Sustainability 2012, 4, 740-772; doi:10.3390/su4040740
OPEN ACCESS
sustainability
ISSN 2071-1050
www.mdpi.com/journal/sustainability
Article
Scenario Archetypes:
Converging Rather than Diverging Themes
Dexter V. L. Hunt 1,*, D. Rachel Lombardi 1, Stuart Atkinson 2, Austin R. G. Barber 3,
Matthew Barnes 4, Christopher T. Boyko 5, Julie Brown 3, John Bryson 6, David Butler 2,
Silvio Caputo 7, Maria Caserio 8, Richard Coles 8, Rachel F. D. Cooper 5, Raziyeh Farmani 2,
Mark Gaterell 7, James Hale 6, Chantal Hales 6, C. Nicholas Hewitt 4, Lubo Jankovic 8,
I. Jefferson 1, J. Leach 5, A. Rob MacKenzie 6, Fayyaz Ali Memon 2, Jon P. Sadler 6,
Carina Weingaertner 3, J. Duncan Whyatt 4 and Christopher D. F. Rogers 1
1
2
3
4
5
6
7
8
Civil Engineering/College of Engineering and Physical Sciences, University of Birmingham,
Birmingham, B152TT, UK; E-Mails: d.r.lombardi@bham.ac.uk (D.R.L.);
I.Jefferson@bham.ac.uk (I.J.); C.D.F.Rogers@bham.ac.uk (C.D.F.R.)
Center for Water Systems/College of Engineering and Physical Sciences, University of Exeter,
Exeter, EX4 4QF, UK; E-Mails: swa201@ex.ac.uk (S.A.); D.Butler@exeter.ac.uk (D.B.);
r.farmani@exeter.ac.uk (R.F.); f.a.memon@exeter.ac.uk (F.A.M.)
The Centre for Urban and Regional Studies, School of Public Policy, University of Birmingham,
Birmingham, B152TT, UK; E-Mails: A.R.G.Barber@bham.ac.uk (A.R.G.B.);
j.brown.1@bham.ac.uk (J.B.); carina.weingaertner@gmail.com (C.W.)
The Lancaster Environment Centre, Lancaster University, Lancaster LA14YQ, UK;
E-Mails: m.barnes1@lancaster.ac.uk (M.B.); n.hewitt@lancaster.ac.uk (C.N.H.);
d.whyatt@lancaster.ac.uk (J.D.W.)
Faculty of Arts and Social Science/Lancaster University, Lancaster, LA1 4YD, UK;
E-Mails: c.boyko@lancaster.ac.uk (C.T.B.); r.cooper@lancaster.ac.uk (R.F.D.C.);
j.leach@bham.ac.uk (J.L.)
School of Geography, Earth and Environmental Science, University of Birmingham, Birmingham,
B152TT, UK; E-Mails: J.R.Bryson@bham.ac.uk (J.B.); j.hale@bham.ac.uk (J.H.);
a.c.hales@bham.ac.uk (C.H.); a.r.mackenzie@bham.ac.uk (R.M.); J.P.Sadler@bham.ac.uk (J.S.)
Department of Sustainable Construction, Coventry University Technology Park, Coventry,
CV1 5FB, UK; E-Mails: ab0172@coventry.ac.uk (S.C.); aa9851@coventry.ac.uk (M.G.)
Birmingham Institute of Art and Design (BIAD), Birmingham City University, Birmingham
B4 7DX, UK; E-Mails: maria.caserio@bcu.ac.uk (M.C.); Richard.Coles@bcu.ac.uk (R.C.);
Lubo.Jankovic@bcu.ac.uk (L.J.)
* Author to whom correspondence should be addressed; E-Mail: huntd@bham.ac.uk or
dvlhunt@gmail.com; Tel.: +44-121-414-3544; Fax: +44-121-414-3675.
Sustainability 2012, 4
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Received: 8 March 2012; in revised form: 26 March 2012 / Accepted: 30 March 2012 /
Published: 20 April 2012
Abstract: Future scenarios provide challenging, plausible and relevant stories about how
the future could unfold. Urban Futures (UF) research has identified a substantial set (>450)
of seemingly disparate scenarios published over the period 1997–2011 and within this
research, a sub-set of >160 scenarios has been identified (and categorized) based on their
narratives according to the structure first proposed by the Global Scenario Group (GSG) in
1997; three world types (Business as Usual, Barbarization, and Great Transitions) and six
scenarios, two for each world type (Policy Reform—PR, Market Forces—MF,
Breakdown—B, Fortress World—FW, Eco-Communalism—EC and New Sustainability
Paradigm—NSP). It is suggested that four of these scenario archetypes (MF, PR, NSP and
FW) are sufficiently distinct to facilitate active stakeholder engagement in futures thinking.
Moreover they are accompanied by a well-established, internally consistent set of
narratives that provide a deeper understanding of the key fundamental drivers
(e.g., STEEP—Social, Technological, Economic, Environmental and Political) that could
bring about realistic world changes through a push or a pull effect. This is testament to the
original concept of the GSG scenarios and their development and refinement over a
16 year period.
Keywords: sustainability; future scenarios; scenario archetypes
1. Introduction
The publication of the 1987 Brundtland report, ‘Our Common Future’, by the World Commission
on Environment and Development energized the concept of sustainable development and prompted the
commitment of world leaders at the 1992 Earth Summit in Rio to development that “meets the needs of
the present without compromising the ability of future generations to meet their own needs.”
Undoubtedly these events helped place the sustainability agenda at the epicenter of national and
international policy and research for the last 25 years. During this time it has been suggested that three
dimensions are required to adequately address sustainability: ‘issues’ (i.e., the sustainability indicator
spectrum from demographics to water); ‘space’ (i.e., international scale, different countries and
regions); and ‘time’ (i.e., future generations, their needs and aspirations). ‘Urban Futures’ (UF)
(www.urban-futures.org) is a 4-year EPSRC-funded project tasked with testing the resilience of
today’s sustainability solutions through scenario-based research, considering a diverse range of issues
(biodiversity, air quality, water, energy, underground infrastructure, built environment, density and
decision making, organizational behavior and innovation, enterprise and social needs, aspirations and
policy) within UK urban regeneration sites, assuming a time step of 40 years hence (the approximate
length of time for a regeneration cycle). This paper is conceptual survey research which focuses on
future scenarios. In this case future scenarios are not forecasts or predictions; they are plausible,
Sustainability 2012, 4
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challenging and relevant stories about how the future may unfold [1–4]. The internally consistent
descriptions/narratives used therein are determined by consideration of key drivers of
change (e.g., STEEP—Social, Technological, Economic Environmental and Political) and provide a
mix of qualitative and quantitative information that focuses upon aspects of greatest uncertainty and
importance. This contrasts with scenario-building exercises which can be used as a practitioner tool in
planning and community design contexts. In such cases a concise description (i.e., a vision) of what
the world looks like at some future time is produced on which consensus for a preferred future state is
drawn, and a full strategy developed.
The first step of UF research was to identify and review existing futures studies (a forthcoming
monograph by Hunt et al., [5] identified >450 distinct scenarios variants since 1997) and then establish
whether a distinct set of archetypes exists. The starting point for this paper is to investigate (based on
qualitative detailing) the robustness of a set of archetypes first proposed by the Global Scenarios
Group (GSG) in 1997. Conclusions are drawn as to whether the GSG scenarios might be adopted and
refined for UF research that is UK-based, rather than necessitating the derivation of yet another set of
scenarios.
1.1. Contextual History of GSG
In 1991 collaboration between the Tellus Institute and the Stockholm Environment Institute explored
the following high-level research questions as part of the PoleStar Project (www.polestarproject.org, [6]):
1. What approaches and methods are appropriate for examining long-range socio-ecological
prospects in a coherent and scientifically-grounded way?
2. What policy adjustments in the near term are necessary to assure a vibrant and verdant
civilization for the future?
3. What are the implications for our values, behaviors, and lifestyles of taking seriously the
concern for the well-being of people who are distant in space and time, and of the wider
community of life with whom we share the biosphere?
This research resulted in the development of the polestar system, a flexible tool for quantification of
integrated alternative long-range scenarios at regional, national and global scales. As such, it was used
to produce detailed data sets (parameters relevant to economy, society, resource use, and environment)
which, combined with the richness of scenario narratives, provided a robust methodological
framework for considering fundamental shifts in global development—including discontinuities and
restructuring of socio-ecological systems [7]. To carry on this legacy the Global Scenario Group
(GSG—www.gsg.org), an interdisciplinary and international group with a pedigree of conducting
integrated scenario assessments, was assembled in 1995 by the Tellus Institute and Stockholm
Environment Institute. In 1997 Gallopin and colleagues first proposed a set of three plausible,
divergent world end-states [8]—referred to as Conventional, Great Transitions and Barbarization—to
which a fourth was later added [9]: ‘Muddling through’—a passive majority (i.e., not pro-active) on
the grand question of the global future. Over a five-year period, six scenario variants (Table 1) were
subsequently defined, refined and checked repeatedly for internal consistency [10,11]. In addition,
quantification of analyzed data (using the Polestar system) was made available in a Technical
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document for four scenarios; MF, PR, NSP and FW, Table 1 [7], updated in 2009 using an additional
10 years of data and an expanding literature on environmental, resource, and social developments [6].
Two others (EC and B) were not quantified, presumably because of their extreme nature.
Table 1. Global Scenario Group (GSG) Scenarios: Four archetypal social visions for the
future, adapted from [1].
World end-state
Scenario variants
Market Forces (MF)
‘Conventional’
Policy Reform (PR)
‘Great
Transitions’
‘Barbarization’
New Sustainability Paradigm (NSP)
Eco-Communalism (EC)
Fortress world (FW)
Breakdown (B)
Archetypal Social Visions
A world that evolves gradually, shaped by
dominant driving forces
A world that is influenced by a strong policy
push for sustainability
A world where new human values and new
approaches to development emerge
A world that succumbs to fragmentation,
environmental collapse, and institutional failure
In 2005 Raskin (president of Tellus) compared GSGs’ visions of the future with five other
well-reported scenario studies, WBCSD [12], OECD, [13–15], IPCC [16], UNEP [17,18] and
WWV [19,20], and suggested that a common set of four archetypes could be found [21] (Table 1).
Further mapping exercises have since been conducted, resulting from the development of yet more
scenarios [22–32]. By combining this prior knowledge from the literature and adding in further
scenario variants (based on qualitative details given within scenario narratives), a substantially increased
evidence-base is provided herein to support the hypothesis that the world-end states (and scenario
variants) first proposed by GSG continue to form a distinct set of archetypes (Section 2). The legacy of
these GSG scenario variants are subsequently discussed in the context of providing a distinct set of
archetypes relevant to anyone considering scenario-based studies (Section 3). Conclusions are
subsequently drawn regarding the credibility of archetypes drawn from the GSG work (Section 4).
2. Comparing GSG Scenarios Variants with those from the Literature
In this section each GSG scenario variant is outlined within the three world end-states. Aligned to
each GSG scenario variant are observations from the literature (shown in Bold in Table 2) that identify
similarities with other scenario based studies and additional similarities that have been identified
during this review (shown in italics in Table 2) Scenarios that fall under more than one category are
listed under each.
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Table 2. Scenarios grouped by GSG archetypes 1997–2011 (Bold—as described within the literature, Italics—additions from this research).
CONVENTIONAL
(MF) [21] (PR) [21]
FROG [12] GEOpolity [12]
Business as Usual [19,81] Technology, Economics
Reference [14,15] & the private sector [19]
A1 [16] Policy variants [14,15]
Markets First [17,18] B1 [16]
Economy First [34] Policy First [17,18]
Global Orchestration [54] Global sustainability [22,39,
Big is Beautiful [112] 40,58,59,60,67,68,79,81,83]
Global Economy [78,90] Technogarden [54]
Great Escape [77] Knowledge is King [112]
World Markets [22,23,39,40,56, Big Crisis [77]
58,59,60,67,68,79,83]
Strong Europe [80]
[11,42]
Market World
Global Co-operation [78]
[27]
Beta
Policy Rules [34,35]
[51]
Jeopardy
Alchemy [51]
[43]
Blinkered Evolution
Global commons [23]
New Frontiers [28] Gamma [27]
Market Forces [25] Green World [42]
Business as usual [30] Strong government [28]
Free Markets [30] Fruits for a few [28]
Riding the Tiger [44] SUCCEED through
Triumphant Markets [45] SCIENCE [31]
World Markets [83] Green policy [30]
High Growth (F-0) [46] Technocratic [30]
GO for GROWTH [31] Policy reform [25]
Growing on [57] Leading the way [55]
Perpetual Motion [81] Prosperous-Stewardship [56]
Carry on Consuming [48] Urban Colonies [81]
Economy First [34,35] Low emissions [50]
Bazaar [49] Innovation [51]
High Emissions [50] Business as usual (F-1) [46]
Market Forces [51] Powerdown [57]
Uncontrolled Demand [52]
GREAT TRANSITIONS
(NSP) [21] (EC) [21]
Jazz [12] Sustainability First [17,18]
Values and Lifestyles [19] B2 [16]
Sustainability First [17,18] Local stewardship [22,39,
Restoration [51] 40,58,59,60,67,68,79,81,83]
Sustainable Behavior [51] Delta [27]
Global Sustainability [22,39, Transformed World [11]
40,58,59,60,67,68,79,83]
Adapting Mosaic [54]
[41]
Global Responsibility
Survivor [51]
B1 [16] Local Resilience [51]
Green World [42] Tribal Trading [81]
Living on the No.8 wire [28] Independent Aotearoa [28]
Civic Renewal [43] Eco-Communalism [30]
CONNECT for LIFE [31] Blueprints [82]
Global Orchestration [54] Lettuce Surprise U [77]
Global Commons [23] Evolved Society [77]
Great Transitions [25] Regional Communities [78]
Sustainable world [30] Sustainability Eventually [34,35]
Hearts [61] Building Lifeboats [57]
The Triple Whammy [62] Medium/Low Emissions [50]
Factor Four [46]
BARBARIZATION
(FW) [21] (B) [21]
Security First [17,18] A2 [16]
Fortress Europe [34] Diamonds [61]
Fortress World [11,25,30] Decline to Disaster [72]
A2 [16]
National Enterprise [39
41,59,60,68,83]
RegionalStewardship [65]
Order from Strength [54]
Scramble [54,82]
Clustered Networks [77]
Transatlantic Market [80]
Continental Markets [54,78]
Fortress Britain [23]
Provincial Enterprise [22,
40,58,67,79,81]
Medium/Low
-emissions [50]
Alpha [27]
Fortress Europe [34,35,42]
Technogarden [54]
Lords of Misrule [22]
Rivers [35]
Turbulent Neighborhoods [45]
Boom and Blame [69]
Last Man Standing [57]
Brown Tech [70]
KEEP it LOCAL [31]
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2.1. Conventional Worlds
The first GSG scenario variant within the conventional world archetype is ‘Market forces—MF’.
‘MF is constructed as a future in which free market optimism remains dominant and proves
well-founded [33]’. ‘Market-driven globalization, trade liberalization, institutional
modernization—relies centrally on the self-correcting logic of competitive markets to address
global challenges [21].’ Populations and the global economy expand and free trade and
deregulation drive growth. The availability of sufficient resources—raw materials, land, water,
energy—and the means of maintaining ecological resilience in such a huge economy are critical
uncertainties. The challenge of satisfying bio-physical sustainability constraints is compounded
by the challenge of maintaining social and economic sustainability in a world of profound
inequalities between rich and poor countries, and within each country [33]’.
‘Market Forces’ was originally referred to as a ‘Reference’ or ‘Business-As-Usual’ scenario [8,10].
The name ‘Market forces’ came later [6,9,11] and illustrates the need for a generic worldwide
application for each world end-state. Whilst MF may be based upon historical patterns and
business-as-usual for the future in the U.S. [6], it may not be a fair representation for a reference
scenario everywhere.
Within the literature there are numerous scenarios aligning with the MF variant. Raskin [21] first
suggested that the MF scenario was broadly similar to:
First Raise Our Growth—FROG!—a familiar world where economic growth and success is a
major concern and where human social systems are unable to meet the challenge of sustainable
development, [12];
‘Business as usual’—a continuation and extrapolation of current trends with limited investment
in water infrastructure, [19];
‘Reference’—a market forces approach based on current UN predictions, [13–15];
‘A1’—an integrated unsustainable world of very rapid economic growth [16], and
‘Markets First’—a world based upon market driven developments [17,18] (later developed to
‘Economy First’ [34,35], in which Globalization and Liberalization are embraced, economic
growth is high and multinational companies dictate environmental standards, the close
relationship being shown in Figure 1b).
The compatibility between ‘A1’ and ‘FROG’ has been recognized previously by Morita
et al. [36], and the strong links between ‘A1’ and ‘Markets first’ have been reinforced by numerous
authors [23,24,26,32,37,38], based upon both having a strong global-economic-self-interest/reactive
focus, a commonality shared by many of the scenarios described herein (Figures 1a,b and 2). As such,
‘Great escape’ and ‘Global economy’ can also be added to the list. Table 3 shows qualitative patterns
for some of the previously mentioned scenarios according to a range of key drivers from where direct
alignment with MF can be seen.
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Figure 1. (a) 10 Scenario studies on two axes of uncertainty, modified from [26,32];
(b) Approximate location of selected scenarios, modified from [34,35].
(a)
“The Global
Market”
MF
A1
Markets First
Global Orchestration
‐
Big is beautiful
Economy First
Great escape
Global economy
Global economy
GSG
IPCC SRES
GEO‐4
MA
Shell
VISIONS
SCENES
PRELUDE
Four Futures
EU Ruralis
Self interest /
Reactive
“Continental
Barriers “
PR, NSP
B1
Sustainability First, Policy First
Techno Garden
‐
Knowledge is King
Policy Rules
Big Crisis
Strong Europe
Global Co‐operation
GSG
IPCC SRES
GEO‐4
MA
Shell
VISIONS
SCENES
PRELUDE
Four Futures
EU Ruralis
FW
A2
Security First
Order from Strength
Scramble
Big is beautiful?
Fortress Europe
Clustered Networks
Transatlantic Market
Continental Markets
GSG
IPCC SRES
GEO‐4
MA
Shell
VISIONS
SCENES
PRELUDE
Four Futures
EU Ruralis
“Global
Sustainability”
Global
GSG
IPCC SRES
GEO‐4
MA
Shell
VISIONS
SCENES
PRELUDE
Four Futures
EU Ruralis
Solidarity /
pro‐active
EC
B2
‐
Adapting Mosaic
Blueprints
‐
Sustainability eventually
Lettuce Surprise U and Evolved Society
Regional Communities
Regional Communities
“Regional
Sustainability“
Regional
(b)
Global
MF
Markets
Economy First
First
PR Policy
Rules
Policy
First
NSP
Sustainability
First
Self interest /
Reactive
Security
Fortress First
Europe
FW
Solidarity /
pro‐active
Sustainability
Eventually
EC
Regional
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Figure 2. Various scenarios plotted against Special Report on Emissions Scenarios (SRES)
axes, modified from [24]—scenario sets are identified by matching shapes/text.
Global
“The end of
history”
“Our Common
Future”
A1
Markets
First
Market
World
MF
Global
Sustainability
Creative
Societies
NSP
PR
Policy
First
Hundred
Flowers
Economic
Haves &
Have Nots
Security
First
Shared
Responsibilities
Environmental
Sustainability First
Provincial
Enterprise
Fortress
World
B1
Transformed
World
Turbulent
Great
Neighbourhoods Transitions
EC
FW
Local
Stewardship
Barbarization
B2
A2
“Clash of
Civilisations”
Regional
“No
Logo”
Table 3. Qualitative patterns of change in Market Forces (MF) according to Social,
Technological, Economic, Environmental and Political (STEEP) drivers.
Performance
in MF [6]
Generic
qualitative
patterns of
change that
resonate with
other scenario
sets
Society
Worsens
Technology
Slight
improvement
Economy
Strengthens
significantly
Emphasis on
individuals,
low public
participation in
governance.
Uncontrolled
urbanization and
an increasing
ageing
population. A
consumerist
world where the
rich get richer.
The focus is on
economic
efficiency.
However, access
depends on what
you can pay for.
Innovative
technologies
respond to
consumer
demands.
Strongest
economy with
International
decision-making.
However there is
low government
intervention in a
highly efficient
formal economy
in which most
people work.
Environment
Worsens
Policies
Weak
Environment
Weak social and
worsens due to environmental
high
policies.
environmental
impacts. Increase
in pollutants,
CO2 emissions,
resource
use/capita and
water stress
(quality and
quantity of
groundwater
decrease). Net
deforestation.
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Pridmore [22] has previously suggested a close alignment between ‘A1’ and ‘World Markets’, e.g.,
they are similar to the present day USA [39], with consumerist values, global governance and
declining manufacturing and agriculture [23,40,41]. The close relationship with MF is illustrated in
Figure 3 [30] and is confirmed by Pinnegar et al. [23], with the addition of ‘Market world’ [42],
‘Beta’ (An early version of EA’s ‘Jeopardy’ scenario), and ‘Global Orchestration’ (although the last
of these has not been added to the list as it resonates more evidently with NSP (Section 2.1)). Around
the same time EA [27] reported close links between ‘World Markets’ (previously linked to many other
MF type scenarios) and their ‘Jeopardy’ scenario (an intensive materialistic consumerist culture,
coupled with high economic growth, growing social fragmentation and a continuing reliance on fossilbased fuels [27], a scenario upon which ‘Blinkered Evolution’ (a world where mainstream behaviour is
committed to an individualized consumption paradigm [43]) was based. Taylor et al. [28] confirms
many of these relationships and further suggests close resemblance between ‘Market Forces’, a
scenario based directly on the work of GSG that assumes economic growth paradigms, based on the
experience of developed countries, are appropriate for the rest of the world [25], and their ‘New
Frontiers’ scenario. This is not surprising given the references therein to market competition, individual
meritocracy and unfettered consumption, as well as education and health for those that can afford it.
Figure 3. GSG scenarios within the Foresight Futures 2020 plane [30].
(Notional)
time axis
INTERDEPENDENCE
World
Markets
MF
Global
Sustainability
NSP
PR
Current
Situation
INDIVIDUAL
FW
National
Enterprise
COMMUNITY
Local
Stewardship
EC
AUTONOMY
Several additions have been made to this list based on the adoption of similar descriptors and core
values to MF:
‘Riding the Tiger’—a linear continuation of the current era [44];
‘Triumphant Markets’—a world of materialism, consumerism, free trade and market
integration, [45];
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‘World markets’—where material wealth and greater mobility is to the detriment of society and
the environment [43];
‘High growth (F-0)’—a throw away economy with a free market model [46];
‘Go for Growth’—where economic growth continues to be driven by consumption and new
technology [31];
‘Growing on’—where high economic growth is at the expense of social cohesion and
environmental sustainability [39];
‘Perpetual Motion’—a society driven by constant information, consumption and competition
[47];
‘Carry on consuming’—where UK supply chains are dominated by a handful of companies and
global competition has put greater reliance on production and processing within the European
region [48];
‘Bazaar’—a market world where free market policies, corporate restructuring and
entrepreneurship offer a model for the rest of the world [49];
‘High emissions’—contributing to high environmental impacts[50];
‘Market Forces’—in this scenario the Environment Agency focus on growth, consumerism and
high water demand [51] it is not surprising that this has been rebranded as ‘uncontrolled
demand’ [52], a significant concern in the water field.
The second scenario within the conventional archetype is ‘Policy reform—PR’.
The PR path requires unprecedented political will for establishing the necessary regulatory,
economic, social, technological, and legal mechanisms [33]. This strong policy is used to meet
social and environmental sustainability goals following widespread concern over environmental
deterioration, social conflict, and economic instability. This leads to a marshalling of political
will to implement comprehensive government action aimed at redirecting and constraining the
global economy to achieve a broad set of social and environmental goals [21]. PR assumes the
emergence of a massive government-led effort to achieve sustainability without major changes in
the state-centric international order, modern institutional structures, and consumerist
values [33]. For example PR is assumed to have adopted the best available technologies and yet
behaviour has remained relatively unchanged [6]. There is a deep and widespread commitment
to economic equity and strong and harmonized policies are implemented that, by redirecting the
world economy and promoting technological innovation, are able to achieve internationally
recognized goals for poverty reduction, climate change stabilization, ecosystem preservation,
freshwater protection, and pollution control [33].
Raskin [21] first suggested that PR was broadly similar to:
Global Ecosystem Organization—‘GEOpolity’—a world where an environmental and social
crisis looms and the response is to build an interlocking governance structure coordinated at the
international level, [12];
‘Technology, Economics and the private sector’—where private sector initiatives lead research
and development, and globalization drives economic growth, but the poorest countries are left
behind [19];
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‘Policy variants’—Decarbonization is a major theme in this world, prompted by a carbon
market in which all goods and services carry a carbon price [13–15];
‘B1’—world that emphasizes global solutions to economic, social, and environmental
sustainability with reductions in material intensity and the introduction of clean and resourceefficient technologies [16] , and
‘Policy First’—where strong actions are undertaken by governments in an attempt to reach
specific social and environmental goals, [17,18]; developed to ‘Policy Rules’ where Europe is
at the forefront of a new socio-economic paradigm of public/private partnerships and leads a
global shift in direction, water framework directive compliance is higher than ever—the close
relationship can be seen in Figure 1 [34,35].
The compatibility between ‘B1’ and ‘GEOpolity’ has been recognized previously by
Morita et al. [35] whilst correspondence between PR, ‘B1’ and ‘Policy first’ is reinforced by
numerous authors [18,23,26,37,38]. In terms of high global-environmental-solidarity/pro-active
considerations (Figures 1a,b, and 2) very close compatibility is reported between ‘B1’ and ‘Global
sustainability’ [22,24]. This view is upheld by Busch [26] and Kok et al. [32] with the addition of the
following: ‘Technogarden, Knowledge is King, Big Crisis, Strong Europe and Global Co-operation’.
As ‘Global Sustainability’ and ‘B1’ align with both PR and NSP, albeit more strongly in NSP, they
appear in both lists (Table 2). Table 4 shows close alignment of previously-mentioned scenarios to PR
when considering qualitative patterns of change according to a range of key drivers [26].
Table 4. Qualitative patterns of change in Policy Reform (PR) according to STEEP
drivers.
Society
Technology
Economy
Environment
Policies
Improvement
Significant
Improvement
Strengthens
Improvement
Strong
Emphasis on
more
community.
Medium public
participation in
governance.
Less chaotic
urbanization and
a growing
population. User
behaviors
relatively
unchanged.
Focus on general
efficiency and
environment.
Promotion of
technology transfer
and diffusion. Best
practice technology.
Dependence on
increases in
technological
efficiency to reduce
consumption.
Strong economic
growth with
International
decision making.
High government
intervention in an
efficient and fair
formal economy in
which most people
work.
Environment
improves due to
reduced
environmental
impacts. Reduction in
Pollutants, CO2
emissions (20% of
1990 levels reached
by 2050), resource
use/capita and water
stress. Moderately
reduced deforestation.
Strong social
and
environmental
policies
Performance
in PR [6]
Generic
qualitative
patterns of
change that
resonate with
other scenario
sets
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Whilst Makropoulos et al. [30] suggest that PR is on the way to NSP, Raskin [53] argues that the
transition very much depends upon where branch points [8] might form. Pinnegar et al. [23] have
aligned ‘B1’ with ‘Global commons’ (where people aspire to high levels of welfare and a sound
environment, and international co-operation towards global sustainability [23]); ‘Gamma’ (An early
version of EA’s ‘Alchemy’ scenario); ‘Green World’ [42] and ‘Technogarden’ (where Global markets
in ecological property combine green technology, eco-efficiency, openness and competition [54]),
which the Environment Agency suggests has similarities to their ‘Alchemy’ scenario (where a new
regulatory environment spurs innovation in new technologies and new standards of producer
responsibility [51]). Defra also noted similarities between ‘Alchemy’ and their own ‘Strong
government’ scenario [43] (the latter built upon the former). Both ‘Alchemy’ and ‘Technogarden’ have
been linked to Natural England’s ‘SUCCEED through SCIENCE’ scenario [31] (where the global
economy continues to be driven by innovation and everyone relies on business to keep the country
growing), as shown in Figure 4. The ‘Green Policy’ (where ecologists influence central policy) and
‘Technocratic’ scenarios (where public engineers and technocrats influence policy) as proposed by
Makropoulos et al. [30] are very much policy-related and therefore not dissimilar to PR. In ‘Policy
reform’ (a scenario in which negative impacts of market mechanisms are tempered by the inclusion of
mitigation programs) it is argued that the socio-economic and political considerations may make it
expedient for governments to take actions that favor citizens, rather than wait for the operation of the
market to correct these ills [25]. As this is drawn directly on the work of GSG the direct comparison
with PR is unavoidable.
Several additions have been made to this list based on the adoption of similar descriptors and core
values to PR:
‘Leading the way’—UK Government takes a hands on approach to ensure the transition to a
low-carbon economy; investment in environmental research and technology is high [55];
‘Prosperous stewardship’—a global player in economic terms with high regulation, innovation
and a dry climate [56];
Urban Colonies—good environmental practice is at the heart of the UK’s economic and social
policies; new urban planning policies; consumption has fallen; resource use is now a
fundamental part of the tax system and disposable items are less popular [47];
’ Low emissions’—resulting in reduced environmental impacts [50];
Innovation—Previously Alchemy, in this world people work in regulation and compliance;
environmental concerns are the problem of manufacturers and service providers — supply side
regulation (for water) is an accepted integral part of the economy [52];
‘Business as usual—B-A-U’ describes strict controls for land-use planning, a balance between
growing volumes and increasing recycling rates, and adoption of techno-fixes for carbon
capture [46]—as such it describes perfectly a policy-centric B-A-U for the UK; and
‘Powerdown’—refers to the path of self-limitation, cooperation and sharing; an orderly
equitable transition to a low-carbon economy, which mirrors the steps being taken within a PR
world [57].
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Figure 4. Archetypes by theme clusters (Bold text shows scenarios included in this study), modified from [31].
‘Vulnerabilities
LOCAL/PROTECTIONIST:
KEEP IT LOCAL
5. Local Communities
6. Self Service
RECESSION:
1. Slow Growth
2. Pass the VatBeef
PotNoodle
3. Survivor 2050
4. Food in crisis
4. Protective Collective
11. Tough Choices
15. Clustered Networks
16.3 Survivor
20. Belshazzar’s Feast
27. Crystal Maze
33. A Darker Age (USA)
_
‘Technology and Innovation’
SUCCEED through SCIENCE
2. Cash Rich, Time Poor
6. Alchemy
7. Green Growth
10. Athenian Voices
11. Digital Rose Garden
SOCIAL:
8. Fragile Seams
10. Diversity Wars
ECOLOGICAL:
1. Green Stimulus
17. Good Intentions
16.3 Krypton Factor
17. Perpetual Motion
21. Technogarden
27. Going for Gold
‘World View /Paradigm Shift’
CONNECT for LIFE
5. Global Equality
12. Global Sustainability
13. Global Sustainability
14. Sustainability First
15. Lettuce Surprise U
‘Fluid Global Economy’
15. Evolved Society
18. Global Commons
20. Principia Ethica
21. Global Orchestration
NSP, EC
GO for GROWTH
1. Dash for Energy
2. Carry on consuming
3. Jeopardy 2050
4. Just a Blip
4. Food Inflation
5. Open Markets
6. Perpetual Motion
6. Shaken Open
7. Carbon Creativity
7. Resourceful Regions
8. Northern Lights
9. Scramble
10. Global Impact
11. Boom and Blame
12. World Markets
13. World Markets
14. Markets First
15. Great Escape
16.3. Strike it Rich
27. Who wants to
be a millionaire?
5. Security First
18. World Markets
20. Empyrean
33. Full Speed Ahead
MF
Business as Usual – B.A.U.
Intensified B.A.U.
‘Global
Fragmentation/Schism’
LINKING WORLDS WITH A
SUSTAINABILITY FOCUS
‘Megacities /
Ecological Density’
1. Great Transition
4. Into a New Era
14. Policy First
18. Big Crisis
20. Restoration
21. Eco‐efficiency
PR, EC
FW
5. Trading Blocs
12. Regional Stewardship
13. National Enterprise
18. Fortress Britain
20. Titans from Avarice
21. Order from Strength
FW
‘Local/High Cooperation’
2. A Lot of Allotments
3. Restoration 2050
7. Sunshine State
8. Low Carbon Locale
9. Blueprints
10. Local Life
11. A Virtue of Necessity
15. Local Stewardship
18. Evolved Society
20. Tribal Trading
21. Local Stewardship
21. Adapting Mosaic
27. University Challenge
33. Soft Landing
EC
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2.2. Great Transitions
The first variant within the great transitions archetype is ‘New Sustainability Paradigm—NSP’.
NSP sees new humane globalization (rather than localism) change the character of urban
industrial society [21]. A values-led change catalyzed by the push of deepening crises and the
pull of desire for a just, sustainable, and planetary civilization. This new paradigm is rooted in
human solidarity, universal access to education and health care services, ecological resilience,
reduced consumerism (technology is as good as it gets but matched also by a step-change in
behavior [6]), improved well-being, e.g., creativity, leisure, relationships, and community
engagement) and quality of life [33]. NSP is a more cosmopolitan vision than EC, because it is a
world that would transcend and transform urban and industrial civilization, and maintain global
linkages and solidarity, rather than retreat into localism [10]. The improved social cohesion
reduces conflict; crises may still linger, but the world is able to confront them with enhanced
institutions for reconciliation and cooperation [33].
Raskin [21] first suggested that this scenario is broadly similar to:
Jazz—where markets are harnessed for finding solutions to sustainable development [12];
Values and Lifestyle—Sustainable development, with an emphasis on research and development
in the poorest countries [19,20], and
Sustainability First—a world in which a new development paradigm emerges in response to the
challenge of sustainability, supported by new, more equitable values and institutions [17,18].
According to the Environment Agency this scenario is also very similar to their ‘Restoration’ scenario
(a world where societal values and behavior are oriented more towards sustainable development goals
as a result of greater awareness and perception of environmental risk [51]—subsequently renamed to
‘Sustainable Behavior’ [52]). They also suggest similarity with Foresights ‘Global Sustainability’
scenario, (e.g., that it is similar to the Netherlands [39]) also known as ‘Global responsibility’ [41,58],
a world with: a strong index of sustainable economic welfare and climate management, conservationist
values (biodiversity is stable), global governance, renewable energy, less resource-intensive
manufacturing, equity, and improved air and water quality [59,60]. Previously, Pridmore [22] suggested
a closer alignment between ‘Global sustainability’ and ‘B1’ [16], based upon a strong
global-environmental focus, this relationship being confirmed by de Vries [24] in Figure 2. Hence, the
subtle similarities with ‘Green World’ (aligned previously with PR) cannot be ignored. Table 5 shows
the close alignment of a number of the scenarios aligned under NSP, according to key drivers [26].
Taylor et al. [28] suggest that some elements (i.e., restorative stages) of their ‘Living on the
No.8 Wire’ scenario (where New Zealand reacted too late to sustainability challenges and got left
behind globally, but social cohesion has permitted an indigenous and inventive subsistence in the
economy, as seen in other Pacific Islands) resonate well with ‘Restoration’ (mentioned earlier). This in
turn is assumed by Defra [43] to closely resemble their ‘Civic renewal’ scenario (a world where British
citizens and consumers, rather than British politicians, begin to change their behavior—this being a
strong characteristic that resonates well within NSP).
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As can be seen in Figure 4, Natural England align their ‘CONNECT for LIFE’ scenario (where
people now connect through vast global networks [31]) with ‘Global Orchestration’ (a world of
sustainable development, economic growth, fair trade, global public health, global education, global
NGO and multilateral organizations [54]).
Table 5. Qualitative patterns of change in New Sustainability Paradigm (NSP) according
to STEEP drivers.
Performance
in NSP [6]
Generic
qualitative
patterns of
change that
resonate with
other
scenario sets
Society
Technology
Economy
Environment
Policies
Significant
improvement
Significant
improvement
Strengthens
Significant
improvement
Strong
Strongest emphasis
on community.
Highest public
participation in
governance. Large
reduction in
population.
Significant
voluntary
Improvement to
user behavior.
Best practice
technology [6].
Focus on general
efficiency and
environment.
Promotion of
Technology transfer
and diffusion,
encouragement of
open source.
Lowest pressure on
natural
environment.
Greatest reduction
in pollutants, CO2
emissions, resource
use/capita and
water stress. Net
reforestation.
Strongest social
and
environmental
policies. Human
well-being and
the environment
are central to
long-term
planning
initiatives.
Sustainable
economic
growth with no
dominant scale
for decision
making. Place
of work is
variable by
region and
societal group.
In addition it is closely related to ‘Global Sustainability’ (mentioned previously), ‘Sustainability
First’ (mentioned previously) and ‘Global commons’ (a world where people aspire to high levels of
welfare and a sound environment—driven through International co-operation towards global
sustainability [23]). It is interesting to note that ‘Sustainability First’, whilst being
environmentally-focused, provides a balance between global and regional (i.e., spanning somewhere
between NSP and EC), although its position is best described by Figure 1b rather than 2. ‘Great
Transitions’ is a world in which the three pillars of sustainable development are strengthened and
behavioral patterns that characterize modern societies, such as consumerism, give way. As such a new
level of satisfaction that is not materialistic is defined [25]. It is worth noting that de Vries [24] locates
‘Great transitions’, a combination of EC and NSP as defined by Hammond (1997), in the lower
right-hand quadrant in Figure 2; however, when NSP is disassociated from EC within this archetype,
the former would move vertically upwards (into the upper quadrant) whereas the latter would move
marginally downwards. Macropoulos et al. [30] align their ‘Sustainable world’ (a world where
integrated solutions are the aim) directly with NSP, as it draws narratives from this research.
Several additions have been made to this list, based on the adoption of similar descriptors and core
values to NSP, these are:
‘Hearts’—Environment wins, Society Wins—This is a world in which demography, politics,
economics, and sustainability gel. It is the future that the Brundtland Commission pointed us
towards [61];
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‘Triple Whammy’—based upon a combined approach to environmental, social and economic
sustainability [62]; and
‘Factor Four’—a more sustainable, low-impact food system that improves significantly
demand-side management in addition to re-use, recycling and composting [46].
The second scenario within the great transition world is ‘Eco-communalism—EC’.
Eco-communalism envisions a patchwork of semi-isolated and self-reliant communities; quite
sustainable with high equity, low economic growth, low populations [8,63] with a bio-regional
focus, a highly localist vision and face-to-face democracy, [21]. EC contrasts with NSP by:
embracing the principles of strong decentralization; small-scale technology; and economic
autarky [10]. It has been suggested by Gallopin et al. [8] that an EC world could emerge out of
an NSP world, if powerful consensus arose for localism, diversity and autonomy. Just as likely,
however, it could emerge from the recovery of Breakdown [8]. A major threat to sustainability
could come from the possibility that some of the more or less isolated communities develop into
aggressive, expansionist forces that attempt to dominate neighboring communities [8].
Raskin [21] first suggested that this scenario is broadly similar to:
‘B2’ [16], which de Vries [24], in Figure 1, aligns closely with:
‘Local stewardship’—a world with conservative values, regional/national governance,
locally-based financial and other services, and small-scale intensive agriculture and
manufacturing [41,59,60]—like Denmark, Sami [39] — this relationship being confirmed by
Pridmore [22], EA [51] and Pinnegar et al. [23], the last of these authors include also:
‘Delta’—an early version of EA’s ‘Survivor’ scenario, and:
‘Adaptive Mosaic’—a world of local regional co-management; common property institutions;
integration of local rules regulating trade; local, non-market rights; local communities; local
equity and cooperatives [54].
The Environment Agency suggested similarities between their ‘Survivor’ scenario (a scenario in
which the consumers become more frugal and self-reliant with resurgence in traditional regional and
local cultures and values [51] — subsequently renamed to ‘Local Resilience’ [52]) and Foresight’s
‘Tribal Trading’ scenario (a world shrunk to their own community, a global economic system that is
severely damaged with infrastructure falling into disrepair, local food production and services and
local transport - typically by bike and horse. There are local conflicts over resources: lawlessness and
mistrust are high. The state does what it can—but its power has been eroded [47]). Landcare
Associates suggest that some elements of their ‘Independent Aotearoa’ scenario (also known as the
‘Shire’) were broadly similar to ‘Tribal Trading’: the link to EC is easily recognized given the
references to a world that has international geopolitical instability, strong social cohesion and a
voluntary disconnect from globalization. In other words, as Taylor describes it: equitable, educated,
environmental—friendly and dull. Macropoulos et al. [30] align their ‘Eco-communalism’ (green
visions of bioregionalism, localism, face to face democracy, small technology and economic autarky)
directly with EC. From Figure 1a, b other scenarios include: Blueprints, Lettuce surprise U, Evolved
Society, Regional Communities and Sustainability eventually (a world where water demand has
structurally decreased, derived from ‘Sustainability First’ [34,35]).
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During this research the following additions have been made to this list, based on the adoption of
similar descriptors and core values to EC:
‘Building lifeboats’—the path of community, solidarity and preservation [57] and
‘Medium/Low emissions’ [50].
2.3. Barbarization
The first scenario within the barbarization archetype is ‘Fortress World—FW’.
Authoritarian rule, elites in “fortresses”, poverty & repression outside; an authoritarian
response to the threat of breakdown; from protected enclaves, elites control an impoverished
majority and manage critical natural resources [9,10,33] Strategic mineral reserves, freshwater
and important biological resources are put under military control, as are favored resort areas,
including nature and hunting preserves, from which the poor are excluded [8]. This is a world in
which wealth, resources and conventional governance systems are eroding and alliances are
formed to protect the privileges of rich and powerful elites in their bubbles of privilege. Outside
the fortress, the majority is mired in poverty, denied access to scarce resources and restricted in
mobility, expression and basic rights [8]. Authorities employ geo-engineering techniques to
stabilize the global climate, while dispatching militia to multiple hotspots in an attempt to quell
social conflict and mass migration. But the results are mixed: emergency measures and spotty
infrastructure investment cannot keep pace with habitat loss and climate change; inadequate
food and water to desperate billions [33]. Technology is maintained in the fortresses, even with
some continued innovation, but deteriorates elsewhere. Local pollution within the fortress is
reduced through increased efficiency and recycling. Pollution is also exported outside the
enclaves, contributing to the extreme environmental deterioration induced by the unsustainable
practices of the desperately poor and by the extraction of resources for the wealthy [8]. In this
kind of future, sustainable development is not in the cards, a half-remembered dream of a more
hopeful time [33]. Global equity is very low, though it could be high within the fortress, and
outside. For those unfortunate enough to be born poor, life is Hobbesian: nasty, brutish, and
short. A general uprising of the excluded population is plausible and the collapse of FW could
lead to Breakdown [8,23,53].
Raskin [21] suggested that this scenario was broadly similar to:
GEO’s ‘Security First’ scenario is a world of great disparities, where inequality and conflict
prevail, brought about by socio-economic and environmental stresses [17,18];
GEO-4, 2008, this was developed by Duel et al. [35] into ‘Fortress Europe’ as shown in
Figure 1b; a world in which Europe closes its borders and concentrates on a series of security
issues, a central goal of which is self-sufficiency; co-operation is are difficult, alliances change
and water conflicts intensify) and
AEO’s ‘Fortress World’ scenario, the later being developed from the former [25].
The last of these scenarios has been linked directly to ‘A2’ (A high regional-economic focus [16] by
de Vries [24], in addition to ‘Barbarization’ which includes FW and B [11] (see Figure 2).
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It can be seen that ‘Security First’ is the least localized of the scenarios considered under FW, thus
far—economics being broadly similar in each case. The reference to ‘clash of civilizations’ [64] in
Figure 2, is understandable given the context of a world in which global affairs and interactions are
between “civilizations” rather than nation-states. Table 6 [26] shows the close alignment of a number
of scenarios under NSP according to key drivers, these relationships being confirmed by Zurek [37]
and Westhoek et al. [38].
‘Fortress World’, as derived by Makropoulos et al. [30], is based upon narratives drawn from FW
and therefore shows considerable similarities: e.g., environmental conditions that deteriorate rapidly;
pollution; climate change; and ecosystems degradation that interact and amplify the crisis. The links
between FW and ‘National Enterprise’ as identified by Makropoulos et al. [30] can be seen in
Figure 3; a world committed to building capabilities and resources to secure a high degree of national
self-reliance and security. In ‘National Enterprise’, Political and cultural institutions are strengthened
to buttress national autonomy in a more fragmented world [47]—in a similar way to present day
Switzerland [39], although increasingly like present day North Korea, Fortress India (so named due to
its fortified borders) and others.
Table 6. Qualitative patterns of change in Fortress World (FW) according to STEEP drivers.
Society
Technology
Economy
Environment
Policies
Performance
in FW [6]
Worsens
Substantially
Relatively
unchanged
Weakens
Worsens
Substantially
Very
Weak
Generic
qualitative
patterns of
change that
resonate with
other scenario
sets
Focus on individuals
Lowest public
participation in
governance due to its
breakdown. Human
wellbeing, the
environment and
natural resources are
victimised to meet
security demands.
However, there is
a huge increase in
R&D for military.
The emphasis is
on security of
supply and access
to technologies is
closely guarded.
A weak economy
with national
decision making
Disintegration of
economic and
social fabric
accompanied by
emergent
underground
economies.
Highest pressure on
natural environment.
Increase in
pollutants, CO2
emissions, resource
use/capita and water
stress (quality and
quantity of
groundwater
decrease). Net
deforestation.
Weakest
social and
environme
ntal
policies.
More recently NESC [31] have aligned ‘National Enterprise’ with ‘Regional Stewardship’ [65] and
‘Order from Strength’ [54]. This was presumably related to the fact that all these scenarios include the
requirements for ‘high regulation’ (i.e., national level policies), security and protectionism within a
climate of fear—all of which are consistent with the descriptors of FW. Pinnegar et al. [23] recognized
that ‘Order from Strength’ correlated well with their ‘Fortress Britain’ scenario (This scenario assumes
that people aspire to personal independence and material wealth within a nationally-rooted cultural
identity that gets in the way of global sustainability) in addition to UKCIP’s ‘Fortress Britain’ [66],
‘Provincial Enterprise’ (a precursor to ‘National Enterprise’ [67]); ‘Fortress Europe’ [42] ‘A2’ and
the Environment Agencies ‘Alpha’ scenario [27]—subsequently changed to ‘Survivor’ (EA, 2006) and
the ‘Medium-High emissions’ scenario [68]. Whilst Landcare Associate’s ‘Fruits for a few’ (benefits
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of global market access, communications, health protection and use of natural resources are aspects
reserved to an elite, which also values sustainability, [28]) has been linked closely to ‘Technogarden’
(aligned previously with PR) reference to a dissenting and landless majority of population resonates
also with FW (Section 2.3). Busch [26] and Kok et al. [32] confirm a number of these relationships
(Figure 1a,b) with the addition of: ‘Scramble, Transatlantic Market and Continental Markets’
Several additions have been made to this list based on the adoption of similar descriptors and core
values to FW:
‘Lords of Misrule’—a fortress world with socio-political backlashes and regressive
development in institutions [49];
WBCSD’s ‘Rivers’ scenario—a world of ‘Haves and Have-nots’ [12];
‘Turbulent neighborhoods’—a world of physical security, muscular military action and the
formation of a fortress Europe [45];
‘Boom and Blame’—a world of privileged enclaves and ghettoized communities [69];
‘Last man standing’—the way of war and competition operate in this world—globally
disconnected, a survivalist approach [57];
‘Brown Tech’—a world in which the security of the “haves” is a constant issue with gated
communities, and apartheid style townships and barriers for the “have-nots” [70];
‘Keep it local’—a society that revolves around nations feeding and providing for
themselves [31,71];
The second scenario within the barbarization worlds is ‘Breakdown—B’. This archetype is the least
well-adopted within the literature, perhaps because it is the world we would least like to consider
possible. In addition it is likely to be a difficult scenario in which to test things (e.g., sustainability
solutions) because it might be considered ‘too-far-gone’.
In this variant, the vicious cycle of chaos, conflict and desperation spiral out of control. The
security apparatus within remaining privileged areas cannot contain the tide of violence from
disaffected individuals, terrorist organizations, ethno-religious groups, economic factions, and
organized crime. Collapse of civil order becomes widespread, as populations become
increasingly desperate and governments weaken. Refugees fleeing from chaotic zones destabilize
neighboring areas, inadvertently contributing to widening waves of disorder. To stem migration,
increasing resources are devoted to police powers, border security, and control of the activities
of citizens. The global economic, finance and governance systems founder, though the media
lingers to spread fresh news of upheaval. The retreat of globalization is particularly devastating
for industrial economies highly dependent on trade and imported natural resources. The results
are: rising unemployment, economic depression, political instability, and outbreaks of civil
disorder, even in rich countries. This self-reinforcing chain of events eventually leads to a
general disintegration of social, cultural, and political institutions, deindustrialization
(to varying degrees in different regions), and in many regions a return to semi-tribal or feudal
societal structures. With the collapse of markets and investment generally, technological
progress halts—and the level of technological capability regresses. Population eventually begins
to decrease as mortality rates surge with economic collapse and environmental degradation.
Many couples, deeply pessimistic about the future, choose not to bring children into the world. In
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a bitter irony, equity increases but only because everybody gets poorer. Breakdown conditions
could persist for many decades before social evolution to higher levels of civilization again
becomes possible [8].
Raskin [21] first suggested that this scenario was broadly similar to:
IPCC’s ‘A2’ scenario [16]—a fragmented unsustainable world. It is interesting to note that
Raskin does not align ‘A2’ with FW and yet this shows that incredible similarities do exist.
‘Diamonds’ [61] and ‘Decline to disaster’ [72] have been added to the list due to their reference to
devastation of ecosystems and a triple bottom line in tatters, which includes: global economic
depression, crippling energy shortages, local and regional wars, rampant terrorism, crime, corruption
and more.
3. Discussion
This research has shown that, based upon the descriptions given within their scenario narratives,
seemingly disparate visions of the future can be aligned under the three world end-states and six
scenario variants first proposed by GSG. In some cases the similarities are not surprising given that the
work derives directly from, or links to, GSG. For example, the AEO—African Environmental Outlook
scenarios [25] were developed using the rich narratives from four of the GSG scenarios (PR, MF, NSP,
FW) combined with IPCC emissions data [16], and in the case of Global Environment
Outlook [17,18] the GSG actors were directly involved [73]. In other cases, the adoption of a similar
methodological approach or adoption of identical ‘key drivers’ leads to unavoidable similarities. For
example, Makropoulos and colleagues [30] developed seven water-based scenarios that directly
references GSG’s work [9,10] and that of Schilling [74]. What is most reassuring is that, whatever the
methodological framework adopted a significant number of scenario variants developed by a range of
authors all align to the three world states and six visions derived by GSG; in this paper >150 scenarios
have been aligned with the GSG scenarios based solely on information provided in their
narratives (Table 7). Based on these findings, this discussion section considers whether the archetypal
set of scenarios first proposed by GSG might be deemed appropriate for adoption by research
institutions wishing to test against existing scenarios, rather than to derive, refine and test for internal
consistency yet another scenario set.
3.1. Archetypes: Are the Three World End-States Proposed by GSG Appropriate?
In 1998 Hammond based the title of his book ‘Which World? Scenarios for the 21st Century’ [11]
on the results of the 2050 project (a joint venture between the Brookings Institution, the Sante Fe
Institute and the World Resources Institute—of which Hammond was director) and in line with GSG
investigated three possible world end-states (Market, Transformed and Fortress) within seven
continents. The three worlds suggested by Hammond map directly onto the four GSG archetypes
derived by Gallopin et al. [8] and adopted by Raskin [21] (not surprising given that Hammond was
part of the GSG team).
Van Asselt et al. [4] subsequently suggested four scenario archetypes based on their key combining
elements: ‘Think Green’—Environmental protection; ‘Money maker—high economic growth;
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‘Wait and See’—limited policy action, and ‘Doom Monger’—a pessimistic outlook. The link with
GSG archetypes is self-evident and is not dissimilar to the four archetypal classifications (based upon
10 scenario sets—40 scenarios) presented by Wilson [75]; ‘Market dominance’; ‘Global Institutional
Governance’; ‘Fortress against the storms’, and ‘People power’.
Figure 5 shows a family tree of scenario archetypes as presented by Tibbs [76] in which it is
particularly easy to identify the GSG archetypes. Moreover, it illustrates how archetypes are related
and identifies phases likely required to pass through before reaching the different worlds—something
previously well recognized by GSG [8].
Morita et al. [36] grouped 124 scenarios from 48 sources (derived from 1980–1999) 43 of which
pre-dated the work of GSG, according to demographic, socio-economic, technological and
environmental dimensions (Table 7). It was recognized by Morita and colleagues that three archetypes
matched closely those first proposed by GSG.
In 2009, Natural England considered 35 different scenarios from the literature where land-use had
been considered, and suggested the emergence of five archetypes (Figure 4 and Table 8, [32]). The
similarity between these archetypes and those suggested by Hammond [11] and GSG are self-evident
(Table 1). Except, for ‘business as usual’, which has confusing connotations and this is something that
the GSG have previously adopted and subsequently replaced with ‘Conventional worlds’.
Whilst Tibbs [76], Morita [36] and NESC [32] present an archetypal set related to ‘Technology’
alone, it could be argued, that it is perhaps not required, as the technology driver cannot be divorced
from the other archetypes, for example, GSG assigns PR and NSP the best technologies (Figures 5
and 7) and technologies are already heavily embedded within ‘Paradigm shifts’.
Figure 5. Scenario archetype family tree. (Modified from Tibbs [76], to show location of
GSG scenarios).
“Silicon Switzerland”‐
All of society is elite
(life is downloaded to
silicon)
“Technoworld”‐
An endless substitution
of natural capital
for artificial capital
UNSUSTAINABILITY
Ecological
shocks
FW
“Inevitable Evolution”‐
The market does its
work
MF
A linear
onset
Solutions are
not applied
“Slaveship Earth” ‐
A massive underclass exists:
lifeless wastelands where
elite reside within fortified
hi‐tech retreats
Rational
transition
“Policy Utopia”‐
No lifestyle
discontinuities
PR
“The Far Side”‐
A sustainable world:
new lifestyle patterns
and ethics exist
Solutions do
not work
NSP / EC
Abrupt
transition
A non‐linear
onset
“Gaia Strikes Back”‐
A massive biosphere reaction:
substantial population losses occur
accompanied by radical shifts in
behaviour
“Crash”‐
Marginal survival occurs
in isolated pockets
B
Sustainability 2012, 4
761
Table 7. Scenario archetypes, adapted from [36].
Archetypes
‘Current
Trends’
‘Sustainable
Development”
‘Pessimistic’
‘High-Tech
Optimist’
Scenario Sub-Group : [7,8,9,10,12,13,16,21 and 84—126] Those
highlighted in bold are also included in Table 2
Conventional: no significant change and/or continuation of current trends
High Growth: government facilitates business, leading to prosperity
Asia Shift: economic power shifts from the West to Asia
Economy Paramount: emphasis on economic values deterioration in
environmental and social conditions
Our common Future: increased economic activity is made consistent with
improved equity and environmental quality
Low consumption: conscious shift from consumerism
Breakdown: Collapse of Human Society
Fractured World: Deterioration into antagonistic regional blocs
Chaos: Instability and Disorder
Conservative: World economic crash is succeeded by risk-averse regime
Cybertopia: information and communication technology facilitate
individualistic, diverse and innovative world
Technotopia: technology solves most of humanity’s problems
No
Scenarios
Link to
GSG
12
14
5
9
MF, PR
21
NSP, EC
16
5
9
4
2
16
FW, B
5
Table 8. Scenario archetypes, adapted from [31].
Archetypes
Details (refer also to Figure 3)
‘Business as usual’
A world that prioritizes government and the economy.
A world that prioritizes the environment - through efficiencies of scale in
urban settings, or through decentralization and focus on communities and
locales.
A world where current assumptions about future governance or the
economy are overturned. They are often connected to worldview and value
shifts that are enabled by new technologies.
A world with economic difficulties, social schisms
and/or environmental degradation.
A ‘high tech’ world transformed primarily by technological fixes.
‘Sustainability‘
‘Paradigm shifts’
‘Collapse
(vulnerability)‘
‘Technological Age’
Link to GSG
MF
PR, NSP
EC
FW
-
Sustainability 2012, 4
762
Table 9. Scenario archetypes, adapted from [32].
Archetypes
‘The Global
Market’
‘Global
Sustainability’
‘Regional
Sustainability’
‘Continental
Barriers’
Details (refer also to Figure 1a)
Global developments steered by economic growth result in a total dominance of
international markets with a low degree of regulation. Environmental problems
are being dealt with when solutions are economically interesting
A globalized world with an increasingly proactive attitude of policy-makers and
the public at large towards environmental issues and a high level of regulation.
Three main variations can be discerned. One where the global solution is
technology change, one with strong governance structures and one with a
broadly supported paradigm shift.
A regionalized world, where most—broadly supported initiatives improve the
state of the environment and move toward sustainable solutions are bottom-up
with a major role for NGOs and multi-level governance structures
A regionalized world based on economic development. The market mechanism
fails, leading to a growing gap between rich and poor. In turn, this results in
increasing problems with crime, violence and terrorism, which eventuates in
strong trade and other barriers
Link to GSG
MF
PR, NSP
EC
FW
We already live in a technological age—what is distinctively important is what pulls or pushes the
technological adoption to occur, and how this might be intertwined with user-behavior (Section 3.3).
This is remiss in other scenario sets and something on which the GSG scenario variants provide
significant clarity. Notwithstanding this observation, similar adoption has occurred within the water
engineering field (e.g., Macropoulos et al. [30]) which is not surprising given that technology is
considered to be a key driver.
Kok et al. [32] highlighted the practical implications for being able to link scenarios and use
additional information from other studies provided that scenarios could be categorized in a similar
structure. The difficulty here is ensuring that internal consistency is assured whilst characteristics are
being cherry picked. Table 9 was created for the CLIMSAVE scenarios project, based on the similarities
found between scenarios (Figure 1a). Once again the match to GSG archetypes is very strong.
Therefore it appears that the three world end-states proposed by GSG are sufficiently diverse,
distinct, clearly defined, well-grounded, defendable, and wholly appropriate including key world drivers
(social, technological, economic, environmental, political, organizational, and security) that are as
relevant today as they were some 16 years ago. Moreover, if data from Morita [36] are included it
might be suggested that there is >30 years worth of evidence to back up GSGs scenario archetypes.
As such user buy-in is achieved easily, as evidenced by the critical acclaim of Hammonds’ book [127]
and the significant global citations of GSG’s work within the scenarios literature.
3.2. Scenario Variants: Are Six Variants Appropriate?
In general, practitioners recommend that two scenarios be considered the minimum (one is too
easily mistaken for a forecast) and four scenarios appear to be the maximum number for easy audience
engagement while still allowing for depth and rigor of analysis [128]. In many cases when tasked with
getting an audience to imagine a different scenario to their place of reference, it is not inappropriate to
assume that the audience are likely to draw from images of places that may not conform to their sense
of normality and yet, albeit subconsciously, are related to something they have seen, or heard of, in
Sustainability 2012, 4
763
other parts of the world. This may be the underlying reason why MF, PR, NSP and FW scenarios work
so well and have been so well-adopted within the literature even when derived in seemingly different
ways—credibility is gained because people can imagine living there. In this context this is not
necessarily an end-state, i.e., it is some manageable time period, not some vague and static point. That
said, the use of a national tagging (e.g., assuming the UK is a PR world and the USA is a MF world)
could be misleading as it very much depends upon the scale being considered. For example, at the
national scale, the UK might be assumed to align with the characteristics used to define PR and yet
glimpses of each of the different world-end states may be evident nationally (the next county) or
locally (i.e., the next street or the next house).
It is interesting to see that ‘Breakdown—B’ scenario is less-well adopted within the literature (only
three of the scenarios assessed here align with Breakdown), and whilst a narrative was developed by
GSG, detailed numerical analysis was not considered. This perhaps reinforces the notion that this
marginalized world end-state variation is less useful analytically than FW, where the premise is to
avoid the immediate threat of Breakdown. Therefore, it is not surprising that authors align it closely
with FW using two ‘axes of uncertainty’ (Figure 1). However, it could be argued that breakdown can
occur at any point in time from any scenario, exampled in the 1990’s by the LA riots (MF
breakdown?) or in 2011 by the UK riots (PR Breakdown?) and the overriding goal in these cases is to
restore democracy. Whilst ‘Eco-communalism—EC’ is well-adopted within the literature, it once again
was not explored by GSG with detailed numerical analysis. According to Raskin [129], this is because
GSG didn't want to emphasize a scenario it felt to be implausible in light of soaring cross-border
interdependence (except as an offshoot, perhaps, of other scenarios). Raskin suggests that the EC/NSP
distinction is "clear-cut"; in NSP, the extension of human identity to embrace global citizenship
becomes the foundation for the construction of supra-national institutions for effectively addressing
supra-national challenges and pursuing opportunities (i.e., some degree of nation-state sovereignty is
ceded to global governance). In EC, state sovereignty is challenged, but in a localizing direction.
Therefore quantification would have been (and still is) straightforward [129].
3.3. Can GSG Scenarios be Used with an ‘Axes of Uncertainty’ Approach?
Many of the UK scenarios reported here (including OST) adopt an ‘axes of uncertainty’ approach
(Figure 1 to 3) as distinct from the ‘key drivers’ approach used by GSG (Section 2). It is a testament to
the flexibility and applicability of the GSG scenarios that they can be mapped accordingly and yet still
keep the necessary divergence that allows for meaningful research-based (sensitivity-type) analysis
within a controlled system boundary (Figure 3). The placement of the scenarios (or the size of the
containing bubble) within any of these grid like structures is not exact, and will be, to some extent,
subject to judgment. Moreover it is important to appreciate certain caveats; scenarios may be located
within the same quadrant and share an archetypal vision, but not be identical; that is, they will more
than likely have subtle variations within characteristic sub-sets. Notwithstanding this shortfall, for
research purposes the process of plotting GSG against any existing (or new) set of axes facilitates
identifying similarities between scenario variants and can be used to identify potential research areas
for further interrogation.
Sustainability 2012, 4
764
For example, in Figure 6 the four GSG scenarios (MF, FW, NSP and PR) are mapped against two
key drivers (SOCIAL—user behavior and TECHNOLOGICAL—technological efficiency). The
mapping process reveals a level of detail within the GSG scenarios that makes them rather unique
amongst others found within the scenarios literature. First, technological efficiency and behavior
adoption in each scenario is diverse and yet can be traced back to a single driving force within the
scenario (i.e., that which pushes or pulls a change to occur). For example, in PR and NSP it is evident
that both adopt high levels of sustainable technological efficiency; however, in PR, changes are pushed
through policy impacting very little on changing user behavior (which, it could be argued, is not
altered for the better or constrained from getting worse). In many respects this matches directly the
approach being taken within the Code for Sustainable Homes in the UK, which might be considered as
weak, medium and strong forms of PR, where B represents the baseline of where we are now,
and 1 (least sustainable) to 6 (most sustainable) represents the various levels of the Code. This
compatibility is extremely important when making scenarios directly relevant to current National
policy makers and stakeholders. Conversely, in NSP individuals’ willingness to change their behavior
(to be more sustainable) is the pulling force which requires adoption of more higher efficiency
technologies; whilst policy facilitates this action, it is not required as a stimulus to effect change.
Sustainability performance is based on voluntary reduced demand performance (e.g., 80 liters per
person per day of water or zero heating requirements in homes). What is most interesting is that the
performance of NSP could match exactly that achieved in FWHN (i.e., for those that have-not) but for
completely different reasons. The push in FWHN is lack of available resources (perhaps rationing) that
demands a significant step-change in behavior; likewise, the push in FWH is security of supply. In MF,
the pull is peoples’ growing demand, which in this world must be met and the push is an expanding
economy where more goods are made widely available.
Figure 6. Four GSG scenarios mapped onto technological efficiency and user behavior
axes (B is baseline, 1–6 represent various Levels of Code for Sustainable Homes).
TECHNOLOGICAL
EFFICIENCY SIGNIFICANTLY
WORSENED
No change
demands
FWH
MF
USER BEHAVIOUR
SIGNIFICANTLY
WORSENED
FWHN
B
1, 2
PR
3, 4
5, 6
Demand
increases
Demand
decreases
TECHNOLOGICAL
EFFICIENCY SIGNIFICANTLY
IMPROVED
NSP
USER BEHAVIOUR
SIGNIFICANTLY
IMPROVED
Sustainability 2012, 4
765
4. Conclusions
In summary the GSG scenarios are credible, internally consistent, thought-provoking (i.e., within
and outside ones comfort zone) and carry a pedigree that can be traced back over 20 years. In addition,
having evaluated the various mapping exercises undertaken within the literature, this present research
suggests that a significant number (>150) of scenarios since 1997 can be mapped to the original
archetypes derived by the GSG (this increases to almost >280 if the timeframe is increased to 1980).
The greatest advantage of the GSG approach is that the world end-states can be mapped onto any set of
axes (thereby facilitating detailed interrogation) resulting in scenarios within each quadrant (a key
requirement for meaningful futures sensitivity analysis); this is testament to the original conception of
the GSG scenarios and their subsequent refinement over a 16 year period. Moreover the scenarios are
highly dramatized, showing a deep understanding of the key fundamental drivers of change. The most
relevant scenarios for UK-based research appear to be MF, PR, NSP and FW, although it should be
recognized that the level of refinement within narratives will be directly related to the scale of adoption
(i.e., national vs. local). Therefore further work is required to quantify the relevant (sustainability)
indicators within scenarios; this is the focus of future UF research publications.
Acknowledgments
The authors gratefully acknowledge the financial support for this work provided by the UK’s
Engineering and Physical Sciences Research Council (EPSRC) under grant EP/F007426/1.
Conflict of Interest
The authors declare no conflict of interest.
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