東南亞研究中心
Southeast Asia Research Centre
Mark R. THOMPSON
Director
Southeast Asia Research Centre (SEARC)
Professor of Politics
Department of Asian and International Studies (AIS)
City University of Hong Kong
Hong Kong SAR
Does the Watchdog need Watching?
Transitional Media Systems in Southeast Asia
Working Paper Series
No. 147
September 2013
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Professor Mark R. Thompson, Director
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Dr Bill Taylor
Editor of the SEARC Working Paper Series
Professor Mark R. Thompson
Southeast Asia Research Centre
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Does the Watchdog need Watching? Transitional Media Systems in Southeast Asia
Mark R. Thompson, City University of Hong Kong
Draft paper prepared for presentation at the conference
“Media and Democracy: Central Eastern Europe in a comparative context”
St Antony’s College, Oxford, 9-11 July 2013
Southeast Asia may offer a distant mirror on the media-democracy nexus in Central and Eastern
Europe (CEE) as several countries in the former region have recently undergone democratic
transitions and a major narrative in the press during this transformation has been the need to root
out corruption and improve governance. In the transitional states of Southeast Asia, an
alternative media helped mobilize support for popular uprisings against authoritarian rule. New
media systems established during democratic transitions in Southeast Asia appear to have a
strong “Liberal Model” flavour in Hallin and Mancini’s (2004) terms: though newspaper
circulation has been limited and elitist, there was initially little overtly partisan journalism and a
strong norm of the media neutrality with journalists emphasizing their role as “watchdogs” in a
strongly commercialized media landscape without state censorship (aside from the special case
of strict lèse majesté laws in Thailand).
This media watchdog attitude in transitional Southeast Asia has not always conducive to
democratic stability, however. Press-based anti-corruption campaigns have sometimes had
destabilizing effects. In weakly institutionalized transitional systems, harsh and sustained
criticism of the moral integrity of a sitting president or prime minister and their inner circle have
helped mobilize large civilian protests that provided justification for the rapid removal of the
executive or even military intervention against elected leaders, resulting in illiberal “people
power” coups. In the past five years in Thailand much of the once “liberal” media that claims to
uphold standards of “good governance” has abandoned its pretext of supporting electoral
Southeast Asia Research Centre Working Paper Series, No. 147, 2013
1
democracy altogether. It has been opposed by “red” (i.e., pro-Thaksin Shinawatra) media that
has attacked this anti-democratic stance even though when in office the former prime minister
was not known for always upholding the rule of law much less for promoting democratic values.1
In this paper, the analysis of media politics in several transitional Southeast Asian countries will
centre on the dialectical character of the narrative of “good governance” which the media has
helped construct and propagate. Authoritarian regimes in crisis have been accused by an
insurgent opposition media of rampant corruption, helping undermine their legitimacy and in
several cases proving instrumental in bringing about a democratic transition. The new
mainstream media in democratizing Southeast Asia has aggressively pursued its goal of
promoting “good governance”, even to the point of supporting “people power coups” against
elected regimes. But in Thailand, supporters of a deposed “corrupt” leader Thaksin Shinawatra
have been fighting back against these media attacks, criticizing them as elitist and antidemocratic.
The media as a “watchdog” opposed to corrupt authoritarian rule
Just over a quarter of a century ago the countries of the Association of Southeast Asian Nations
(ASEAN) were all under some form of non-democratic rule.2 Only with the anti-Marcos struggle
and the successful “people power” uprising against the “sultanistic” Marcos regime in the
Philippines in 1986 did the first democratic transition in the region in over a decade begin
(Thompson 1995). Thailand followed shortly thereafter, with a transition from an unelected
prime minister (so called “Premocracy” named after the general-turned-civilian prime minister
Prem Tinsulonoda) to electoral-based democracy in 1988. Indonesia began a democratic
transition against the highly personalistic Suharto regime in 1998 after successful “reformasi”
(reform) protests. Two of the oldest and most durable “electoral authoritarian” regimes in the
world are found in Malaysia and Singapore (sister states briefly united in the early 1960s). But
both countries have liberalized considerably recently with the opposition performing (relatively)
well in recent elections (May 2011 in Singapore and May 2013 in Malaysia) even if the voting
In this context Norton (2012) has spoken of “undemocratic liberals” opposing “illiberal democrats”.
Five countries - Indonesia, Malaysia, the Philippines, Singapore, and Thailand - founded ASEAN in 1967. Brunei
joined in 1984 while Cambodia, Laos, Myanmar (Burma), and Vietnam became members in the second half of the
1990s.
1
2
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2
process was still heavily biased in the ruling party’s favour. Most recently Myanmar (Burma) has
undergone a remarkable, and for most observers quite unexpected, political liberalization led by
a civilianized military regime that nonetheless still falls short of the electoral democracy
category.3
The media has played a critical role in liberalization and democratic transition in Southeast Asia.
A critical alternative press emerged in the Philippines soon after the declaration of martial law in
1972, but was confined to the propaganda organ of the Communist Party of the Philippines
(CPP) Ang Bayan (The Nation), underground newspapers published by militant labour unions,
and student newspapers (most famously the University of the Philippines’ The Philippine
Collegian). After the assassination of opposition leader Benigno S. Aquino, Jr. at the Manila
International Airport in August 1983 by military agents, there was a flowering of the opposition
press with newspapers such as “Malaya” (freedom). Several opposition radio stations were also
set up, most notably the Catholic Church-backed Radio Veritas, which claimed to speak the truth
about a corrupt and repressive regime. Dismissed as the “mosquito press” by the pro-Marcos
media, the alternative press provided a powerful but “moderate” voice of dissent that largely
drowned out the radical press’s focus on social injustice, criticizing instead the regime’s human
rights violations (of which the Aquino assassination was seen as symptomatic) and its economic
failings (an economic crisis gripping the country was blamed on the regime’s cronyism). When a
military rebellion against Marcos failed after the 1986 “snap” presidential election the regime
was widely believed to have stolen, the media literally “directed” the “people power” uprising
that toppled the regime within four days in late February of that year. In its broadcasts, Radio
Veritas told its listeners where to assemble and when in order to keep Marcos’ tanks from
attacking the rebels (Thompson 1995).4
The situation in Indonesia under the “New Order” of the Suharto regime was similar to the
Philippines in that the media developed into a critical watchdog at the end of the authoritarian
period. Responding to growing societal protest in the late 1980s, the regime declared a
3
Of the remaining ten ASEAN countries, Vietnam and Laos are highly illiberal post-totalitarian regimes, despite
mounting internal criticism including by internet bloggers. While Brunei is an absolute monarchy, Cambodia has a
dominant party system with the region’s longest reigning despot Hun Sen.
4
Radio Veritas transmitters were destroyed at the outset of the protests by government agents who were well aware
of its role in oppositional organization, but this dissident radio station quickly found an alternative source of
transmission.
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3
keterbukaan (opening) process in 1989 that included a loosening of press controls. While TV and
radio remained tightly controlled, newspapers and magazines became bolder in their criticism of
the government. The most famous example was Tempo magazine - whose chief editor,
Goenawan Mohamad, was one of Indonesia's leading poets and intellectuals - which was
consistently critical of Suharto’s rule (Aspinall 2005: Steele 2005). Aspinall (2005, 30) writes:
“From the early 1990s, readers of the middle-class press lapped up increasingly salacious stories
about corruption scandals or the greed of the Suharto children, often disguised as straight
business stories.” It was during his time that the terms kolusi (collusion), korupsi (corruption)
and nepotisme (nepotism), popularly known by their acronym KKN, were coined, becoming the
rallying cry for the protests that toppled Suharto in mid-1998. The banning of Tempo in 1994
marked a failed attempt by the regime to reverse this process and throttle dissent, but the result
was only growing protest and continued press criticism. The Asian Financial crisis triggered the
student-led reformasi protests that ended Suhato’s neo-patrimonial rule in mid-1998.
The development of the press in Thailand differed from Indonesia and the Philippines in that
openness and censorship oscillated for several decades. But the Thai press also emerged from
this confrontation with the authorities with a strong sense of its “watchdog” role in the fight
against non-democratic rule. There was a brief democratic opening from 1973-76 in which the
press initially helped bring about a progressive transformation, but soon thereafter many media
outlets took a reactionary turn, helping set the stage for a bloody coup (McCargo 2000, 12). This
was followed by strict censorship under military rule. Liberalization of the media accompanied
the advent of “semi-democracy” in 1980 (Chai-Anan 1987; Neher 1987). The key features of this
“neither-democratic-nor-authoritarian” form of rule was an elected parliament with a powerful,
unelected former general as prime minister and an upper house with appointed senior bureaucrats
and military brass. Loosened press controls allowed the mainstream media to become mildly
critical of prime minister Prem Tinsulanonda, whose resignation in 1988 led to a restoration of
electoral democracy. After another military coup in 1991 (partly justified by a media-driven
campaign against the elected government’s “buffet cabinet” said to be robbing the people blind),
the mainstream press provided decisive support for opposition protests that led the military rulers
to step down in May 1992. Many journalists had defied the junta’s attempts to reintroduce
censorship and thirty three were injured in the military’s failed attempt to bloodily repress the
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4
demonstrations. This gave the Thai press the image “as the courageous guardian of liberty” as
the majority of major press outlets had backed the pro-democracy protests, leading it to be
dubbed “the media’s finest hour” (McCargo 2000, 13). The Thai press, once subservient to
military rulers, had moved from “servant” to “watchdog” (Thitinan 1997 cited in McCargo 2000,
16). Ma fao ban, literally the dog guarding the (national) house, or “watchdog” is how Suthichai
Yoon, the founder and the editor of the influential newspaper The Nation, defined the role of the
press as he felt it must serve as an advocate of the public interest (McCargo 2000, 18). But as
will be shown later in this paper, the roles of “watchdog” and “guardian of liberty” diverged by
the mid-2000s as much of the press supported a “good coup” against the “corrupt” (but elected)
government of Thaksin Shinawatra (Ungpakorn 2007 and Pavin forthcoming).
Authoritarian one-party dominant political systems had kept the media under the thumb of the
state for nearly 50 years in Malaysia and Singapore. But with the rise of social media in the past
few years, that control has largely evaporated. In urban Malaysia and in Singapore, a “parallel
universe” of bloggers, Facebookers, etc. has challenged the state’s version of events. In
Malaysia, the blog-newspaper Malaysiakini has played a particularly prominent role in pushing
the boundaries of press freedom (Steele 2009). In Singapore, despite extensive government
monitoring of the internet, an alternative press closely linked to opposition parties has flourished
online since the government promised not to interfere with internet journalism in 2008 (Ortmann
2009, 39), a promise it may now be breaking, however, with new regulations of internet media
announced in May 2013 (Wong 2013; Aljazeera 2013).
This internet-based media has been deeply subversive in countries where the “official story” had
long been more plausible than in the post-totalitarian regimes of Eastern Europe (where as Havel
famously said people knew that they were “living within a lie”). The benign narrative of oneparty rule in Malaysia and Singapore was more plausible because of rapid poverty reduction,
high economic growth rates, welfare measures, relatively efficient government, nationalism, and
the projection of a highly pragmatic, technocratic mentality. The People’s Action Party (PAP)
state in Singapore had also long used government-linked media to “market” effectively its
developmentalist policies and exercise “cultural control” over civil society (Lee 2012). Bloggers
uncovered cronyism, interestingly not just in Malaysia, but also in Singapore where they
emphasized the Lee dynasty’s sway over the country. They also stressed the inflexibility and
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5
even arbitrariness of many government decisions (e.g., the Singaporean People Action Party’s
plan to increase population size by one third in the name of “attracting talent” but which many
ordinary Singaporeans see as only adding to the island-state’s overcrowding and sending soaring
housing prices even higher).5
Most interestingly perhaps, the new media in Malaysia showed how a regime that stressed ethnic
harmony actually promoted discord among ethnic groups through race baiting, limits on cultural
expression, and discrimination against minorities. The rise of social media there helped
floundering multi-ethnic opposition parties mobilise large rallies (virtually unknown before this
alternative form of communication became available). In the case of Singapore, internet publicity
turned lawyerly opposition candidates into virtual rock stars. In recent elections, opposition gains
have fallen short of bringing about democratic transition (largely due to extensive
gerrymandering, although outright fraud occurred as well in the May 2013 General Election in
Malaysia). But both countries now have stronger oppositions and more pluralist societies, in
large part due to the emergence of a critical social media.
The final example of media liberalization amidst the loosening of authoritarian controls in which
the media attempts to exercise a watchdog function is Myanmar/Burma. The recent political
opening there in mid-2011 by a civilianized military regime caught most foreign observers and
Myanmar citizens, including the pro-government media, off guard. Strict government censorship
was lifted quite suddenly. Once heavily censored newspapers began printing critical stories,
particularly focusing on government corruption. At the same time an opposition press linked
closely to Aung San Suu Kyi and her National League for Democracy emerged from the
underground, demanding full democratization. Over a hundred newspapers now compete for
readers in a wide open media landscape (Reporters without Borders 2012).
Media-based anti-corruption campaigns against elected governments
Media systems established during the transitional period to electoral democracy in Southeast
Asia may seem closer to the “Liberal Model” of Hallin and Mancini’s typology than to their
5
A path-breaking satirical critique of the PAP was published in a column of the Today newspaper in June 2006
entitled "Singaporeans are fed, up with progress”. The writer, known as "mr brown" (Lee Kin Mun) was forced out
of the mainstream press, becoming a prominent blogger, tweeter and internet pioneer in Singapore (Wong 2013)
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6
other two types. The new media systems in these three Southeast Asian countries were highly
commercialized, with the state playing a secondary (though not insignificant role). There was
little overt partisanship in the media but rather a focus on the press as a neutral arbiter. But
Albuquerque (2012, 92-93) has suggested that a new type of media-politics relationship that lies
outside Hallin and Mancini’s typology is created when party lines are weak but the media is
highly politicized. This is distinct, first, from the “political parallelism” relationship which
involves clear party lines and a politically active media (typical of the Polarized Pluralist model);
second, from the fuzzy party lines and a weakly activist media (the Liberal Model) as well as,
third, from a “public service” media characteristic with a weak activism but clear party lines
(characteristic of the Democratic Corporatist model).
This insight is useful for understanding the early phase of democratic transition in the Philippines
and Thailand, as political parties were weak and poorly differentiated (with new parties quickly
created and old ones dying while many politicians easily switched between parties). 6 But the
media played a strongly activist role, even if it was not in support of a particular party or
movement. It took upon itself the duty to defend the “legacy of people power” (the Philippines)
or support “angel” politicians (middle class reformers) against “devil” politicians (patronagedriven ones) in Thailand (Murray 2000). A key difference though is that unlike in Brazil where
Albuquerque argues that this “Media as Political Agent” model involves the press playing a
“moderating role” in a new democracy, in the case of the Philippines and Thailand (as well as to
a lesser extent in Indonesia) the media has often acted as an “agitator”. In the name of upholding
good governance (and combatting “bad”, corrupt politicians) the media has supported the
removal of a sitting president through impeachment/conviction (Indonesia 2001) or even civilian
protests and military coups that overthrew elected governments (2001 in the Philippines and
1991, 2006, 2008 in Thailand). The “activist” media that saw itself as a “watchdog of
6
Indonesian parties, historically based on aliran (pillars) or social cleavages in that society, particularly between
nationalist and more Muslim-oriented parties and, among the latter, between the degree to which the parties feel the
state should implement Islamic symbols and law. In more recent elections (2004 and 2009), however, some
observers have seen a decline of the significance of these cleavages and the rise of more clientelist parties, which
Ufen (2006) terms to “Philippinization” of Indonesian politics.
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7
democracy” contributed to sudden political change, often outside of constitutional constraints
and in conflict with electoral results.7
In Southeast Asia’s new democracies, it is common to view political clientelism and patronage
distribution as the predominant mode in which electoral politics takes place (Tomsa and Ufen
2012; Ufen 2006). This would suggest that the media’s role in election campaigns would be
limited. If politics is largely confined to rich patrons mobilizing their poor clients employing
“instrumental”, often material, means in to build voting networks that pyramid upward in
exchange for the downward flow of government patronage (widely known as “money politics”),
then the image a candidate has in the media is of, at most, secondary importance in voting. This
once dominant view has recently been challenged by a series of new studies. Studying a Thai
electoral constituency in a suburb of Bangkok, Anyarat (2010) found that a candidate’s mediaconveyed image was an essential part of an electoral campaign. In a study of a village in northern
Thailand, Walker (2008) found that vote buying was had very limited influence on election
results. In the Philippines, Teehankee (2010) has argued that “command” votes (through
clientelism and coercion) are less important than media-based “market” votes particularly for
higher level elected offices. Hedman (2010) has shown media-driven “public opinion” has been
crucial to a candidate’s winning election in the Philippines. In recent Philippine presidential
elections, the candidate with the best “political machinery” has usually lost to the candidate with
the better media image (Thompson 2010).
Despite these findings, much of the mainstream media in Southeast Asia continues to take a
“money politics” view of elections. This is part of a phenomenon that a leading Thai political
scientist, Anek Laothamatas (1996), has termed the “two democracies”. The first is the
democracy of “opinion leaders” – urban-based middle and upper classes, the mass media, and
7
Another issue that has confronted transitional media in newly democratizing Indonesia is the issue of ethnic
conflict that worsened after the democratic transition began there with widespread ethnic-based violence from the
late 1990s to the early 2000s. Journalists did not so much fan the conflict as they led readers to conclude that
unchangeable primordial ethnic enmity must lie behind it. Slowly, however, journalists learned to contextualize their
reports, showing the contingency and complexity of ethnic violence, thus helping to ease tensions (Sharp 2013, 7-9).
In Myanmar/Burma too the press catering to the Burmese Buddhist majoritys has been slow to react to several
outbreaks of anti-Muslim violence. Even opposition leaders such as Aung San Suu Kyi did not clearly distance
themselves from this violence initially. This too may be changing, however, as there are signs the media is
beginning to provide more critical coverage of this often Burmese Buddhist-initiated violence (Reporters without
Border 2012).
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8
academics - while the second is the democracy of elections dominated by provincial voters, often
peasants. Anek suggest that Bangkok’s upper classes and their newspaper and electronic media
outlets pursue an idealized vision of political parties which they believe should only pursue
programs that advance the national interest (as elites understand it anyway). Urban elites believe
“shameful vote buying and perverted electoral behaviour” to be rampant among provincial voters
in Thai elections (Anek, 1996, p. 202). But Anek points out that it is assumed, but never proved
by upper class critics that the poor sell their votes (also see Callahan, 2005). Anek takes a
morally relativist position, suggesting that the “rural interpretation of democracy” is just as
“legitimate and rational as that of the urban middle class.” A similar point can be made about the
Manila-based press in the Philippines and its condescending attitude to rural voters and the
“corrupt” politicians they tend to elect (Institute of Philippine Culture 2005). In Anek’s terms,
rural poor and urban elite voters live in different moral universes. A crucial difference though, is
that the “moral economy of electoralism” of the provincial voters in the Philippines and Thailand
has long had little or no media voice, thus making it invisible to the country’s urban upper
classes (Thompson forthcoming).
By attacking the corruption of the electoral system, the press has contributed to weakening the
legitimacy of newly established democracies. This has also been a problem in some Eastern
European countries. Instead of explaining difficulties confronting the democratic system, the
press often attacked the new democratic system wholesale as corrupt, turning “people off politics
altogether” which, in the name of “hard-hitting reporting”, no longer showed much concern for
the fairness of its criticism (Nagorski 1991 cited in Sasinska-Klas 1994).
Ostensibly aimed to force the removal of “bad” officials guilty of malfeasance in office, ongoing
and unselective media criticism has sometimes contributed to severe crises of governance in
Southeast Asia. As a leading Muslim politician known for his sharp criticism of the Suharto
regime but moderate stance on religious issues, Abdurrahman Wahid seemed to bring strong
democratic credentials to the office of the Indonesian presidency to which he was elected by the
People’s Consultative Assembly (MPR) in 1999 (Barton 2002). But Wahid soon ran into
difficulties with his one-time political allies and the Indonesian military, which he was trying to
reform. At the same time, several corruption scandals involving close associates of the president
received extensive media coverage. It was ostensibly anger over this malfeasance in office that
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9
paved the way for Wahid’s constitutional removal from power in 2001 (although 40,000 troops
were put on standby to make sure he stepped down).
In the Philippines, Joseph E. Estrada, a movie star turned politician, easily won the 1998
presidential elections, wooing the poor masa (mass) vote with a persona forged during his years
as an action star which he seamlessly transformed into an image as a fighter for the poor to the
political stage (Hedman 2001). His media-based campaign was as a friend of the friendless poor;
his nickname “Erap” is a 1960s slang inversion of pare (friend) which was the basis of his 1998
campaign slogan, Erap para sa mahirap (“Erap for the poor”). Despite hostility from much of
the political elite, Estrada easily defeated a “traditional” politician Jose de Venecia, Jr. despite
the latter having the better clientelist “political machinery” for the campaign. But the strong
opposition Estrada’s candidacy provoked from the Catholic Church hierarchy and big business
during the campaign continued even after he was easily elected. Estrada’s problems mounted
when a scandal around the villas he purportedly built for his mistresses and an illegal gambling
affair were the subject of headlines for months on end in the Manila press. The Philippine Daily
Inquirer, once known for its hard-hitting critiques of the Marcos dictatorship, led the antiEstrada charge in the media.8
The claim that Estrada discredited himself and populist politics generally through his “immoral”
behaviour characterizes most Philippine media accounts of his presidency and fills the “coffeetable- book” literature and journalistic accounts about his overthrow in 2001 that cater to a
middle class audience. Estrada’s “excesses” are well known but not unusual in Philippine
politics. Estrada may have discredited himself in the eyes of the mainstream newspapers and
their upper and middle class readership, but he did not lose his base of support among the poor.
When an attempt to remove Estrada from office through a conviction in the senate after
impeachment in the lower house failed, middle class Manila papers called for mass civilian
protests. Several days later, in late January 2001, Estrada was overthrown in a “people power
coup” led by a coalition of the Catholic Church hierarchy, big business, NGO activists, and,
ultimately the top military brass.
Asked in Singapore about press attacks on him in late 2000, then president Estrada said: “In the Philippines, we
prefer an abusive press rather than a curtailed press [sic]”. Making indirect reference to the tightly controlled
mainstream media in Singapore, Estrada said an “exuberant press” in the Philippines was the best proof of the
country’s flourishing democracy (Calica 2000).
8
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10
In Thailand, Thaksin Shinawatra’s landslide victory in 2001 upended the Thai political system,
making his populist Thai Rak Thai (and its subsequent incarnations after being repeatedly
banned) the dominant electoral force in the country up to the time of this writing. Thaksin,
himself a communications and media tycoon, initially enjoyed support both from poor voters,
whom he promised low cost health care and funding for rural villages, and the middle class and
elites, whom he pledged to help overcome the after effects of the 1997-98 Asian financial crisis.
But with Thaksin’s growing popularity in the provinces and his perceived arrogance in the
exercise of power, an extra-parliamentary, Bangkok-based and middle class-oriented opposition
began to organize. It was led by one time Thaksin ally but now arch-rival media magnate Sondhi
Limthongkul. Sondhi both helped finance and publicize an anti-Thaksin movement through his
media empire. It was dubbed “The People’s Alliance for Democracy” (PAD) which demanded
Thaksin step down from power. Several leading newspapers and radio stations also strongly
backed this anti-Thaksin campaign. Again, corruption charges became the chief narrative of this
media-campaign waged against an elected government. Largely middle class protestors hounded
Thaksin’s government despite its winning repeated general elections (in 2005 and again 2006,
though the results of the latter victory were nullified due to an opposition boycott of the
campaign). Thaksin was a master of political marketing and he used his own media outlets to
reach out to voters. But PAD’s anti-corruption protests provided essential justification for a
military coup in September 2006 (along with the unsupported allegation that Thaksin was
undermining the monarchy). Glassman (2010) has dubbed this as another example of the
“provinces electing governments, but Bangkok overthrowing them”.
After coups against civilian governments in Thailand it has been common for deposed leaders to
accommodate themselves quickly with the new military rulers. After the 1991 coup, for example,
the overthrown prime minister Chatichai Choonhavan joined a political party close to the new
junta. But given Thaksin’s strong media-mediated appeal to voters, his own media network, and
his solid political party base and his personal fortune, he felt he had sufficient resources to
challenge his military rivals. Just a little over a year after he had been overthrown, the junta felt
pressured to hold elections which the pro-Thaksin party won handily, setting the stage for an
intensely polarized struggle that has changed the nature of the Thai media system.
Polarized (il)liberalism and media wars in Thailand
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11
Media systems are often in flux. Swanson and Mancini (1996, 3) commented nearly twenty years
ago on the change in the media’s role in the US democratic system in the 1990s, making it very
different from what it had been in the 1950s. The “Foxification” of the US media and the
growing ideological polarization in that country’s political system have gone hand in hand.
Similarly, in Europe, the role of the state has changed, with the decline of party-centric and
public broadcasting, and the rise of “liberal”-style commercial broadcasting (ibid. and Hallin and
Mancini 2004).
As has been suggested above, Thailand, like other transitional countries in Southeast Asia,
originally had a media system that had some affinities to the “Liberal Model” but was closest to
Albuquerque’s (2012) “Political Agent” model. The dangers of the “Media as Political Agent”
model have been shown above as a “watchdog” press took the lead in mobilising protests that
ultimately led to the removal of “corrupt” (but elected) leaders in Indonesia, the Philippines, and
Thailand. But unlike in Indonesia and the Philippines where role of the press has gradually
become more compatible with political stability, in Thailand the media’s democratic credentials
deteriorated further.9 After a relatively “liberal” phase against short-lived military dictatorships
(in which the media was outspoken in favour of the restoration of civil liberties), and an activist
phase combatting corrupt politicians (helping mobilize civil society protests and spark military
intervention that toppled elected leaders), the controversy around former prime minister Thaksin
has given rise to extreme political polarization that has led to repeated breakdowns of
9
In Indonesia, the press-democracy relationship has stabilized as most of the press has focused its attention on
muckraking scandals involving leading politicians, including those close to the current president. But the structures
of Indonesia democracy appear strong enough for the government to survive until the end of its term (2014) despite
this ongoing media criticism. For an overview of the Indonesian media see Sen and David 2012. In the Philippines,
by contrast, the media “watchdogs” again seemed to endanger democratic stability after Estrada was deposed
because his successor as president, Gloria Macapagal-Arroyo soon became an “apostate” of reform. After
revelations that she had manipulated her re-election in 2004 and that her close family members were involved in
scandals as bad or worse than those involving Estrada’s inner circle, a press consensus formed that she must go.
Civilian protesters and military rebels were egged on by the media highly of the Arroyo administration. But
divisions in other elite groups (particularly in the Catholic Church hierarchy and the business community) allowed
her to survive in office, albeit at the price of plummeting popularity (she is by far the least popular post-Marcos
president as opinion surveys showed, Social Weather Station 2009). After the death of the “saintly” Corazon C.
Aquino - who had led the original “people power movement” that toppled Marcos and then replaced him as
president - her son, Benigno “Nonoy” Aquino, Jr., inherited her “reformist” charisma. He easily won the 2010
presidential election. By using Arroyo’s misdeeds in office as a foil, he enjoyed strong press support for his
campaign for “clean government”. Keeping this “good goverance” narrative front and centre (in large part by having
Arroyo arrested and having “corrupt” political enemies removed from office), he has enjoyed a remarkable
honeymoon with the Philippine media not previously noted for its reluctance to criticize a sitting president
(Thompson 2013).
Southeast Asia Research Centre Working Paper Series, No. 147, 2013
12
democracy. Like the country as a whole, much of the media has split along “yellow” (antiThaksin) and “red” (pro-Thaksin) lines. Thailand “jumped type” within a matter of just two to
three years in the mid-2000s. The media went from a relatively consensual position favouring
good governance to those attacking Thaksin (for corruption but also for disrespecting the
monarchy) and those defending him (not just due to personal loyalty but also because he was an
elected leader with a strong following in much of Central and northern Thailand due to his propoor policies).
After the anti-Thaksin coup in 2006 and the electoral comeback of the pro-Thaksin forces in the
2007 elections, the Thai media system came to much more closely resemble the “Polarized
Pluralist” model in Hallin and Mancini’s terms. Many journalists became political advocates, no
longer aiming for a neutral “watchdog” stance; political parallelism emerged as much of the
press backed either the anti-Thaksin Democrat Party (and its allies the PAD and the monarchy)
or the pro-Thaksin party. But a crucial difference between the Thai case and the Polarized
Pluralist model was the growing illiberalism of the political system in Thailand. Military coups
(done by tanks in 2006 and by TV pronouncements in 2008) determined political outcomes as
much as balloting. Thaksin supporters (including those in the media) often faced repression and
anyone criticizing the monarchy could be sentenced to a long jail term for lèse majesté.10
It is beyond the scope of this paper to describe the battle between Thaksin and his opponents in
detail. But in terms of the role of the media it is telling that protests by the anti-Thaksin PAD
“Yellow Shirts” resumed in August 2008 with a brief occupation of the government TV station
NBT. As McCargo (2009, 7) sarcastically remarks: “the PAD was attempting to change the
channels on every television set in Thailand. The medium had really become the message”. Then
10
Thailand has some of the strictest lèse majesté laws in the world with those convicted of defaming the royal
family facing up to 15 years in jail. These laws are part of a larger illiberal tradition in Thai politics revolving
around the often unacknowledged powers of a supposedly constitutional monarchy (Streckfuss 2011; Connors
2011). An obscure Australian novelist Harry Nicolaides who wrote a book that sold only few copies was jailed
because it contained a fictional account of a decadent Thai prince that apparently came too close to reality. The
journalist Somyot Prueksakasemsuk was imprisoned for publishing an article in a magazine he edited that was said
to have defamed King Bhumibol Adulyadej in 2010 although the article also featured a fictional monarch. Somyot’s
now defunct magazine had backed ousted Prime Minister Thaksin Shinawatra. Another unlucky journalist, the editor
of a major website, was charged for not removing an anti-monarchy posting quickly enough. Foreign journalists
have also been caught up in lèse majesté cases. The head of the BBC in Bangkok, Jonathan Head found himself
repeatedly accused of lèse majesté or his hard-hitting reporting of the Thai political conflict and was eventually
deported. An elderly Thai man was (apparently falsely) accused of sending SMS text messages critical of the king
that led to his jailing despite a severe illness which he soon died from in prison (Pavin 2012).
Southeast Asia Research Centre Working Paper Series, No. 147, 2013
13
prime minister Samak Sundaravej, a celebrity TV chef, was ousted from power in September
when the Constitutional Court ruled it a conflict of interest that he received (a token) honorarium
for the show he had continued to host while in power. In the meantime, the PAD had occupied
the Government House. This was followed by a slow moving “TV coup” that began with the
country’s top generals announcing on television in October that the pro-Thaksin government
lacked legitimacy and should step down. This suggested that, for “the military, tanks were now
out and TV sets were in” (McCargo 2009, 19). The coup concluded when the pro-Thaksin
government was finally forced out of power by a questionable court decision in December 2008
after which the PAD held a celebratory televised press conference with it chief leader Sondhi
telling a nationwide audience that the anti-Thaksin forces had triumphed.11
The polarization of the media in Thailand was not uniform, but rather was most pronounced in
the cable networks catering to “Yellow” or “Red Shirt” supporters and potential demonstrators as
well as in many radio stations and newspapers. Since the crisis began the “mainstream”
terrestrial, free-access Bangkok-based television remained pro-government throughout the
conflict, switching sides according to whether Thaksin or anti-Thaksin forces were in power.12
Free access TV also varied according to its ownership structures and whether it had a large
provincial Thai audience (that was predominantly “Red” or pro-Thaksin in orientation) or
whether it was more Bangkok oriented.13 The pro-Thaksin United Front for Democracy against
This occurred after PAD occupied the country’s two airports in Bangkok virtually cutting Thailand off from
international travel, the military reportedly coerced several pro-Thaksin MPs to defect to the opposition Democrat
party and “invited” a small party allied with the Thaksin government to switch sides giving the anti-Thaksin forces a
majority in parliament, and a Constitutional Court ruling banned the pro-Thaksin party for a minor electoral
violation in the 2007 polls.
12
However many Thais still detected a “yellow” bias in the “mainstream” media, particularly given the strong antiThaksin statements many leading media personalities made in their social media postings where they were free of
the constraints they faced when they were engaged in television broadcasting.
13
There are six major channels on terrestrial Thai TV. Channel 3 BEC (Bangkok Entertainment Company) is a
commercial station with a famous morning news talk show which tends to be pro-government, although with
noticeably more enthusiasm when it is a Democrat (i.e., anti-Thaksin) government. Channel 5 is a military channel,
which is pro-army and pro-government but not widely watched in terms of news or entertainment. Channel 7 is
another military channel but with famous evening soap operas and a large audience nation-wide, particularly in the
provinces. It is also pro-government (switching political sympathies based on who is in power at the moment) but it
has residual “red”, i.e. pro-Thaksin sympathies due to its rural audience which is also highly supportive of the
former prime minister. Channel 9 Modernine TV, MCOT is a state funded government channel with news,
documentary, and reality shows which tends to tow the government line. Channel 11, the National Broadcasting
Service of Thailand, or NBT, is the official government station that assiduously follows the positions of the current
power holders. Thai Public Broadcasting Service, TPBS, is the country’s newest station with a focus on
documentaries. It was formerly owned by Thaksin’s Shin corporation, but became a public station in 2007.
11
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14
Dictatorship, or UDD but better known as the “Red Shirts”, had established its own cable
broadcasting network after Thaksin’s removal from power. Several Red Shirt protest leaders
became TV talk show stars on this cable network. The “yellows” also had their own cable station
(owned by Sondhi) that provided continuous coverage of anti-Thaksin demonstrations and rallies
as well as constantly denouncing the former prime minister and his political allies. Radio is,
particularly for working class, rural, and older Thais, a key source of information in Thailand.
AM is the more political frequency, with provincial stations in the north and northeast the most
politicised. There is “red” and “yellow” radio but the “red” (pro-Thaksin) movement in the
provinces relies more on radio as a source of information and organization. Radio broadcasts
were a major part of the mobilization efforts for the Pattaya protests in April 2009 (where Red
Shirts broke up the 14th ASEAN summit held in that coastal town, forcing foreign heads of state
attending the meeting to flee the country). Following this incident, the anti-Thaksin Democrat
government targeted the “red media” claiming the “red-shirt group’s broadcast has instigated
violence by distorting facts and blaming the government administration and the monarchy”
(Sathit 2009). But the crackdown proved ineffective as the pro-Thaksin media was crucial in
bringing hundreds of thousands of provincial Thais to the Bangkok for a massive protest between
April and June 2010 in which Red Shirts blockaded the city centre. The “reds” had savvy press
management, with the exiled Thaksin addressing the demonstrators via live Skype broadcasts
and communicating with his “fans” through Facebook. This led the Democrat Prime Minister
Abhisit to declare a “media war” designed to counter pro-Thaksin “progaganda”. Instead, the
government resorted to outright repression: a crackdown left nearly 100 Red Shirt protestors
dead. Newspapers also became polarized, with leading broadsheets and tabloids on both sides of
the political divide. Facebook and other social networking sites have become venues for Thais
from various walks of life to vent their strongly held political views.
Conclusion
As in some of the Eastern European cases, an apparently liberal media emerged out of the (in the
case of Malaysia and Singapore ongoing) struggles against non-democratic rule in Southeast
Asia. The prevailing “ethos” of the press in transitional Southeast Asia was to be a watchdog
against corruption, upholding the promise of the “people power” movements against
dictatorship. But the “watchdog” orientation of the media during political transitions in
Southeast Asia Research Centre Working Paper Series, No. 147, 2013
15
Indonesia, the Philippines, and Thailand did not only serve to strengthen democracy. In the
context of the political turmoil and weak institutions that accompanied democratic transition in
all three countries, corruption scandals went from being journalistic discussion points to
mobilizing moments against elected governments, resulting in “people power” coups in the
Philippines in 2001 and Thailand in 2006, as well as to the hasty impeachment and conviction of
the president of Indonesia in 2001. Far from being a moderate “political agent” Albuquerque
(2012) described in the Brazilian case, media interventionism in these Southeast countries
contributed to “radical” political movements that led to a rapid (and often unconstitutional)
change of government. The “watchdog” role the media has assumed in transitional Southeast
Asia countries in the name of promoting and defending democracy, has often weakened and
sometimes even undermined actual democratic rule.
The Thai case is of particular interest because its media system changed further, polarizing
around two camps, the Yellow and Red Shirts. This extreme polarization put the Thai case
“beyond” Hallin and Mancini’s ideal type of “Polarized Pluralist” as the political system’s
liberalism was largely sacrificed in this transformation. The Philippines and Indonesia, by
contrast, became more stable (if low quality) democracies in part because their media systems
remain much more liberal based on continued (in the case of Indonesia) or renewed (in the case
of the Philippines) consensus around an anti-corruption narrative and an apparent strengthening
of democratic institutions. That consensus was lost in Thailand when the deposed Thaksin
government and its supporters fought back with their own media outlets which attacked their
opponents as elitists who use anti-corruption campaigns as an excuse to thwart electoral
majorities. The “yellow” print and broadcast media continue to demonise Thaksin and his (often
banned) party, although it has won the two elections held since the coup.14 “Yellows” even
played down the deaths of nearly 100 pro-Thaksin protestors in 2010. On the other side of the
political divide, the pro-Thaksin “reds” have built up an alternative media based on newspapers
and their own cable television and radio outlets. A Damocles sword in the form of some of the
strictest ‘lese-majeste’ laws in the world hangs anyone who dares point to the partisanship of the
The most recent victory of the pro-Thaksin party was July 2011. Thaksin’s sister Yingluck Shinawatra has
become a relatively popular prime minister. But anti-Thaksin protests continue (at present known as the “white mask
movement” in which protestors wear Guy Fawkes masks) backed by the “yellow” media. As of this writing there are
rumors of an impending coup attempt against the government.
14
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16
King, Queen or any other leading royals, with a number of journalists under investigation and
several jailed. The autonomy of the “fourth estate” has collapsed into Thailand’s deep political
fissures.
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