“Too much of anything is bad, but too much good whiskey is barely enough” (Mark Twain). As Mark Twain mentions in this quote, good whiskey is always favourable by many people. Thus, it is not surprising that apart from the alcoholic drink... more
“Too much of anything is bad, but too much good whiskey is barely enough” (Mark Twain). As Mark Twain mentions in this quote, good whiskey is always favourable by many people. Thus, it is not surprising that apart from the alcoholic drink Jameson Irish Whiskey has introduced to the public two distinct experiences in its two distilleries; The Old Jameson Distillery experience in Dublin and the Jameson Experience in Midleton in Cork. The Old Jameson Distillery in Dublin is situated in Smithfield and it is the original distillery where the Jameson whiskey used to be distilled (Jameson Irish Whiskey 2015a). Nowadays the distillation process takes place to the Midleton Distillery in Cork and the one in Dublin is only used as an attraction for guided tours and events (Jameson Irish Whiskey 2015b). Subsequently, the experience in Dublin is part of the main touristic attractions and it contributes in its way to tourism in Dublin in general. Marketing an experience like that needs a lot of thorough research, effort and attention in order to acquire good results and attract a desirable amount of visitors. This paper is an attempt to evaluate the marketing process of the experience in the Old Jameson Distillery experience by using the 8 P’s of services marketing. Thus, the experience is going to be evaluated in terms of its Product, its Price, its Promotion, its Place, its People, its Physical Evidence and its Productivity and Quality. Recommendations about each of the P’s will be given at the end that will aid in the understanding of the areas that the experience is lacking and they will also help in understanding where the people responsible for marketing need to capitalise so as to enhance the experience, increase the visitors numbers and make it more well known among tourism in Dublin and Ireland.
El libro aborda un caso de estudio de una empresa dedicada a la lavandería y tintorería ecológica, la cual por su deseo de expansión y venta de franquicias ha generado la necesidad de homogeneizar los servicios y con ello responder a un... more
El libro aborda un caso de estudio de una empresa dedicada a la lavandería y tintorería ecológica, la cual por su deseo de expansión y venta de franquicias ha generado la necesidad de homogeneizar los servicios y con ello responder a un modelo de atención que sea compartido al interior de la marca y sus sucursales, de ahí la finalidad de analizar, desde el proceso de servicio: a los clientes, la cultura de la organización, su clima de trabajo y la medición de la calidad del servicio que perciben los consumidores. Con estos elementos es posible plantear estrategias desde la mercadotecnia de servicios que permitan otorgar un servicio profesional en el cuidado y limpieza de prendas textiles, la atención personalizada y los estándares de calidad a los que deben responder como organización, para estar en las mejores preferencias de los clientes.
Digital advertising has seen a massive boom in the past couple of decades. Right from little to large brands, everybody is turning towards Digital advertising. As soon as we say, Digital marketing and advertising tasks India, there are so... more
Digital advertising has seen a massive boom in the past couple of decades. Right from little to large brands, everybody is turning towards Digital advertising. As soon as we say, Digital marketing and advertising tasks India, there are so many chances. The chances are for entrepreneurs in addition to for job seekers for Digital marketing and advertising livelihood in India.
This paper reports results from a laboratory experiment designed to explore the relationship between reputation and entry. There is widespread concern among regulators that favoring suppliers which have extensive histories of good past... more
This paper reports results from a laboratory experiment designed to explore the relationship between reputation and entry. There is widespread concern among regulators that favoring suppliers which have extensive histories of good past performance, a standard practice in private procurement, may hinder entry by new (smaller or foreign) firms in public procurement markets. While this concern is present on both sides of the Atlantic, EU regulation constrains the use of past performance information in selecting contractors ...
