Brand Activism
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Recent papers in Brand Activism
The intersection of a brand and customer today meets at brand activism where the relationship between a brand and its customers has become more than that of buying and selling. This paper aims to critically analyse the brand activism of... more
Enformasyonun çok hızlı bir biçimde üretildiği, işlendiği, tüketildiği çağımızda, markalar için de marka imajı ve bu imajı sağlamlaştıracak tanıtım çalışmaları, özellikle de reklamlar gerçekleştirmek kaçınılmazdır. Bilgi iletişim... more
This paper aims at theoretically positioning brand activism (BA) as a construct pertaining to the strategic marketing field. It is reasoned that despite the growing managerial relevance of the phenomenon, BA still lacks a robust... more
There is an increasing presence of ‘femvertising’ in the media; an advertising style that highlights women’s talents, centers themes on pro-woman messaging and counters stereotyping. However, no sy...
There is an increasing presence of ‘femvertising’ in the media; an advertising style that highlights women’s talents, centers themes on pro-woman messaging and counters stereotyping. However, no systematic attempt has been made to... more