Download: https://doi.org/10.2307/j.ctv5cg94w The automotive sector represents more than a simple industry. Since the late nineteenth century, it has embodied the economic and technological power of nations, the lifestyle, the dynamics of... more
Download: https://doi.org/10.2307/j.ctv5cg94w The automotive sector represents more than a simple industry. Since the late nineteenth century, it has embodied the economic and technological power of nations, the lifestyle, the dynamics of urban and territorial development, and it has acted as a national barometer of economic success and failure. This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth, and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years—factories have shut down, jobs have gone, and brands have disappeared—yet world production has never been so high, reaching new peaks annually. Fabio Cassia and Matteo Ferrazzi investigate as well the new trends of urban mobility and the characteristic of " car of the future " : the traditional landscape of car production and usage will be driven by technological advances, connectivity, car sharing, and by one the most fascinating advances, the self-driving car. How different will be the automotive sector in a decade? Will the traditional players be challenged by new entrants such as Google, Apple, Uber?
The internationalization strategy of the luxury car companies in México is usually performed through direct export, since it only involves the sale of products made by firms in their home country to customers in other countries. But the... more
The internationalization strategy of the luxury car companies in México is usually performed through direct export, since it only involves the sale of products made by firms in their home country to customers in other countries. But the Audi brand is the first to build a plant in Mexico, which has an investment of over one billion dollars and will generate 8,000 jobs, either directly or indirectly; currently in the second stage, which is to build the warehouses that have the assembly plant, the first in the country to arm luxury SUVs.
The internationalization strategy of the luxury car companies in México is usually performed through direct export, since it only involves the sale of products made by firms in their home country to customers in other countries. But the... more
The internationalization strategy of the luxury car companies in México is usually performed through direct export, since it only involves the sale of products made by firms in their home country to customers in other countries. But the Audi brand is the first to build a plant in Mexico, which has an investment of over one billion dollars and will generate 8,000 jobs, either directly or indirectly; currently in the second stage, which is to build the warehouses that have the assembly plant, the first in the country to arm luxury SUVs.
