control and fears within the Planning Ministry about welfare dependency. In other words, the Chilean debate was between,
on one side, financial authorities within the government and the partisan right
14
Some programs set conditions only for school attendance, whereas others require use of both education and
health services (Fiszbein and Schady 2009:5).
15
In part, this is because they are multiplying rapidly, but also because some are quite small pilot projects that
are either terminated or generalized.
16
As the World Bank’s research review put it: “What really makes Mexico’s program iconic are the successive
waves of data collected to evaluate its impact, the placement of those data in the public domain, and the resulting
hundreds of papers and thousands of references that such dissemination has generated” (Fiszbein and Schady
2009:6).
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Standardization for Transnational Diffusion
that preferred a straightforward cash handover and, on the other side, planning
officials and poverty experts from left-of-center NGOs calling for additional supports to aid the move out of poverty. Described as the “perfection of targeting,”
Chile Solidario imposes 53 conditions and assigns a social worker to each recipient
family to provide intensive personalized support for 2 years (Teichman
2008:463–464). Developed early and being the most comprehensive of the three
programs, it might have been a model. But “thus far Chile Soldario is a model
unto itself …” (Fiszbein and Schady 2009:6).
Mexico’s CCT program began in 1997 as Progresa, covering just 300,000 households in poor rural areas. It too was designed locally by government technocrats
seeking a solution to the high and stable levels of extreme poverty. According to
Maxine Molyneux, no enthusiast of the program, “[t]hough broadly in line with
the principles of targeting and co-responsibility developed at the World Bank in
the late 1980s and early 1990s, … Progresa was not imposed by the Bank”
(Molyneux 2006:443).17 The name was changed to Oportunidades as the coverage
was expanded to urban areas and eventually to more than five million households (Fiszbein and Schady 2009:268–269; Soares, Guerreiro Osorio, Veras
Soares, Medeiros and Zapeda 2009:212). The Mexican programs enforced
extensive conditions; in addition to imposing behaviors around child rearing,
recipients of the Mexican benefits were required to contribute a number of
hours to work in the community, such as cleaning public spaces.
Both of these programs were up and running in 2003 when President Lula of
Brazil met with World Bank President James D. Wolfensohn and Santiago Levy,
a key promoter of Mexico’s program (Lindert, Linder, Hobbs and de la Brière
2007:13–14). Six months after this meeting, President Lula announced the consolidation of Brazil’s existing CCTs into an integrated program. Here, as with
the ICTJ, we see the ways in which certification is sought and fostered by policy
entrepreneurs; it is not simply conferred. The ICTJ was willing to work with the
certifiers, and so too was President Lula.
Of the three countries that experimented early with CCTs, in 2003, Brazil
became the most willing to publicly and visibly involve IOs in the design of its
new initiative.18 At the same time, while providing technical expertise to Brazilian social policymakers, the representatives of the Bank could also gain intimate
knowledge about the program. This was social learning in operation. The
involvement of outside experts alongside those of its Ministry of Social Affairs in
the design of the Brazilian program also allowed the experts in IOs, particularly
the social protection division of the World Bank, both to claim some “ownership” of the Bolsa Famı lia and to widely disseminate information about it.
If, however, the World Bank was a “partner” to the Brazilian program from
the start, certification of the Brazilian way of doing a CCT does not depend simply on the World Bank or IDB, despite their role in providing investment loans
(Handa and Davis 2006:515). Its certification also depends on the tight connections developed with the International Policy Centre for Inclusive Growth
(IPC-IG—formerly the International Poverty Centre) of the UN Development
Program, located in Brazil’s capital city, Brasilia. This relationship, too, is
promoted by the Brazilian government and particularly the Ministry of Social
Affairs created during the Lula Administration.
17
Nor does Teichman mention international agencies, except to suggest that support from the international
community allowed President Fox to resist calls to dismantle the program coming from numerous groups on both
right and left (2008:454).
18
Both Chile and Mexico followed the more usual path for social policymaking of working exclusively with
domestic social policy experts and advocates (Teichman 2008:452ff).
Marcos Ancelovici and Jane Jenson
307
The International Poverty Center was created in 2004 as a partnership between
the government of Brazil and the UNDP.19 Justified by the Brazilian government
as the proper role for an “emerging global player” to adopt, support for such a
partnership also provided an institutional showcase for its social development
perspectives, including the Bolsa Famı lia, and its promotion of South–South
learning.
The IPC-IG has organized numerous study tours to Brasilia for social policymakers from Africa and Asia, as well as for Brazilians, to those regions. In these
exchanges, the actors are difficult to pin down, however. While these policy
entrepreneurs were frequently Brazilian nationals, sometimes they were working
for the International Poverty Centre (and its successor) and sometimes for the
Brazilian government, usually the Ministry of Social Development. Certainly, the
IPC-IG actively promotes learning about the Bolsa Famı lia. The study tours it
organizes almost always include a session on the Bolsa Famı lia. At any one time,
the Web site of the UNDP-sponsored Centre is likely to feature one or more
Brazilian ministers speaking about policy.
This close collaboration results in a certification of Brazil’s approach to CCTs.
Nonetheless, the standard model that is presented has itself also been framed
and reframed as well as decontextualized.
Lightening Up: Writing Out Conditionality
As already noted, each of the three early risers who developed CCTs in Latin
America adopted a design that relied on recipients fulfilling certain conditions.
In Mexico, for example, this was a major selling point for Progresa. As Santiago
Levy, often described as the architect of Mexican CCTs, put it: “Poor families
need help, but this should not suppress or undermine their role as protagonists
in transforming their living conditions” (Fiszbein and Schady 2009:61). Maxine
Molyneux (2006:434) describes the same notions more critically: “… the responsible participants (mothers) receive their stipend conditional on fulfilling the
duties laid out by the programme managers … Failure to comply with the
requirements can lead to being struck off the programme.”
There has been a significant decontextualization of this original vision of the
CCT as an instrument of neoliberal social policy. This decontextualization away
from neoliberalism characterizes Brazil’s Bolsa Famı lia, which was always less justified as a “conditional” program and included an important discourse of social
rights. Indeed, the Brazilian policy entrepreneurs originally positioned the newly
integrated CCT as a tool for achieving the citizenship promises of the 1988 Constitution to reduce poverty and increase equity (Lindert et al. 2007:9). Faced with
political opposition to a straightforward cash transfer, however, the government
quickly improvised measures that offered to monitor recipients’ respect of the conditions (Britto 2005:15). There is general agreement—and some criticism—that
these measures are more window-dressing than substantial and that achieving such
monitoring would be difficult.
This approach, which makes the Bolsa Famı lia more like a simple cash transfer,
involves significant decontextualizing, away from its original punitive neoliberal
approach, and helps ensure its availability as a standard model.20 There are
several signs of this mechanism at work. One is the reduced emphasis on “coresponsibility” or shared responsibility within the community of CCT promoters.
19
See http://www.ipc-undp.org/pages/newsite/menu/about/introduction.jsp?active=0 (accessed November 9,
2012). Researchers often move back and forth between Brazilian and UN institutions.
20
As early as 2004, the International Poverty Centre described the debate about the necessity of conditionalities
and the difficulties of enforcement. Available at http://www.ipc-undp.org/pub/IPCOnePager3.pdf (accessed
November 9, 2012).
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Standardization for Transnational Diffusion
The notion of co-responsibility had become simply an historical reference to
CCTs’ Latin American origins, and to a discourse that might make a CCT more
politically popular on the political left as well as center-right (Fiszbein and
Schady 2009:61–62). The roots in neoliberal and Washington-Consensus Latin
American politics were downplayed, as the policy instrument was decontextualized to become suitable for addressing problems of poverty around the world.
Indeed, the notion of conditionality has recently disappeared in some policy
communities. The CCT is now so decontextualized as to become one example
among several of a broader category of “cash transfers.” This tendency is evident
as donors and others have turned their attention to Africa. Thus, IPC-IG now
describes itself as able to transfer knowledge about “cash transfer programs,”
and social protection more generally: “The surge of Cash Transfer Programmes
in Latin America, such as Oportunidades in Mexico and Bolsa Famı lia in Brazil triggered debates on their potential as well as their limits. IPC-IG produces impressive knowledge products on social protection schemes and conducts a number
of evaluations of projects and programmes.”21
The preference for the label “cash transfers” (or sometimes Social Cash Transfers—SCT) over CCTs arises in part from a shift in administrative practices. The
original emphasis on accurate and effective targeting is no longer such a key
theme. Significantly, lighter administrative practices to establish eligibility are
accepted in the international community. CCTs originated in Latin American
middle-income countries that could rely on significant state capacities, including
modern technologies that support data registries, permit mapping of population
concentrations of poor people, and allow means-testing to identify recipients.
However, not all countries in the Global South have such capacities. Thus, international actors promoting the CCT model are willing to put a significant amount
of water in their wine in order to make it operational, all the while gesturing
back to the original context. This example from Cambodia is cited approvingly
by policy entrepreneurs promoting CCTs:
Because Cambodia has rather less administrative capacity than the middle-income
Latin American countries where proxy means-testing originated, it has adapted
the general practice of proxy means-testing in a way that makes rigorous but simplified testing viable. The schools that participate in its scholarship program are
subject to a prior round of geographic targeting, and applicants complete a
proxy means test that is used to allocate scholarships among each selected
school’s students. Cambodia’s CESSP program dispenses with the cadre of field
worker/social workers who often administer the instrument. Instead, students fill
out the program application/proxy means test form in school. Then, the teacher
reads the information aloud and the classmates help verify/certify that it is
correct. (Fiszbein and Schady 2009:71)
Reframing from Aid to Policy: Folding in the State
Policy entrepreneurs frame cash transfer programs as a poverty reduction instrument, and recipients of CCTs are presented as responsible actors capable of
making choices about their children’s and their own futures (St. Clair 2009:177).
Bolsa Famı lia’s association with an active and interventionist Brazilian state underpins this reframing. The transfers are intended to provide families with the
resources they need not only to access services (Barrientos 2009:166), but also to
make their own consumption choices. In particular, they are often contrasted
with earlier forms of social protection and assistance that depended on contributions by workers (social protection) or on social workers closely monitoring
behavior.
21
http://www.ipc-undp.org (accessed November 9, 2012).
Marcos Ancelovici and Jane Jenson
309
There are two key aspects to this framing mechanism. A first is that a standardized CCT program is labeled part of a government’s social policy design, not
emergency relief, even if it is financed by international banks or NGOs. This designation as social policy blurs the distinction between national sovereignty and
foreign aid, allowing countries subjected to the finger-pointing and shaming in
the days of structural adjustment to reclaim some space for national and local
governments and their employees. Behind the spread of CCTs, there is a postneoliberal discourse that includes relegitimation of the state and of government
agencies, and “CCTs have aided in dismissing the stereotype that giving money
to poor people is a waste of resources” (St. Clair 2009:177).
This emphasis on an active state’s role in social policy is, no doubt, primarily
due to the involvement and engagement of policy entrepreneurs coming from
the Brazilian state, led by a leftist president. They contribute two notions to the
framing of CCTs: that such a cash transfer is an instrument of social development and that Brazil, a southern state, has learned lessons that can profitably be
transferred to other southern states.
A second aspect of the framing is the gesture toward “modern social policy.”
Being defined as social policy rather than aid, the adoption of a CCT program
encourages countries to follow Brazil and sign on to the dominant international
discourse of investing in their population, and especially its health and human
capital. It also encourages them to improve their administrative machinery.
Policy entrepreneurs describe the standard model of a CCT using the language
of administrative innovation and better program management. Indeed, “improving knowledge of beneficiaries” is one of the objectives consultants list for CCT
programs (Stubbs 2009:175). A registry is sometimes important as much for legitimating the program as for finding potential recipients; it suggests up-to-date
administrative techniques.
Shaped by these three mechanisms, CCTs continued to evolve and rally supporters. As the post-neoliberal social policy domain took shape, and as several
countries tested their place in the world, including by the promotion of South–
South cooperation, it made more sense to ally rather than dispute. Given the
relatively weak evidence that imposing conditions on recipients and then checking compliance produced good value for money, Brazilian policy analysts quietly
let drop the notion of “conditionality,” which had initially aligned CCTs with
neoliberals’ emphasis on “making families more responsible” as well as strengthening markets. Instead, their attention turned to whom to target and how to target. Thus, a CCT became very similar to a CT. This strategy, coalescing around
the “thin” version of a standard model, allows donors, NGOs, and governments
to conference and exchange across a large policy community, thereby building
momentum for their advocacy of providing money to the poor.
A standard model for southern social policy, relying on the provision of cash
rather than in-kind (or no) benefits to extremely poor and poor citizens, has
been certified over the last decade. Promoters concur on the objectives: to
ensure investments in health and human capital and to improve better access to
basic needs. The model builds on contemporary and standard practices of public
administration. Finally, it has been successfully and proudly framed by policy
entrepreneurs from organizations such as the Banks, and political leaders such
as President Lula, as a significant contribution to worldwide social policy analysis
coming from the Global South and now available for export northward.
Conclusion
Our goal has been to show that standardization is a central, initial step in the
larger process of transnational transfer. Practices and institutions are not readyto-export; their promotion by transnational entrepreneurs requires, among other
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things, preliminary political-cultural work to make them fit to cross-national borders. The early stages of a process of transfer are too often ignored in a literature focused on policy and norm diffusion, which is most interested in adoption
and adaptation in specific settings. These local variations and adaptations are
also often the explicit theme articulated by the promoters of a standard model
themselves—such as the ICTJ, the World Bank, the IPC-IG, and so on—who
often tell a story accenting how their counsel is simply that, with local communities having all the necessary autonomy to make use of it as they wish. Such stories of local variation are of course true. Nonetheless, it seems analytically
important to ask how such wisdom and counsel is developed in the first place,
how the model is thinned out as well as elaborated in order to make sense and
make it fit in a variety of circumstances.
Thus, in this article, we have deliberately chosen to focus on, and to present
findings about, a little-analyzed step in the long process of diffusion—the identification and then political-cultural work involved in the elaboration of the
model. Standardization is not the only important step in the process of transnational transfer but it is nonetheless one that cannot be ignored.
In undertaking this analysis, we have also generated an unexpected finding. In
contrast to what the diffusion literature might lead us to expect, the key actors
in shaping the content of the standards under scrutiny here were neither the
innovators nor the early adopters: in the case of TRCs, although there were
numerous Truth Commissions, and although Chile in the early 1990s was the
innovator here, these innovators and early adopters were surpassed by South
Africa, as South Africa-inspired NGOs took the lead in exporting a recast blueprint with universal aspirations. In the case of CCTs, Chile and Mexico were
innovators that were displaced, while Brazil’s Bolsa Famı lia was disembedded
from its national context and reframed by the International Poverty Centre for
Inclusive Growth of the UNDP, Brazilian researchers, the Brazilian government,
and the World Bank. These two cases suggest that the “standardizers” are entrepreneurs located at the intersection of a complex mix of state and nonstate
networks and that the outcome of their endeavor is generally uncertain.
Identifying the constitutive mechanisms of the process of standardization
allows us to trace the behavior and work of these promoters and, thereby, the
ways in which initial conditions are turned into a given outcome. The fact that
we find the same three mechanisms—certification, decontextualizing, and framing—in a range of cases and settings implies that they are potentially robust
mechanisms of standardization. The validity of this hypothesis and its potential
for generalization would have to be determined, of course, by further case analyses that could shed new light on the process of standardization.
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