Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR A STUDY WITH REFERENCE TO SELECTED CONSUMER DURABLE AND NON-DURABLE GOODS. SR THESIS SUBMITTED TO SRI KRISHNADEVARAYA UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF DOCTOR OF PHILO^QPHY IN MANAGEMENT BY M. MAD ANA MOHAN Under the Supervision of Dr. P. PREMCHAND BABU Professor SRI KRISHNADEVARAYA INSTITUTE OF MANAGEMENT (SKIM) SRI KRISHNADEVARAYA UNIVERSITY Anantapur-515 055 November, 2010