Lifestyle Mobility

This paper explores reasons for choosing Malaysia as a retirement location.In-depth interviews were carried out with 30 international retirees.Pearce's concept of the Travel Career Ladder (TCL) guided the data analysis and results discussion.The dominant motivation themes clustered in the seeking of self-fulfilment needs.Issues as to overlaps between motives and stages in the TCL are discussed.‘Malaysia My Second Home’ is an international retirement migration programme aimed at attracting the lucrative retiree market to choose Malaysia as their residence. This study implemented the concept of the Travel Career Ladder (TCL) (Pearce, 1991), with a purposeful sample of 30 participants who had retired to Malaysia. Questioning was directed towards their motives for selecting Malaysia and the analysis indicated that the majority of the motivation themes clustered in the seeking of self-fulfilment needs. Among motivation themes discovered are meaningful second life, positive instant thoughts, central travel location, positive retirement book description, food variety, tranquillity and simple life, political stability and security, and ease of communication. The study also revealed a challenge in applying TCL to its findings as some motivational themes simultaneously represent various TCL hierarchies. The theoretical, marketing and managerial implications of the study are discussed.

(Barcelona); Jordi Giner y Carles Simó completaron un análisis sociodemográfico sobre el retorno de los jubilados europeos a sus países de origen en la comarca de la Marina Alta (Alicante); Rosario Navalón presentó los resultados de un estudio realizado a partir de la aplicación de un sistema de indicadores dedicado a evaluar la capacidad de carga de los municipios litorales en la comarca de la Vega del Bajo Segura (Alicante).