Sales of ethnic foods continue to increase. Among the many factors leading to an increase in ethnic food consumption include more interest in television cooking shows where consumers gain knowledge about a product through media; resulting... more
Sales of ethnic foods continue to increase. Among the many factors leading to an increase in ethnic food consumption include more interest in television cooking shows where consumers gain knowledge about a product through media; resulting in heightened interest. Employing a revised Personal Involvement Inventory (PII) to measure involvement, this study aims to shed more light on the consumption of ethnic foods and the effects of media on that consumption. Thought this exploration the findings reveal a surprising suggestion, that ethnic food consumption is not governed by consumer's involvement with the products.
India is unparalleled in its beauty, uniqueness, rich culture, heritage and history. The Government of India has been initiating various advertising campaigns such as the Incredible India to promote India as an attractive tourist... more
India is unparalleled in its beauty, uniqueness, rich culture, heritage and history. The Government of India has been initiating various advertising campaigns such as the Incredible India to promote India as an attractive tourist destination. Different states in India like Goa, Kerala, Gujarat, etc. have also been promoting themselves as tourist destinations by using such campaigns for attracting more tourists in their states. Gujarat has been a front runner in adopting innovative promotional strategies; the state government is encouraging the tourists to discover its century's old history. The "Khushboo Gujarat Ki" ad-campaign has increased tourism in Gujarat, thereby suggesting the relevance of promotion in brand building of a destination. Tourism destinations are complex organizations (Buhalis, 2003) which need to manage their reputation (Inversini, Cantoni, & Buhalis, 2009) visa -vis other destinations in order to attract larger number of tourists. Therefore, it is becoming increasingly critical for destinations to measure and manage their reputations. (Passow, Fehlmann, & Grahlow, 2005). The present paper is an empirical study which attempts to analyze the Ad content of "Khushboo Gujarat Ki" campaign of Gujarat and its impact on the reputation of the destination.
The paper has a two fold purpose-examine the impact of bar service operation practices (BSOP) on organizational performance (OP) and study the relationship between organizational performance and demographic variables. Based on a survey of... more
The paper has a two fold purpose-examine the impact of bar service operation practices (BSOP) on organizational performance (OP) and study the relationship between organizational performance and demographic variables. Based on a survey of 362 bar manager's perceptions on the impact of bar service operation practices on organisational performance were assessed by 59 practices and 6 demographic variables. Bivariate test and ANOVA were employed to test the working hypothesis in the study. Results indicated that 'there is a positive relationship between the bar service operation practices and organisational performance. Further, the results indicate some practical and managerial implications to improve organisational overall performance.
E-service quality has become an essential input for achieving the customer's satisfaction in online environment. This study aims to develop research model to assess the quality of e-tourism services and tourist's satisfaction toward the... more
E-service quality has become an essential input for achieving the customer's satisfaction in online environment. This study aims to develop research model to assess the quality of e-tourism services and tourist's satisfaction toward the websites of the Egyptian travel agencies. Additionally, it seeks to identify the dimensions of e-tourism service quality and its impact on tourists' e-satisfaction of such travel agents. Collecting 170 online questionnaire forms from tourists in Egypt, the findings revealed that the dimensions of e-tourism service quality are positively affecting tourists' e-satisfaction. Particularly, interactivity and reliability have the greatest contribution to e-satisfaction, versus customer service and privacy having the lowest. The demographic characteristics have influenced the customers' perception of e-tourism service quality and e-satisfaction of travel agents' websites.
This paper based on the concept of time, space and context. In the pre-locomotive time the people had limited means of transportation. One had to depend on the food available in the region (space) in the context of travelling tourism and... more
This paper based on the concept of time, space and context. In the pre-locomotive time the people had limited means of transportation. One had to depend on the food available in the region (space) in the context of travelling tourism and hospitality. India had long tradition of heritage and culture to respect and welcome guests. Cuisine and culinary is a major part to entertain tourists guests. Partly it also throws light on etiquette and manners of dastarkhwan (table manners). This research paper focuses on how travelling tourists and migrants who came to India sustained and acclimatize in a different culinary and cuisine world and how with a passage of time the descendants of these settled people changed their cuisine world view & indianized themselves. This study will help both academicians and professionals to prepare new dishes with assimilation of imported and indigenous verities of recipes.
Employee safety and health is considered to be one of the major important human resource functions for any hotel organization. The current paper focuses on the application of occupational safety and health of laundry employees looking at... more
Employee safety and health is considered to be one of the major important human resource functions for any hotel organization. The current paper focuses on the application of occupational safety and health of laundry employees looking at the nature of the tasks performed in day to day operations. OSH is one of the significant factors responsible for employees' inspiration and moreover retention in a hotel organization. Health, safety and performance of the employees are dependent on understanding and application of ergonomic practices followed during laundry operations. The paper explores laundry employee protection against various critical factors such as injuries, accidents, work postures, chemical exposure, heat, fire, noise, etc. A questionnaire was used to perpetuate perception of laundry employees in regard to protection from factors concerning safety and health issues from hotels of India. The results reveal that some of the OSH practices are been followed in hotels, while some were missing from hotels such as training, periodical audit and protection against chemical hazards. The present study suggests need for adopting OSH practices and enforcing periodical check for the same in every hotel besides of its categorization.
Over the last fifty years tourism has grown to be one of the major industries in the world, playing an important role in the economies of many countries. Recent tourism marketing researches focus mainly on competitiveness, attractiveness,... more
Over the last fifty years tourism has grown to be one of the major industries in the world, playing an important role in the economies of many countries. Recent tourism marketing researches focus mainly on competitiveness, attractiveness, tourist loyalty to a destination, tourist satisfaction and perceived service quality, and destination image. In this study, tourist behaviour can be regarded as an aggregate construct, comprising pre-visit determinants for destination choice (e.g., motivation); on-site experience (e.g., perception); post-visit evaluation (e.g., satisfaction); and future behavioural intentions (destination loyalty). Combined, these factors help to understand comprehensive destination visitor behaviour. Identifying motivations of visitors and increasing the service quality of destinations are viable ways for destinations to remain competitive. In order to secure or expand Egypt tourism market share, tourism marketers in Egypt should pay close attention to travelers' behaviour and their perceptions of Egypt as a tourism destination. This study aims to: Understand and examine the theoretical and empirical evidence on the causal relationships among tourist motivations, tourist perceptions and tourist satisfaction and destination loyalty and examine tourists' motivations and perceptions of Egypt as a tourism destination to gain a better understanding of tourists' behavior finally, examine the relationship between satisfaction and loyalty. To achieve these aims a self field questionnaire was used to collect information. Path analysis used to study the relationships among variables. 400 tourists were investigated as a sample and the collected Questionnaires are 232 ones which represent a response rate of 58%. The important findings indicated that tourists' motivations and perceptions had an effective influence on satisfaction as well as willingness to return, both motivations and perceptions are significantly affecting satisfaction and also motivations, perceptions and satisfaction are significantly affecting loyalty.
The paper has twofold objectives-to assess the level of Guest Satisfaction in the 5 Star Deluxe Hotels located in Delhi and to explore the gaps between the hotel employees' and hotel guests' perception of quality and satisfaction with... more
The paper has twofold objectives-to assess the level of Guest Satisfaction in the 5 Star Deluxe Hotels located in Delhi and to explore the gaps between the hotel employees' and hotel guests' perception of quality and satisfaction with regard to service and product. The data have been collected from 5 Star Deluxe Hotel Guests and 5 Star Deluxe Hotel Employees based in Delhi by employing both Probability and Non-Probability sampling techniques. In this we have pooled 18 hotels but only 10 Five Star Deluxe hotels agreed to participate in this research. Thus, a sample size of 540 consisting of 390 hotel guests and 150 hotel employees has been taken up for the study. The questionnaires took about 15 minutes to answer and were collected immediately on completion, which resulted on 100 percent response rate. The data have been analysed by applying Paired sample t-test and two sample independent t-tests to test the hypotheses using Statistical Package for Social Sciences (SPSS) software version 20.0. The study reveals that there is difference between the guest expectations (importance) and guest satisfaction (performance) from Reception and Room Facilities, Room Service and Food & Beverage Outlets depicting that guests were not as satisfied as the expectations they had from the hotels. There are gaps between the hotel employees' and hotel guests' perception on satisfaction derived from services and products. The hotel employees perceived hotel guests to be more satisfied than actual satisfaction levels of guests.
This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and... more
This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and impact of these latent construct of factors to overall tourist satisfaction towards home stay. In an attempt to visualize the purpose, tourists' satisfaction in a homestay in Nepal has taken into as a case, with an aim to identify the underlying dimensions of tourist satisfaction during tourist homestay. Twenty six (26) manifest variables of homestay has been formulated to understand the dimensions. Likewise, for a conforming the latent construct (1) statement as dependent variable of overall satisfaction was developed for the purpose of the primary data collection. The manifest variables are basically focused on aspects of home stay attributes namely cultural attraction, hospitality, amenities and safety & security at the homestay destination. Post Exploratory Factor Analysis indicates factor loading for twenty two (22) items manifest variables as significant, loaded with five (5) factors of homestay attributes named as Amenities & Safety, Reception, Local Cuisine & Accommodation, Local Life style & Costumes, and Cultural Performance. This study contributes to the development of survey instrument for exploring tourist satisfaction for Homestay for future researchers.
Goa, the smallest State of India by area, attracts each year millions of tourists both domestic as well as foreign. The inflow of tourists provides employment, income and a higher standard of living to the people of Goa. It also promotes... more
Goa, the smallest State of India by area, attracts each year millions of tourists both domestic as well as foreign. The inflow of tourists provides employment, income and a higher standard of living to the people of Goa. It also promotes investment and infrastructural development in the State. A few industries in the State are totally dependent on tourism for their survival and one of them is beach shacks. Beach shacks in Goa are 'temporary restaurants, located on the beach, serving predominantly Goan food and beverages to the tourists every year'. They are erected by using locally available eco-friendly materials and are open for business during the tourist season each year. The present paper is based on a study conducted during the month of April and May 2016. The sample size considered are 32 shacks located at Baga, Batalbatim, Benaulim, Calangute, Colva, Mobor and Palolem beaches in Goa. The data was personally collected by preparing and administering a structured questionnaire to the shack owners. The Statistical tools used are crosstab and Multiple Regression Analysis. The results suggest that, shack improves communication skills, contributes in acquiring capital assets and helps in improving the standard of living of the shack owners.
This study examines the effect of Human Relations Skills on the productivity of hospitality establishments some hotels in SouthEastern States of Nigeria. The study has six independent variables namely: communication skills, cooperation... more
This study examines the effect of Human Relations Skills on the productivity of hospitality establishments some hotels in SouthEastern States of Nigeria. The study has six independent variables namely: communication skills, cooperation team work, employee social awareness skills, democratic leadership skills and employee participation skills as the human relations skills and the dependent variable is profitability. The study has six specific objectives and was guided by six research questions and six hypotheses. In carrying out this study, a sample size of 286 was used. The data collected were analyzed using simple percentages and frequency distribution tables. The stated hypotheses were tested using Ordinal Logit Regression. The study showed that employee social awareness skills in hospitality establishment significantly affect the profitability of the organizations. The study also showed that cooperative team work, participation in decision making and democratic leadership style affect the profitability of the establishment but not significantly as observed. It was therefore, recommended that every hospitality establishment should train their employees on: proper communication skills, social awareness skills and should have good policy on conflict management skill. Cooperative team work skills, participation in decision making and democratic leadership style should be re-visited and improved upon so that the positive effect will be significantly felt.
The purpose of this study is to examine the relationship between the customer engagement and customer loyalty in ensuring sustainable development in the Indian hospitality sector. As hospitality sector have widely adopted customer... more
The purpose of this study is to examine the relationship between the customer engagement and customer loyalty in ensuring sustainable development in the Indian hospitality sector. As hospitality sector have widely adopted customer engagement strategies for managing sustainable customer relationships, further understanding of this concept is essential. A probability sampling technique with a simple random approach has been used in this study. A questionnaire derived from the literature review was completed by 240 customers from four star hotels, (70% customers) and five star hotels, (30% customers) in Jammu and Kashmir, India. Exploratory factor analysis and regression analysis were used to test the constructs. The findings suggest that customer engagement make a significant contribution to the prediction of customer loyalty in ensuring sustainable development. The results suggest that hotel marketers should actively embrace strategies to foster customer engagement which ultimately builds a sustainable loyal customer relationship. The results can prove helpful to practitioners in engaging customers while branding and marketing their goods and services so as to build a sustainable loyal customer base.
This study was intended towards detecting the problem faced by the local tour operators of the Khulna region. A semi-structured questionnaire was used to collect necessary data from 30 tour operators, working in Khulna city in a view to... more
This study was intended towards detecting the problem faced by the local tour operators of the Khulna region. A semi-structured questionnaire was used to collect necessary data from 30 tour operators, working in Khulna city in a view to investigating the major problems faced by them. Two research questions have been installed that was directed towards achieving the major objectives of this study. The findings of the study portrays the fact that eight factors in the forms of lack of variety, human resource development, business seasonality, lack of operators association, absence of support from the forest department, lack of promotional activities, below level of awareness of the customers and pricing are the major problem that are hindering the business and profitability of the tour operators of Khulna. In order to get ride of this situation and for accelerating the tourism sectors of the country those problems of the tour operators need to be eradicated quickly.
Nainital, renowned as the Lake District of Uttarakhand, is a popular hill station in North India since the time of Britishers which attracts a large number of tourists, domestic as well as international, every year. In order to meet the... more
Nainital, renowned as the Lake District of Uttarakhand, is a popular hill station in North India since the time of Britishers which attracts a large number of tourists, domestic as well as international, every year. In order to meet the need of overnight visitors, Nainital houses a plethora of accommodation units of all kinds, ranging from the budget to star category properties, as per the demand of the visitors. Satisfied and repeat customers play a key role in the success of any business. The present study was initiated with the primary purpose to evaluate customer satisfaction about the various products and services offered by the accommodation units in Nainital. The study also attempts to identify any significant broad category of determining factors of customer satisfaction specific to the accommodation industry at Nainital. Primary data, on various service attributes related to hospitality industry that can influence customer satisfaction, were collected from 200 tourists visited the study area for varied reasons through structured questionnaires by applying random sampling methods in order to achieve the framed objectives of the study. The results provide some insights on how customers rate the service quality and also highlight the broad factors determining the customer towards hospitality industry in Nainital. Thus, the result can be used as a guide for hotel managers to improve the essential quality attributes and enhance service quality as well as business performance.
To strategically utilize resources to minimize the negative impacts of tourism and increasing the social support for tourism development, the present study examined the residents of the State of Goa by using the model developed by Perdue... more
To strategically utilize resources to minimize the negative impacts of tourism and increasing the social support for tourism development, the present study examined the residents of the State of Goa by using the model developed by Perdue et al. (1990); later extended by Mc Gehee, et al. (2002); and also based on social exchange theory; tried to determine whether personal characteristics and personal benefits from tourism influence perception of tourism as well as support for tourism development, and what factors influence support for tourism development and management. The result indicated that personal characteristics were not good predictors of resident's attitude tourism impacts with an exception of age, education, and birthplace. Personal benefits from tourism predicted positive impacts of tourism, negative impacts of tourism and also support for additional tourism, which was consistent with Perdue et al. (1990) and Mc Gehee et al. (2002).The research supported social exchange theory as personal benefit and support for additional tourism were significant predictors of tourism planning. However, while support for additional tourism did predict tourism planning, it showed a positive relationship as reported by Mc Gehee et al. (2002) and not a negative one as reported by Perdue et al. (1990). The overall findings support previous assertions that educating local residents about the potential benefits of tourism is critical in obtaining their support for tourism, enhancing their involvement in the industry, and achieving sustainable community development.
Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating... more
Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating communities including the locals and the service providers. As a pilgrimage destination flourishes, it becomes a source of income generation for the locals and service providers, along with fulfilling the spiritual desires of the pilgrims. With the core activity of offering prayers and pilgrimage, allied activities particularly shopping at the destination is a key indulgence at a pilgrimage destination. Special products, believed to possess spiritual and religious relevance are sold at the destinations. The pilgrims buy these products to offer to their God. Such products when used for commercial purpose are known to be Souvenirs. Pilgrims buy souvenirs to take back memories of their journey and to gift to others as a momento or token of affection. The present study is an empirical research which tends to know the souvenir purchase behaviour of the pilgrims at one of the most visited pilgrimage shrine of India, Shri Mata Vaishno Devi. The research explores the Souvenir Purchase trend at the destination and tends to study how the Souvenir Purchase intention is affected by the demographics of the respondents. The difference in Souvenier Purchase Intentions of the pilgrims on the basis of their visiting Motivation will also be worked upon. It includes first hand as well as second hand data and will be analysed with the help of tools like percentage, mean, t-test and ANOVA.
This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and... more
This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and impact of these latent construct of factors to overall tourist satisfaction towards home stay. In an attempt to visualize the purpose, tourists satisfaction in a homestay in Nepal has taken into as a case, with an aim to identify the underlying dimensions of tourist satisfaction during tourist homestay. Twenty six (26) manifest variables of homestay has been formulated to understand the dimensions. Likewise, for a conforming the latent construct (1) statement as dependent variable of overall satisfaction was developed for the purpose of the primary data collection. The manifest variables are basically focused on aspects of home stay attributes namely cultural attraction, hospitality, amenities and safety & security at the home stay destination. Pos...