With growing digitization, the challenge for marketers is to understand how consumers consuming Over-The-Top (OTT) content adopt and consume messages in this format effectively. Superimposing the theoretical framework of Uses and... more
With growing digitization, the challenge for marketers is to understand how consumers consuming Over-The-Top (OTT) content adopt and consume messages in this format effectively. Superimposing the theoretical framework of Uses and Gratification meant for television to internet platform, this paper in a novel approach tries to understand the consumption patterns and adoptability factors of OTT among consumers. The qualitative methodology adopted for this research, brought out four themes enabling the success of this platform: Convenience, mobility, content and subscription strategies. These strategic parameters will ensure higher engagement levels of the consumers for the OTT content.
In ihren bisherigen Ausrichtungen hat die Fotohistoriografie dem Begriff "Serie" nicht den Stellenwert eingeräumt, der ihm gebührt. Zu oft hat man in der Fotogeschichte herausgehobene und entkontextualisierte Meisterwerke untersucht,... more
In ihren bisherigen Ausrichtungen hat die Fotohistoriografie dem Begriff "Serie" nicht den Stellenwert eingeräumt, der ihm gebührt. Zu oft hat man in der Fotogeschichte herausgehobene und entkontextualisierte Meisterwerke untersucht, anstatt sich der Masse der Bilder gewidmet, die das Medium Fotografie so kennzeichnet. Um die Produktion und Rezeption von Fotografien im vorigen Jahrhundert adäquat zu beschreiben, ist der Serienbegriff jedoch unverzichtbar.
Zwei Nuancen scheinen im Begriff "Serie" auf: zum einen die Fügung gleichartiger Dinge zu einem größeren Ganzen, zum anderen die Anordnung in einer Reihenfolge. Als erster Systematisierungsversuch werden in diesem Artikel drei unterschiedliche, jedoch strukturell verbundene Anwendungsbereiche dieses Begriffs dargelegt: 1. Die Fabrikation als Serie, welche die Popularisierung des Mediums ermöglicht, indem sie Fotografie vom teuren Einzelstück zum erschwinglichen Industrieprodukt macht. 2. Die Vermarktung als Serie, welche die nun massenhaft produzierten Fotografien nicht als Einzelstück, sondern als Sammlung vertreibt, was am Beispiel des Lieferungswerks ausführlich dargestellt wird. 3. Die Präsentation und Rezeption als Serie, also die Sequenzierung von Fotografien, um zeitliche Abläufe darzustellen. In diesem Sinne stellt die Serialität eine Antwort auf die Fragmentierung im 19. Jahrhundert im allgemeinen und im Medium Fotografie im besonderen dar. Der Begriff "Serie" ermöglicht nicht nur diese einzelnen Phänomene in ihrer Bandbreite zu erfassen, sondern sie darüber hinaus im Zusammenhang zu sehen.
With growing digitization, the challenge for marketers is to understand how consumers consuming Over-The-Top (OTT) content adopt and consume messages in this format effectively. Superimposing the theoretical framework of Uses and... more
With growing digitization, the challenge for marketers is to understand how consumers consuming Over-The-Top (OTT) content adopt and consume messages in this format effectively. Superimposing the theoretical framework of Uses and Gratification meant for television to internet platform, this paper in a novel approach tries to understand the consumption patterns and adoptability factors of OTT among consumers. The qualitative methodology adopted for this research, brought out four themes enabling the success of this platform: Convenience, mobility, content and subscription strategies. These strategic parameters will ensure higher engagement levels of the consumers for the OTT content.
Background: One of the main objectives of the Ghana National Health Insurance Scheme, at its establishment in 2003, was to ease financial burden of the full cost recovery policy, particularly on the poor. However, currently, majority of... more
Background: One of the main objectives of the Ghana National Health Insurance Scheme, at its establishment in 2003, was to ease financial burden of the full cost recovery policy, particularly on the poor. However, currently, majority of the scheme's subscribers are individuals in the upper wealth quintile, as the poor in society rather have not subscribed. We explored the motivational factors as well as the barriers to health insurance subscription in the Cape Coast Metropolis of Ghana. Methods: This study collected qualitative data from 30 purposively selected subscribers and non-subscribers to the National Health Insurance Scheme using an in-depth interview guide.
Background: Premised that health insurance schemes in Africa have only been introduced recently and continue evolving, various concerns have been raised regarding their effectiveness in improving utilisation of orthodox health care and... more
Background: Premised that health insurance schemes in Africa have only been introduced recently and continue evolving, various concerns have been raised regarding their effectiveness in improving utilisation of orthodox health care and the reduction of out-of-pocket expenditures for their population, particularly women. Objective: To examine the effects of socio-demographics on health insurance subscription among women in Ghana.
Even though a major objective of the Ghana National Health Insurance Scheme at its promulgation in 2003 was a universal subscription by 2008, the scheme covered 38.3 per cent of the Ghanaian population by 2014. We examined trends in... more
Even though a major objective of the Ghana National Health Insurance Scheme at its promulgation in 2003 was a universal subscription by 2008, the scheme covered 38.3 per cent of the Ghanaian population by 2014. We examined trends in health insurance subscription at Cape Coast from 2005 to 2014. The study was conducted with data from the National Health Insurance Scheme from 2005 to 2014. A record review approach was adopted in extracting records of insurance subscription within the period under review. Data collected were presented using percentages and chi-square statistics. Subscription to the scheme declined from 43.9 per cent in 2005 to 40.6 per cent in 2014. There were more female than male subscribers in all the years under review. Subscription increased for persons under 18 years and those in the informal sector over the ten-year period, but declined for Social Security and National Insurance Trust contributors and pensioners, the aged, indigents, and pregnant women. The study underscores the need for the National Health Insurance Authority to increase subscription to the scheme through innovative ways such as sharing the scheme's achievements through improved advertisement and contracting private entities through public-private partnerships to augment its efforts at recruiting more subscribers.
With growing digitization, the challenge for marketers is to understand how consumers consuming Over-The-Top (OTT) content adopt and consume messages in this format effectively. Superimposing the theoretical framework of Uses and... more
With growing digitization, the challenge for marketers is to understand how consumers consuming Over-The-Top (OTT) content adopt and consume messages in this format effectively. Superimposing the theoretical framework of Uses and Gratification meant for television to internet platform, this paper in a novel approach tries to understand the consumption patterns and adoptability factors of OTT among consumers. The qualitative methodology adopted for this research, brought out four themes enabling the success of this platform: Convenience, mobility, content and subscription strategies. These strategic parameters will ensure higher engagement levels of the consumers for the OTT content.
