Textiles have such an important bearing on our daily lives that everyone needs to know something about them. From earliest times, people have used textiles of various types for covering, warmth, personal adornment, and even to display...
moreTextiles have such an important bearing on our daily lives that everyone needs to know something about them. From earliest times, people have used textiles of various types for covering, warmth, personal adornment, and even to display personal wealth. Today, textiles are still used for these purposes and everyone is an ultimate consumer. You use textiles in some form even if you are not the direct purchaser. Included among consumers are merchandisers of many types, from the wholesale textile manufacturer and merchant to the sales force in any retail store. Many industries, such as the automobile industry, are important consumers of textiles in various forms. Some other consumers are homemakers, dressmakers, interior decorators, and retail-store customers, as well as students who are studying for these and various other occupations and professions in which knowledge of textiles is of major importance.
The merchant, particularly, and all those engaged in the purchase and/or sale of goods must be thoroughly familiar with the merchandise they are handling if they wish to be successful. Only thorough knowledge will prevent the mistakes that are too often made in buying and selling.
A study of textiles will show, for example, why certain fabrics are more durable and therefore more serviceable for specific purposes. It will explain why certain fabrics make cool wearing apparel as well as give an impression of coolness when used as decoration. The matter of cleanliness and maintenance must also be estimated before purchasing, when that is an important factor.
Complete knowledge of textiles will facilitate an intelligent appraisal of standards and brands of merchandise and will develop the ability to distinguish quality in fabrics and, in turn, to appreciate the proper uses for the different qualities. As a result, both the consumer merchant and consumer customer will know how to buy and what to buy, and salespeople will know how to render good service to those consumers who have not had the advantage of a formal course in textiles.
