Over-the-Counter drugs (OTC) segment is rapidly growing within the pharmaceutical sector in India. In 2009, the Indian OTC market exhibited a growth of US$1.8 billion however as per the estimates by PwC India is likely to witness a growth... more
Over-the-Counter drugs (OTC) segment is rapidly growing within the pharmaceutical sector in India. In 2009, the Indian OTC market exhibited a growth of US$1.8 billion however as per the estimates by PwC India is likely to witness a growth of US$11 billion-a CAGR of 18% by 2020. As OTCs are self medicated it is essential to evaluate the stimulus that triggers a particular behaviour1. In recent past, India has also witnessed an increase in OTC drugs purchase of health supplements2. An empirical survey was conducted based on a validated questionnaire to assess the consumer behavioural intention towards OTC purchase. The survey involved assessment of key variables like “perceived behavioural control, attitude and subjective norm as per the theory of planned behaviour (TPb)”3. As per the survey the TPb model exhibited a variation of 39.4% in the purchase intention, wherein attitude appeared as the most important driver of intention closely followed by perceived behavioural control. Findings indicate that the TPb based model appropriately explains the interplay between the key variables influencing purchase intention of OTC drug products. Attitude was attributed to having the strongest influence (β = 0.401, p = 0.000) on intention among the variables studied. Perceived behavioural control was identified as the next most important variable.
Myofascial pain syndrome (MPS) is a musculoskeletal disease that is stimulated by Myofascial trigger points (TrPs). Exercise is recognized as one of the most essential treatment interventions for people at risk of MPS. Currently, there is... more
Myofascial pain syndrome (MPS) is a musculoskeletal disease that is stimulated by Myofascial trigger points (TrPs). Exercise is recognized as one of the most essential treatment interventions for people at risk of MPS. Currently, there is an inexpensive equipment available on the online market for recording 360 videos. Meanwhile, YouTube provides free services for users to upload 360 videos. Based on these advances, the VR technique to treat MPS should have a better opportunity to reach more users. The primary aim of this research was to examine the attitudes and opinions of working-age women on VR360 videos presenting content focused on relieving MPS in the neck and shoulder area by conducting simple exercises. The 20 working-age women aged 25-40 who were considered at risk of the MPS were selected as participants of this study. The questionnaires and in-depth interviews were utilized to collect the data after the participants viewed the VR360 video, during March-April 2017. The pa...
To investigate the type 2 diabetes mellitus (T2DM) prevalence and related risk factors in adult population with obesity in Tianjin. With stratified cluster randomized sampling, 2888 obese people with BMI ≥ 28 kg/m(2), aged 18 years old... more
To investigate the type 2 diabetes mellitus (T2DM) prevalence and related risk factors in adult population with obesity in Tianjin. With stratified cluster randomized sampling, 2888 obese people with BMI ≥ 28 kg/m(2), aged 18 years old and over were selected from three urban and three rural regions of Tianjin, in 2006. Information on risk factors was collected with questionnaire through face-to-face interview by trained workers and data on fasting blood glucose (FBG) was collected at the same time. 2hrPPG was tested among the people who's FBG ≥ 6.1 mmol/L at the hospital. Prevalence of T2DM was calculated and the distribution of T2DM in the described subgroups and the risk factors analyzed with SPSS software. The prevalence of T2DM in adult population with obesity was 11.74%, with females (13.90%) higher than males (8.75%). The prevalence rates of T2DM were statistically different among different groups, classified by age, education, occupation, district and BMI. Results from th...
Myofascial pain syndrome (MPS) is a musculoskeletal disease that is stimulated by Myofascial trigger points (TrPs). Exercise is recognized as one of the most essential treatment interventions for people at risk of MPS. Currently, there is... more
Myofascial pain syndrome (MPS) is a musculoskeletal disease that is stimulated by Myofascial trigger points (TrPs). Exercise is recognized as one of the most essential treatment interventions for people at risk of MPS. Currently, there is an inexpensive equipment available on the online market for recording 360 videos. Meanwhile, YouTube provides free services for users to upload 360 videos. Based on these advances, the VR technique to treat MPS should have a better opportunity to reach more users. The primary aim of this research was to examine the attitudes and opinions of working-age women on VR360 videos presenting content focused on relieving MPS in the neck and shoulder area by conducting simple exercises. The 20 working-age women aged 25-40 who were considered at risk of the MPS were selected as participants of this study. The questionnaires and in-depth interviews were utilized to collect the data after the participants viewed the VR360 video, during March-April 2017. The pa...
